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Community Groups
Check out Community Groups where you can connect with customer engagement professionals across a variety of interests, specialties, and more.
Community Events
Explore upcoming community events, from Meetups to Ask Me Anything sessions and more.Recent Content
Driving Growth at Papa Johns UK: An Ask Me Anything with Kanchan Lad, Torchie Award-Winning Marketing Leader
In the fast-paced world of Quick Service Restaurants (QSR), customer retention is crucial. Join us for a unique opportunity to hear from Kanchan Lad, the visionary behind a major transformation at Papa Johns UK that integrated Braze, revolutionized local marketing, and drove a 260% increase in revenue. Kanchan will answer questions and share insights about how she tackled the challenges of outdated CRM systems, secured leadership buy-in to migrate to Braze, and helped to develop the innovative ‘Local Marketing Hub’ that enabled 400+ Papa Johns franchisees to maximize their marketing potential. Come prepared with questions and don’t miss this unique opportunity to learn and gain insights from Kanchan. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Kanchan will open 24-hours before. When adding a question, please start a new discussion. Kanchan will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.From Data to Decisions: Ask Me Anything with the Braze Reporting Team
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze recently launched two new reporting tools that can help: Report Builder and Dashboard Builder. These tools enable marketers to create custom reports and dashboards that turn data into real insights – all in one place. Join us for an Ask Me Anything on Thursday, April 24 at 12pm ET with the team responsible for building reporting tools at Braze. Don’t miss the opportunity to learn more about how to turn metrics into big wins for your brand and get any of your questions answered about the Report Builder and the Dashboard Builder or reporting overall in Braze. How it will work This event takes place entirely in the Ask Me Anything board, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too!Bonfire Meetup NYC - Panel Discussion
The Braze Community team is excited to bring together local NYC marketers for a panel discussion featuring experts from Revel, Little Spoon, Equinox, Etsy and iHeartMedia, moderated by Will Crocker Hay, VP of Customer and Partner Education at Braze. Join us on Wednesday April 23 from 4 pm to 6 pm at Braze HQ as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they’ve leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what’s working in their industries and how they’ve utilized data to personalize messaging and drive positive business outcomes. Don’t miss this opportunity to network with fellow marketing professionals and engage in a thought-provoking discussion on how to emotionally connect with your audience. We’ll have time for networking, light bites, and drinks before and after the panel discussion. RSVP hereMarch Marketer of the Month Roundtable Webinar
UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Join us for our upcoming Marketer of the Month Roundtable on March 19 at 11 AM EST (4 PM BST) featuring inespais and Guenda! This quarterly webinar series offers insights from Braze customers like you, curated by the Braze Learning team. Each session will cover a variety of topics based on the perspectives our Marketers of the Month wish to share, including but not limited to: Exploration of recent campaigns or canvases run in Braze: their objectives, setup process, outcomes, and key learnings. Insights into onboarding, retention, win-back, and churn strategies: areas of focus for their brands, implementation of successful strategies in Braze, and lessons learned. Maximizing the value of Braze products: objectives for using different products, strategies for optimization, derived value, and results or insights gained. Don't miss this opportunity to learn from your peers! Register by RSVPing to this event here on Bonfire. UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Don't forget to hit the 🔔 follow button on the events board to stay in the loop on all of our upcoming events.Discover What's New with Braze: Q1 2025 Product Release
Join us for a hands-on, live webinar where we’ll walk you through the latest Braze features released in Q1 of 2025. This session is designed to help you quickly adopt these enhancements and leverage them to elevate your customer engagement strategy. Register now for the live webinar, "Discover What’s New: Q1 2025 Product Release," happening on April 8, 2025. In this session, you will: Explore New Features: Get an in-depth look at the latest Braze functionality, including automated identity resolution, our new report and dashboard builders, triggered in-app messages in Canvas, new Canvas templates, landing pages, and more. See Live Demos: Watch real-time demonstrations in the dashboard, showing you exactly how to implement these features and start using them immediately. Maximize Impact: Learn best practices for integrating these enhancements into your campaigns to drive better engagement and results. Don’t miss this opportunity to enhance your Braze experience and take take advantage of our newest features! If you can’t make the live webinar, make sure to register and we’ll send you the recording as soon as it’s available. Register hereCreative Spotlight: Max's Mood Messaging Campaign 🔮
