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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Machine vs. Other in Audience Segment Filters
Hello everyone! I work with a freelance client with specific defined audience goals. I'm blocked with an issue within the current segment filters to ensure zero overlaps but want to see if there's anything I'm missing or if anyone has a suggestion for me. Audience groups and qualifications 1: New or active (within 120 days as defined by "created_at") This group is defined as someone who has other opened within 120 days OR machine opened BUT ALSO clicked within 120 days OR their "created_at" date is within 120 days. 2: Lapsed/Dormant This group would be someone who has done a verifying action to confirm their "real" but those actions are older than 120 (they have other opened more than 120 days ago or machined opened AND clicked more than 120 days ago). 3: Inactive / Never engaged This would ideally cover everyone else. They've never other opened but may have machine opened but never clicked. If they have never other opened, or machine opened but didn't click, and the created_at date is within 120 days, they'd be in the first group until that 121 day mark. Challenges 1: Someone can have both a "last other opened" and "last machine opened" within different time frames. 2: The Braze segment filters allow for AND and OR statements but those groups must use all AND or OR statements. I can't define more complex "if this, then that" scenarios such as [created_at is more than 12 days] AND [[last other opened more than 120 days ago] OR [last machine opened AND clicked more than 120 days ago] OR [machine opened never]]. This is possible in Mailchimp and I'm fairly certain in other ESPs (combining and/or statements within larger and/or statements). 3: You can't have more than 1 segment that refers to another segment. (I can't define group 1, then define group 2 but also exclude group 1 if there's an overlap). Any suggestions or recommendations on how to get these first two audience groups into a segment with zero overlap?Find matched filter group in Canvas step
Is there a way to find which filter group a user matched when matching a step in a canvas? Ideally I want to use the returned events data which is in USERS_CANVASSTEP_PROGRESSION_SHARED or something like that, but I can only find a reference to the canvas_step_api_id, not anything internal to the step node itself apart from its name. ThanksAnnouncing the 2025 Torchie Awards Finalists
4 MIN READ Announcing the 2025 Torchie Awards Finalists Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. This year, we received over 270 outstanding submissions across 11 categories, and one thing is clear: the Braze community is leading the way. Your creativity, passion, and incredible stories inspired us. The results were so close in every category that this year, we’re doing something new to bring you into the selection process. Your Vote Matters: The People's Choice Awards Get ready to make your voice heard at Forge! For the first time ever, the community will select an additional winner for the People's Choice Award in two of our top categories: Campaign of the Year and Creative Excellence. Over the next few weeks, we’ll be sharing more about the finalists in these two categories, so you can get to know their stories and the impressive work they’ve done. At Forge, from September 29–September 30, you'll be able to cast your vote for your favorite, whether you're attending in Las Vegas or joining us for Forge Digital. Your vote will honor the teams and campaigns that have truly set a new standard for customer engagement. The People's Choice winners will be announced on the final day of Forge. Meet the 2025 Torchie Awards Finalists But first, it’s time to reveal all of the finalists for the 2025 Torchie Awards! Customer Awards Bonfire Community Leader of the Year This award recognizes an outstanding community member who is known for helping other Braze users in the Bonfire community. Our finalists are: Allan Heo (For Now Marketing) Daphné Leblanc (Spark Networks) Lior Peleg (HippoCampus Tech LTD) Manoj Kumar (Digitas) Ted Scott (Cognizant) Braze for Impact This award recognizes companies that have used Braze to create positive social change within their communities. The finalists are: Boys and Girls Club of America iFood Venmo Volo Sports Campaign of the Year This award recognizes campaigns that show strategic leadership and technical skill to build stronger relationships with customers. This year's finalists are: HBO Max: Paris Summer Olympics Ibotta: Project Egg RappiCard: Legacy SoFi: Invest Milestones Wendy's: Fresh Picks - March Madness Collaborative Team of the Year This award celebrates teams that have successfully worked across different departments and disciplines to create best-in-class campaigns. The finalists are: Crunchyroll HBO Max Jump REA Group Sephora SoFi Creative Excellence This award honors teams that use the Braze platform to create innovative, original messaging, and unique customer experiences. Our finalists for the year are: ClassPass: Best of ClassPass HBO