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Check out Community Groups where you can connect with customer engagement professionals across a variety of interests, specialties, and more.
Community Events
Explore upcoming community events, from Meetups to Ask Me Anything sessions and more.Recent Content
Email Deliverability Decoded: Ask Me Anything on New Requirements and Current Trends
Join us for the next Bonfire Ask Me Anything on email deliverability and the updated Outlook requirements hosted by Esther Perez, Email Deliverability Principal at Braze. This session is not one to be missed if you have general email deliverability questions or are wondering how Outlook’s requirements impact your brand. In this session, we will cover: An overview of the latest Outlook requirements for high-volume email senders Best practices to ensure your emails reach the inbox Strategies to improve your sender reputation Open floor for your questions and concerns regarding email deliverability Whether you're a seasoned email marketer or just starting out, bring any questions you have about email deliverability and get answers from a pro.Digital Omotenashi is the Future of Customer Engagement
3 MIN READ The 427° Lab at Braze is on an innovation world tour and recently wrapped an epic visit to three global creative culture hotspots in APAC: Singapore, Seoul, and Tokyo. What we learned: APAC markets aren’t just “testing grounds” or “catch-up regions”—they are actively shaping the future of digital customer engagement. Western companies often chase innovation by adding more and more tech. APAC innovates by adding intentionality: leveraging data thoughtfully to anticipate needs, blending technology with intimacy, and scaling with personalization. Three concepts to know: → Omotenashi 🌸— Radical hospitality. The art of noticing, the art of observation. Anticipating needs before they’re spoken, offering support before it's asked. → Omakase 🍣 — surrendering choice to the expert; forgoing the fatigue of decision-making; trusting the journey. → Bento 🍱 — the art of bundling; curated, compact, powerfully intentional & personalized. APAC brands are mastering the next generation of customer engagement: one that speaks fluent digital body language across channels, cultures, and moments. The Future of Engagement Speaks WhatsApp, Kakao, and LINE. Braze helps you understand all of them. 🇯🇵 In Tokyo: Digital omotenashi transforms customer data into anticipatory service. LINE isn't just a messaging app; it's a canvas for relationship-building through thoughtful digital gestures. Brands are reading customers' unspoken needs through their digital footprints and responding with thoughtful service that feels relevant rather than automated. The result? Engagement rates taht don't just outperform -- they look forward to brand messages instead of opting out. 🇰🇷 In Seoul: Korean brands are redefining loyalty through digital intimacy. Kakao T, the dominant mobile platform, is a superapp ecosystem for rides, payments, food, and more, anchored by a reward model (Kakao Pay Rewards) that connects it all. Korean beauty powerhouse OliveYoung's loyalty program "CJ ONE" does more than track transactions. It thoughtfully anticipates rwhen you'll need a restock, recommends new routines, and offers seasonal skin samples -- right when you're thinking about them. Their mobile app is a continuous digital conversation where brands demonstrate deep understanding of customer rhythms across multiple touchpoints, anticipating needs through AI-driven product recommendations that arrive at precisely the right moment. 🇸🇬 In Singapore: Southeast Asian brands have transformed WhatsApp from a messaging app into arelationship channel. Sephora recently created a virtual "Ang Pao" game for Lunar New Year in Malaysia which achieved a remarkable 132% uplift in purchases among participants -- not because of discounts, but because it was culturally relevant and resonated. This is how Sephora builds intimacy at scale: omnichannel precision, local cultural touchpoints, and leveraging WhatsApp as the intimate, high-engagement touchpoint where over 57% of Singaporeans prefer to seek customer support. They're not just sending messages. They're turning commerce into conversation. This is not just a channel strategy. This is global interoperability at the emotional level. As global brands rush towards AI and automation, APAC brands are finding more empathy and more humanity within the technology stacks. This is where tech has to go next: Not just faster, but more human. Not just personalized, but relevant. Not just intelligent, but intentional. In a world where commerce is a conversation, Braze helps you listen, understand, and respond -- fluently. -- Sharon Panelo is Senior Director, Strategic Consulting & Head of 427° Innovation Lab at Braze. How is your brand speaking the new digital body language of your customers? Join our Braze Bonfire community of forward thinking CMOs exploring the future of customer engagement. 🔥Driving Growth at Papa Johns UK: An Ask Me Anything with Kanchan Lad, Torchie Award-Winning Marketing Leader
In the fast-paced world of Quick Service Restaurants (QSR), customer retention is crucial. Join us for a unique opportunity to hear from Kanchan Lad, the visionary behind a major transformation at Papa Johns UK that integrated Braze, revolutionized local marketing, and drove a 260% increase in revenue. Kanchan will answer questions and share insights about how she tackled the challenges of outdated CRM systems, secured leadership buy-in to migrate to Braze, and helped to develop the innovative ‘Local Marketing Hub’ that enabled 400+ Papa Johns franchisees to maximize their marketing potential. Come prepared with questions and don’t miss this unique opportunity to learn and gain insights from Kanchan. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Kanchan will open 24-hours before. When adding a question, please start a new discussion. Kanchan will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.Bonfire SF with Carrum Health, Instacart, and Stride Health
