Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.Marketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply here
Hiring: CRM Campaign Manager
About the job Would you want to work as a CRM Campaign Manager in an entrepreneurial and international environment? For decades, parking was a hassle. Then in 2008, ParkMobile launched with a simple goal: make parking easier. In 2021, EasyPark Group acquired ParkMobile. EasyPark Group has a unique market coverage with a presence in over 80 countries and over 6,000 cities. Our team is committed to creating tech-based solutions that power smart mobility and make parking hassles of the past obsolete. We create innovative solutions connecting parking and mobility ecosystems, eliminating friction while maximizing convenience and efficiency. At ParkMobile we offer agile frameworks and incentives for innovators and problem solvers, all at the perfect spot for work and play at the heart of midtown Atlanta and we are experiencing exciting growth. We’re looking for more people to join our team and help shape a product used by more than 38 million people. The Role – What You’ll Be Doing You will be part of a growing team that is highly appreciated within the entire organization where you will contribute by implementing plans and managing projects as well as participating in weekly stand ups and syncs to ensure continuous success. The primary stakeholders for this role are the distribution and product teams at ParkMobile but you will also collaborate with other functions and teams globally to create the best customer experience possible. In this role you will also: Plan and deliver CRM Marketing campaigns and service communication across push, in-app, SMS and email in collaboration with our stakeholders cross the company to improve our business results and address strategic priorities. Making campaign analysis and presenting results to the relevant stakeholders in the organization as well as follow up with clear actions to optimize future re-runs. Contribute to and execute on our CRM strategyIncorporate content strategies in campaigns to drive user engagement. Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels. Structure A/B and/or multivariate tests to optimize campaigns. Be a customer advocate within Parkmobile, ensuring the highest quality interactions with the user across all lifecycle channels. Is this you? You thrive in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you together with others will build and develop the CRM ways forward through a curious and strategic manner. You are experienced within the field and have a good understanding of working towards the B2C segment and the impact CRM has. You have been working close to product and product teams, and are tech-savvy. Previous experience with working in Braze, Looker and Mixpanel is considered a plus. You have an educational background in Economics or Marketing and have excellent English communication skills. This role is based in Atlanta. Life at ParkMobile At ParkMobile, we aim to build an inclusive culture where differences are used to inform better creative, strategic, and business decisions. We actively seek diversity of backgrounds, education, beliefs, and ways of thinking. We look to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. ParkMobile is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe in work/life balance. Seriously. Our team members' well-being is just as important to us as their work. We are humans first, employees second. We offer a ton of competitive perks, including: Unlimited PTOMedical, dental and vision coverage401K MatchingCasual DressPaid Parental LeaveLearning and Development OpportunitiesPet InsuranceCompany Community Service Events At the start, we just wanted to make parking easier. Today, we’re the leading provider of parking solutions in the U.S. and it’s our mission to power smart mobility for every driver and vehicle, everywhere. Apply here: https://www.linkedin.com/jobs/search/?currentJobId=4137545969&keywords=Parkmobile%20crm&origin=BLENDED_SEARCH_RESULT_NAVIGATION_JOB_CARD&originToLandingJobPostings=4137937793%2C4116146482%2C4125054300%2C4131144273%2C4127794718%2C4137545969%2C4124182502Job seeker: looking for CRM/automation/customer journey gigs!
Bonfire community! I'm grateful to have had the opportunity to own all CRM functions at my last job - automation, campaigns, SMS, segments, tagging, etc - it was at a mortgage company that unfortunately didn't survive and I was laid off. I want to continue on the path of CRM/customer engagement and create larger scale canvases using Braze...while I've no working experience with this specific platform, I have transferrable skills and have obtained status of the Braze Certified Practitioner. Does anyone have any advice for someone at my level, with 3 years experience and a proven track record, looking to grow my career at a company that uses Braze or similar tools? If you're hiring and interested in learning more about my background, please send me a connection request! https://www.linkedin.com/in/terry-gaylord/HIRING: Senior Platform Architect (Braze)
The Braze and Merkle partnership enable brands to work with two industry leaders in messaging innovation and delivery. We fuse our data-driven, strategic messaging capabilities with Braze’s leading, mobile-first messaging platform to help brands reach their customers wherever they are. And we do all of this in a way that is scalable, integrates into existing tech stack, and fully maximizes current investments. Careers at dentsu <-- Job Description
Braze Campaign Developer
