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Has anyone implemented a Discord or Telegram integration with Braze?
We're exploring the possibility of using Discord and Telegram as outbound channels to send messages to customers - still having Braze at the centre to trigger and orchestrate campaigns. Has anyone in the community looked at this? Hoping to shortcut our research if possible. ThanksSelections: Advanced
Hi there, I am creating some selections on my catalogs. I noticed that you can only pick EQUALS or DO NOT EQUAL as the criteria. This seems very very limited. Is there a workaround that I can add "contains"? Or is there any plans to change this? For instance, I would like to say voucher_id (ad_fr_1234 or ad_de_1234 or ad_es_1234) CONTAINS language (fr, de, es). Right now I don't have a language/country column but the info is within other columns at the moment. Another thing I would like to have start_date (2023-12-03T23:00:00Z) is todays date. Since the format of my date (2023-12-03T23:00:00Z) includes the time, I don't really know how to do this. I would have done: start_date CONTAINS {% assign date = "now" | date: "%Y-%m-%d"%} {{ date }} But the time is an issue. And of course I can't see "CONTAINS" as an option. A workaround could be compare the first 10 character (2023-12-03 T23:00:00Z ) to {% assign date = "now" | date: "%Y-%m-%d"%} {{ date }} but I'm not sure how to do that either?
Forge Canvas Template: Product repurchase reminder (with timing and channel testing)
Hello fellow Braze orchestrators, I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥 Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis. Entry criteria: purchase of a certain SKU Experimentation (both set up as Personalized Path): Message timing (30 days vs 45 days after the purchase) Message channel (email vs SMS, in this case) Message sequence: A user gets a reminder to repurchase the product she might be running low on; If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase. Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools. Cheers, Olga Baker Charlie Banana / P&GForge Canvas Template: Frequency/Channel mix Experiment Setup”
This Canvas serves as a starting point for setting up an experiment aimed at sending specific sub-groups of a user population down the engagement journey that has the highest likelihood of converting them. The criteria that differentiate the journey in this Canvas are tied to two variables: 1. Frequency: n times over n periods depending on the use case, industry, and type of product. For example, n times per week for n weeks. Both the 'times' and 'periods' should be customized according to the use case. 2. Channel mix: combinations of at least 2 channels based on the use case, industry, and type of product. For example, a push notification followed by an email or an IAM followed by an email. The channels to test should be customized based on the use case. The goal here is to leverage Braze's personalization systems to take experiments to the next level: no more simple A/B tests where all users are sent down the engagement journey that converts the most overall. Instead, specific sub-groups of the population will be sent down different, specific paths based on their unique characteristics/preferences. This allows us to avoid a 'one size fits all' approach and instead create multiple journeys that users can experience based on what they prefer (and what tends to convert users like them better 😉 )." I’ve been using this setup for a while, and the uplift compared to a single experience for the entire population (chosen after multiple iterations of a classic A/B test) is significant. Let me know what you think and if you have any ideas for improving this setup!Your Post-Forge Horoscopes
You did it! After all the hustle and magic that was Forge, it’s time to embrace the balanced energy of Libra Season. With everything from epic panel discussions to late-night brainstorming sessions in Vegas, you’ve proven that cross-channel engagement isn’t just a strategy—it’s an art form. Now that the dust has settled, it’s time to recalibrate, refresh, and realign. Libra Season is here to remind you to celebrate the wins, big and small. Think of this as your post-Forge reset: a chance to perfect those in-product messaging flows, fine-tune email campaigns, and dive into some well-deserved reflection. Relationships—whether with customers, partners, or teammates—are at the forefront, and personalization is still queen. Your focus? Creating harmony and lasting connections through thoughtful, customer-first strategies. This season is about finding the balance between creativity and data, vision and execution. As the excitement from Forge continues to spark ideas, keep riding that wave of optimism and innovation. You’ve set the stage, now let Libra’s energy help you finesse and fine-tune those brilliant ideas into lasting success. 💼✨ Aries ♈ Libra Season puts partnerships and collaborations front and center. Whether it's finding the perfect teammate for a project or building stronger client relationships, it's all about teamwork. Think about how personalization and thoughtful outreach (hello, SMS and email) can strengthen these connections. Keep your interactions intentional, and don’t rush—this season calls for balance, not speed. Relationships matter, so nurture them. 🤝📧 Taurus ♉ Libra Season focuses on your daily routines and health. It’s time to perfect your workflow and fine-tune your habits. Whether it’s refining email campaigns or organizing in-product messaging, this month is all about creating efficient systems. The secret to success? Consistency. Don’t shy away from getting into the nitty-gritty of customer engagement—small tweaks will make all the difference. 📊💻 Gemini ♊ Libra Season invites you to have fun with your marketing efforts. Experiment with playful push notifications or a clever SMS campaign that grabs attention. It’s your time to show off your creative flair! Keep things light, engaging, and spontaneous—your audience will appreciate the extra spark you bring this season. ✨📲 Cancer ♋ Libra Season lights up your home and foundation, encouraging you to focus on nurturing your customer base. Think of your email strategy as building a relationship—this is about creating trust and emotional connection. Personalization is key, so lean into crafting messages that resonate on a deeper level. Whether it’s through cross-channel efforts or thoughtful in-product messaging, give your customers the care they deserve. 