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Recent Content
Bite-Sized Loyalty: An AMA with Crumbl Cookies
Did you know that 90% of all brands offer loyalty programs? Your loyal users are often your most profitable, least costly, and happiest customers. As you welcome all the new users you acquired during the holiday season, the big question is: how do you keep them engaged? Join us onJanuary 9 at 11am PT/2pm ET for an Ask Me Anything on loyalty with Cole Witbeck, Director of Lifecycle Marketing at Crumbl Cookies and Ishan Sharma, Senior Creative Strategist at Braze. You'll have the opportunity to ask questions about how to earn loyalty, deepen loyalty, and spread loyalty through Ishan's Locking In Loyalty framework and inquire more about the epic success Crumbl Cookies has unlocked with their loyalty and rewards programs. Whether you have an established loyalty program or are just beginning to consider building one for 2025, this AMA provides a chance to explore how to create meaningful experiences and foster trust with your most loyal users. How it will work This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.The Power of Year in Review Campaigns
3 MIN READ As we wrap up another year, one campaign style continues to dominate inboxes and social feeds: the "Year in Review" email. It’s a shining example of how "Data is the New Creative" when it comes to driving customer loyalty and retention. Spotify Wrapped may be the poster child, but they don't own the idea exclusively! Here are 4 more best-in-class examples that prove the versatility and impact of this approach: Strava: Year in Sport Strava’s "Year in Sport" campaign 2024 is a fitness enthusiast’s dream. Athletes receive a personalized summary of their total miles, elevation gains, and even their longest workout of the year. These data points are beautifully visualized and designed for easy sharing. The campaign has become a badge of pride for users, boosting Strava’s community engagement and app stickiness. Strava’s 2023 campaign saw over 12 million athletes share their personalized cards, with engagement rates 4x higher than their regular content. The genius? They transform raw numbers into meaningful milestones that athletes are proud to share. Tinder: Year in Swipe In the dating app category, Tinder’s "Swipe Stats" campaign is a cheeky take on Year in Review. Users receive stats like how many swipes they made, how many matches they got, and even their "Top Emoji." It’s fun, personal, and perfectly on-brand. This Year in Review drove a 15% rise in app reactivations, a 30% increase in social media mentions of Tinder during the campaign period, and an average session length increase of 12% as users explored and shared their stats. Social sharing skyrocketed as users laughed over their data—and their “romantic” accomplishments for the year. Duolingo: Year in Language Streaks Dulingo's year in review creates personalized stories of users' learning streaks, complete with quirky statistics like “how many mistakes you made”, "number of times you practiced at 3 AM" and "your most consistent studying day." The unhinged owl mascot's sassy commentary adds personality to the data, making these recaps both informative and entertaining. User sharing of these recaps drove a 51% increase in app downloads during their 2023 campaign. Nintendo Switch: Gaming Year in Review Nintendo transforms gaming data into a celebration of player achievements through their annual Year in Review campaign. 2024 is still upcoming. The 2023 Year in Review generated over 3.2 million social shares in the first week alone, with a 78% email open rate for the campaign - nearly triple Nintendo's average marketing email performance. The campaign also drove a 40% increase in Nintendo Switch Online app logins during the review period and resulted in a 25% uptick in game purchases among users who viewed their year-end recap. Most impressively, Nintendo reported that users who engaged with their Year in Review showed a35% higher retention rate in the following quarter compared to non-engaged users, proving that personal gaming insights create lasting player connections. Why These Campaigns Work What makes these campaigns so effective? Personalization is the secret sauce: Personal relevance that makes users feel seen and understood Surprising insights that teach users something about themselves Beautiful, easily shareable visuals optimized for social media Cross-channel integration across email, push notifications, and in-app messaging Time-sensitive FOMO that drives immediate engagement Why It Works Beyond the Inbox The magic of Year in Review campaigns doesn’t stop at email. When paired with other channels like push notifications and in-app messages, they extend their reach and engagement. For example, sending a push notification with a teaser (“Your 2024 Wrapped is ready!”) can drive customers to open the app, explore their stats, and share them. These campaigns also strengthen retention by rewarding customers for their loyalty and creating a habit loop—users stick around because they’re curious to see next year’s recap. Over to You! Do you have a favorite Year in Review campaign you look forward to every year? Are you working on one for your brand or clients (or even yourself) right now? Reply below with your ideas, we'd love to help make them a reality! Happy New Year!