Max: Pre-finale IAM McDonald's: Unbagged RappiCard: Rosca SoFi: Money Moves Marketing Leader of the Year This award honors marketing executives who demonstrate excellence in leadership and customer engagement. The finalists for 2025 are: Jason Feldman, Senior Director, Customer Experience at BEES US Josh Hanson, Associate Director - Growth Marketing at Optus Sport Maria Bonello, Subscriber Engagement Director at MGM+, Prime Video & Amazon MGM Studios Melissa Neikirk, Director of Lifecycle at Remitly Pedro Solís Cámara, Head of Growth at RappiCard Rising Marketing Star This award recognizes exceptional new users of the Braze platform who show great promise and use technology to support stronger customer relationships. The finalists are: Divyanshu Pandey, Associate, CRM at Chegg Ellie Ledwith, Sports Content Deputy Manager at bet365 Lindsey Spillman, Senior Specialist, CRM at Wendy's Maxim Radoczy, Lifecycle Marketing Lead, Engagement at Canva Nicholas Baltovski, Lifecycle Marketing Manager at Venmo Partner Awards Partner Campaign of the Year This category recognizes a partner who delivered a groundbreaking campaign with Braze and set new standards in creativity and customer engagement. The finalists are: AKQA, for KFC Australia Dwarf, for Norwegian and Strawberry Hotels Publicis Groupe, for McDonald's US VML, for Pizza Hut Service Partner of the Year This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes. Our 2025 finalists are: Marketing Decisions Merkle Stitch VML Technology Partner of the Year This award goes to a technology/ISV partner that has enhanced Braze through key integrations and collaboration, benefiting our team and our customers. The finalists are: AWS Contentsquare Segment Snowflake Transformation Partner of the Year This award honors a partner whose innovative solutions have transformed a single client’s business and drastically enhanced their customer experience capabilities. Our finalists are: Deloitte Digital ANZ, for Foxtel Ragnarok, for Hand & Stone Stitch, for Taco Bell WillowTree, for Whitecastle Ready to see who takes home the Torchie? Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice Award. Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.Get to know our 2025 Torchie Awards finalists
5 MIN READ The competition for the Torchie Awards was fierce this year, and our finalists represent the top tier in a field crowded with creativity. Let’s dive into the stories of our finalists for four categories: Bonfire Community Leader of the Year, Rising Marketing Star, Marketing Leader of the Year and Braze for Impact. Bonfire Community Leader of the Year This award recognizes a community member who stands out for helping other Braze users. We are continually impressed by the passion, dedication, and collaboration in the Braze Bonfire community. You all really look out for each other, and bring a spirit of innovation and desire to grow in everything you do. Let’s meet our finalists! Allan Heo, Founder & CEO at For Now Marketing Allan, a 2024 runner-up for Bonfire Community Leader of the Year, is a dedicated Braze professional who empowers the marketing community. As a Badge, Discussion, and Solutions Leader, he's a prolific contributor to the discussion boards, sharing educational resources and guides daily. Daphné Leblanc, Director of Lifecycle Marketing & CRM at Spark Networks As a Bonfire Marketer of the Month and a tenured Braze user, Daphné empowers her peers on their journey with Braze. During her popular Ask Me Anything session on Bonfire, she shared tactical ways to center personalization in a core lifecycle marketing strategy and expanded on trends from the 2025 Customer Engagement Review. Lior Peleg, Co-Owner at HippoCampus Tech LTD Lior is on a mission to create tools and content useful to all Braze users—and as a member of Braze Bonfire, he doesn't gatekeep! He's an active contributor to the discussion boards, sharing his expertise and valuable resources for the community to leverage. Manoj Kumar, Technical Lead at Digitas This is the second year in a row that Manoj has been a finalist for the Bonfire Community Leader of the Year, for good reason! Manoj consistently contributes to Bonfire, and is leader in Badges, Solutions, and Discussions. Whether he’s troubleshooting a bit of Liquid on someone’s post or helping them to understand how to push the boundaries of Canvas, Manoj is always willing to share his expertise. Ted Scott, Sr. Solution Architect, Braze at Cognizant A long time Braze expert, Ted is extremely active on the Bonfire Community, both in answering questions and helping fellow community members out with problems big and small. He’s also passionate about the ever expanding Braze ecosystem of careers, and helps to boost and amplify roles posted on the Bonfire Job Board. Rising Marketing Star This award recognizes exceptional new users of the Braze platform who show great promise and use technology to support stronger customer relationships. While they might be new to customer engagement or to Braze, they are no stranger to success! Here’s a peek into their stories. Divyanshu Pandey, Associate, CRM at Chegg