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AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button…
To celebrate the season, we’re launching a Halloween themed 3-Part Spooky Season Challenge. It’s fun, it’s easy, and it’s the perfect way to connect, share your clever ghost-busting marketing tricks, and get some well-deserved spotlight. 🕒 When: From now until November 30th! 🎁 The Prize: Participants will be invited to…
Learn the fundamental technical skills for personalizing messages in Braze in a world where Operator and AI are Business as Usual. It's never been a better (or easier) time to become a more technical marketer. Effective personalization in Braze in the age of BrazeAI requires two things: Knowing what is possible, and…
We're looking for an experienced freelance Braze specialist to help elevate our CRM and email marketing efforts. The ideal candidate will have strong expertise in Braze, including email campaign development and execution, liquid coding, creative design capabilities or recommendations, and building and optimizing Canvas…
We're looking for someone who loves the nuts and bolts of CRM. You'll build, ship and keep our lifecycle engine running smoothly, so the rest of the team can focus on strategy and growth. What you'll do Build and QA emails and in-app messages in Braze, from campaigns to API-triggered transactional emails Set up Canvases,…
Braze offers some powerful capabilities, but getting the most out of them depends on the underlying data. I’m curious how others approach data readiness before implementing features like Predictive Suite, Global Control Groups, or advanced personalization. Do you have a standard checklist or assessment framework? For…
A common scenario: someone has a personal email and a work email, and both belong to the same person. How are you handling this in Braze? Do you consolidate everything under one customer profile, maintain separate profiles, or manage the relationship upstream? And how do you preserve purchase history, preferences, and…
Marketers don't wear just one costume. We switch hats faster than a trick-or-treater on a sugar high. This spooky season, tell us which one you end up wearing most often. Cast your vote below, then tell us in the comments about the hat you never expected to wear! 👻 Already Cast Your Vote? Congratulations! You've officially…
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About this path Lead your brand’s customer engagement strategy by becoming a Braze Certified Marketing Strategy Expert (formerly Braze Certified Digital Strategist) led by trainer Jane Guo. Develop a strategic vision for how your brand will collect and leverage data to orchestrate dynamic, personalized customer…
About this training Ready to put the latest Braze features to work? Register to access this replay led by Principal Customer Trainer @KaiTheeTrainer for a hands-on walkthrough of the August platform updates. Unlock the full power of the latest Braze updates to build smarter campaigns, optimize your workflow, and scale…
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