How Do You Measure Success of Braze Content Cards on Website?

Hi all, I’m looking for insights on how to measure the success of a Notification Center on a website built with Braze Content Cards.

We’ve implemented a bell icon that opens a feed of personalized cards (like an inbox), but we’re unsure how to define success or what benchmarks to expect.

Specifically, I’d love to know:

What CTR or open rates are considered “good” for the notification bell?
What CTR do you see on individual content cards in the web?
Do you track dismissals or post-click behavior (e.g., page views, conversions)?
How do you set goals or measure ROI for website Content Cards vs. in-app or email?

Any dashboards, examples, or learnings would be super helpful!

Thanks in advance 🙌

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DavidO

Hey @Teti

Apologies I totally missed this post but I have previous experience with web content cards hidden behind a notification bell. I don't have hard data on open rates and clicks for the cards generally but I can tell you my experience.

We found an open rate of between 30-60% for the cards and a CTR of 2-5% depending on the messaging. I was quite surprised by the open rates when they were hidden behind the bell but maybe the mystery helped here.

Reagrding the CTR, we often didn't intend for users to click through a card but used them as a educational resource to teach a new tip. Then we might look at the users who viewed the card (clicked or not clicked) and compare that to their use of that feature at the end of the month or quarter. Our platform was a video editor, so users would often read a tip but not need to try it for a little while until they needed to make a new video.

Hope this helps. Would love to hear what you are finding.