🏡💬 Leo ♌ Communication is everything this Libra Season, Leo. It’s time to refresh your messaging—whether that’s revamping an email campaign or improving your customer outreach strategy. Keep your tone clear, engaging, and authentic. Experiment with your approach, but don’t forget the power of good old-fashioned communication. Every message counts, so make it meaningful. 🗣️📧 Virgo ♍ Libra Season highlights your values and finances, Virgo, making it the perfect time to focus on how your marketing strategies can deliver tangible value. Whether you’re reviewing your email performance or tweaking your customer engagement tactics, it’s all about creating measurable impact. Experiment with AI or personalized campaigns to boost results, but keep it practical and grounded. 💡📈 Libra ♎ Happy Birthday, Libra! This season is all about you—and how you present yourself to the world. Take this time to polish your personal and professional brand. Whether it’s through thoughtful email outreach or push notifications, ensure your messaging reflects your core values. Keep it balanced and stylish, just like you. This is your moment to shine. 🌟📧 Scorpio ♏ Libra Season finds you in introspection mode. It’s the perfect time to refine behind-the-scenes efforts—whether that’s tweaking your email sequences or building deeper customer connections through thoughtful messaging. Focus on what needs fine-tuning in your approach, and you’ll emerge ready for the next chapter. 🌑📧 Sagittarius ♐ Libra Season brings focus to your community and networking, Sagittarius. Think about how you can engage your wider audience through email or SMS campaigns. Now is the time to experiment with new approaches to customer engagement. Whether you’re testing a fresh strategy or refining a current one, your innovative ideas will have the chance to shine. 🌍💬 Capricorn ♑ Libra Season is a prime time for professional growth. Whether you’re leading a cross-channel campaign or refining email outreach, make sure your efforts reflect your long-term goals. Personalization will go a long way in building meaningful connections with your audience. Keep your eye on the big picture—success is all about balance. 📊💻 Aquarius ♒ Libra Season is the perfect time to expand your skillset, whether that means diving into new marketing tools or testing out a fresh email strategy. Try experimenting with AI or new approaches to customer engagement. This season is all about broadening your horizons and thinking outside the box. 🌐💡 Pisces ♓ Libra Season encourages you to dig deep into your marketing strategies. Whether it’s refining your email tactics or experimenting with push notifications, focus on meaningful, long-term impact. Transformation comes through intentional actions, so think strategically about your next moves. 📲🔄Introducing 5 new Bonfire Community Groups
3 MIN READ At the heart of customer engagement lies a fundamental truth: community matters. This principle drives brand loyalty and fosters shared experiences, and it’s no different for Braze! We are passionate about creating opportunities for you to connect, learn, and grow. In that spirit, we are excited to introduce Bonfire Community Groups—our first open groups designed to enhance your experience. Led by Braze team members, these new groups will focus on specific industries and roles, providing a dedicated space for members to connect and share insights. Similar to our Discussions, these groups will allow you to engage with fellow customer engagement professionals, discuss challenges, share ideas, and receive valuable feedback. Ready to learn more? Here are our new Bonfire Community Groups! Retail and eCommerce Join this group of Retail and eCommerce enthusiasts dedicated to enhancing customer engagement through innovative strategies, shared insights, and collaborative networking. Whether you’re a major brand or a small Shopify store, you’ll find others who share your passion for the Retail and eCommerce space. Financial Services Connect with Braze customers from across the financial services sector to share industry insights and discuss customer engagement strategies that foster trustworthy experiences. In a competitive landscape, it’s essential for brands to connect effectively with consumers on their individual journeys. This group is perfect for anyone in FinServ looking to learn from peers and find solidarity in shared challenges (and solutions!). Creative Collective This group is a space for innovators to explore and share creative strategies that push the boundaries of customer engagement. For too long, there’s been a misconception that creativity and performance are at odds. Research from WARC and Cannes Lions shows that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns. Join this group to connect with others who are committed to marrying creativity with technology and setting new standards for innovation. Small but Mighty We’re bending the rules a bit with this one: Small but Mighty has technically existed since Bonfire’s inception. The big change? Now, anyone can join this group, which was previously private. By opening access, we hope even more small teams can leverage the collective power of the Bonfire Community and elevate their customer engagement strategies. Bonfire Expert Council While this group operates on a “request-to-join” basis, it plays a crucial role in shaping the future of Braze Bonfire! Apply to become a founding member and be instrumental in helping the community team build our roadmap, introduce new programs and features, and enhance the overall community experience. As a trusted member of the Bonfire Expert Council, you’ll also help answer questions, provide solutions, and share your expertise with the rest of the community. We envision these groups as just the beginning of many more to come. Visit the Community Groups page to find the group (or groups!) you’d like to join, and kick things off by posting a hello or sharing your thoughts on what you’d like to see in the future, or even a current challengeCommunity Groups you’re facing, or a question you have. If you’re interested in leading a Bonfire Community Group of your own, we want to hear from you! Reach out to us at community@braze.com , or mention one of our community managers in a reply on this post—MaggieBrennan, EmilyCalderon, and I are always here to help!