Overview Sonos is seeking a skilled Braze Campaign Developer to design, implement, and optimize customer engagement and lifecycle campaigns using the Braze platform. The ideal candidate will have expertise in Braze’s ecosystem, experience in building personalized user experiences, and a strong understanding of customer data integrations. This role is central to enhancing our customer engagement strategies and driving user retention and growth. This is a long-term, full-time contract position. Must be based in the United States. Hourly Rate: $60, but negotiable (upwards) depending on experience. Key Responsibilities Campaign Development & Management Design and build advanced, cross-channel ad-hoc, transactional, and canvas campaigns (with email, push notifications, in-app messages, SMS, etc.). Implement dynamic personalization using Liquid scripting. Collaborate with marketing, product, and data teams to create personalized journeys. Routinely monitor campaign and canvas health. Technical Implementation Collaborate with engineering teams to integrate Braze with internal systems, APIs, and customer databases. Collaborate with engineering teams to ensure seamless data flow between Braze and external platforms such as CDPs, CRMs, and analytics tools. Collaborate with engineering teams to optimize the use of Braze SDKs for enhanced app-based messaging and behavior tracking. Performance Optimization Analyze campaign performance metrics and deliver actionable insights for improvements. Implement A/B testing strategies to continuously improve messaging impact. Ensure high deliverability rates for email and push campaigns. Platform Maintenance Manage Braze settings, integrations, and configurations. Troubleshoot and resolve any issues within the Braze platform. Stay up-to-date with Braze’s latest features and updates to leverage their full potential. Collaboration & Training Work with cross-functional teams to align campaign strategies with broader business goals. Train and support non-technical team members on using Braze effectively. Create campaign implementation documentation in Confluence. Qualifications Required 3+ years of experience working with the Braze platform. Proficiency in HTML, CSS, and Liquid scripting for campaign customization. Experience with APIs and data integrations in Braze. Strong understanding of customer segmentation and journey automation. Familiarity with SDKs and event-based tracking. Preferred Experience with Looker marketing analytics tool. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Familiarity with other MarTech tools (e.g., Segment and Salesforce). Key Competencies Strong problem-solving skills and technical aptitude. Excellent communication and cross-functional collaboration abilities. Attention to detail with a commitment to delivering high-quality work. Ability to manage multiple projects and meet tight deadlines. Mid to large size consumer brand company experience. If you’re passionate about creating customer experiences and have the technical expertise to leverage Braze to its fullest potential, we’d love to hear from you! To Apply Please submit your resume to john-paul.beeghly@sonos.com. (Please allow 1-2 weeks for a reply.)HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application linkEmail Designer/Developer (contract with possibility of full-time hire)
About the role ConsumerAffairs is seeking a creative and detail-oriented email designer/developer to work alongside a team of fellow lifecycle marketers to help facilitate a seamless transition of a large email program from Iterable to Braze, and later, build, oversee, and execute our email marketing campaigns. The primary job duty is to rebuild existing Iterable email templates and automations in Braze. The role begins on a contract basis with the possibility of becoming full-time at the contract's conclusion. If hired full-time, this role will craft engaging email content, design visual elements, and drive audience engagement, retention, and conversions through strategic email initiatives. You will be responsible for planning, designing, developing, deploying, and analyzing both ad-hoc email campaigns and automated customer journeys. The ideal candidate thrives in a fast-paced environment and collaborates effectively with cross-functional teams to achieve business goals. Job details Fully remote Must be able to align some working hours with a 9-5 CST US workday 20-30 hours/week $45-$60/hour during contract period, depending on experience. How to apply Email your resume, cover letter, LinkedIn profile, or any other relevant materials to rglanzer@consumeraffairs.com. --- Additional information Minimum Qualifications & Credentials - Bachelor’s degree in Marketing, Graphic Design, or related field Hard/Technical Skills - 3+ years of experience developing and launching emails from major Email Service Providers (ESPs), preferably Braze and/or Iterable - Familiarity with analytics and reporting tools such as Tableau - Proficiency in HTML and CSS for building and modifying responsive email templates - Experience with email design tools like Photoshop, Canva, or similar software - Strong understanding of email best practices, including mobile responsiveness, accessibility, and CAN-SPAM compliance - Comfortable executing all parts of the email development process, from concept to design, development, testing, and deployment Who we are ConsumerAffairs helps consumers make smart buying decisions in moments of need. Every month, millions of consumers turn to our site and tools for help with their considered (often emotional) purchases. We educate them about their options, learn about their specific needs, and connect hundreds of thousands of them directly to brands. These brands use our SaaS tools to manage their reviews and communicate directly with consumers to serve them better. Our employees believe in raising the bar through data-driven innovation, intellectual curiosity, and grit. We have a team-first mentality and manifest wins by putting the team first. Collaboration and teamwork are in our hearts; we believe winning together is the most fun. Above all else, we care. We have servant hearts for our consumers, customers, and colleagues. If you want to be part of a globally diverse team focused on helping people, in an environment where we raise the bar, win as a team, and care above all else—then ConsumerAffairs may be just the place for you!
