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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
How Do You Measure Success of Braze Content Cards on Website?
Hi all, I’m looking for insights on how to measure the success of a Notification Center on a website built with Braze Content Cards. We’ve implemented a bell icon that opens a feed of personalized cards (like an inbox), but we’re unsure how to define success or what benchmarks to expect. Specifically, I’d love to know: What CTR or open rates are considered “good” for the notification bell? What CTR do you see on individual content cards in the web? Do you track dismissals or post-click behavior (e.g., page views, conversions)? How do you set goals or measure ROI for website Content Cards vs. in-app or email? Any dashboards, examples, or learnings would be super helpful! Thanks in advance 🙌
Braze User ID in /campaigns/trigger/send API Response
Hey folks 👋 — I’m working on an integration using the /campaigns/trigger/send endpoint and wanted to share something I ran into. Here’s a sample payload I’m sending: { "campaign_id": "d44eaedf-bd07-4a95-881f-3c1662796a96", "recipients": [ { "external_user_id": "{{HASHED_EMAIL_ADDRESS}}", "prioritization": ["unidentified"], "send_to_existing_only": false, "attributes": { "email": "{{EMAIL_ADDRESS}}" } } ] } And here’s the response I’m getting back: { "dispatch_id": "687e7579a602835baed3e4868af9c06e", "message": "success" } Love that it’s working, but… It would be incredibly helpful if the response also included the Braze User ID (braze_id) that the message was sent to. In use cases where we’re sending to partially identified users or passing in attributes dynamically, it’d be really valuable to get confirmation of the user object Braze resolved to. This would help with: Debugging user identity issues Verifying merge behavior when using prioritization Logging and downstream analytics Ensuring consistency across systems (especially when using Braze as source-of-truth for user resolution) Could Braze consider optionally including the braze_id in the response when the user resolution is successful? Curious if anyone else has tackled this — or has a good workaround? Would love to hear your thoughts. Thanks! J
Testing Canvas Context
Hi everyone 👋 I’m looking for some guidance on how to effectively test Canvas journeys that use Context variables. We’ve got several high-priority use cases where Context is essential (e.g., assigning voucher codes using Connected Content), but we’ve realised that Context isn’t supported in the Test Canvas feature. This makes it really difficult to validate personalisation, since variables won’t populate during testing — forcing us to rely on live sends to internal test accounts. Has anyone found a good workaround or best practice for testing these kinds of setups? Would be good to hear how others are handling this. Thanks
Hiring: CRM and Marketing Manager for Insomnia Cookies UK
Some of our sweet perks: Competitive salary Hybrid working Life Assurance Pension Employee assistance and wellness support 2 paid charity days per year to support your local community Guaranteed paid day off for your birthday plus one for your child’s birthday or pet’s birthday and we’ll throw another one in for your significant other Fun and exciting team environment Unrivalled culture and values 50% discount on the best cookies you will ever taste What will I be doing as Insomnia’s Marketing Manager? 1. Strategy and Ideation Work closely with the Head of Marketing to plan the brand strategy and marketing calendar. Identify emerging marketing trends and innovative opportunities to enhance brand visibility and resonance amongst our target audience. Conceptualise original, engaging marketing campaigns which align with the wider business strategy and achieve both commercial and brand objectives. Understand and align with brand tone of voice. 2. Campaign Management and Execution Ideate, own and deploy successful marketing campaigns across our across our owned, earned and paid media channels, both online and offline. CRM Management - Plan, create, schedule and measure all CRM comms, including email, SMS and Push campaigns and automations, within Braze (CRM platform) and Punchh (rewards platform). Product Management - Manage existing products, upload new products, including nutritional documentation and imagery, and create new products for promotions where necessary. Create and develop print and graphic marketing materials such as flyers and posters - Adobe Creative Suite required. Work closely with our Social Community Manager to create social media content that aligns with campaign goals. Brief and manage our paid media agency, supporting with asset creation and reporting where necessary. Collaborate with 3rd party food delivery platforms to bring campaigns to life. Own and manage campaign budgets, ensuring campaigns achieve ROI and resources are allocated effectively. Plan, attend and oversee New Bakery Openings, events and other offline activations. Maintain a unified brand voice across all channels and bring the Insomnia personality to all tasks undertaken. 3. Analytics and Reporting Using campaign management tools to review and report key analytics and learn from their results. Own weekly and monthly CRM performance reporting. Monitor and analyse marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies as needed to achieve desired outcomes. Essential Skills and Experience Bachelor’s degree in Marketing or a related field Minimum 3 years experience in D2C Marketing, preferably in the food and drink industry. CRM experience with Email and SMS marketing, preferably with knowledge of Braze and Punchh software platforms. Excellent reporting and analytics capabilities within Excel, with experience reporting to various stakeholders. Proficient in Microsoft Office, particularly Excel, PowerPoint and Word. Proficient graphic design skills, including experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Experience managing paid social media campaigns within meta, as well as PPC and Google Analytics. Proven track record of successfully managing marketing campaigns and project management skills. “Getting things done” is your superpower – you’re confident working independently, self-motivated and organised, with impeccable time management skills and the ability to multitask. Detail-oriented approach with ability to work under pressure to meet deadlines. Strong communication skills – you’re confident speaking to lots of different people and can build a rapport with anyone. You can relay information clearly and you’re comfortable presenting to and influencing others. Excellent social listening skills, to keep up to date with current affairs among the GenZ audience. Preferred Skills and Experience Some knowledge in website development and management. Experience with asana. £30,000 - £35,000 a year About us: Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward and Insomnia Cookies has become a cult brand in the US known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding global footprint we are now here in the UK. We launched in Manchester in 2023, Sheffield in 2024 and are now coming to a city near you! Insomnia Cookies is revolutionising the cookie game by truly "Imagining What’s Possible"!SFMC & Braze Marketing Automation Experts