Elevated Shopping Journeys Will Be Essential for Retail in 2025: Lessons from Black Friday/Cyber Monday
The Black Friday/Cyber Monday (BFCM) shopping period is a major event for consumers and retailers alike. What did we learn from this peak event this year and why are elevated shopping journeys going to matter in 2025? Learn more in the latest blog from Braze.The Shake That Stole the Show: Mint Mobile AMA
📅 Mark your calendar 📅 for the next Bonfire Ask Me Anything on Thursday, December 12 at 9am PT/12pm ET. You'll have the opportunity to ask nicole_suther and Wyndie_Mills questions about the Mint Mobile award-winning Jack in the Box campaign as well as the other creative campaigns Mint Mobile has rolled out. Have questions about the campaign the winning team built, how they collaborated across multiple departments to execute creative campaigns, or just generally how they use Braze? Submit a question here and we'll be sure to ask it on your behalf on the day of the AMA. Friendly reminder this is a text-based event where you can ask your questions directly in the Ask Me Anything board and Nicole and Wyndie will thread responses.December 2024: Understanding User Lifecycle Mapping
Hey folks, In place of a live session this month, we have recorded an interactive session - Understanding User Lifecycle Mapping. Marketers today know that it costs more to acquire a user than it does to retain one. Join the Lifecycle Mapping webinar withBraze Senior CSM, Peter Wallsfor an interactive session to map out or enhance your understanding of your brand’s user lifecycle. This webinar focuses on how to connect the dots between core company metrics such as revenue growth & profitability and individual touch-points along the user lifecycle. The session is suitable for marketing professionals in a strategic role who are aiming either to build their first user lifecycle map, or to take an existing map to new levels. During the webinar we will cover: Typical stages of the user lifecycle, Goals of those stages and how relate to core business goals Example KPIs tracked through the stages High-Value Actions and examples by industry Examples of campaigns & canvases focused on that stage How to become more segmented & targeted with your strategies for each stage. The session runs for around 50 minutes, which includes ~20 minutes in which you can pause the webinar and build your own lifecycle map. You are encouraged to build a map on a platform which best fits your organisation, whether that be a Miro board or an Excel Spreadsheet. However, to support your mapping, please find a workbook linked here. All of the best, Small but Mighty teamLaunching the Retail Radar!
Hi all, Welcome to the first Retail Radar, a weekly digest of top retail and eCommerce stories for you to follow what’s going on in the industry. Top News Stories Foot Locker's third-quarter results showed that sales declined -1.4% leading to to a $33 million loss. The retailer called out sales had been hurt by a weaker consumer spending that concentrated on the back-to-school season and pulled back in September and October, as well as “softness” from its largest brand partner Nike. Saudi Arabian online cosmetics retailer NICE ONE plans to raise as much as $322 million with an initial public offering in Riyadh, adding to a flurry of listings in the kingdom this year. Aldi UK also opened four new stores as part of its £800m investment to target 1,500 UK stores. Industry Interest Stats: Personalization Brands that excel at Personalization are: 48% more likely to have exceeded their revenue goals 71% more likely to report improved customer loyalty Yet, consumers recognized just 43% of their experiences as personalized, whereas brands said that they personalize a much higher percentage of customer experiences—61% on average. BFCM 2024: Shopify hit new heights Shopify merchants drive record-high $11.5 billion in sales over Black Friday Cyber Monday - up 24% from last year The shopping frenzy peaked at 12:01pm EST on Friday when sales reached a dizzying $4.6 million per minute. The Average cart price landed at $108.56 TikTok proves social commerce is growing TikTok Shop has revealed it achieved “record-breaking” sales over Black Friday: It tripled its US shopping sales to more than $100 million on Black Friday, The app’s e-commerce feature, also drew a 165 percent annual increase in shoppers for the two days between Black Friday and Cyber Monday, More than 7 billion posts included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday. Look out for a BFCM blog launching later today with some Braze Retail & eCommerce stats!
Channel Marketing
I'm looking for examples or case studies of using Braze for TO and THROUGH marketing with existing Partners. This isn't lead gen, but engagement and sales enablement of these partners. Our company uses Braze for lead gen too, but that's not the area were I focus, but curious to see how I could use this tool. TIA!Any new creative holiday campaigns you love?
Hello Creative Collective! As the holiday season approaches, we want to hear from you! Are there any new creative holiday campaigns that you absolutely love? Whether it’s an innovative approach, a standout design, or a unique message, we’d love to see what’s inspiring you this year. I love this new one from e.l.f. - e.l.f. Cosmetics has launched its ‘eyes. lips. face. fandom.’ campaign, featuring actors Joey King and Lucien Laviscount. This campaign highlights the brand’s top-selling 'Power Grip Primer (PGP)' through a relatable and competitive narrative that resonates with audiences. King and Laviscount star as "opposing figures in a playful hometown playoff scenario—meeting the parents on game day while supporting rival teams." https://www.youtube.com/watch?v=4icy6vu2R4o Share your favorites in the comments below, and let’s discuss what makes them stand out. This is a great opportunity to gather ideas and inspiration as we all gear up for the festive season! Looking forward to your thoughts! 🌟Welcome to the Creative Collective! Intros & Creative Superpowers 🦸 🦸♀️
On behalf of the 427° Innovation Lab, we’re thrilled to have you join our Creative Collective, a vibrant online community dedicated to exploring and sharing groundbreaking strategies in customer engagement. This is a space where creativity knows no bounds, and we encourage each of you to dive in, share your ideas, and connect with fellow innovators. Want a taste of what the lab cooks up? Check outMelting Points AI: New Flavors of Creativity. Let's get to know our community - Sound off in the comments with: Name Location What's your creative superpower?
