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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Braze MCP Server - Prompts and Use Cases
Hey all, I was very excited to see the release of the Braze MCP server and set it up with Claude this morning. It's very impressive, so far I've gotten nice analytics reports for overall Canvas performance, but limited to 14 days at a time with the canvas data series analytics API, or to ask for the 'top performing Push campaigns for July 2025'. I wanted to hear some other prompts people were using to get reporting value quickly from Braze. I also was interested to pull in messaging templates (Email, IAM) and see how well it could add/edit liquid. Disclaimer: Of course don't give the MCP API key more than read access while we play around with the functionality as we don't want it to go and edit anything in Prod!
What’s the best approach for an NPS survey?
Hey everyone 👋 I’m planning to add an NPS survey to an email campaign and I’m curious — what’s worked best for you? Email with a link to a Braze landing page with the survey Or an embedded survey directly in the email? Both options will consume data points to collect information from each user, but which do you think has more advantages overall? Would love to hear your experiences! 🙌
Help with Tracking Pixel Placement in Braze Emails
Hi Braze Community, I’m looking for guidance regarding tracking pixel placement in Braze emails. By default, the pixel is placed at the bottom of the email, but we’ve noticed that some of our longer emails are getting clipped by Gmail, which seems to be impacting our open rate tracking. I’ve seen that there’s an option to move the tracking pixel to the top of the email, which could potentially resolve this issue. Before applying this change across all campaigns, I’m wondering: Is there a way to test this change in the NonProd environment first? Alternatively, can we apply this change to selected email campaigns only for testing purposes? Also, our emails typically have Liquid logic positioned at the top. Would moving the tracking pixel above this logic cause any issues with rendering or data capture? Has anyone tried this approach before? Would love to hear your experiences or best practices. Thanks in advance!
Unsubscribing from Subscription Groups
How can we set the unsubscribe to only remove the user from the specific subscription group? We don't want to do this through a preference center. We just want to have a link that automatically removes the user from the specific subscription group that the email was sent to. Also, when importing users via CSV that could be in multiple subscription groups should we handle the subscription_group_id to ensure that overlapping users remain subscribed to both lists? Is it automatic? Or would it override each other?
Email Suppression
Hi all, We currently have an issue where we can't seem to suppress email addresses from campaigns and canvases. We have used the re-targeting options (i.e those who have received a message etc) but the issue with this is it manages it at a profile level - not email level. The challenge we have is that many of our users share email addresses across profiles and its not possible to merge them. We have multiple campaigns sending per day and need to be able to control the amount of emails an email address receives NOT necessarily the profile. As an example .. User A and User B share the same email address User A qualifies for Campaign 1 User A and User B qualifies for Campaign 2 Using the current re-targeting options, we would be able to ensure that User A only receives one message, but the email address would receive 2 (one for User A from Campaign 1 and then one for User B from Campaign 2). We need an easy way to orchestrate this within Braze, but the only way we think we can manage this is by passing delivery logs back to our warehouse then passing back through as an attribute .. which isn't ideal with the data delays around that! Has anyone got any ideas / worked around the issue?
Email engagement performance reporting by canvas step
Hello community, First time poster with my company being on Braze for 5 months. I am trying to find a way to extract engagement performance metrics (such as open%, CTOR%, deliverability%) for all emails sent during a 7 day time period. the only reports I have found wrap up all canvas step emails as a total canvas result. I am hoping the community can steer me to a solution that my team and I as marketing end users can create a report within 'Report Builder', or similar, so we can monitor individual canvas step emails and campaign email engagement results within a single report. Cheers, TimNew Banners Tutorial - thoughts needed :)
Hey everyone! I recently made and posted a video reviewing the new Banners channel in Braze. I'd love to make a second part highlighting different use cases and showing what the final implemented channel looks like. Please give it a watch when you can, I'd really appreciate your feedback and ideas!!
How to trigger instant in app survey after a user clicks on an email CTA
Hello everyone! Context: We are testing a "miniquiz" ( in app survey created in Braze) that we want users to be able to access when they click an email CTA (Answer the quiz) then go to our Mobile app. We created a canvas, so when the User has clicked specific Email they go to the app and we want the in app message (survey) to be triggered instantly. The thing is , it doesn't, it only triggers in the session after (as some have pointed here in the community). We want to be able to trigger this in app instantly, the moment a user clicks the email and opens the app. Have anyone had a similar experience, did you manage to make it happen instantly with the basic tools Braze have? Thanks so much for your help!