#Hiring Now: SFMC & Braze Marketing Automation Experts Remote | Full-time | Candidate based in India | Up to ₹18 LPA (flexible for the right experience) We’re looking for two standout folks one with deep Salesforce Marketing Cloud (SFMC) expertise, and one for Braze to join our team at Mavlers. This is for you if: You know the platform inside-out (Journey Builder, AMPscript, Liquid, APIs, etc.) You’re active in the marketing automation space (LinkedIn, Slack, Discord, etc.) You enjoy breaking down new features, updates, and best practices into posts, carousels, or short videos You want to play a dual role working on high-quality client projects and becoming a visible face of the brand through your content If you’ve been building AND teaching in the SFMC or Braze ecosystem ,this is your shot to scale both. Email: aditya.g@uplers.com Phone / WhatsApp: +91-7989926611Hiring: CRM Associate @JOE&THEJUICE
Joe & The Juice is hiring a CRM Associate to support and optimize global multi-channel campaigns (email, push, SMS, in-app). The role focuses on enhancing customer journeys, improving retention, and driving loyalty through tools like Braze and Amplitude. Requires 2+ years of CRM or digital marketing experience, strong analytical skills, and fluency in English. Based in Copenhagen, with a fast-paced, international environment and great employee perks.Hiring for a Braze CRM Marketing Specialist II at iHerb
iHerb is seeking a CRM Marketing Specialist to join our team! APPLY TODAY: https://careers.iherb.com/global/en/job/6615811003 The CRM Marketing Specialist will play a crucial role in the day-to-day execution, optimization, and coding of iHerb's global campaigns - spanning email, push notifications, in-app, SMS, and many more. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives. Job Expectations: Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling. Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch. Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives. Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization. Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements. Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues. Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies. Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. Knowledge, Skills and Abilities: Required: Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar). Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar). Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides). Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices. Exceptional attention to detail and strong organizational skills. Excellent written and verbal communication abilities. Ability to manage multiple tasks simultaneously and adapt to changing priorities. A collaborative mindset with proven ability to work effectively across various teams. Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility. Knowledge of snippet languages such as Jinja and Liquid is a plus. Equipment Knowledge: Experience with Microsoft Office Suite (Word, Excel, PowerPoint) Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Experience with project management tools such as Asana Experience Requirements: 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment. Experience within an e-commerce environment is a plus. Experience in email template coding and development is a plus. Education Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.CRM Marketing Specialist at iHerb
The CRM Marketing Specialist will play a crucial role in the day-to-day execution, optimization, and coding of iHerb's global campaigns - spanning email, push notifications, in-app, SMS, and many more. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives. Job Expectations: Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling. Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch. Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives. Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization. Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements. Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues. Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies. Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice. Knowledge, Skills and Abilities: Required: Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar). Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar). Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides). Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices. Exceptional attention to detail and strong organizational skills. Excellent written and verbal communication abilities. Ability to manage multiple tasks simultaneously and adapt to changing priorities. A collaborative mindset with proven ability to work effectively across various teams. Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility. Knowledge of snippet languages such as Jinja and Liquid is a plus. Equipment Knowledge: Experience with Microsoft Office Suite (Word, Excel, PowerPoint) Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Experience with project management tools such as Asana Experience Requirements: 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment. Experience within an e-commerce environment is a plus. Experience in email template coding and development is a plus. Education Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Hiring Braze Marketing Automation Consultants
We’re hiring Braze Marketing Automation Consultants with 2+ years of hands-on experience. This is a remote role based in India, focused on building multi-channel journeys using Canvas, Liquid, and APIs. You should be comfortable debugging logic, managing QA, and working with US and UK clients. Flexible compensation and open to senior profiles as well. If you're interested or know someone who might be, email aditya.g@uplers.com.
Job Opening Sr Product Manager, Marketing Technology and Personalization
Do you want to shape Ai-driven customer experiences with 3 iconic brands? Come join my team build the future of this company. Sr Product Manager, Marketing Technology and Personalization Bed Bath and Beyond Buy Buy Baby Overstock.com
