Recent Content
Segment Builder funnel stats design
Hi everyone! I'm Nancy, the designer at Braze working on our segmentation tools. We've received feedback about wanting to see funnel stats in our updated segment builder design to easily track reachable user increases and decreases. As I work on this design, I'd love to get your feedback, and I have three questions that will help inform our design decisions. Each question is associated with the screenshot directly below it, and we recommend you answer the first one before viewing the second screenshot, etc (because later screenshots will "give away" some info). Thank you in advance, and let me know if you have any questions! Question 1 Looking at this image below, could you tell us what you would do if you wanted to see per-filter funnel stats (ie. what step you take, where would you click to view this info)? Question 2 Looking at this image below, the second filter group contains two filters, Language and Age. What would you expect the number "350k – 400k" under the Language filter represents? 350k - 400k is the number of all users that fall under the specific Language filter, irregardless of whether they fell into prior filters (in other words, does not take into account prior filters) 350k - 400k is the number of all users that fall under the Language filter and the prior filters in filter group 1 (in other words, it takes into account all filters up until that point) Question 3 Looking at this image below, what would you expect the red number in the group footer to represent: It represents the estimated user that fall under all the filters from group 1 and 2 It represents the estimated user in group 2 only
Documenting lifecycle testing
We're looking to enhance our documentation process for lifecycle testing and would love to hear what’s working for others! Do you have any templates or strategies that help effectively track experiments and build on learnings? Our goal is to make it easier to: Keep track of live, completed, paused, and inconclusive tests—including test descriptions, hypotheses, start/end dates, audiences, and key metrics. Summarize metrics, key insights, and recommendations to inform future campaigns and decision-making. Would appreciate any tips, templates, or frameworks anyone has found valuable! Thanks in advance.
nesting liquid and using custom event properties in action trigger canvas
I'm building a action-triggered canvas that will send a message to a member to say "oh hey, you've looked at this content item recently, please leave a review about it by following this link". There's a custom event that will trigger the canvas and that custom event has a property for the ID of the content they've looked at. The contentID corresponds to an item in a Braze catalog we have, that allows us to cross reference a pretty name for it based on the ID. e.g. this Liquid generates the pretty name text, based on a hard-coded ID {% catalog_items Content 650ac023409211513f7bc7cf %}{{ items[0].prettyname}} where 'Content' is the name of the catalog '650ac023409211513f7bc7cf' is an id for the item 'prettyname' is the field in the catalog containing a pretty description What I need to figure out is how to pull and embed the contentID from the property of the triggering event that starts the canvas and use that to dynamically create the liquid to fetch the pretty name. I'm assuming it's something like this to get the property value out of the custom event that triggers the canvas {{event_properties.${ID}}} but when I replace my hard-coded ID with that, I get a Liquid error {% catalog_items Content {{event_properties.${ID}}}}{{ items[0].prettyname }} Guidance/help gratefully received!Braze Certification is about to hit 10,000!
1 MIN READ Braze Certification is approaching an incredible milestone—our 10,000th certification granted. The lucky individual who becomes the 10,000th person to earn a Braze Certification or Skills Badge will receive an incredible opportunity: a spotlight on Braze’s social platforms! This is your chance to share your unique Braze story and gain recognition across our vibrant community. Now’s the perfect time to get certified, grow your skills, and be part of this milestone! To claim the prize, the winner will need to sign a consent form allowing us to celebrate their achievement on our socials. If the form isn’t signed, we’ll have to pass the prize to the next eligible winner. Learn more and sign-up for an exam today at https://learning.braze.com/page/certificationUsing Attachments on Email Templates
Hello guys, I have an email campaign that contains an attachment to be included in sendout. With the Braze magic, is it possible to do it? Is anyone find a solution?] Attachment can be a pdf, jpg or png. Can you please share your experience or a way to do it? Thanks!Marketing Automation Specialist
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt an industry. We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth. Position Title: Marketing Automation Specialist - 6 month contract Location: US-Remote About the Role: The marketing automation specialist will execute marketing programs to drive Creator acquisition and retention. This role will be accountable for flawlessly executing email, in-app, push notifications, and other channels to maximize profitable growth. This role reports to the Senior Manager, Marketing, CRM Automation, and Execution, and requires a dynamic individual who has a passion for building and optimizing marketing programs. How you will make an impact Execute multi-channel marketing campaigns that drive the acquisition & retention of new Creators & consumers using Braze and HubSpot. Execute multi-channel campaigns that include Email, SMS, Push, & in-app messaging Own and drive channel marketing performance to improve engagement & channel health Execute event-driven, campaigns for hyper-segmented audiences Ensure tracking and attribution of campaign conversion Meet all deadlines per the marketing calendar and roadmap Collaborate with Product, CRM Strategy, & Data teams to manage contact data accuracy, including updating, deduping, importing, exporting and ongoing maintenance. Guarantee quality of all marketing execution. Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time. What you bring to LTK Bachelor’s Degree in Business, Marketing or Communications. 4+ years of experience in marketing automation and/or CRM. Experience using Braze and HubSpot. Data-driven and analytical experience. HTML & Liquid Language experience preferred Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment. APPLY HEREJob Seeker: CRM automation
Hello everyone at the braze Bonfire, As a CRM Team Leader of 4 people since 2022, I have been responsible for building complex automated campaigns using Liquid, creating data pipelines with SQL and Python, and using connected-content and CDI to enhance customer engagement across LatAm. Prior to this, I participated in implementing Braze at my current company, launching our first live campaign in 2020. Beyond my technical expertise, I have strong communication skills in English and am currently learning German. I am highly adaptable and open to relocating to contribute my skills to your team. I would love the opportunity to discuss how my experience aligns with your needs. You can find more details about my background on my LinkedIn profile: https://www.linkedin.com/in/gsatake/. Looking forward to your response. Best regards, Gustavo Satake satakegustavo@gmail.comMarch Marketer of the Month Roundtable Webinar
Join us for our upcoming Marketer of the Month Roundtable on March 19 at 11 AM EST (4 PM BST) featuring inespais and Guenda! This quarterly webinar series offers insights from Braze customers like you, curated by the Braze Learning team. Each session will cover a variety of topics based on the perspectives our Marketers of the Month wish to share, including but not limited to: Exploration of recent campaigns or canvases run in Braze: their objectives, setup process, outcomes, and key learnings. Insights into onboarding, retention, win-back, and churn strategies: areas of focus for their brands, implementation of successful strategies in Braze, and lessons learned. Maximizing the value of Braze products: objectives for using different products, strategies for optimization, derived value, and results or insights gained. Don't miss this opportunity to learn from your peers! Register by clicking 'Attend' to this event here on Bonfire. Can't join us live? No worries! We'll share a recording afterwards. Ps. Make sure to click 'Attending' so we can send reminder emails and know to send you the recording.Forward utm parameters from landing page
Hi team -- We are now adopting landing pages in order to drive paid media to a lead capture form but want to be able to forward the utm parameters of the affiliate link that drove there so it continues to get the attribution. For example google vs. facebook vs. tiktok Is there a way you can think of for a Braze Landing Page to forward these utm parameters or capture them upon landing and pass them when a user subsequently gets redirected site? I can only think of doing it generic based on like utm_medium=affiliate but would prefer to give the right attribution to the right ad partner if that makes sense. One solution could be using a different landing page for each paid media partner but with a limit of 5 landing pages that seems not scalable or reasonable. Thanks friends :)
