CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings plan
HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application link
CRM Manager - Ireland at Gousto
We’re looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.
Hiring: Email Marketing Strategist @innn.it in Berlin
We are looking for an email marketing strategist to join our campaigns organization innn.it in Berlin! As an email marketing strategist, you develop a sophisticated mailing strategy for our campaigns organization. Your goal: to sustainably engage users and mobilize them for new campaigns. Based on our previous findings, you create a strategy that you continuously develop and optimize. You are the product owner for our mailing program Braze and ensure that we successfully use functions such as automation. Ideally, you already have experience in email marketing or campaigning. Even without previous experience, you may be the right person for the job if you are able to quickly familiarize yourself with topics, are very good with numbers and have a very good technical understanding. The job requires both German and English language skills. All details can be found below and at https://verein.innn.it/jobs/#email
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991Hiring: CRM Designer Developer
Morning Walk is seeking a growth-minded CRM Designer Developer to join our Design and Customer Data Programs teams. This role will be the primary lead for CRM creative development across the organization. The individual will be focused on conceptual development and the execution of creative deliverables. You will oversee the CRM design system development, visual design, layout, copy , and creative strategy that contribute to our client’s growth goals. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for our organization and our clients. Besides being a CRM specialist, you need to be a 360º Digital and Graphic Designer who will be responsible for contributing to the execution of brand concepts into effective visual designs and templates. You will also be supervised by a Design Director. Your talents for concepting will be highlighted in the creative you execute for the business. You will consistently challenge yourself to produce work to the highest standards and should demonstrate the ability to manage multiple priorities independently. Your passion for digital interactive designs, as well as the latest trends in CRM, email marketing, mobile first social media, digital design, and technology will need to be reflected in your work. What You’ll Be Doing: Establish a CRM design system for our organization and individual clients. Build templates and components as libraries that will allow us to scale & efficiently create content across email, SMS/MMS, web & in-app content cards and pop-ups Frequent collaboration with our core CRM, copywriting, and creative teams to turn content strategy into content activation Responsible for lead development of creative templates, components, and creative asset updates for email, SMS/MMS, web & in-app content cards and pop-ups Build drag-and-drop and coded HTML emails with to align with brand standards and best practices Participate in QA of emails to ensure designs are optimized for devices, inboxes, and common settings Help develop & document design system best practices for client and organization Adapt designs for Brand Campaigns, Social and Digital Campaigns, Brand Identity. Understand the creative brief and develop design concepts that are well thought and compatible with the Brand World Collaborate with the Design team and with the Creative team to create conceptual design solutions that will support brand strategy for our clients Brainstorm conceptual directions, both independently and as part of an integrated team Collaborate with the Design Director and Creative teams to revise work and refine concepts. Knowledge and understanding of typography, Illustration, GIF and Motion Graphics. Expert in Photoshop, InDesign, Illustrator, Keynote, and other Adobe Creative Suite applications; experience with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Figma, XD and After Effects. Excellent written and verbal communication skills Can juggle multiple tasks, prioritize effectively, and meet deadlines. Keep current on design, social trends, and industry technology, sharing findings with the department to facilitate new ways of thinking, working, and problem-solving Understand and work with HTML5, CSS and animation for GIFs Desire to grow and improve in your craft Apply Here > https://www.linkedin.com/jobs/view/4136842330Braze Tech Lead @ Digitas Australia (Sydney - Hybrid)
Apply now Company Description Digitas — The Networked Experience Agency. Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. The Role The purpose of this role is to lead the technical design and delivery of impactful customer engagement solutions using the Braze platform, focused on a single, high-profile client with room to grow across the agency. As the Technical Lead, you will translate creative ideas into actionable Braze and data solutions, ensuring seamless execution. You will collaborate with stakeholders, develop prototypes, mentor technical teams, and maintain high standards for performance, documentation, and innovation. This Role Focuses On 2 Core Areas Technical leadership and solution design Stakeholder collaboration and team development Day To Day You’ll Get Work cross-functionally with the client and our account, creative, strategy and analytics teams to translate creative ideas into technical and data requirements for the Braze platform. Your vision will ensure client success from idea to implementation. Scope/build rapid prototypes which help us to respond to client briefs and assess technical viability. Be the main point of contact when it comes to data requirements for Braze. Liaise with