Creative Collective Blog

Launched on 14th July 2025, this campaign taps into video game culture to transform spontaneous McDonald's runs into exciting quests. With challenges like ordering a 'LEET' meal for exactly £13.37 or...

The 427° Lab at Braze is on an innovation world tour and recently wrapped an epic visit to three global creative culture hotspots in APAC: Singapore, Seoul, and Tokyo. What we learned: APAC markets ...

In this edition of our Creative Collective, we’re excited to highlight Max's innovative "Mood Messaging" campaign.  Spotted while watching White Lotus S3 👀 As the streaming landscape continues...

Hey Creative Collective! Let’s talk about something hotter than your morning espresso: the On-Demand market! On Demand is in demand, but the battlefield for customer loyalty is fierce. Here’s the 🔥...

Ever heard of someone taking an AI boyfriend on vacation? 🤖 🌴 That's exactly what one woman did after her divorce, dropping $70 for a virtual companion to join her on what would've been her annive...

As we wrap up another year, one campaign style continues to dominate inboxes and social feeds: the "Year in Review" email. It’s a shining example of how "Data is the New Creative" when it comes to dr...

What happens at 427° degrees? A transformation occurs at 427° Celsius: metals become pliable, opening up endless possibilities to merge separate entities into something novel and extraordinary—often...