CRM Marketing Specialist at iHerb

The CRM Marketing Specialist will play a crucial role in the day-to-day execution, optimization, and coding of iHerb's global campaigns - spanning email, push notifications, in-app, SMS, and many more. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives.

Job Expectations:

• Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling.
• Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch.
• Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives.
• Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. 
• A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.
• Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements.
• Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues.
• Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.
• Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. 

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar).
• Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar).
• Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides).
• Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices.
• Exceptional attention to detail and strong organizational skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple tasks simultaneously and adapt to changing priorities.
• A collaborative mindset with proven ability to work effectively across various teams.
• Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility.
• Knowledge of snippet languages such as Jinja and Liquid is a plus.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with project management tools such as Asana

Experience Requirements:

• 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment.
• Experience within an e-commerce environment is a plus.
• Experience in email template coding and development is a plus.

Education Requirements: 

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.