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Decisioning Studio Go (Beta): Build self-serve AI decisioning agents that autonomously find the best message variant, time, day, and frequency for each customer. Content Optimizer: Replace manual A/B testing with real-time optimization that tests hundreds of message combinations at once and shifts send volume toward what…
AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button…
To celebrate the season, we’re launching a Halloween themed 3-Part Spooky Season Challenge. It’s fun, it’s easy, and it’s the perfect way to connect, share your clever ghost-busting marketing tricks, and get some well-deserved spotlight. 🕒 When: From now until November 30th! 🎁 The Prize: Participants will be invited to…
Learn the fundamental technical skills for personalizing messages in Braze in a world where Operator and AI are Business as Usual. It's never been a better (or easier) time to become a more technical marketer. Effective personalization in Braze in the age of BrazeAI requires two things: Knowing what is possible, and…
Hi everyone, We are designing a Braze implementation for a streaming/OTT platform where a single customer account "ClientId" can have up to four profiles, each with its own "ProfileId". A requeriment is to be able to personalize with IAMs and CCs to specific profiles with their specific data and not only by Client level.…
CRM Manager – Insurance (Braze) | Ornikar | Paris About Ornikar Insurance ✨ Every year, Ornikar helps hundreds of thousands of young people get their driver’s license. This unique relationship with the 5 million students who have gone through our driving school is a major competitive advantage. It lets us understand young…
Every month, our promo campaign is a huge Canvas: close to 200 steps, with dozens of emails and pushes, more than 80 delays and a dozen splits, across two audiences (active and inactive users). Building it by hand took several days, and QA-ing it took even longer. At that scale, one wrong connection can send the wrong…
Marketers don't wear just one costume. We switch hats faster than a trick-or-treater on a sugar high. This spooky season, tell us which one you end up wearing most often. Cast your vote below, then tell us in the comments about the hat you never expected to wear! 👻 Already Cast Your Vote? Congratulations! You've officially…
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About this training Ready to put the latest Braze features to work? Register to access this replay led by Principal Customer Trainer @KaiTheeTrainer for a hands-on walkthrough of the August platform updates. Unlock the full power of the latest Braze updates to build smarter campaigns, optimize your workflow, and scale…
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