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Your guide to using the Bonfire community. This is where articles about settings, search, likes and accepted solutions, and more live.Recent Content
CRM & Braze specialist
Greetings fellow Braze enthusiasts. My name is Jon Louis and I have been working with Braze for the past several years, most recently as a marketing manager at Realtor.com and Quizlet.com. I am available in July and beyond for any consulting work you may need, either part-time or otherwise. I really don't have a weakness when it comes to the platform, as I've been living in it and loving it, so I feel confident that I can help you with whatever level of campaign sophistication you may need. I can also provide a few references from my friends at Braze as well. Connect with my on my LinkedIn Profile or click here to email me directly.
Hiring: Senior Specialist, CRM Marketing @Rakuten Viki
Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.CRM Manager @ Chemist4U
Chemist4U are looking for an experienced CRM Manager to support our CRM marketing strategy, driving acquisition & retention, increasing revenue, and optimising ROI across our e-commerce and prescription-based services, including regulated products such as weight loss medication.May Marketer of the Month
1 MIN READ May truly got the best of me, where does the time go?! Take a moment to celebrate Shelley Drogt with me, who I had the pleasure of getting to know IRL at City x City London last month. Meet Shelley Drogt, Senior CRM Specialist at King, the team behind Candy Crush 🍬. From leading the All Stars 2025 Tournament strategy to launching personalized player experiences like Candy Unwrapped, Shelley’s creative CRM work is as addictive as the game itself. Shelley is a powerhouse. You won't wanna miss this blog post!MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health – MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916
HIRING: Lifecycle Marketing Manager (Remote - US-based)
OddBytes is seeking an experienced and dynamic Lifecycle Marketing Manager! Reporting to the Director, Marketing, the Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strategic thinker with a strong analytical mindset, a deep understanding of customer behavior and expertise in marketing automation tools, specifically Braze, to deliver personalized experiences at scale.
Hiring: Lifecycle Marketing Manager
The Lifecycle Marketing Manager will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns (email, push, sms). Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. Strong preference for candidates located in the Central or Eastern Time Zone at this time. What we’re looking for 5-8+ years of B2C or B2B2C lifecycle marketing experience working with an enterprise-grade marketing automation tool (2 years of Braze experience is required.) Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices. Proven experience executing multiple complex CRM marketing campaigns at the same time. HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc. Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc. Learn more and apply here
Email Marketing Specialist
Ready to Craft DTC Magic? Crimson Wine Group seeks a skilled Email Marketing Specialist to lead the development and execution of omnichannel marketing campaigns. This role offers the opportunity to drive direct-to-consumer growth across our premium wine portfolio through strategic email, SMS, and web promotions. Position Overview As our Email Marketing Specialist, you'll take ownership of campaign management from strategy through execution, leveraging advanced CRM capabilities to deliver measurable results. You'll collaborate with cross-functional teams to create compelling customer experiences that drive engagement, conversion, and long-term brand loyalty. Key Responsibilities Campaign Management & Execution - Lead end-to-end campaign development on our Braze CRM platform, ensuring seamless delivery across all Crimson Wine Group brands. Strategic Planning - Collaborate on monthly editorial calendar development, aligning campaign timing with business objectives and seasonal opportunities. Marketing Automation – Asist with the design and deployment of customer journeys that optimize the customer lifecycle from acquisition through retention. Performance Optimization - Implement A/B testing and analyze performance metrics to continuously improve campaign effectiveness and KPI achievement. Customer Experience Design - Develop and manage email templates, creative assets, landing pages, and audience segmentation strategies that deliver personalized, relevant customer experiences. Quality Assurance - Execute testing procedures for all email and SMS communications prior to deployment. Data Analysis & Insights - Analyze customer demographics and purchase behavior patterns to inform strategic segmentation and campaign targeting decisions. Platform Management - Manage multiple web-based systems including content management, analytics collection, e-commerce configuration, and lead capture optimization. Continuous Improvement - Monitor campaign performance and provide data-driven recommendations for optimization and strategic enhancement. Required Qualifications Education & Experience: Bachelor's degree in marketing, communications, design, or business, or equivalent combination of education and three years of relevant professional experience. Technical Expertise: Demonstrated proficiency with CRM marketing platforms (Klaviyo, HubSpot, Braze, or similar systems). Braze experience a plus. Working knowledge of image editing for digital marketing applications Detail detective with a passion for pristine deliverables, seamless communication, and bulletproof organizational skills that bring order to marketing chaos Tech Toolkit: HTML/CSS knowledge, Microsoft Office mastery, and Commerce 7 familiarity is a plus. Industry Knowledge: Knowledge of wine and DTC sales practices (because passion makes perfect!) Proven track record of driving revenue growth through email and SMS marketing campaigns Core Competencies: Strong project management capabilities with experience managing multiple concurrent initiatives Excellent analytical and problem-solving skills with demonstrated ability to make data-driven decisions Outstanding communication skills across all organizational levels Adaptability and flexibility in dynamic, fast-paced environments Strategic thinking with focus on innovative audience engagement approaches $70-$75k/year, annual bonus, competitive benefits, 401k with match, paid parental leave, discounts, etc. > APPLY HEREHIRING: Lifecycle Marketing Manager – Strategy + Implementation (Part-time/Remote)
Part-time, Remote | Consumer App Outfit Formulas is a top-ranked personal styling app helping real women simplify their wardrobes - think meal planning, but for your closet. With nearly 8,000 paying subscribers and strong product-market fit, we’re entering a key growth phase, and Braze is at the center of our retention and re-engagement strategy. We’re looking for a Lifecycle Marketing Manager who can fully own Braze strategy and implementation. You’ll build onboarding flows, cancelation journeys, win-back campaigns, and everything in between. This isn’t just a tactical role, we want someone who believes in what we’re doing and is excited to help us scale. RESPONSIBILITIES - Audit and improve our current Braze setup - Create and own our 30/60/90 day lifecycle roadmap - Build and launch campaigns directly in Braze (no handoffs) - Drive onboarding, retention, re-engagement, and habit formation - Use Amplitude + Braze to optimize based on user behavior - Collaborate with product and brand to stay aligned YOU’RE A FIT IF YOU: - Are Braze-fluent and hands-on (certification preferred) - Have experience with consumer apps, DTC, or SaaS - Understand LTV, churn, onboarding conversion, and cancelation logic - Can do both strategy and execution—no silos - Are available part-time (40–60 hours/month, flexible) - Can start ASAP ABOUT OUR VALUES - We are lifelong learners - We are authentic and vulnerable - We lead with kindness - We strive for excellence - We do what we say - We find a way We’re a bootstrapped, profitable company with a big opportunity ahead of us. If you’re someone who thrives in fast-moving environments and cares about real impact, we’d love to connect. DM me or email alison@outfitformulas.com if this sounds like a fit. Referrals are also welcome!
Senior CRM Manager @ PureGym
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).
