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AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button…
To celebrate the season, we’re launching a Halloween themed 3-Part Spooky Season Challenge. It’s fun, it’s easy, and it’s the perfect way to connect, share your clever ghost-busting marketing tricks, and get some well-deserved spotlight. 🕒 When: From now until November 30th! 🎁 The Prize: Participants will be invited to…
Learn the fundamental technical skills for personalizing messages in Braze in a world where Operator and AI are Business as Usual. It's never been a better (or easier) time to become a more technical marketer. Effective personalization in Braze in the age of BrazeAI requires two things: Knowing what is possible, and…
We're looking for an experienced freelance Braze specialist to help elevate our CRM and email marketing efforts. The ideal candidate will have strong expertise in Braze, including email campaign development and execution, liquid coding, creative design capabilities or recommendations, and building and optimizing Canvas…
Hi Bonfire community! I'm Patrick, and I lead Customer Experience at AlgaeCal, a fast-growing Canadian health and wellness company on a mission to end the fear of bone loss. We're looking for an experienced Customer Lifecycle Manager to help take our lifecycle marketing, automation, and customer retention efforts to the…
Hi all, I’m Emily, a Solutions Architect at Shaw Scott Europe, a data intelligence and martech consultancy. Most of my time I design, build and untangling complex Braze setups. Spooky Season Fact 🎃: for the Haunted Tales challenge: My go-to treat is a Refresher, and I’ll defend that choice to anyone.
Hi all, my unhaunting story for the Haunted Tales Around The Bonfire challenge is about a Canvas that was doing something odd, that wasn't obvious why. Users were landing in the wrong branch, although the decision logic looked correct on paper. The trouble was that the values driving those decisions were calculated…
Hi everyone, We are designing a Braze implementation for a streaming/OTT platform where a single customer account "ClientId" can have up to four profiles, each with its own "ProfileId". A requeriment is to be able to personalize with IAMs and CCs to specific profiles with their specific data and not only by Client level.…
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About this path Forge your credentials in digital marketing and customer experience design by becoming a Braze Certified Marketing Specialist, (formerly Braze Certified Marketer) led by trainer Jane Guo. A Braze Marketing Specialist executes marketing initiatives from start to finish in the Braze dashboard. By mastering…
About this path Lead your brand’s customer engagement strategy by becoming a Braze Certified Marketing Strategy Expert (formerly Braze Certified Digital Strategist) led by trainer Jane Guo. Develop a strategic vision for how your brand will collect and leverage data to orchestrate dynamic, personalized customer…
About this training Ready to put the latest Braze features to work? Register to access this replay led by Principal Customer Trainer @KaiTheeTrainer for a hands-on walkthrough of the August platform updates. Unlock the full power of the latest Braze updates to build smarter campaigns, optimize your workflow, and scale…
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