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Recent Content
Save the Date: December Ask Me Anything with the Creative Excellence Torchie Award Winning Team
đź“… Mark your calendar đź“… for the next Bonfire Ask Me Anything on Thursday, December 12 (time TBD). You'll have the opportunity to ask questions of the Creative Excellence Torchie Award winning team. You can check out the full list of Torchie Award winners here to refresh your memory. Have questions about the campaign the winning team built, how they collaborated across multiple departments to execute creative campaigns, or just generally how they use Braze? Submit a question here and we'll be sure to ask it on your behalf on the day of the AMA. In the meantime, check back here for more updated details regarding the AMA at the end of this month. âś…16Views2likes0CommentsSleighing Deliverability: An AMA on Holiday Email Deliverability
You've done the preparation work to kickoff a successful holiday email campaign... but have you made sure your campaign will end up in your customers' inboxes? With the holiday season right around the corner, we're bringing back our annual AMA on email deliverability and how to get it right this holiday season. During this text-based AMA, we'll cover topics like: Best practices for optimizing your email campaigns for the holiday rush Strategies to improve your sender reputation and avoid the spam folder Insights on managing high volumes of email traffic during peak seasons Common pitfalls to avoid and how to course correct when you're having email deliverability trouble The one and only Goot is back to discuss all things email deliverability as we approach another holiday season. With consumer expectations constantly rising and competition at an all-time high, now is the time to double-check that you’ve set yourself up for success with your upcoming holiday campaigns (and ask any remaining questions you may have)! A friendly reminder that this is a text-based event that will happen in the AMA Board. To participate, drop your question in the AMA board on November 14 between 1pm - 2pm ET and Goot will respond in thread! If you're not able to participate live, feel free to drop your question in thread here and we'll make sure it gets answered on the day of the AMA.638Views3likes1CommentChannel Marketing
I'm looking for examples or case studies of using Braze for TO and THROUGH marketing with existing Partners. This isn't lead gen, but engagement and sales enablement of these partners. Our company uses Braze for lead gen too, but that's not the area were I focus, but curious to see how I could use this tool. TIA!8Views0likes0CommentsWelcome to the Creative Collective! Intros & Creative Superpowers 🦸 🦸‍♀️
On behalf of the 427° Innovation Lab, we’re thrilled to have you join our Creative Collective, a vibrant online community dedicated to exploring and sharing groundbreaking strategies in customer engagement. This is a space where creativity knows no bounds, and we encourage each of you to dive in, share your ideas, and connect with fellow innovators. Want a taste of what the lab cooks up? Check outMelting Points AI: New Flavors of Creativity. Let's get to know our community - Sound off in the comments with: Name Location What's your creative superpower?Multi-language
Starting to use multi-langauge support, but it looks like I still need to use a translation service. Can anyone confirm? Also what's your experience been like with multi-langauge? Looks like all data just funnels into one canvas/campaign since you are using liquid instead of creating multiple canvas/campaigns for different languages. Thanks!28Views0likes2CommentsSeptember 2024: BrazeAI
Thank you to all who were able to join our session on BrazeAI this week. You can now review the recording and the presentation. Q/A Follow-Up: Q: Which channels are the AI Copywriting Assistant, Brand Guidelines, Tone Control and Liquid Assistant features available on and how can you access the feature? A: AI copywriter, Brand Guidelines & Tone Control are available on all channels where you can compose the text in the dashboard. Head to 'Compose Message' in the Campaign or Message Step in Canvas and look for the blue wand symbol. In the drag-and-drop editor for in-app messages, select a text block and select in the block’s black toolbar. Liquid Assistant is available for SMS messages, push notifications, HTML email campaigns, and Canvases. For the email channel, the assistant works on email messages and not templates, and works best on email messages that are already built.22Views0likes0CommentsBonfire Melbourne Meetup
Join us on Tuesday 29 October at Bomba Tapas Bar in Melbourne for an exciting Braze community event bringing together marketing professionals from diverse industries that will leave you inspired, informed, and feeling more connected with your peers. Over Spanish tapas and networking drinks, we’ll share highly anticipated Braze news about our latest product releases and updates to our roadmap. Additionally, we’ll host a fireside chat with one of our amazing customers, where you’ll gain invaluable insights from industry-leading experts who will share their lifecycle model and discuss the limitations they experienced with traditional tools before adopting Braze. Register HERE72Views1like0CommentsForge 2024
Join us for an unforgettable journey in Las Vegas from September 23-25, where the brightest minds in customer engagement come together. Forge is your opportunity to hear success stories from big innovative brands (like The Walt Disney Company and McDonald’s—speakers from 2023), learn the tricks of the trade from industry experts, and network with peers and partners that can help your brand shine. Forge 2024 isn't just any conference—it's a jackpot of innovation, featuring success stories from leading brands, expert insights, and networking opportunities that can propel your brand into the spotlight. Ready to elevate your skills? Forge is the prime spot for Braze certification, in-depth training, and expanding your engagement toolkit. And because we're doing it Vegas-style, expect a blend of business and pleasure with exciting activations, celebrations, and awards that light up the night. REGISTER HERE43Views0likes0Comments