Divyanshu, an exceptional early-career marketing technologist, earned four Braze certifications in one year and created automation scripts and validation checklists that have saved hours of manual work and become best practices across teams. Ellie Ledwith, Sports Content Deputy Manager at bet365 Ellie played a critical role in her company's transition to Braze from outdated tools, leading the effort to create a complex and dynamic email footer system and training over 100 staff members. Lindsey Spillman, CRM Specialist at Wendy’s In just over a year, Lindsey transformed the CRM program at Wendy’s, increasing campaigns from 15 to over 50 unique touchpoints per month and achieving a 66% increase in loyalty sales year-over-year. Maxim Radoczy, Lifecycle Marketing Lead, Engagement at Canva Despite a lack of direct management experience, Maxim launched Canva’s first "Next Best Action" model, which delivered a 55% uplift in engagement, and is now leading an initiative that incorporates predictive models and generative AI. Nicholas Baltovski, Lifecycle Marketing Manager at Venmo Nicholas went from no experience in lifecycle marketing to leading some of Venmo's most impactful programs, delivering millions in incremental profit and getting promoted twice in two years. Marketing Leader of the Year This award honors marketing executives who demonstrate excellence in leadership and customer engagement. They’re taking their team to new heights and their strategy to the next level, and have the results to prove it. See for yourself! Jason Feldman, Senior Director, Customer Experience at BEES US Jason championed the adoption of Braze to digitize operations across 26 countries, using advanced solutions like a dynamic email template that saves over 125 hours per month. Josh Hanson, Associate Director - Growth Marketing at Optus Sport Josh transformed the company's lifecycle marketing from a fragmented function into a strategic, data-driven engine, leading to a 50% increase in offers converted via Braze and a 5% increase in minutes watched. Maria Bonello, Subscriber Engagement Director at MGM+ As a solo marketer, Maria built MGM+'s customer engagement program from the ground up, engineering a robust automation system using Connected Content and APIs to deliver real-time, dynamic messaging at scale. Melissa Neikirk, Director of Lifecycle at Remitly Melissa's empathetic and experimental approach to lifecycle marketing led to a 400x increase in daily email click-through rates and the creation of a digitized, full-year customer journey map that has been instrumental for cross-functional teams. Pedro Solís Cámara, Head of Growth at RappiCard As Head of Growth, Pedro created a unified vision that integrated growth, engagement, and financial performance, leading to a 40% increase in portfolio value and a 70% improvement in retention. Braze for Impact This award recognizes companies that have used the power of Braze to create positive social change within their communities. In addition to being recognized at our flagship event Forge, the winner of this award will also be able to direct a $10,000 grant from the Braze for Social Impact Fund to the charity of their choice. Boys and Girls Club of America Boys and Girls Club of America completely reimagined their internal and external communications with Braze, helping them improve their CEO email open rate by 5% and drive a 61% increase in email revenue from critical fundraising campaigns. iFood iFood used Braze to engage delivery drivers in two social impact initiatives: "My High School Diploma," a program aimed at completing high school and enabling drivers to enter higher education, and "Decola," which is an online course platform. This platform offers learning options for iFood's internal topics, as well as entrepreneurship, financial education, workplace safety, delivery safety, motorcycle maintenance, among others. Over the past year, iFood engaged more than 370,000 delivery drivers in the education initiative, with the educational platform on the app recording over 1 million course completions. Braze was instrumental in providing strategic, segmented, and automated communications, saving iFood's team time while enabling deeper and smarter data and strategy analysis. Venmo Venmo’s Small Business Grant initiative used Braze to generate over 150 million impressions, driving incremental business sign-ups and 50,000 grant applications to support small businesses from historically excluded communities. Volo Sports Through Canvas flows, Volo introduced new players to its charitable arm, the Volo Kids Foundation, driving a 41% volunteer recruitment rate and helping provide free youth sports programs to over 70,000 kids. Ready to see who takes home the Torchie? Join us at Forge to celebrate all the finalists, learn from the best in the industry, and cast your vote for the People's Choice for Creative Excellence and the People’s Choice for Campaign of the Year. Whether you're a long-time member of the community or just getting started, Forge is where you’ll gain the insight, inspiration, and support to stand out by using your creativity in new ways.
