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Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
Orchestration
Trying to implement winning strategies? Bring your questions about A/B testing, optimization with BrazeAI™, and creative personalization here.
Data
Find answers and ask questions about our 100+ turnkey partner integrations, customizable SDKs, APIs, cloud data ingestion, and more.Recent Content
Email Suppression
Hi all, We currently have an issue where we can't seem to suppress email addresses from campaigns and canvases. We have used the re-targeting options (i.e those who have received a message etc) but the issue with this is it manages it at a profile level - not email level. The challenge we have is that many of our users share email addresses across profiles and its not possible to merge them. We have multiple campaigns sending per day and need to be able to control the amount of emails an email address receives NOT necessarily the profile. As an example .. User A and User B share the same email address User A qualifies for Campaign 1 User A and User B qualifies for Campaign 2 Using the current re-targeting options, we would be able to ensure that User A only receives one message, but the email address would receive 2 (one for User A from Campaign 1 and then one for User B from Campaign 2). We need an easy way to orchestrate this within Braze, but the only way we think we can manage this is by passing delivery logs back to our warehouse then passing back through as an attribute .. which isn't ideal with the data delays around that! Has anyone got any ideas / worked around the issue?
Unsubscribing from Subscription Groups
How can we set the unsubscribe to only remove the user from the specific subscription group? We don't want to do this through a preference center. We just want to have a link that automatically removes the user from the specific subscription group that the email was sent to. Also, when importing users via CSV that could be in multiple subscription groups should we handle the subscription_group_id to ensure that overlapping users remain subscribed to both lists? Is it automatic? Or would it override each other?
The Power of Free Promotional SMS
Using SMS to reach customers is very popular. Many businesses want to send promotional messages. They want to do this without spending too much money. Free promotional SMS can be a great tool. It helps businesses connect with many people. This is a very direct way to share news. Furthermore, it can bring more sales and new customers. What is a Promotional SMS? A promotional SMS is a text message. It is sent to a group of people. The main goal is to promote something. This could be a new product. It could also be a special discount. Businesses use it to tell people about offers. In addition, it can announce new services. It is different from regular messages. It is for marketing and not for personal chat. Why Use Free SMS? The biggest reason is the cost. Sending many messages can get expensive. Free services let you save money. This is very good for small businesses. They may not have a large budget. Free SMS helps them try out this marketing method. They can see if it works for them. Also, they can reach a big audience. This helps them grow their business. How to Find Free SMS Services There are a few ways to find free services. You can search online for "free bulk SMS." Many websites offer trial periods. They might give you a number of messages for free. These trials are perfect for testing. You can see how the service works. Also, some companies have special promotions. They might give free credits to new users. You should check different providers. Compare their features and free offers. Important Things to Remember You must get permission first. This is a very important rule. You cannot just send messages to anyone. People must agree to receive your messages. This is called opting in. Sending texts without permission is illegal in many places. It also makes customers angry. Always build your list the right way. Building Your SMS Contact List A good contact list is key. You can get people to sign up in many ways. Ask them to give their number on your website. Use a form on your social media. You can also ask customers in your store. For example, "Join our SMS club for special deals." This makes your list strong. It has people who want your messages. contact us Physical address: Blk 34 Lot 5 Easthomes 3 Subd., Estefania, Bacolod City, Philippines,6100 Negros Occidental Phone: +639858085805 Email: info@latestdatabase.com website : https://phonelist.io
Help with Tracking Pixel Placement in Braze Emails
Hi Braze Community, I’m looking for guidance regarding tracking pixel placement in Braze emails. By default, the pixel is placed at the bottom of the email, but we’ve noticed that some of our longer emails are getting clipped by Gmail, which seems to be impacting our open rate tracking. I’ve seen that there’s an option to move the tracking pixel to the top of the email, which could potentially resolve this issue. Before applying this change across all campaigns, I’m wondering: Is there a way to test this change in the NonProd environment first? Alternatively, can we apply this change to selected email campaigns only for testing purposes? Also, our emails typically have Liquid logic positioned at the top. Would moving the tracking pixel above this logic cause any issues with rendering or data capture? Has anyone tried this approach before? Would love to hear your experiences or best practices. Thanks in advance!
Provisional Push
Hey folks! My CRM/Product team is looking into implementing Provisional Push for iOS and we're trying to size this opportunity. Does anyone have this implemented? Do you have a baseline open rate? If you're able to provide any other metrics that would also be helpful! Thanks in advance!
What’s the best approach for an NPS survey?
Hey everyone 👋 I’m planning to add an NPS survey to an email campaign and I’m curious — what’s worked best for you? Email with a link to a Braze landing page with the survey Or an embedded survey directly in the email? Both options will consume data points to collect information from each user, but which do you think has more advantages overall? Would love to hear your experiences! 🙌Wanting to test the new AI Intelligent Selection
Our team is wanting to perform an A/B test using the AI Intelligent Selection. We are going to select a basic one step push to test on where we want to run a copy test. In terms of reporting, i'm just curious to understand how the setup works to know how this will appear in our reporting and wondering if there is any type of braze reporting that comes with using this testing option that we could leverage when reporting out on performance - such as how frequently the audience is re-assessed, how it decides what percentage of audience to change, etc? Any help on this would be appreciated to educate our strategy team. Thank you!Braze MCP Server - Prompts and Use Cases
Hey all, I was very excited to see the release of the Braze MCP server and set it up with Claude this morning. It's very impressive, so far I've gotten nice analytics reports for overall Canvas performance, but limited to 14 days at a time with the canvas data series analytics API, or to ask for the 'top performing Push campaigns for July 2025'. I wanted to hear some other prompts people were using to get reporting value quickly from Braze. I also was interested to pull in messaging templates (Email, IAM) and see how well it could add/edit liquid. Disclaimer: Of course don't give the MCP API key more than read access while we play around with the functionality as we don't want it to go and edit anything in Prod!Abandoned Cart Journey and Revenue Calculation
We have launched an Abandoned Cart Journey (Canvas) for an eCommerce site and we are setting it up with this configuration "Cart Updated" event as entry criteria "Cart Updated" event as exit criteria to support moving the "Abandoned Cart" email delay to start at the last time the user updates the cart "Make Purchase" event as exit criteria to not email folks who made a purchase and "Purchase" as the conversion event and Two Abandon Cart emails with a X and Y duration delay After we launched this journey, we are finding that the revenue reported in canvas reflects the full revenue of the site and not just the revenue from folks who have received an abandoned cart email. This is because all e-commerce buyers will have "Cart Updated" events and hence will be added to this journeys. Customers who finish making the purchase will be removed from this journey due to the exit criteria but are still considered as part of the conversion event and revenue calculation. Is there a way around this? Is the roadmap feature for "Deeper Conversion Attribution" in the Planned Set aimed at solving this?How Do You Measure Success of Braze Content Cards on Website?
Hi all, I’m looking for insights on how to measure the success of a Notification Center on a website built with Braze Content Cards. We’ve implemented a bell icon that opens a feed of personalized cards (like an inbox), but we’re unsure how to define success or what benchmarks to expect. Specifically, I’d love to know: What CTR or open rates are considered “good” for the notification bell? What CTR do you see on individual content cards in the web? Do you track dismissals or post-click behavior (e.g., page views, conversions)? How do you set goals or measure ROI for website Content Cards vs. in-app or email? Any dashboards, examples, or learnings would be super helpful! Thanks in advance 🙌
