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Custom event as trigger to deactivate/hide IAM
Hello everyone, I am looking for a solution for the following case: A user searches for a product via a form on our website, the search button is triggered with the custom event ‘Search_Item’. Now a short loading time of 6-15 seconds starts, which is bridged with a loading screen. During this time, I would like to display an in-app message (modal) depending on what was searched for. This also works. But the message remains after the search results are displayed, as there is no new page load. But a new event is triggered, namely ‘View_Item’, which should actually also display another in-app message as a slide-up. However, this is still suppressed as the old one does not disappear. Is it possible to use trigger an event so that the In App Message (modal) disappears? If so, how? I've already tried a few things with Campaign and Canvas, but I can't make the IAM modal disappear, only if I set a time counter, but unfortunately that's not possible because the loading time fluctuates. Thanks! TobiasForge 2024 is less than two weeks away!
2 MIN READ Forge 2024 is just two weeks away! If you haven’t already, take a look at the near-final agenda. We’ve got speakers from Wynn Resorts, CVS Health, Panera, Samsung Wallet, SoFi, and more. Whether you’re a marketer, product manager, exec, or general Braze fan, there’s something for everybody this year. But Forge is more than keynotes and panels! We have tons of opportunities for networking, giving back, hands-on skill building, and more this year. How You Can Give Back at Forge 2024 Braze is dedicated to allocating 1% of company equity to charity through our Braze for Social Impact Fund. Stop by the Braze Cares station and donate! Drop your $25 token into a box and it will be donated to one of our three selected nonprofits: Jaya Mental Health, The Just One Project and TechSoup. We are also taking measures to make Forge 2024 as sustainable as possible. Be on the lookout for water bottle refill stations and reusable plateware. After the event, all donatable goods will be given to our partners at Three Square. Two New Braze Certifications Exams Launching at Forge 📖 We’re thrilled to launch two new exams for early access at Forge 2024. The Braze Certified Technical Architect exam validates expertise in designing and delivering advanced technical customer engagement solutions. This exam is designed for those with a sophisticated understanding of Braze best practices and who regularly design efficient and effective technical customer engagement solutions. The Braze Certification Customer Engagement Skills Badge validates mastery of modern customer engagement concepts, strategies, and best practices for driving business goals and growing marketing expertise. This exam is the perfect place to start if you are interested in building your knowledge on customer engagement. Don’t forget that you can get Braze Certified onsite for free any day of the event, no pre-registration required - just be sure to bring your laptop with you! Networking at Forge Forge is the ultimate event for anyone who works in customer engagement! And we’ve designed this event with networking in mind (if that’s your cup of tea). Here are three ways you can mingle with other customer engagement pros: Braindate: Braindate is your opportunity to crowdsource knowledge, share your insights, and build lasting relationships with fellow attendees through one-on-one and small group conversations. More details to come next week, so stay tuned… The Alloys Alley Experience: Grab a meal and peruse Alloys Alley, where you can meet with Braze Sponsors and try your hand at some fun games along the way. The Welcome & Closing Parties: Some fun, non-structured time to catch up with familiar faces and new friends you’ve made at Forge. Have Questions? Check out our FAQ page for answers. Have no fear: we’ll send regular updates and reminders as Forge 2024 approaches through Braze emails. Until then, thanks for being part of our annual event. We can’t wait to see you in Las Vegas.
Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
Digital Experience Coordinator
Title:Digital Experience Coordinator Compensation:$68,300 - 80,400 Annually (This is the expected salary range for this finger-lickin’ good role. We'll consider your location, experience, and other job-related factors to determine your pay.) Location:Louisville, Kentucky What's Cookin'? Are you ready to kick off your digital marketing career with a brand that’s all about flavor and fun? KFC is on the lookout for a detail-loving, energetic go-getter to join our team as a Digital Marketing Coordinator. This is a full-time role is your ticket to learning the ins and outs of CRM and digital marketing with one of the world’s most iconic brands. Get ready to make waves in the world of fried chicken and customer experiences! Your Recipe for Impact: Campaign Creation & Delivery: Be the mastermind behind creating and delivering CRM campaigns that connect with our customers. You’ll work with our Digital agency to make sure every campaign is a hit! Master Calendar Maestro: Keep our Master Communication Calendar up-to-date and make sure our Marketing and Digital teams are always in sync. Your organizational skills will be key to our success! Build & Test: Help build, test, and launch CRM campaigns that leave a lasting impression. If you’ve got an eye for detail, this is where you’ll shine. Monitor & Optimize: Keep tabs on how our campaigns are performing and help tweak them to perfection. You’ll be the one making sure everything runs as smoothly as our Original Recipe chicken. Create Customer Journeys: Assist in crafting customer journeys that are as satisfying as our famous biscuits. Every journey should leave our customers hungry for more! What You’ll Serve Up: Creative Campaigns: Lead the charge in creating and delivering unforgettable CRM campaigns. Calendar Coordination: Keep the gears turning with seamless communication and timely updates throughout the assignment. Campaign Testing & Monitoring: Ensure our campaigns are top-notch and ready to impress, from start to finish. Customer Journey Magic: Support the creation of engaging customer journeys that leave our customers craving more. What’s in It for You? Hands-On Experience: Dive into the world of CRM and digital marketing with KFC and learn from the best in the business. Team Collaboration: Work side-by-side with our Marketing, Digital teams, and external agencies. This is your chance to build connections and grow your career. Skill Sharpening: Boost your digital marketing skills and gain valuable experience in a fast-paced, dynamic environment. What We’re Looking For: Digital Marketing Enthusiast: You’re passionate about digital marketing and ready to jump in and make an impact. Detail-Oriented Dynamo: Your attention to detail is unmatched, and you have the proofreading skills to prove it. Team Player: You love working with others and thrive in a collaborative environment. Tech-Savvy: Familiarity with CRM platforms like Braze, Salesforce, or Hubspot is a plus, but not required. A little HTML knowledge wouldn’t hurt either! Who You’ll Be Working With: You’ll team up with our Marketing and Digital teams, as well as our external Digital agency, to bring our CRM campaigns to life. Ready to kickstart your career with KFC? This is your chance to dive into digital marketing, make a real impact, and have a little fun along the way. Let’s get cookin’! Apply Here Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees -Click hereto view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.