internal and external teams to ensure that we are leveraging client data securely, effectively and efficiently. Ensure that all solutions are endorsed and supported by our client’s global and local technology teams and that all established standards are adhered to. Be the absolute subject matter expert for our internal team and clients when it comes to the Braze platform Advise and mentor a local/offshore technical delivery team, fostering growth, capability and process. Work with the Digitas tech team to troubleshoot, test, and optimise solutions to achieve maximum performance with minimal errors. Ensure continuity for the account by establishing and maintaining standards across the tech team for documentation and knowledge exchange. Skills Expert level on-tool skills with one of the major customer engagement platforms (Salesforce, Adobe, Braze) Candidates with Braze experience are preferred.Salesforce, Braze or other certifications are a plus but not required Ability to quickly learn new systems and processes. Strong working knowledge of modern marketing data tools and integration patterns with an emphasis on how to solution data for targeting, personalisation and reporting Working knowledge of CDPs such as Segment, Tealium and mParticle. mParticle experience is a huge plus Analytical thinking, asking the right questions and challenging for better outcomes Strategic thinker, pushing the boundaries and always challenging us to think bigger or differently Excellent collaboration, written and verbal communication skills The Person We Are Looking For Has 7+ years of experience working on the technical side of Martech, marketing automation or customer engagement roles Background in prototyping and light coding. Minimally you should be strong in basic web languages (HTML, CSS, JS) and scripting languages such as Liquid or ActionScript. 2+ years of experience articulating solution designs with Martech platforms Proven track record of successful solution design work Experience working with complex data environments which depend on streaming data Experience managing and mentoring technical delivery teams Bonus points for prior agency/consultancy experience, as well as working with/leading off-shore delivery teams Got what it takes? We’d love to hear from you. Apply nowCRM Operations Manager at Virgin Red!
We're on the lookout for CRM Operation Manager to take our customer engagement to the next level!. If you're passionate about data-driven marketing, CRM automation, and customer engagement, this could be the perfect role for you! Feel free to reach out! https://www.linkedin.com/jobs/view/4144341761Braze Campaign Developer
Overview Sonos is seeking a skilled Braze Campaign Developer to design, implement, and optimize customer engagement and lifecycle campaigns using the Braze platform. The ideal candidate will have expertise in Braze’s ecosystem, experience in building personalized user experiences, and a strong understanding of customer data integrations. This role is central to enhancing our customer engagement strategies and driving user retention and growth. This is a long-term, full-time contract position. Must be based in the United States. Hourly Rate: $60, but negotiable (upwards) depending on experience. Key Responsibilities Campaign Development & Management Design and build advanced, cross-channel ad-hoc, transactional, and canvas campaigns (with email, push notifications, in-app messages, SMS, etc.). Implement dynamic personalization using Liquid scripting. Collaborate with marketing, product, and data teams to create personalized journeys. Routinely monitor campaign and canvas health. Technical Implementation Collaborate with engineering teams to integrate Braze with internal systems, APIs, and customer databases. Collaborate with engineering teams to ensure seamless data flow between Braze and external platforms such as CDPs, CRMs, and analytics tools. Collaborate with engineering teams to optimize the use of Braze SDKs for enhanced app-based messaging and behavior tracking. Performance Optimization Analyze campaign performance metrics and deliver actionable insights for improvements. Implement A/B testing strategies to continuously improve messaging impact. Ensure high deliverability rates for email and push campaigns. Platform Maintenance Manage Braze settings, integrations, and configurations. Troubleshoot and resolve any issues within the Braze platform. Stay up-to-date with Braze’s latest features and updates to leverage their full potential. Collaboration & Training Work with cross-functional teams to align campaign strategies with broader business goals. Train and support non-technical team members on using Braze effectively. Create campaign implementation documentation in Confluence. Qualifications Required 3+ years of experience working with the Braze platform. Proficiency in HTML, CSS, and Liquid scripting for campaign customization. Experience with APIs and data integrations in Braze. Strong understanding of customer segmentation and journey automation. Familiarity with SDKs and event-based tracking. Preferred Experience with Looker marketing analytics tool. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Familiarity with other MarTech tools (e.g., Segment and Salesforce). Key Competencies Strong problem-solving skills and technical aptitude. Excellent communication and cross-functional collaboration abilities. Attention to detail with a commitment to delivering high-quality work. Ability to manage multiple projects and meet tight deadlines. Mid to large size consumer brand company experience. If you’re passionate about creating customer experiences and have the technical expertise to leverage Braze to its fullest potential, we’d love to hear from you! To Apply Please submit your resume to john-paul.beeghly@sonos.com. (Please allow 1-2 weeks for a reply.)
