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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Avoiding issues with Apple Intelligence email summaries
Recently a few customers have shared screen shots of their inbox with some really misleading preheader email summaries generated by Apple Intelligence. What our customers shared was super concerning and presents a new type of risk and compliance issue to navigate. From my research ALT text is important but does anyone have any other tips on ensuring the message Apple Intelligence generates is at least factual.
Senior CRM Manager @ PureGym
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).Senior CRM Specialist (24 months fixed term contract - convertible/renewable)
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments. Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem. This is the role for you, if you’re excited to work on the things listed below: Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end. Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives. User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics. Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels. User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders. The skills you will need to be successful in the above: 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions. Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention. Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks. Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration. Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders. Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset. Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed. The interview process: An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes A short take-home assignment to assess your skillset A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes What’s in it for you: Meaningful equity in a profitable tech-startup Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office every 2 years Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. Apply hereDirector of Lifecycle - NYC based
About ODDITY ODDITY is a consumer-tech company that builds and scales digital-first brands to disrupt offline-dominated categories. In under five years, we’ve launched two of the fastest-growing online beauty brands in the U.S.—IL MAKIAGE and SpoiledChild. IL MAKIAGE surpassed $300M in revenue with over 40M users in just four years. SpoiledChild, launched in early 2022, is scaling even faster. In 2023, ODDITY became a publicly traded company valued at over $2B and was named a TIME100 Most Influential Company. Our success comes from combining a performance-driven culture with breakthrough tech and product innovation. We’ve invested heavily in AI, data science, computer vision, and biotech to identify unmet needs and build solutions. Our proprietary computer vision technology captures hyperspectral wavelengths beyond human vision, and our acquisition of Revela—a biotech startup using AI for molecule discovery—brings proprietary ingredients to the beauty and wellness space. What You’ll Do Own the full lifecycle strategy—from onboarding to reactivation Build and optimize multi-channel CRM campaigns (email, SMS, push, in-app, etc.) Improve segmentation, journey mapping, and behavioral triggers Define and report on KPIs like LTV, churn, CAC payback, and retention Lead testing strategies to optimize offers, content, and timing Drive win-back programs with predictive analytics and targeted content What We’re Looking For 5+ years of experience in lifecycle/retention/CRM, ideally in DTC, telehealth, or gaming Proven success in driving LTV through full-funnel lifecycle programs Expertise in tools like Braze, Iterable, Klaviyo, or similar platforms Strong analytical mindset—confident in cohorts, funnels, and segmentation Passion for skincare, wellness, and customer-first thinking A builder’s mindset—you thrive in zero-to-one environments Highly collaborative across product, tech, marketing, and data Independent, proactive, and fast-moving To apply: Email Tom Feingersh at tomf@oddity.com
Lifecycle Marketing Manager
apply here: https://job-boards.greenhouse.io/caribou/jobs/6569497003 As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will: Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel. Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs. Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation. Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets. Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging. Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials. Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers. Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization. Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience. This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO About You 4–6 years of hands-on experience managing email and SMS marketing programs. 2+ years of executional experience in the Braze platform. Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes. Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events. Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands. Proficiency in Segment (experience with call center technologies a plus). Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus. Financial services, fintech, or similarly regulated industry experience strongly preferred. Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice. Understanding of databases and segment creation An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines. How We will take care of you Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $92k - $115k Eligible for annual performance based bonus Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. Give a **bleep**. What we’re doing matters. We show up determined to deliver results, and we love it. Velocity. We’re intentional about where we’re going and we race towards it. Make the assist. We have diverse strengths. We offer and ask for help so we all win. Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY. California Consumer Privacy ActHow do you collaborate on canvases without losing work?
Our team has been facing a challenge with collaborative work in Braze Canvases, and I’d love to hear how others are handling this. We have a large marketing team, and often multiple people need to work on the same Canvas at the same time. The issue is that if two people are editing at once, one person’s save will overwrite the other’s changes - leading to lost work. From what we’ve seen, Braze doesn’t currently support real-time collaboration or provide a notification when someone else is actively editing. We’d love to see: Real-time collaborative editing (similar to tools like Google Docs) Or at least a locking or warning system when a Canvas is in use Has anyone found good workarounds or best practices for this? And Braze team - has this kind of enhancement been discussed before? Thanks in advance for any insights! Best, Kattia
Comparing canvas entry property with property in follow up event
Hello, I am currently working on a canvas that needs to send an e-mail to a customer, if that customer has visited 5 pages on our website, that all have the same category. My first idea was using the entry criteria of User has viewed page 5x, but I would like to add to that criteria that for the 5x the customer has viewed, the 'category' property on that Page Viewed event is the same. Any ideas on how to implement this?Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!Email Deliverability Decoded: Ask Me Anything on New Requirements and Current Trends
Join us for the next Bonfire Ask Me Anything on email deliverability and the updated Outlook requirements hosted by Esther Perez, Email Deliverability Principal at Braze. This session is not one to be missed if you have general email deliverability questions or are wondering how Outlook’s requirements impact your brand. In this session, we will cover: An overview of the latest Outlook requirements for high-volume email senders Best practices to ensure your emails reach the inbox Strategies to improve your sender reputation Open floor for your questions and concerns regarding email deliverability Whether you're a seasoned email marketer or just starting out, bring any questions you have about email deliverability and get answers from a pro.