Dyanmic barcodes and/or QR codes
I've been looking into the Braze documentation looking for a native solution for showing dynamic barcodes/QR codes in email templates, but haven't found anything. Is anyone aware of this function in Braze/Liquid Logic, or a viable alternative that can be leveraged via API's or other supported methods, that doesn't break the bank? Thanks
CRM Growth Specialist (Chicago/Milwaukee)
Link to application here.🚀 Our specialist should be located in Chicago, IL or Milwaukee, WI and open to a hybrid schedule What We’re Seeking Morning Walk is seeking a growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 2+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools (e.g. Braze) A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation & Benefits Morning Walk offers a competitive salary and benefits package including medical, dental and vision insurance, 401(k) with company match, as well as PTO and paid holidays. We have offices in Milwaukee’s Third Ward and downtown Chicago. This is for a hybrid role. We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Morning Walk Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?
Control group based on custom attribute
Hey everyone!I am wondering if anyone had a similar situation: standard tool for isolating control group (global or Canvas- specific) does not fit my business needs, because I want to measure incremental change of product conversions per B2B subscriber, and each B2B subscriber can have more than 1 employee (aka user ID in Braze). Therefore, there is a risk of having representatives of the same B2B entity in both control and treatment groups. How would you deal with this issue? I have an idea of assigning custom attribute (control_group = true/false) when importing each new user (so that all users within one B2B entity fall into either control or treatment group), but it makes managing campaigns and building reports more complicated. I'll be grateful for your ideas and sharing your experience. Thank you! :)Adobe - Product Growth Manager Contractor
The Document Cloud Product-Led Growth team is looking for an Engagement and Retention Growth Manager for Acrobat mobile who will plan, execute, and iterate on data-driven campaigns to engage mobile users from trial, onboarding to sustained use for paid users. The successful candidate will use analytic insights to inform key projects to improve the end-to-end customer experience. You will implement a roadmap of initiatives to drive customer-centric engagement in Acrobat mobile, while coordinating across internal teams to implement engagement campaigns. This is a critical role that offers the opportunity to build, measure, track, and provide insights to inform future business opportunities for Adobe. Does this sound like you? Keep reading! We are looking for someone who has the analytical and technical skills to play a key role in the development of campaigns from inception through deployment and is directly responsible for technical execution in Adobe Campaign, Adobe Experience Manager, and other proprietary personalization tools. The ideal candidate is adaptable, passionate about using big data to deliver outstanding customer experiences, excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, and has superb verbal and written communication skills. And brings their own sense of humor to the team! WHAT YOU’LL DO Use product insights and data to advise strategies to increase product engagement and improve the customer journey for free and paid users across the Acrobat mobile apps Plan, develop, and implement in-product A/B testing frameworks and roadmaps including hypothesis, test designs, execution, and deployment of quarterly plans Create test campaigns within Adobe internal systems and production environments to deliver real-time connected, contextual, and intelligent personalized experiences to our users - completing campaign design, QA, preparing launches, and deploying campaigns in an engagement platform Work with cross-functional partners and external vendors to prioritize and execute high priority initiatives to achieve business goals Partner with data science and analytics teams to help define and build a data personalization models that will generate the insights required to prioritize initiatives and drive in-product growth programs Work with partners to understand key campaign parameters and inputs, such as subscriber audience, program frequency, complex segmentation, degree of personalization, creative approach, and develop an appropriate, campaign-specific testing approaches to scale programs Handle analytics needs like creating tracking codes and external URLs tools to support flawless execution of in-product campaigns WHAT YOU NEED TO SUCCEED Proven experience in a mobile app engagement or growth role, with a track record of driving user engagement and growth for subscription based products Knowledge of mobile app development processes and user experience principles. Excellent understanding and hands-on experience with A/B testing, UX tools, and in-product testing methodologies. Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another. Exceptional people and interpersonal skills, excellent communication, ability to work well in cross-functional situations, and proven track record to influence others. Demonstrated success in matrixed and dynamic environments, rapidly anticipating and adapting to shifting priorities. Proven analytical skills and advanced knowledge of Excel / PowerPoint Knowledge of SQL fundamentals or other database technologies a plus Knowledge of Adobe Experience Manager, or comparable Content Management Software is a plus Ability to work effectively within a team in a fast-paced, growth environment Ability to organize and prioritize multiple projects and deadlines with minimal oversight BS/BA with 5+ years’ experience in one or more of the following: analytics, e-commerce, software, high tech A phenomenal sense of humor and growth mindset We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
