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Insights from Our Recent “Favorite Marketing Channel” Survey
4 MIN READ Why We Ran the Survey Understanding which channels resonate most with your audience is crucial. By surveying dashboard users, we aimed to uncover favorite consumer marketing channels. Survey Results: Top Channels 1. Email emerged as the clear favorite, with 38% of responders selecting it as their preferred channel. Notably: - The leading industries represented were Retail, Media, and Technology. 2. Push Notifications ranked second, with 29% of total responses: - Retail, Media, and Tech again topped the industry representation. 3. In-app messaging/in-browser messaging was the third favorite, with 19% of responses: - The leading industries were Media, Technology, and Financial Services Actionable Channel Insights for Customers Below are some recommendations to get the most out of your channel mix: Prioritize email marketing: As the clear favorite and the most perennial marketing channel, focus on enhancing your email marketing strategies. A few ways to ensure you’re always optimizing and personalizing your email campaigns: Segmentation: Go beyond basic demographic segmentation by tailoring your messages based on your users’ behaviors for campaigns that resonate. Dynamic content: Take personalization a step further with customized product recommendations, special offers based on what your customers have recently engaged with on your site or app, share location-based event recommendations or regional products, and use real-time updates to share timely promotions. Testing and Experimentation: Experiment with subject lines, layouts, imagery, etc, to optimize email performance with A/B testing. Test sending emails at different times to find the optimal timing for your audience, and test different email frequencies to find the sweet spot for your audience. Clear CTAs: Avoid overused CTAs like "Learn More" and stick to action-oriented, specific language in your CTAs. Monitor engagement metrics: Track your open rate, click-thru rates, and conversion rates and use insights from these metrics to refine your email strategy continuously. Leverage Push Notifications: Push notifications are a powerful way to reach your audience directly on their devices, delivering relevant messages that capture attention and prompt immediate action with real-time alerts on web, mobile, wearable devices, and more. Explore ways to integrate Push into your marketing mix and optimize. Use contextual messaging: Send push notifications based on user context, such as location or time of day. For example, if a user is near a store location, send a notification about a special offer available only at that location. Rich media notifications: Use rich media like images or videos in your push notifications to capture attention. Explore in-app message or in-browser message opportunities: In-app or in-browser messaging is an effective channel for engaging your users at critical, timely moments while they are in your app or on your website. Guided help: Use in-app messaging to reduce friction and enhance the user experience with messages to help users navigate your app or website and discover new features, content, products and more! Gamification: Use progress bars or achievement badges to encourage users to complete specific actions or engage more deeply with your platform. Feedback: Use in-app message surveys to create feedback loops, asking users for their preferences on features or content. Surveys provide valuable insights and data to support future improvements – like the survey that powered this post! Did you know: If your brand already has the BrazeSDK integrated into your app or website, you have access to in-app or in-browser messaging! Use SMS/MMS to connect with your customers: The personal nature of SMS/MMS fosters a sense of connection and urgency, enabling brands to connect with customers on a more personal level. Deliver time-sensitive information, promotions, and updates directly to your users' mobile devices to drive quick action. Rich media in MMS: Use MMS to send rich media, like images, videos, or GIFs, to capture attention and drive higher engagement rates. Feedback: Encourage two-way communication by allowing users to reply to your SMS messages to gather feedback, answer questions, or even conduct surveys, creating a more interactive experience. Don’t sleep on WhatsApp: WhatsApp is the most popular mobile messaging app in the world, with over 2 billion monthly active users and heavy usage in Latin America, Asia Pacific, and Europe. WhatsApp is integrated into the everyday lives of consumers, making it perfect for marketers looking to connect with customers in a way that feels seamless and authentic. Two-way messaging: WhatsApp's unique capability of two-way conversational messaging is an effective way to drive users back to your app, for example, to complete onboarding, update their account, or conduct promotional campaigns. Content Cards - Your channel for app or website banners: In a separate survey, we recently asked Content Cards customers their most frequent use case for Content Cards. The number one response: As an app or website banner. Content Cards also act as a notification center, a promotions feed, an onboarding center, and more! To maximize engagement, leading brands use cross-channel campaigns that integrate multiple channels, especially combining in-product and out-of-product channels to reach users wherever they are! Research and experiment to find the right channel mix for your brand. Conclusion By understanding the channel preferences of your audience, you can create more effective and engaging campaigns that resonate. Thank you for being part of the Braze community. We look forward to hearing how you implement these findings in your marketing efforts!MarTech Business Application Manager