Working with timezones
Hi there, I am looking to set up a campaign that be run manually daily day at around 8am-10am (depending on internal readiness). We want this campaign to be received in users local time zone at the same time. Eg. Campaign run at 8am Melbourne time and received in New York at 8am (14hours later) I have been looking at the recommended set up as per documentation (see below), however not sure if this would work for us. The reason for this is that we then want to a new version of this campaign the day after with updated content. Based on the below this may not work due to the 24hr of eligibility. I also looked at the option of running this as canvas and create separate audience paths and delays. However, can't figure out the best way forward. Can someone please advise on the best way approach?WhatsApp as a business channel: how to build trust and drive upselling
I'm opening this post to gather feedback, insights, experiences, and tips on leveraging WhatsApp as a communication channel. With its impressive open rates and ability to engage users on a highly personal level, WhatsApp offers a unique opportunity for businesses. However, especially in industries or use cases where receiving messages via WhatsApp is uncommon, the key challenge I see is how to earn user trust when introducing upselling campaigns. The goal is not only to achieve high open rates but also to minimize spam reports and generate real value through user actions. From my experience, the most effective approach has been to start with value-driven messages—communications that aren’t focused on a direct call-to-action (like a purchase or promotion) but instead offer informative, useful content. After at least two interactions of this nature, which establish a relationship with the user, it becomes more appropriate to initiate upselling campaigns via WhatsApp. Questions for discussion: - What strategies have you found successful for building trust with users on WhatsApp? - How do you balance promotional content with providing value to the user? - Are there particular industries or use cases where WhatsApp works better for upselling? - How do you mitigate the risk of users reporting messages as spam? I’d love to hear your thoughts and experiences!Have a date format in user update step
Hello, I have a canvas in which users enter after performing a custom event (Action-based canvas). In this canvas, I have a User Update step that is updating the object of a custom attribute via the UI editor. This object is named "date" and I want the value of this object to be a date. However, it seems that the value I'm retrieving has a string format, not a date format. Do you know what should I do to have this value indeed considered as a date? So that I don't need in my content to use liquid to convert this string into a date to play with it. Thank you!Tech for an Equitable Future - Cohort 5 Application Launch!
1 MIN READ What a week! Today, we announced the opening of applications for the fifth cohort of our Tech for an Equitable Future product grant program today at Forge. We’re partnering with BET+, the premium streaming entertainment service and valued GSA customer, to break down barriers for underrepresented founders by offering 12 months of free access to Braze technology and services. 🌟 About: Applications are open through January 17, at which point we’ll select 20 startups across APAC, EMEA, and North America to join Cohort 5. 🤝 BET+ x Braze: Through this partnership, BET+ will provide select participants of the program with 1:1 mentorship, access to a BET+ branding masterclass, free email advertising, and more 💡 Why It Matters: In 2023, Black-founded startupsreceived less than 0.5% of U.S. venture funding, and women-founded startups just 2.2%. Braze is committed to leveling the playing field for underrepresented founders. Through this program, we’ve donated over $900,000 in product value to startups in FY'25 alone. 📢 Apply or Share the Word: Applications are open now through Jan. 17, 2025. ApplyHERE by clicking the Apply Now button.