iOS Braze SDK and Content Card Data Questions
Hello there! Quite a newbie here in Braze Bonfire. Hopefully someone knows something about the question I have: We have an iOS mobile app created using Swift and we are in the process of implementing content cards via Braze SDK. What we noticed is Braze SDK didn't have the content card data on our first call to Braze SDK even when I already called the cancellable stated in this documentation. Only when we do further calls to requestRefresh() it is only then we are able to get content card data. Has anyone experienced this before and is there a way to do it in such a way that when you do a first call to SDK and a first call to requestRefresh() will have the content card data ready for fetching? Thanks!CRM Systems Engineer
Scooter’s Coffee is seeking a Martech Systems Engineer to own and optimize the platforms that power customer engagement, retention, and loyalty. This role requires a systems-level thinker who can understand tool dependencies, ensure clean integrations, and troubleshoot issues as they arise. The right candidate will bring the technical expertise to connect APIs, refine workflows, and keep our marketing technology stack running seamlessly. The ideal candidate is a problem-solver who thrives at the intersection of marketing and technology - someone who enjoys making complex systems work together to deliver real business impact. This role reports to the Director of Loyalty and CRM and collaborates closely with marketing, analytics, and technology teams. Description Configure, maintain, and optimize Martech integrations across platforms such as Braze, Talon.One, Amplitude, and related. Design and support API-based triggered campaigns, personalization, and event-driven automations. Ensure accurate event tracking by developing and maintaining taxonomy, validating data, and troubleshooting inconsistencies. Manage and evolve catalog structures in Braze to support personalization at scale. Troubleshoot technical challenges across workflows, segmentation, and data pipelines. Partner with cross-functional teams to align dependencies and ensure smooth execution of campaigns. Create and maintain technical documentation for integrations, APIs, and workflows. Stay current on partner/vendor roadmaps and advocate for features that enhance automation and personalization. Qualifications 5+ years of experience in Martech, marketing automation, or related systems roles. Strong knowledge of APIs, webhooks, and integrations. Proficiency with Postman or similar tools for API testing and validation. Strong troubleshooting and problem-solving ability across complex system interactions. Able to bridge marketing goals with technical solutions. Familiarity with front-end languages and query tools such as HTML, CSS, Java, SQL, and Liquid for customizing templates, troubleshooting, and optimizing campaigns. Familiarity with cloud-based architectures and scalable Martech frameworks. Apply here (and please let me know if you apply so I can flag it!) MarTech Systems Engineer | Scooter's Coffee | LinkedIn Remote USA, but must reside in one of these states: AZ, AL, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, NE, NV, NM, NC, ND, OH, OK, SC, SD, TN, TX, UT, WI, WY
CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle ManagerPerformance Marketing Manager - Lumenate app
Location: Remote UK (preferred) or Remote EU Type: Full-time Experience Level: Mid–Senior Salary: £50.000 - £60.000 About Us We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast. We’re already running paid marketing at meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization. The Role As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably. Responsibilities Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels. Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking. Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization. Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience. Analyze campaign data to derive insights, forecast performance, and report on KPIs. Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets. Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps. Requirements 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based. Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels. Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA). Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives. Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions. Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment. Fluent in English; excellent written and verbal communication skills. Bonus Points Experience marketing wellbeing, mental health, or lifestyle apps. Familiarity working with international markets, especially with the United States, the UK, and Europe. Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV). Passionate about tech, wellness, and helping people live more consciously. What We Offer Join a startup that’s already acquiring users profitably and ready to scale further. Remote-first team with flexible working hours. Competitive salary + stock options. Direct impact on a product that improves lives. How to Apply Send us your CV (carla@lumenategrowth.com) and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
