Recent Content
Braze email templates
We have quetions about email templating. 1. Is it possible to validate email templates, for example - check whether certain elements such as Buttons and images have URLs? We are creating content blocks and we want to make sure they contain expected value types. 2. How to prevent changing the styles of an element? For example, we create a content block and the editor should not be able to change the typography styles of the content block when he/she imports and uses it. 3. How to disable automatic color inversion for dark mode on Email clients? Our main theme is light and we don't want to customize our email for dark mode. 4. How to achieve "View in Browser" feature? I read a response in FAQ. I would like to understand how we can automate creating web pages from emails. Is there an event we can listen to and make a webpage that can pull Email for us to process and host? 5. How can we pass variables from template to content blocks when content blocks are added via Liquid code? Let's say there is a button block that should render text inside dynamically. We want this text to be passed from its consumer template. 6. How to remove elements such as Button, Text, Image if they don't have data before sending email?Help with darkmode
hi all! I have an image that's a black icon with a transparent background that overlays an off-white background. in dark mode (specifically on gmail ios), the off-white background becomes a darker blue, so it makes the black icon inaccessible. does anybody have any good workarounds? like ways to display a white version of the image only in dark mode? thanks!Determining Engagement Recency
The older I get, the more my definition of "recent" expands. When I talk about something that "just" happened I might mean 2 days ago, or maybe 2 years. I remember being about 10 years old, and laughing when my Nana described an event from 30 years ago as something that occurred "the other day", but now I get how that much time can pass in the blink of an eye (especially because THAT convo feels like it just happened and was now 30 years ago itself. 🥲) As someone who often succumbs to bouts of nostalgia, I understand the inclination to embrace the past. And while it's fun to reminisce, the unfortunate truth is that when it comes to deliverability, we have to face the passage of time and the toll it takes on both people and their email addresses. Since inbox placement is rewarded based on positive engagement, it's important to send to users who interact with your emails, and eventually stop contacting those who don't. When determining who to sunset and who to stay in touch with, weigh what impacts engagement recency for your brand and customers: 🕰️ How & why do subscribers sign up for your emails? Are people opting in because they want your newsletters, or are they being enticed with a special offer? If they want email updates, their interest is likely to last longer than if they initially subscribed because they wanted a quick coupon. Do users go through a confirmed opt-in process (aka double opt-in)? If email addresses are eligible for mailing immediately after signup without verification, pay close attention to their early engagement. Users who do not engage may not be valid or valuable contacts over the longer term, so proceed with caution. ⏰ How often do people receive mail from you? How often do they purchase? The more you send, the more opportunities there are for recipients to engage (or not!). This means that a daily mailer will need a more aggressive sunset policy than a monthly mailer. If you sell cars, you'll want to send less often than a brand selling car insurance or accessories. ⏱️ How varied is the content? Conventional wisdom says that history will repeat itself, buuuut your content probably shouldn't. If your messaging seldom changes, it would be wise to send less often to avoid fatiguing your users. They need a compelling reason to open, click, and convert, and email has come a long way from the full-page ads of the past. Today's subscribers expect unique offers, compelling updates, and valuable product info. As users become familiar with monotonous messages, their engagement will become a thing of the past. ⌚ What about alternate channel engagement? SMS, push, and in-app messaging can work well in tandem with, or as an alternative to email, but engagement isn't universal. Mailbox providers can't see how users engage with your brand outside of email, meaning that someone who actively visits your site and logs into your app can still negatively impact your sender reputation if they're not interacting with your emails.
