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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
PRODUCT REQUEST: Split Audience Based On Canvas Entry Property
Hi Braze! Where in the Braze Product Roadmap is the ability to split Canvas audiences based on Canvas Entry Property? From my experience working with several teams, this seems to be a highly requested feature. We are currently using the workaround of having to log the Canvas Entry Property as a Custom Attribute, using the User Update Step, but this certainly is a workaround that requires extra DPs. Any insight would be super helpful! Thank you so much!Resurrected Users
Hi šš» Iām trying to build a segment of resurrected users ā people who are active today but were inactive for the past 30+ days before that, so in other words: Users who have returned today after not using the app for at least 30 days. I tried using the Last Used filter with: Last Used < 1 day ago (for activity today) AND Last Used > 30 days ago (for inactivity before that) But Braze doesnāt seem to allow both to be true at once ā since Last Used only holds the most recent value. We donāt have custom events like session_start or app_open to work with, so Iām wondering: Is there a way to build a dynamic segment (not using Canvas as I want to show how this segment grows) that can capture users who were inactive for 30+ days and have now come back? Thanks in advance ā appreciate any tips or creative workarounds!Braze Tutorial: How To Send A 6-Month Renewal Reminder Email
Happy Friday everyone! A fun video we made last week on how to send a 6-month reminder email. Understanding the date filter and unix time really unlocks SO many different time-related use cases. And while it still feels hackyā¦ āabort everyday except oneā is still the solution for many use cases also šš» Let us know any questions!
Integrate Push primer in mobile app
Iām working on integrating the push primer as part of our app's notification flow. The requirement is to trigger the push primer just before the native OS permission prompt appears, for both Android and iOS. Currently, itās not working as expected. Could someone guide me on: What specific configuration is required in Braze to enable this behavior?Are there any code changes needed in the app to support the push primer flow? Just for context: The Braze SDK is already integrated in our codebase. We are successfully receiving push notifications, so the base integration seems fine.
Email Clipping in Gmail Help
Hi Brazers, Iām hoping to get some advice on an issue weāre running into with email clipping - particularly in Gmail. We're noticing that some of our emails are being clipped, and from what I understand, this typically happens when the total size of the email exceeds Gmailās 102KB limit. Our email builds often go over 150KB, which seems to be a key factor - though Iām wondering what other factors might also impact clipping? We use Brazeās Drag & Drop builder, not HTML, and Iām aware this approach can introduce additional micro-filler HTML for formatting - which may bloat the final size of our emails. Has anyone else experienced this, and do you have any recommendations for reducing the email size when using Drag & Drop? Any tips to better manage email size and prevent clipping would be greatly appreciated. Thanks in advance!
Search Function
Is anyone else baffled by how bad the search function is specifically when searching email templates. I can copy and paste the exact email template name into the search bar and it still wont pull up just that one email. It looks like it finds anything with any word in it that matches my search. Surely there is a workaround to make this not awful right?Driving Growth at Papa Johns UK: An Ask Me Anything with Kanchan Lad, Torchie Award-Winning Marketing Leader
In the fast-paced world of Quick Service Restaurants (QSR), customer retention is crucial. Join us for a unique opportunity to hear from Kanchan Lad, the visionary behind a major transformation at Papa Johns UK that integrated Braze, revolutionized local marketing, and drove a 260% increase in revenue. Kanchan will answer questions and share insights about how she tackled the challenges of outdated CRM systems, secured leadership buy-in to migrate to Braze, and helped to develop the innovative āLocal Marketing Hubā that enabled 400+ Papa Johns franchisees to maximize their marketing potential. Come prepared with questions and donāt miss this unique opportunity to learn and gain insights from Kanchan. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anythingā board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Kanchan will open 24-hours before. When adding a question, please start a new discussion. Kanchan will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channelsāincluding email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance trackingāmonitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Brazeās advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planWe're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Brazeās capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teamsāincluding Product, Creative Services, eCommerce, Digital Ops, Content, and Developmentāto execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO?āÆ Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. āÆ Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