CRM Content Lead (12 month FTC)
About the Job 🚀 Who Are We? Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs. Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves. What We're Looking For As our marketing team continues to evolve, we are looking for a CRM Content Lead to join us for a 12 month maternity cover. You’ll sit in the Engagement and Retention team, leading the channel strategy including creative and content development across all three of our wellness apps: WalkFit, Yoga-Go, and Muscle Booster. Your role is to ensure every message a user receives feels purposeful, on-brand, and genuinely helpful—whether it's designed to convert, onboard, retain, or re-engage. You’ll bring together commercial goals, product initiatives, brand messaging, and seasonal campaigns to deliver CRM communications that perform and resonate. Key Responsibilities: Own channel strategy & execution Develop a clear content strategy across CRM channels (email, push, in-app, SMS, and web), having close alignment with brand and product to drive the value proposition and messaging approach in our CRM channel. Take ownership of content performance across key funnel moments—from abandoned cart to onboarding to long-term retention—and continually optimise based on user data and feedback. Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments to connect with users in timely, engaging ways. Ideate and produce new high-quality content that feels personal, purposeful, and on-brand—briefing freelance writers/designers or writing yourself as needed. Apply narrative structure and tone of voice strategically, adapting messaging to different user segments including the channel localisation approach across the customer journey. Uphold brand voice and content quality across all CRM outputs, championing consistency in cross-functional forums. Test, learn, & optimise Partner with CRM Managers to test and refine content flows—capturing what works, what needs improving, and what should be scaled across products. Develop testing frameworks for new messaging ideas and content formats, particularly in early funnel and brand-led initiatives. Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative approaches. Collaborate across teams Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure messaging is cohesive across every user touchpoint. Use CRM insights to support wider marketing initiatives—like driving traffic to blog content or optimising onboarding funnels. Align with the Head of Product Content on new content features, homepage and other product page updates, discovery, and user experience (1st and 2nd experience), so we understand how to connect users to the right place within the product. Support the Customer Care team in applying brand tone of voice in user communications and escalate content requests where needed. Partner with the Senior CRM Managers to gather insights from the Customer Care Team to help identify reasons why subscribers cancel or decide to resubscribe. Then use these insights to design and orchestrate campaigns to target these segments to increase retention rates. Required professional skills: 5–8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development, ideally in a wellness, fitness, or consumer tech brand. A strong portfolio that shows your ability to increase both engagement and conversion rates through a smart, well-crafted content and creative approach. Deep understanding of user journeys, behavioural triggers, and CRM ecosystems. Empathetic and user-first in your approach to storytelling, with a sharp editorial eye and collaborative mindset. Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams. Comfortable working in a fast-paced, remote environment where priorities shift and ideas move fast. Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field. Candidate journey: ⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Test Task--> ⭕️ Presentation Interview ✨ Why You’ll Love Being Part of Welltech: Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality! Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/Senior CRM & Lifecycle Marketer
We power people's progress At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: We’re looking for a Senior CRM & Lifecycle Marketer to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey. This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization. Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels. Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis. Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. What you need to succeed: 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices. Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. Strong experience with customer segmentation, journey mapping, and behavioral targeting. Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. Why you’ll love it at Preply An open, collaborative, dynamic and diverse culture; A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). Our Principles Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. Diversity, Equity, and Inclusion Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are World Class.