1 MIN READ In this edition of our Creative Collective, we’re excited to highlight Max's innovative "Mood Messaging" campaign. Spotted while watching White Lotus S3 👀 As the streaming landscape continues to expand, viewers are faced with an overwhelming array of choices, making it increasingly difficult to decide what to watch. In fact, the Nielsen Streaming Content Consumer Survey revealed that 20% of viewers often don’t know what to watch beforehand and end up doing something else instead. 🤯 Max has recognized this challenge and has taken a creative approach to enhance the viewing experience. Their in-app message survey asks users what they are in the mood to watch—options include Action, Mystery, Drama, Reality, and more. Based on the selected mood, Max recommends a show that users can stream immediately or allows them to go back and pick a new mood if they’re not satisfied with the initial suggestion. This campaign taps into a crucial piece of metadata: mood. Did you know comfort streaming is at a high? Cynopsis finds 66% of viewers say they are enjoying discovering content that was originally released 10+ years ago. That explains why Katherine Heigl still gets recognized by teens today for her role as Izzie Stevens. What creative campaigns have you spotted recently? Share your insights and let’s continue to inspire each other in our journey of innovation!Forbes: 6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping
Hello y'all! I'm back to share a recent Forbes piece that I thought you’d find interesting! It dives into the importance of 1st-party data as brands navigate the ever-evolving expectations of shoppers. The article includes interesting insights from our Braze team on how retailers can better leverage their own data while maintaining consumer trust–something I know is top of mind for many of you. Curious to hear your thoughts! How is your data strategy evolving to better enable personalized shopper journeys?🎉 Meet our new retail industry lead, Meredith Mitchell!! 🎉
Hello retail community! I'm so excited to introduce Meredith Mitchell, who recently joined Braze to lead our retail industry practice. Meredith brings a wealth of experience leading eCommerce and marketing at Disney, Biltmore & Altar'd State. You'll be hearing from Meredith more soon, but please help me give her a warm welcome. And please let us know if there's anything you'd like to learn or discuss in this group!Ask Me Anything: Exploring the 2025 Global Customer Engagement Review with Spark Networks
Join us for our next Ask Me Anything session, where we’ll dive into the insights from the 2025 Global Customer Engagement Review! This is a fantastic opportunity to engage with Daphne Leblanc, Director of Lifecycle Marketing & CRM at Spark Networks, as she breaks down the top three trends highlighted in this year’s report. Daphne is a Braze rockstar with extensive experience using Braze across multiple companies. Her familiarity with the annual Customer Engagement Review allows her to offer a unique perspective on the trends shaping the future of customer engagement. Don’t miss your chance to ask questions about the trends covered in the report, learn about Spark Networks' goals for the year, and gain valuable insights into effective customer engagement strategies. Whether you're looking to enhance your marketing efforts or simply curious about the latest industry trends, this session is for you. How it will work This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too!Espresso, Energy Drinks, and Cottage Cheese: The Fun Side of On-Demand Data!
2 MIN READ Hey Creative Collective! Let’s talk about something hotter than your morning espresso: the On-Demand market! On Demand is in demand, but the battlefield for customer loyalty is fierce. Here’s the 🔥🔥🔥 hot take: On-Demand has the most fun customer data! Social media, streaming, and cultural trends are driving customer behavior, and the impact is almost instant. Just look at some of my favorite data points from Grubhub’s 2024 Delivered Trend Report and Gopuff’s 2024 Consumer Trends Report that show how our cravings and interests are shaping the market: ☕ People couldn’t stop thinkin’ about me espresso Americans were buzzing with their love for espresso—whether sipping it in their drinks or blasting it on repeat in their playlists. So much so that Grubhub espresso orders spiked the week of June 22nd, right as the hit song Espresso topped the charts. 🧀 Cottage cheese everything TikTok has been flooded with recipes for cottage cheese everything—toast, mac and cheese, protein cookie dough, and much more. Cottage cheese captured consumers' hearts online so much that the high-protein, low-calorie food saw a whopping 166% increase in orders on Gopuff this year. Who knew cottage cheese could be so trendy? 🗳️ Nervous election night As customers tuned into Election Night coverage on November 5, Gopuff sales rose nearly 20% compared to the average Tuesday. Nervous Americans glued to their TVs and phones ordered comfort food and medication for their heartburn. Sales of ice cream, alcohol, and pain relievers were all up more than 30%, with digestive aids like Tums seeing a 13% increase. 🍋 Most sour One customer had nearly 900 limes delivered to their door over the course of the year... Now that’s a zest for life! Often, we see customer engagement messaging doesn’t match this fun and excitement. 😒 This year, we aim to shift brands from a product-first, transactional messaging approach to a more holistic strategy that combines both transactional and emotional loyalty. To truly thrive, On Demand brands need to integrate real-time data, creative storytelling, and cultural relevance to deliver personalized experiences at lightning speed. How can you do this? What about taking inspiration from Dutch Bros Year-End Celebration? They launched Personalized Personas: Customers were grouped into personas like “Champions” and “Rookies,” with each unlocking unique app stickers that celebrated achievements. These personas, created with Braze segmentation, ensured every customer felt valued. McDonalds teased an iconic collab with a voice note of Stormzy ordering at the counter, before launching the meal and offering fans the chance to bag official merch and meet the man himself. The data showed that lots of fans had already ‘ordered like Stormzy’ in the past, so they sent a targeted email celebrating their great taste. What do you think? Which industry has the most fun data, and how are they using it? Let’s get the conversation rolling! 💬
