Places
Channels
Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
Orchestration
Trying to implement winning strategies? Bring your questions about A/B testing, optimization with BrazeAI™, and creative personalization here.
Data
Find answers and ask questions about our 100+ turnkey partner integrations, customizable SDKs, APIs, cloud data ingestion, and more.Recent Content
Surveying Tools x Braze for User Research
Hi all, TL;DR Looking for Survey Tool recommendations that integrate seamlessly with Braze for Emails and In-App Messages. Currently using Braze for Lifecycle Marketing, but our user Research team are using Iterate to build Email and In-App Message surveys. We've been discussing whether using Braze for some of their needs would make sense (for example, it would make audience management way simpler) and in parallel they're also wondering whether Iterate is the best out there for integration with Braze and cost-benefit to their needs. I know Braze has some of the functionality we need available as well, but I think it would still be quite limited (based on the wishlist below). The must-haves/wishes are: In-app surveying, email surveying Allows for these question types: multiple-choice, likert scales, ranking (wish) sliding scales Allows for these question content types: info screens (have a “question” that isn’t a question but a direction or information), images (wish) multiple choice images, videos Analysis: simple overview of question answers filter responses by date & other attributes Survey functions: randomise question order advanced branching logic (multiple layers) set limits on survey responses/sample size efficient user & event targeting with minimum dev effort (e.g. data stream from CDP) Privacy/GDPR compliant Integrates with Braze Project forders/tagging (to organise by team/research topic) Any experience or tips appreciated!
Complex Canvas
We are trying to accomplish something in order to run a one month challenge and would love some assistance! Basically, we will be asking people via in app message and content card to opt-in to the challenge throughout the month. If they click on a button, this will change a custom attribute value to true, which then triggers them to enter a canvas which sends them motivational content and updates. Due to the complexity of triggering the messaging throughout the month and it needing to end on a specific date, I am looking to be able to filter the users based on when they entered the canvas. I was thinking there could be a way to do this based on a user update step at the very beginning of the canvas and update a new attribute to 'now's date. Then filter with an audience path to customize the messaging further down. However, I can't seem to be able to get that user update step to work. I've tried a few different liquid options, but no dice. Has anyone done this previously and what's the mechanism you've used? I'm wondering if this would be a good place to use a canvas context step, but I can't seem to figure out exactly how to implement that in order to achieve what we're looking to do. Any help is much appreciated!Help With Welcome Series
Hi all, I'm curious to hear how other companies have seen success with their Welcome Series canvases. I have mine set up as the following: Welcome Canvas - ensures all users get an in app survey asking their education level and a 'welcome email'. New User Activation Canvas - prompts the user to complete the first high-value action. I've seen very little uptick compared to the control group in both of these canvases and was looking for some inspiration on how to improve this. Thanks so much!WordPress API to Catalogs
Hi all, I'm trying to automate the process of getting our blog posts (on wordpress) updated to a catalog. Ideally, this would automatically create a new catalog item when a new blog was created and would update images and information when an existing blog post is updated. Does anyone have experience doing this and how was it accomplished? Is it working for you? Thanks!
Orchestrating Canvas & Audience Path issue
Hi everyone! I am having a bit of a trouble with orchestrating an email campaign using Audience Paths. The plan is the following. Send 4 emails, each email with a delay and to a different segment. The 1st email is simple/easy and straight forward. It is sent to audience selected at the beggining. The 2nd email is to be sent only to those who did not open the 1st email. So I selected Audience path, assigned group 1 to those who did not open the 1st step of the canvas, being the 1st email. However, the 2nd email was still sent to the wrong # of recipients. Suppose that the 1st email was opened by 22k recipients, I'd expect the 2nd email of the 2nd step, to be sent to the remaining 60k users, since the entire audience that we began with was 82k. The 3rd email, is to be sent only to those who opened the 1st and 2nd email. Same issue happened, with wrong # of recipients set. The 4th email, is to be sent only to those who did not open the 1st and 2nd emails, but also to those who opened the 1st,2nd and 3rd email. I cannot get the correct # of recipients based on these parameters. Should I not use Audience Paths? Is there a bug? As for the delays, they are set correctly, after each email and before the audience path nodes. Any help/ideas would be great to review and attempt. Thanks a lot for your timeLimit users at the Message step level
Hey all, I have a Canvas with 15 message steps for different stores, and I need to cap user entry for each message step. Each step has a different entry limit, and if one store reaches its limit, the audience needs to move to the next store, and so on through the rest. I tried a workaround using the Catalog (Synchronous) API as a tracker; each time a user enters a step, the tracker increments by 1, and when it reaches the limit, users move to the next step. Unfortunately, the rate limit for updating the catalog through the API isn't sufficient, and there's significant latency when multiple users enter simultaneously. I don't want to create 15 separate Canvases for this. Has anyone worked on limiting users at message step level?Figma to Braze HTML templates
Hello guys, I am trying to find a plugin or any 3rd party tool that can export from figma designs to the braze. There is this plugin called Emailify on figma which I can export the email design as HTML template directly to the email templates on braze via API. Now I am trying to apply this to landing pages and in-app messages. Anyone using custom html templates for these channels? if yes, can you please share your experience and maybe suggest a solution?Braze MCP Server - Prompts and Use Cases
Hey all, I was very excited to see the release of the Braze MCP server and set it up with Claude this morning. It's very impressive, so far I've gotten nice analytics reports for overall Canvas performance, but limited to 14 days at a time with the canvas data series analytics API, or to ask for the 'top performing Push campaigns for July 2025'. I wanted to hear some other prompts people were using to get reporting value quickly from Braze. I also was interested to pull in messaging templates (Email, IAM) and see how well it could add/edit liquid. Disclaimer: Of course don't give the MCP API key more than read access while we play around with the functionality as we don't want it to go and edit anything in Prod!
