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Your guide to using the Bonfire community. This is where articles about settings, search, likes and accepted solutions, and more live.Recent Content
CRM & Braze specialist
Greetings fellow Braze enthusiasts. My name is Jon Louis and I have been working with Braze for the past several years, most recently as a marketing manager at Realtor.com and Quizlet.com. I am available in July and beyond for any consulting work you may need, either part-time or otherwise. I really don't have a weakness when it comes to the platform, as I've been living in it and loving it, so I feel confident that I can help you with whatever level of campaign sophistication you may need. I can also provide a few references from my friends at Braze as well. Connect with my on my LinkedIn Profile or click here to email me directly.Head of Personalised Marketing
Apply here: https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/ Location: Manchester, GB Opening Date: 11 Jul 2025 Full Time / Part Time: Full Time Contract Type: Permanent Closing Date of Applications - 25/07/2025 Our Story Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end. Our Winning Team MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history. About The Role The Head of Personalised Marketing leads a team of cross-channel marketers to acquire, nurture and retain Man City fans. You will define, deliver and optimise the Club’s database growth with personalised marketing strategies., This role will act as the business lead in acquiring, developing and utilising first party data in fan-facing marketing activity, in order to maximise the commercial impact of the Club’s data-driven approach. You will have full responsibility for the management and delivery of campaigns across key performance marketing channels, including email, SMS, mobile messaging, and personalised web content, as well as managing the future development of interactive content and logged-in fan experiences, with the strategic goal of maximising engagement and referral revenue through the Club’s owned and operated channels and platforms. You will work closely with the Product and Fan Journey teams to deliver an efficient omni-channel fan acquisition strategy, ensuring Club channels are used in the most effective way to promote relevant products and experiences, while improving the integrated fan experience across multiple communication touchpoints. You will also liaise with other stakeholders across Media and Marketing and the wider business, including Partnerships, Media, Supporter Services and CITC, to ensure the most important content and messages are reaching the most relevant fans on the most suitable channels to drive maximum impact. Working closely with the Technology and Fan Experience Analytics & Insights teams, the Head of Personalised Marketing will also identify opportunities for new channels and tools to create integrated and personalised fan communication experiences, ensuring maximum engagement with high priority audiences and segments across City’s global fanbase. You will be responsible for managing the budget for growing and engaging our database, as well as owning relationships with specialist consultants, agencies and technical platforms required to deliver innovative and high performing personalised marketing tactics. The role holder will ensure a data-driven approach to decision making throughout, defining and measuring business-critical KPIs to help support delivery of the Club’s ambitious growth targets. This is Your City As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. Your Impact Lead the delivery of direct marketing and personalised communications to our known fans across multiple channels, including email, SMS, web, app and paid media platforms, with measurable commercial impact through fan engagement and sales. This is primarily through the Customer Engagement platform, Braze Define and lead a cost-effective fan growth strategy to increase the size of the Club’s marketable database and grow engagement on owned and operated channels, delivering maximum value through referral sales and engagement with commercial content, generating a positive ROI measured by fan lifetime value. Define and implement a personalisation strategy to deliver the most relevant marketing messages to different segments of fans at the most effective times, measured by repeat engagement and referral purchases from fans globally, with a particular focus on the Club’s priority growth markets. Analyse and interpret rich fan data to identify opportunities to tailor fan messages, marketing automation, and communication touchpoints to be as relevant, engaging and timely as possible, improving the experience for each fan and delivering maximum return on investment for the Club’s marketing activity across specific target audiences. Develop robust publishing calendars, style guides and briefing processes for all relevant personalised marketing channels, to effectively support the delivery of the Club’s strategic objectives and ensure all fan communications reflects the Club’s brand and values. Working alongside data and technology partners, assess, procure, and own the functional operation of technical platforms, dashboards and tools required to deliver the personalised marketing strategy, including prioritising a backlog of platform features and fan experience journeys to be delivered. Liaising with cross-functional stakeholders at all levels, to identify the highest priority audiences to reach, products to promote, and fan journeys to optimise through integrated cross-channel fan communications Develop a pipeline of innovative digital experiences for deployment at key moments in the season to maximise engagement and data capture on Man City’s owned and operated marketing channels, wherever possible looking to deliver industry firsts. Ensure that customer data is at all times used in an ethical and legally compliant manner in order to maintain fans trust and willingness to share personal data with Man City 10. Line management responsibility for the Personalised Marketing team using your skills as a leader to help coach and develop individuals’ marketing skills and confidence. Manage the departmental budget including decisions related to the appointment of external agencies or consultants ensuring that a positive return on investment can be shown. What we are looking for Essential Minimum of 7 years’ experience in Digital Marketing, including with enterprise CRM platforms Proven experience of working with the customer engagement platform, Braze Proven team management experience and formal leadership and management training/qualifications Clear understanding of omnichannel marketing and marketing automation Technical proficiency and strong level of digital literacy A degree or equivalent in marketing, communications, business management, IT or digital media, or a related field Excellent communication skills and high-level of English language and grammar skills Excellent attention to detail and ability to motivate a team to deliver excellent results Desirable Formal qualifications in digital marketing analytics, digital marketing, digital optimisation or related fields Professional experience of managing and delivering digital change and migration projects Working knowledge of project management methodologies and prioritisation models Broad knowledge and professional experience of the sports and entertainment landscape Creativity and flair for designing compelling campaigns and digital marketing activations City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities. Job Segment: Channel Marketing, Direct Marketing, Communications, Marketing Communications, Marketing