Manager, Digital CRM
Key Responsibilities Lead Braze CRM implementation across European markets, focusing on promoting the league’s membership proposition EuroLeague ID, Fantasy Challenge, and the D2C streaming OTT product EuroLeague TV, whilst keeping Branding Guidelines and Tone of Voice. Oversee automated marketing flows and triggers. Ensure database quality management and foster database growth. Set KPIs and report on digital and direct marketing performance. Adopt a Test & Learn approach to ensure maximum effectiveness of currently live activity. Design, and execute new innovative CRM campaigns, continuously measuring performance, conducting rigorous A/B testing, and optimizing communications across channels. Serve as a CRM expert, advocating for best practices and staying abreast of innovative opportunities. Map customer journeys, analyze touchpoints, and strive for exceptional commercial campaign performance. Ensure that every communication we send is timely, relevant and engaging, using personalization where possible and always thinking about creating good outcomes for our fans. Work with various departments, especially the Sponsorship Team, to launch personalized CRM campaigns for our portfolio of key sponsors & partners Overview the quality of the data in our CDP (we use mParticle) Job Requirements 2 or more years’ experience in CRM or Direct Marketing roles at a mid-level (Senior Executive, Campaign Manager, CRM Specialist, CRM Consultant). Must hold EU nationality or possess a valid residency/work permit for Spain. Experience using Braze, or a similar Customer Engagement Platform like Bloomreach, including ideating, building and deploying lifecycle marketing campaigns with a high degree of personalization (Liquid logic knowledge is a plus). Experience using mParticle, or a similar Customer Data Platform like Segment or Tealium, including troubleshooting. Ability to communicate how tools work and their outputs to non-technical people. Technically proficient; while developer skills are not required, understanding digital ecosystem architecture and having sufficient HTML and CSS skills for building marketing emails is necessary. Advanced level of data visualization skills and experience in tools such as Tableau, Qlikview, PowerBI. We use Tableau, led by our Business Intelligence & Analytics team (BIA). Excellent digital vendor management skills, with the ability to interact effectively with senior digital stakeholders. Advanced level of English language. Proactive self-starter, team player, and strong communicator with a keen interest in advancing within the sports business industry. Excellent analytical and problem-solving skills. That means being able to parse the 2% of insight signals from the 98% of noise in the data Excellent time management skills and good at working in a fast-paced environment Comfortable with M365 suite of software, in particular use of Excel and PowerPoint Role Summary The ideal candidate will possess a strategic mindset, deep understanding of Marketing Technologies, and a track record of implementing successful CRM strategies to enhance customer engagement, loyalty & retention, and satisfaction. Job Benefits Join a company with a nice work environment and solid sports values and culture. Competitive salary Help in adapting to the advantages of living in the Mediterranean capital of Barcelona through our comprehensive Onboarding program Join a company who innovates to maximise our positive impact on our employees, in the communities and on the sports environment Enjoy working every day in the basketball world, in Euroleague Basketball, the company who manage the European Basketball competition Flexible working hours as a result of our objective-oriented and autonomy philosophy and also in Summer take advantage of our summer intensive working hours of 9:00 to 15:00. Subscription-based gym with a reduced price, including yoga classes and physiotherapy sessions in the office. Healthy mind and healthy body. Reduced price in a private health insurance policy Enjoy health benefits like organic fruit everyday Professional development without limits in a passionate team that really want to change the world. Be part of a family team where team building is our priority Staff might be required to travel Take part in creating company HR policy. Your feedback is always valued! Euroleague is a Baby friendly company: We help with Nursery expenses by reducing your so that we can have a better work-life balance Integral payroll payment in case of withdrawal.Hi Y'all
Hey there, I'm Vanessa! I'm super excited to be part of the Braze Bonfire community. I'm really focusing on honing my skills in developer email marketing and working towards digital marketing roles with a focus on analytics and strategy. 😊 When I'm not buried in programming or hitting the books, I'm usually hanging out with my stepson, gaming, chilling with our adorable pups, or exploring new places with my hubby. Our 3 furbabies definitely keep me on my toes: Stella, a 15-year-old Dachshund (Bosses the whole family); Logan, a 7-year-old German Hunt Terrier (Jadgterrier); and our newest addition, 1-year-old Hazel, who's a delightful mix of Corgi, Poodle, Dachshund, Pekingese, Schnauzer, Cocker Spaniel, Yorkshire Terrier, and Mini Aussie. 🐾Experienced Braze user looking for new role
👋 Hello! My name is a Geena and I am looking for a new role (Lifecycle Marketing, Retention Marketing, Marketing Ops, CRM). I was recently impacted by company wide layoffs. 💻 I’ve been using Braze for 4 years and am well versed in Liquid Logic and Connected Content to power some really cool dynamic & personalized campaigns and canvases. 🎸 Mostly recently, I worked for a marketplace with hundred thousands of SKUS, developing strategy, building, deploying and optimizing personalized & dynamic multi-channel lifecycle campaigns surfacing relevant items & reengaging users through email, push and in-app comms. A few favorite Braze accomplishments: Building a personalized Welcome Series canvas utilizing using Liquid Logic and Audience Paths driving an increase in key onsite behaviors. Optimizing API triggered & behavioral triggered comms through design experimentation, updated technical strategy Using Connected Content to dynamically populate relevant items in email Developing the foundations & guidelines for our push notifications strategy Educating cross-team collaborators on what’s possible in Braze, helping unlock new campaign ideas & ways to personalize. Speaking at 2024 Braze Sales Kickoff to share my expertise! You can find me on LinkedIn: https://www.linkedin.com/in/geenawakeley Please reach out if you know of any opportunities! Thank you!SMS & Using liquids for links
Hi All! I have a question about SMS and app links. I am trying to use liquid logic to change the link based on the device they are receiving the SMS message. I want to change the deeplink to change to ios or Android depending on which device it is sent to. I am having trouble even getting the ios deeplink to populate as a link, as well as using the right attribute and liquid to populate the correct link. Has anyone done this before? I would love any help. Thanks!