Please apply here. Our marketing teams across OLX connect customers to the most relevant OLX products, personalize the experience, and create relevant and engaging customer communications . MarTech is there to build , scale and enable marketing teams to achieve these goals with a best-of-class MarTech platform which can accelerate progress, and create great customer experiences. This role is a key element to unlock this hidden value of the marketing teams and OLX customers. As a MarTech business application manager, you will collaborate closely with the CRM Marketing team to enhance the current platform. Your focus will be on resolving CRM issues, promoting consistent practices, ensuring products remain robust and scalable, and developing a community that shares CRM knowledge and best practices. As the team explores new possibilities, you will potentially be the application manager for additional tools owned by the team. Your primary responsibilities will include overseeing and enhancing platform health and scalability metrics, adoption rates, and the speed of launching campaigns. Your tasks will involve establishing governance structures for the platform, admining the existing tool and supporting CRM users by introducing best practices and new features from Braze. This role requires a proven history of managing a CRM tool (ideally Braze). You should be good at communicating effectively with both internal and external stakeholders, identifying and resolving issues, questioning existing processes, and swiftly adapting to changes. What You’ll Be Doing Platform Management: Oversee the setup, configuration, and ongoing maintenance of the CRM/Braze platform. User management: Governance and management of roles and rights in the tool including approval flows and onboarding new users. Setting up ways of working and standardisation: Collaborate with marketing teams to help them build the campaigns in Braze in an optimal way. Set up and continue optimizing the way of working with Braze of all the teams and best practice. Monitor email deliverability. Data Management: Manage and ensure the accuracy and integrity of data integrations within the platform. User Support and Training: Provide training and support to internal teams on Braze functionalities. Troubleshoot and resolve platform-related issues. Introduce best practices and Braze product roadmap to the OLX users. Compliance and Security: Ensure compliance with data protection laws and company policies. Implement security best practices within the platform. Owning the partnership and commercial engagement with our partners (like Braze): Govern the commercial entitlements with our vendors. Own the engagement with the vendor including technical issues. What We’re Looking For Experience: 2-3 years Hands-on experience using the CRM platforms like Braze or similar customer engagement tools. Background in digital marketing, customer engagement, or CRM systems. Technical Skills: Understanding of data integration and management processes. Proficiency in Liquid scripting for campaign customization. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Analytical Skills: Strong ability to interpret data and make informed, data-driven decisions. Proficiency with analytics and reporting tools. Communication Skills: Effective communication and interpersonal skills for collaboration with diverse teams. Ability to train and guide users of varying technical expertise. Problem-Solving: Strong problem-solving skills and the capability to troubleshoot technical issues. Why join OLX? At OLX, we invest in ourselves and each other to reach our full potential. We avoid bureaucracy and empower our teams to innovate; with opportunities, training, and leadership behaviors a key focus for all. Our commitment to inclusion ensures we listen to a diverse range of voices when making decisions. And, we combine the spirit and agility of a startup with our global scale and the backing of Prosus, one of the largest consumer internet groups in the world. Diversity, Equity and Inclusion at OLX At OLX, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply. If you are excited about this role, and your past experiences do not align perfectly with every criteria asked for in the job description, we would still like you to apply. You may be just the right candidate for this or other opportunities across the business, and we'd like to hear from you. Sounds interesting? Please apply here. OLX (OLX consists of OLX Global B.V. and its affiliated companies) will handle your personal data with care and will process your personal data to assess your fit for the position you are applying for. You can give your consent (optional) to allow us to store your data for up to 12 months after the application process. So that in case you are not fit for the role at stake we can consider you for other suitable roles. Please refer to our Privacy Statement to find out more about how your application data will be processed.
Senior Marketing Executive, CRM
About Us: Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences). Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For: 4-5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. Proficient in HTML for basic edits. Customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently. Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus). If you’re interested to hear more, please email rowanl@justzapp.comSenior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.comIf reporting feels like a headache, this might help - check out Braze reporting updates!