Hey San Francisco! Get ready for our first Bonfire Meetup in the Bay Area featuring a panel discussion with experts from Carrum Health, Instacart, and Stride Health, moderated by Jordan Mace, Senior Director, Customer Success at Braze. Join us on Thursday May 29 from 5pm to 7pm at the Cloudflare office as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they've leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what's working in their industries and how they've utilized data to personalize messaging and drive positive business outcomes. You must RSVP on the event page. Save your spot now!Bonfire Meetup NYC - Panel Discussion
The Braze Community team is excited to bring together local NYC marketers for a panel discussion featuring experts from Revel, Little Spoon, Equinox, Etsy and iHeartMedia, moderated by Will Crocker Hay, VP of Customer and Partner Education at Braze. Join us on Wednesday April 23 from 4 pm to 6 pm at Braze HQ as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they’ve leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what’s working in their industries and how they’ve utilized data to personalize messaging and drive positive business outcomes. Don’t miss this opportunity to network with fellow marketing professionals and engage in a thought-provoking discussion on how to emotionally connect with your audience. We’ll have time for networking, light bites, and drinks before and after the panel discussion. RSVP hereFrom Data to Decisions: Ask Me Anything with the Braze Reporting Team
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze recently launched two new reporting tools that can help: Report Builder and Dashboard Builder. These tools enable marketers to create custom reports and dashboards that turn data into real insights – all in one place. Join us for an Ask Me Anything on Thursday, April 24 at 12pm ET with the team responsible for building reporting tools at Braze. Don’t miss the opportunity to learn more about how to turn metrics into big wins for your brand and get any of your questions answered about the Report Builder and the Dashboard Builder or reporting overall in Braze. How it will work This event takes place entirely in the Ask Me Anything board, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too!March Marketer of the Month Roundtable Webinar
UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Join us for our upcoming Marketer of the Month Roundtable on March 19 at 11 AM EST (4 PM BST) featuring inespais and Guenda! This quarterly webinar series offers insights from Braze customers like you, curated by the Braze Learning team. Each session will cover a variety of topics based on the perspectives our Marketers of the Month wish to share, including but not limited to: Exploration of recent campaigns or canvases run in Braze: their objectives, setup process, outcomes, and key learnings. Insights into onboarding, retention, win-back, and churn strategies: areas of focus for their brands, implementation of successful strategies in Braze, and lessons learned. Maximizing the value of Braze products: objectives for using different products, strategies for optimization, derived value, and results or insights gained. Don't miss this opportunity to learn from your peers! Register by RSVPing to this event here on Bonfire. UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Don't forget to hit the 🔔 follow button on the events board to stay in the loop on all of our upcoming events.Discover What's New with Braze: Q1 2025 Product Release
Join us for a hands-on, live webinar where we’ll walk you through the latest Braze features released in Q1 of 2025. This session is designed to help you quickly adopt these enhancements and leverage them to elevate your customer engagement strategy. Register now for the live webinar, "Discover What’s New: Q1 2025 Product Release," happening on April 8, 2025. In this session, you will: Explore New Features: Get an in-depth look at the latest Braze functionality, including automated identity resolution, our new report and dashboard builders, triggered in-app messages in Canvas, new Canvas templates, landing pages, and more. See Live Demos: Watch real-time demonstrations in the dashboard, showing you exactly how to implement these features and start using them immediately. Maximize Impact: Learn best practices for integrating these enhancements into your campaigns to drive better engagement and results. Don’t miss this opportunity to enhance your Braze experience and take take advantage of our newest features! If you can’t make the live webinar, make sure to register and we’ll send you the recording as soon as it’s available. Register hereCreative Spotlight: Max's Mood Messaging Campaign 🔮
1 MIN READ In this edition of our Creative Collective, we’re excited to highlight Max's innovative "Mood Messaging" campaign. Spotted while watching White Lotus S3 👀 As the streaming landscape continues to expand, viewers are faced with an overwhelming array of choices, making it increasingly difficult to decide what to watch. In fact, the Nielsen Streaming Content Consumer Survey revealed that 20% of viewers often don’t know what to watch beforehand and end up doing something else instead. 🤯 Max has recognized this challenge and has taken a creative approach to enhance the viewing experience. Their in-app message survey asks users what they are in the mood to watch—options include Action, Mystery, Drama, Reality, and more. Based on the selected mood, Max recommends a show that users can stream immediately or allows them to go back and pick a new mood if they’re not satisfied with the initial suggestion. This campaign taps into a crucial piece of metadata: mood. Did you know comfort streaming is at a high? Cynopsis finds 66% of viewers say they are enjoying discovering content that was originally released 10+ years ago. That explains why Katherine Heigl still gets recognized by teens today for her role as Izzie Stevens. What creative campaigns have you spotted recently? Share your insights and let’s continue to inspire each other in our journey of innovation!Forbes: 6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping
Hello y'all! I'm back to share a recent Forbes piece that I thought you’d find interesting! It dives into the importance of 1st-party data as brands navigate the ever-evolving expectations of shoppers. The article includes interesting insights from our Braze team on how retailers can better leverage their own data while maintaining consumer trust–something I know is top of mind for many of you. Curious to hear your thoughts! How is your data strategy evolving to better enable personalized shopper journeys?
