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Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
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Find answers and ask questions about our 100+ turnkey partner integrations, customizable SDKs, APIs, cloud data ingestion, and more.Recent Content
Avoiding issues with Apple Intelligence email summaries
Recently a few customers have shared screen shots of their inbox with some really misleading preheader email summaries generated by Apple Intelligence. What our customers shared was super concerning and presents a new type of risk and compliance issue to navigate. From my research ALT text is important but does anyone have any other tips on ensuring the message Apple Intelligence generates is at least factual.How do you collaborate on canvases without losing work?
Our team has been facing a challenge with collaborative work in Braze Canvases, and I’d love to hear how others are handling this. We have a large marketing team, and often multiple people need to work on the same Canvas at the same time. The issue is that if two people are editing at once, one person’s save will overwrite the other’s changes - leading to lost work. From what we’ve seen, Braze doesn’t currently support real-time collaboration or provide a notification when someone else is actively editing. We’d love to see: Real-time collaborative editing (similar to tools like Google Docs) Or at least a locking or warning system when a Canvas is in use Has anyone found good workarounds or best practices for this? And Braze team - has this kind of enhancement been discussed before? Thanks in advance for any insights! Best, Kattia
Comparing canvas entry property with property in follow up event
Hello, I am currently working on a canvas that needs to send an e-mail to a customer, if that customer has visited 5 pages on our website, that all have the same category. My first idea was using the entry criteria of User has viewed page 5x, but I would like to add to that criteria that for the 5x the customer has viewed, the 'category' property on that Page Viewed event is the same. Any ideas on how to implement this?
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!🚨 New in Braze: Get personal with RCS, Banners, and Canvas Context
We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages. Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight time”—to personalize a journey, without needing to make it a permanent part of a user’s profile. ✅ Banners: Dynamic, always-on messages in an app or website ✅ RCS: Rich, interactive messages that transform text threads into branded experiences ✅ Canvas Context: Smarter journeys tailored to each customer If you’re looking to move beyond surface-level personalization tactics to build more responsive and contextual experiences across channels, this is the update you’ve been waiting for. Read more hereContent Cards for Website Personalization
I’m curious if anyone has experience using traditional Braze content cards to support on-page personalization elements, such as content carousels or homepage sliders. We’ve started testing this approach in a few smaller use cases and have encountered some challenges—especially around loading behavior for anonymous vs. known users. Specifically: Anonymous users: We’ve implemented workarounds to display default cards, but once a user becomes known, there’s a noticeable delay (a couple seconds) before personalized cards load. This can create an awkward experience where part of the page is blank or flickers. First page view: Because traditional content cards created at "first impression" only load after the initial page view, we’ve struggled to show personalized cards fast enough during that session. This is particularly problematic as we explore integrating cards into more prominent elements like our homepage hero or product sliders. In a perfect world, we’d show generic cards first and then smoothly swap in personalized ones when they’re ready—but we haven’t cracked how to do that just yet. Questions for the group: Has anyone found ways to improve card load performance—especially on first time on site and during the transition from anonymous to known? Are there specific implementation strategies or API-based solutions you’ve used to pre-load or cache cards? Any creative approaches to manage flickering or gaps in high-visibility site elements? Would love to hear how others are approaching this, especially at scale.
How Braze measures reachable users
I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them. For example, if I have 300,000 users in my database, and only 100,000 have either a valid email address or push tokens enabled, should the segment total show 300,000 or 100,000? Thanks!How To Use Braze Landing Pages
This post has 2 main purposes: 1. First, check out our latest YT video on Braze Landing Pages! Once upon a time, Landing Pages were not an option within Braze. Customers would ask about Landing Page capabilities ("SFMC let us build Landing Pages"), and we would unfortunately have no way of accomplishing this in Braze. Fast forward a few years, and Braze keeps expanding their channels and capabilities! Landing Pages is very interesting since it's a slightly different channel compared to the classic messaging channels, yet still easily built with Braze's D&D editor. 2. Our landing page is live! At: braze.fornowmarketing.com/labrazemeetup Thanks to the power of Braze, we can officially start gathering interest and look for some potential date, time, and restaurant! Braze LA, please check out the video and visit the landing page above!
