Recent Content
Users marketing consent
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: A/B testing in the onboarding phase Ad hoc campaigns with in-app notifications for unsubscribed users Creating subscription groups (as we currently don't have any) Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration? We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated. Many thanks in advance! Matteo
Benchmark of Re-consent Rates
Hi everyone, I am currently planning a re-consent campaign and have segmented our audience into 4 groups; highly engaged, moderate, lapsed and dormant. I am trying to get a sense of the reconsent rates for each segment to better predict business impact. If you have recently run a similar campaign - especially in the ticketing, live event, luxury goods or marketplace industries - could you share any insights or approximate success rates? Any benchmarks or lessons learned would be greatly appreciated! Thanks in advance :)Bonfire Meetup NYC
The Braze Community and Learning teams are bringing together local NYC marketers for an evening of networking on March 26. Don’t miss out on this great opportunity to explore our HQ and connect with other Braze platform users over light bites and drinks. Date: Wednesday, March 26 Time: 4-6 pm Location: Braze HQ Office 63 Madison Avenue Floor 13 New York, NY Whether you’re the only Braze user at your company or on a team that’s been using Braze for years, we’d love to have you! Come meet other marketers from a variety of industries, share strategies, and get inspired. Registration will be on a first come, first served basis. RSVP here.
Hiring: Email Marketing Strategist @innn.it in Berlin
We are looking for an email marketing strategist to join our campaigns organization innn.it in Berlin! As an email marketing strategist, you develop a sophisticated mailing strategy for our campaigns organization. Your goal: to sustainably engage users and mobilize them for new campaigns. Based on our previous findings, you create a strategy that you continuously develop and optimize. You are the product owner for our mailing program Braze and ensure that we successfully use functions such as automation. Ideally, you already have experience in email marketing or campaigning. Even without previous experience, you may be the right person for the job if you are able to quickly familiarize yourself with topics, are very good with numbers and have a very good technical understanding. The job requires both German and English language skills. All details can be found below and at https://verein.innn.it/jobs/#email
CRM Manager - The Body Coach
Please see the job posting here - https://apply.workable.com/the-body-coach/j/66CD4F0E59/ From the hiring team: "The ideal candidate would be someone with a decent technical background who can work at pace while maintaining strong attention to detail. We work a 4 day week here at The Body Coach and so need someone who's able to self-start and get stuck in. It's a lovely workplace culture and a very exciting time for the business. A huge bonus would be someone who has managed a CRM platform migration before ;)" Please let me know if you are interested!Job Seeker: Senior Lifecycle Marketing and CRM Manager
Hello Braze Community, I'm Chez, a seasoned Braze specialist with experience dating back to the AppBoy days. With over 10 years as a Lifecycle/CRM Marketer, I've developed comprehensive expertise across the platform's evolution and marketing automation landscape. Key highlights of my experience: Deep expertise in Braze implementation and strategy 10+ years in Lifecycle Marketing and CRM End-to-end campaign management and optimization Data-driven approach to customer engagement and retention I operate through my own consulting company, which keeps things simple and straightforward for both parties - from contracts to taxes. Based in Bulgaria with my family, I'm exclusively seeking 100% remote opportunities. While I'm located in Europe, I'm flexible with working hours to collaborate effectively with teams across different time zones and have done so successfully for the last 5 years. You can explore my full professional background on LinkedIn (https://www.linkedin.com/in/lachezar-hristov/), or reach out directly at lachezar.hristov.bg@gmail.com to discuss potential opportunities. I'm happy to share my detailed CV and chat. Best regards, Lachezar (Chez)
Manage Connected Content Headers
This page suggests the ability to set and manage connected content authorization. Our admin has raised my credentials (I've logged in and out) and I'm still not seeing this available under any of the settings menus. Can someone provide insight here either the exact breadcrumbs and/or the permission set needed to access the menu?Referral Strategy
Hello Braze Community! I’m currently working on creating a referral strategy to drive new user acquisition through our most engaged users. I’d like to start a thread with all of you to gather inspiration and discuss different flows we could implement. So far, I’ve identified the following key moments: After a user gives a high rating in our review After a purchase Targeting our most engaged users After a user completes an “aha moment” in our app What do you think? Which strategies have you implemented to carry out a referral strategy. Best regards, Sergio⭐ February Marketer of the Month ⭐
1 MIN READ 🔥 Meet Inês Pais (inespais) , SkyShowtime’s Retention & Monetization Manager and our February Marketer of the Month! 🎉 With over seven years of experience in Growth Marketing, Inês is revolutionizing customer engagement strategies in the streaming industry. Her work in launching SkyShowtime’s Premium tier across 22 markets is just one example of her innovative approach to lifecycle marketing, where she leverages Braze’s powerful tools to create seamless, personalized experiences. Inês is a master of smart automation and data-driven insights, having successfully delivered over 175 unique touchpoints and 1,900 message variations in under two months! Join us in celebrating Inês and her significant contributions to our Bonfire community by checking out her blog post.
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.
