Hiring: Senior Specialist, CRM Marketing @Rakuten Viki

Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.

Apply here: https://www.linkedin.com/jobs/view/4226132014/
As a key member of the CRM team, own the global strategy, testing and execution for CRM/Lifecycle campaigns that deliver measurable business impact.
Design, launch, and optimize multi-channel retention campaigns across email, in-app messaging, push notifications and content cards.
Partner with analytics teams to segment users based on behavior, develop targeted retention strategies for different cohorts, and measure impact.
Collaborate with brand and integrated marketing teams to promote new shows and enhance content discoverability for users.
Drive creative strategy and A/B testing across CRM channels and customer journeys.
Support the company's global expansion and localization objectives by identifying scalable CRM workflows and collaborating with the team to evaluate automated solutions.
Build strong partnership with internal stakeholders and external partners

Updated 17 hours ago

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