Recent Content
Elevated Shopping Journeys Will Be Essential for Retail in 2025: Lessons from Black Friday/Cyber Monday
The Black Friday/Cyber Monday (BFCM) shopping period is a major event for consumers and retailers alike. What did we learn from this peak event this year and why are elevated shopping journeys going to matter in 2025? Learn more in the latest blog from Braze.Video: Does DMARC prevent blocklistings?
Hey Bonfire! Some of you are probably familiar with our partner Valimail, the DMARC SaaS platform. Al Iverson, Industry Research and Community Engagement Lead at Valimail is a legend in the deliverability space and someone I admire greatly. His blog Spam Resource has thousands of entries about the intricacies of email deliverability and you should definitely subscribe to his newsletter! Last week, I was invited to participate in a short video about blocklistings, and whether DMARC can prevent them. Check it out! Happy Monday!
Link Alias Issues in Content Blocks
We have 16 different franchise brands that we market for individually. I have content blocks set up for all of our branded footers (multiple design options for each brand) that I use on every email. We were really excited to have content blocks so we could easily update standard footer elements and links without having to update it on all of our live emails for every brand (there are hundreds), but it seems that building all these content blocks will still not be useful for making universal updates bc if I change a link, I still have to go into every single email of every live canvas and campaign to retype the link alias name - a very tedious an unnecessary process that essentially defeats the purpose of the content blocks in the first place. Does anyone know if it's possible to specify the link alias name in the HTML of my content blocks (or even just in my HTML email templates) for the UI to recognize the alias name automatically so I won't have to manually name the same link in every email? I know that aliases are unique to each email, but this is not useful at all when we have standard links that are on all emails that I'm naming the same thing every time anyways. There has to be a better option than "all or nothing" on the link alias enablement bc we want to use it. But the benefits of the content blocks are being cancelled out by the link aliases. We put a lot of work into rebuilding all these templates/blocks for all of our brands when we migrated to Braze, so I really want to find a way to make it work.Tell us about other creative campaigns you've seen that inspire you
Do any other campaigns come to mind that you think push the bounds of creativity within customer engagement? Either campaigns you’ve worked on or any brand you’ve seen who has executed something that you found creative and inspiring.
