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Email / CRM Manager
We're looking for a short-term (potential to become long term) Email/CRM Manager or Executive to support our digital team with the building, sending, testing and reporting of personalised email campaigns and mobile app communications (push notifications, in-app messages and content cards). The ideal person will have experience in using Braze to build and test campaigns, and will be experienced in using Braze segmentation, canvas set-up, liquid logic and analytics, at a minimum. This role is ideal for a freelance/remote worker who is a great communicator, as a key part of the role will be keeping stakeholders updated on the status and delivery of all campaigns. If interested and for more information, please reply in the thread
Is there a way to limit the number of emails sent per day from a Canvas?
We've been struggling with G-mail deliverability and want to begin sending to G-mail users on a consistent basis (but lower volume) to help. We have a welcome email +push notification sequence that goes to new users and we'd like to re-introduce G-mail into this flow. For the first few days, we'd like to limit how many emails are sent. Is there an easy way to set up a cap like this? I noticed you can limit the # of people who enter the Canvas by hour, so that is a possible option, but would rather set a cap for the day vs. hour.
CRM Manager - London or Paris Based
Hi Everyone, I am working with a prospective new client who is looking for a CRM Manager to help stand up and manage Braze. I cannot post their name due to compliance but if you are interested, please let me know and I will share the details and put you in touch. They are a VC funded startup in the FinTech/Crypto space that is mobile based and looking to leverage Braze for Push, IAM and Email. Thanks!Lifecycle Marketing Lead at Getyourguide
We’re looking for a customer-centric and data-driven Senior CRM Manager to develop new and optimize existing multi-channel campaigns that drive customer activation, engagement and retention. If you want to shape and scale a core strategic area while creating a lot of value for both the business and our customers, read on. This role is both strategic and operational, requiring the development of a multi-quarter roadmap while ensuring high-quality and timely delivery of day-to-day operations. You will play a pivotal role in building our global customer communications strategy and significantly increasing customer lifetime value. To achieve this, you will collaborate with our Analytics, Brand, Content, and Tech teams, and be responsible for identifying, exploring, and operating communication strategies across various channels, devices, markets, and customer segments. Interested? Check out and apply here https://grnh.se/e9fffd5c1usOctober Marketer of the Month
1 MIN READ Our October Marketer of the Month is Michelle Forde, Senior Marketing Manager at Hachette Book Group! 🎉 With over a decade of experience in the publishing industry, Michelle has been instrumental in leading Hachette's consumer email marketing program and audience acquisitions. Her passion for books and innovative marketing strategies have driven successful campaigns, including her exciting plans for Cyber Week and the holiday season. Join us in celebrating michelleforde achievements! 🌟 Check out her blog post here.EmilyCalderon18 hours agoCommunity Manager
Braze CRM consultant
Job Title: Braze CRM Consultant Location: London ideally Job Type: Full time About the Role: We are seeking a highly skilled Braze CRM Consultant to join our team and support the implementation and optimization of customer engagement strategies through Braze. The ideal candidate will have strong experience in customer relationship management (CRM) systems, specifically Braze, with a good grasp of Liquid scripting and html. You will work closely with data and engineering teams to design personalized customer journeys, manage large data sets, and drive high-impact campaigns. Key Responsibilities: Braze Campaign Management: Design, build, and manage customer journeys, campaigns, and automated messaging workflows within the Braze platform. Good knowledge of catalogues and braze promotion codes is also a plus. Personalization & Dynamic Content: UseLiquid scriptingto create personalized and dynamic content across emails, push notifications, in-app messages, and content cards. Building of email template: Develop and edit drag and drop templates for email and other messaging channels, good knowledge of html is a plus. Data Analysis & Segmentation: Work with large data sets to create custom segments based on customer behavior, demographics, and other attributes for targeted messaging. SQL Queries: Write basic SQL queries to extract and analyze data for campaign optimization, reporting, and decision-making. A/B Testing & Optimization: Implement A/B tests to optimize campaign performance, improve open rates, conversion rates, and other KPIs. Collaboration: Collaborate with data, product, and development teams to understand business goals and translate them into actionable CRM strategies within Braze. Reporting & Insights: Monitor and report on campaign performance, providing actionable insights to stakeholders to continuously improve engagement strategies. Troubleshooting: Identify and resolve any issues related to CRM campaigns, email rendering, or data integration. Key Qualifications: Proven experience working with Brazeor similar marketing automation software i.e iterable. Proficiency inLiquid scriptingto deliver personalized and dynamic messaging. Good working knowledge ofHTMLandCSS, and experience using drag & drop templates. Basic understanding ofSQLfor querying large data sets and generating insights. Experience working withlarge data setsto build effective customer segmentation and personalized experiences. Familiarity withA/B testingand best practices for campaign optimization. Strong analytical skills to interpret data and make informed recommendations. Ability to manage multiple projects simultaneously and meet tight deadlines. Excellent communication and collaboration skills, with the ability to work cross-functionally. Nice-to-Have: Familiarity with customer engagement strategies such as lifecycle marketing, retention, and acquisition tactics. Experience using Postman for API testing and integration. Familiarity with webhooks in Braze for triggering external actions and manipulating data. Why Join Us?: • Flexible working environment with opportunities for professional growth. • Competitive salary and benefits package.
How is Your Company Utilizing the Web SDK?
Hello! I'm currently exploring the use of Braze's Web SDK for our financial institution and would love to hear how others, especially those in similar industries, are leveraging it. One concern is that our online banking platform is managed separately, which could limit our ability to track member interactions or trigger personalized communications. Since we can't access their email unless they log into online banking, and it’s unlikely they would log in and then return to the main website, this may impact the effectiveness of our tracking and engagement efforts. For those using the Web SDK, do you primarily focus on tracking anonymous users? What kind of insights are you gathering? Any insights or advice would be greatly appreciated!
Is there a way to export audience data from a campaign?
Hello everyone! Is there any way to export the data of the Audience Settings from a campaign such as highlighted in the screenshot bellow? I would like to access this information for all campaigns using the Braze API. I found information about the campaigns (https://www.braze.com/docs/api/endpoints/export/campaigns/get_campaign_details) and segments (https://www.braze.com/docs/api/endpoints/export/segments/get_segment_details), but neither of these endpoints provide any information about the audiences or the relations between segments and campaigns.Sleighing Deliverability: An AMA on Holiday Email Deliverability
You've done the preparation work to kickoff a successful holiday email campaign... but have you made sure your campaign will end up in your customers' inboxes? With the holiday season right around the corner, we're bringing back our annual AMA on email deliverability and how to get it right this holiday season. During this text-based AMA, we'll cover topics like: Best practices for optimizing your email campaigns for the holiday rush Strategies to improve your sender reputation and avoid the spam folder Insights on managing high volumes of email traffic during peak seasons Common pitfalls to avoid and how to course correct when you're having email deliverability trouble The one and only Goot is back to discuss all things email deliverability as we approach another holiday season. With consumer expectations constantly rising and competition at an all-time high, now is the time to double-check that you’ve set yourself up for success with your upcoming holiday campaigns (and ask any remaining questions you may have)! A friendly reminder that this is a text-based event that will happen in the AMA Board. To participate, drop your question in the AMA board on November 14 between 1pm - 2pm ET and Goot will respond in thread! If you're not able to participate live, feel free to drop your question in thread here and we'll make sure it gets answered on the day of the AMA.MaggieBrennan5 days ago