1 MIN READ We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze has two new reporting tools that can help: Report Builder: Create sharable reports with visuals that clearly demonstrate campaign impact. Dashboard Builder: Get an instant view of your entire engagement landscape with custom dashboards or pre-made templates. Read more hereMarch Marketer of the Month
1 MIN READ We're excited to share that Lani Ha is Braze’s Marketer of the Month for March 2025! 🌟 Lani has spent five years mastering #Braze, starting as early in her career as an intern at a startup before becoming a Marketing Manager at Acorns. She expertly blends data and creativity to craft standout customer journeys, utilizing Liquid Logic for dynamic content and pushing the limits of multichannel marketing. Her advice? Experiment, innovate, and let Braze power your ideas. Check out her inspiring journey and insights here: Read more about Lani Share your thoughts below!
Email & Digital Content Manager
Join the Oregon Symphony Team as our Email & Digital Content Manager! Are you passionate about digital marketing, audience engagement, and creating compelling content? The Oregon Symphony is seeking a creative and detail-oriented Email and Digital Content Manager to lead our email and digital communication efforts. In this key role, you’ll shape the Symphony’s online presence, ensuring our website, email, and SMS campaigns connect with audiences and drive engagement. Here’s how you’ll contribute to our mission: Key Responsibilities: Email and SMS Campaigns: Develop, execute, and optimize email and SMS marketing strategies using Braze to engage patrons, donors, and community members. Website Content Management: Maintain and update the Symphony’s website using Hygraph, ensuring content is fresh, engaging, and aligned with our brand. Data & Performance Analysis: Track and analyze key digital marketing metrics using GA4 and BI tools, leveraging insights to improve engagement and effectiveness. Marketing Automation & Integration: Partner with IT and external vendors to ensure seamless platform integrations, optimize workflows, and enhance user experiences. Content Strategy & Collaboration: Work across departments to develop multimedia content, grow digital audiences, and support broader marketing initiatives. Please visit https://www.orsymphony.org/careers for a complete job description. Qualifications: Bachelor’s degree in marketing, communications, or a related field. 3-4 years of experience in digital marketing, email campaign management, or content strategy. Familiarity with platforms such as Braze, Hygraph, Google Analytics, and Tessitura is a plus. Strong copywriting and editing skills, with an eye for detail and brand consistency. An analytical mindset with experience interpreting marketing data to inform decisions. Team-oriented with excellent communication and project management skills. We Offer: A unique opportunity to help shape the Oregon Symphony’s digital presence and connect with diverse audiences. A collaborative, mission-driven work environment with room for creativity and growth. Comprehensive benefits, including medical, dental, vision, and a 403(b) retirement plan. Status & Work Environment: This is a full-time, exempt position following a hybrid work model with 2-3 days/week in the office. Salary Range: $70 - $75k/year Oregon Symphony is an equal opportunity employer. We believe that diversity drives innovation and strengthens our organization, and we’re committed to building a team that represents a variety of backgrounds, perspectives, and experiences. If you share our values and are passionate about what you do, we encourage you to apply—even if you don’t meet every qualification listed. How to Apply: If you're ready to elevate the Oregon Symphony’s communications strategy and amplify our mission, we would love to hear from you. Please submit a cover letter and resume to careers@orsymphony.org with the job title in the subject line.🚀 Lets chat about: CRM, Growth, and Digital Strategy? 📈
Hi everyone! I’m Vladyslav, a Senior Application Consultant at VML MAP, where I help enterprises uplift their tech stack through CRM automation, marketing strategies, and personalization at scale. From customer engagement to retention strategies, I thrive on optimizing every touchpoint in the user journey, leveraging tools like Braze, Talon One, Amplitude, mParticle, Hubspot, DYield and many others to drive impactful results. With many years of experience in CRM and Growth, I’ve worked on large-scale marketing automation projects at companies like Glovo (DH), Wunderman Thompson MAP and many others, helping brands connect with their customers through data-driven strategies. 💡 Whether it’s automation, A/B testing, lifecycle marketing, growth strategies or developing the most hacky solutions, I love geeking out over CRM innovation. Let’s connect, share insights, and collaborate on exciting projects!
CRM Manager - Ireland at Gousto
We’re looking for a CRM Manager to take ownership of multi-channel engagement strategies for our Republic of Ireland (ROI) market. You will be responsible for driving customer retention and engagement through email, SMS, and app campaigns, ensuring a seamless experience for our customers.