Braze Development Assistance Needed
Hello Braze Community. We are seeking a contract front-end Braze development resource to help us with a non-native integration with a proprietary wine industry ecommerce solution. Specifically, we are looking for ongoing assistance to enhance our integration, starting with abandoned cart/abandoned browse email delivery across our six wine ecommerce properties. This is project-based, time and materials work. Please email me at mark.gordon@crimsonwinegroup.com if you are interested. Thanks Mark
Adding more conversions to a canvas
Hi, I hope a fellow Braze user can help please. We currently have a large number of canvases live with 4 conversion events. Is it possible to add more than 4 conversions to a canvas? I've googled it and it says it's possible but we're struggling to see the "add conversion event" button. Has anyone managed to successfully do this and can please help? Many thanks! Aime
Hiring - Braze CRM Marketing Specialist 🔥
Located in Chicago area? Apply here Located in Milwaukee are? Apply here Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. Our "Walkers" or employees are the best in the business. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us? What We’re Seeking Morning Walk is seeking a dynamic and growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee - This is a hybrid role with the most incredible team! We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Braze expertise is a must within the last year. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 3+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools: ***Braze (Enterprise) experience is required. Klaviyo platform experience is preferred. A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Exposure to AI-powered analytics platforms to drive business insights Bachelor’s degree in business, marketing, or a related field preferred Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze & Klaviyo a must Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation, Benefits, and Perks of a "Walker" At Morning Walk, we don’t just offer jobs, we offer opportunities to grow, thrive, and have fun while doing meaningful work. We provide competitive salaries and a generous, company-sponsored benefits package that includes medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best. Our compensation range for this role is $70,000-$90,000 You’ll enjoy a 401(k) with company match, PTO and paid holidays, and ongoing learning through our MW Fuel development program. Our offices are based in two amazing locations—Milwaukee’s lively Third Ward and the heart of downtown Chicago. Our vibe? Think energetic, supportive, and collaborative. We believe in great work, good people, and always moving forward—with optimism and teamwork leading the way. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Won't you join us on our walk?
Hiring: Senior Lifecycle Marketing Manager @ Headspace
Apply here: https://job-boards.greenhouse.io/hs/jobs/6808948 Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing. In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel. We’re looking for a lifecycle marketer with strong engagement and retention experience, who’s energized by testing, learning, and optimizing. You’ll play a key role in shaping the member experience, partnering closely with Product, Data, Engineering, and Marketing teams to ensure every interaction feels seamless, supportive, and impactful. What you will do: Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment Drive innovation by leveraging AI to scale personalized engagement What you will bring: Required Skills: Experience in: App-based subscriptions Consumer engagement and retention Using Braze to execute & report on campaigns Proven track record of engagement experiments that have drive impact Strong communication skills & cross-functional partnerships Ability to interpret data, define success metrics, and iterate based on performance insights. Growth mindset - passionate about learning, iterating quickly, implementing Preferred Skills: B2B & B2B2C business model experience Consumer healthtech Use of AI to scale personalized comms Location: We are currently hiring this role Hybrid for San Francisco (SF) and Los Angeles (LA). Candidates must permanently reside in the US full-time. This role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. Pay & Benefits: The anticipated new hire base salary range for this full-time position is $100,000-$158,700 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.
Hiring: Senior Specialist, CRM Marketing @Rakuten Viki
Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.May Marketer of the Month
1 MIN READ May truly got the best of me, where does the time go?! Take a moment to celebrate Shelley Drogt with me, who I had the pleasure of getting to know IRL at City x City London last month. Meet Shelley Drogt, Senior CRM Specialist at King, the team behind Candy Crush 🍬. From leading the All Stars 2025 Tournament strategy to launching personalized player experiences like Candy Unwrapped, Shelley’s creative CRM work is as addictive as the game itself. Shelley is a powerhouse. You won't wanna miss this blog post!MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health – MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916HIRING: Lifecycle Marketing Manager (Remote - US-based)
OddBytes is seeking an experienced and dynamic Lifecycle Marketing Manager! Reporting to the Director, Marketing, the Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strategic thinker with a strong analytical mindset, a deep understanding of customer behavior and expertise in marketing automation tools, specifically Braze, to deliver personalized experiences at scale.
