Recent Content
Senior Marketing Executive, CRM
About Us: Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences). Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For: 4-5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. Proficient in HTML for basic edits. Customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently. Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus). If you’re interested to hear more, please email rowanl@justzapp.comSenior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.com
Error in Syncing Audience -Google Ads
I encountered an issue with users syncing in the Audience Sync for canvases because the Google account linked to the partner technology was removed in Google ads [deactivated user]. We've since fixed the issue by replacing it with an active Google account, and the sync is now working. Will the previously errored users be re-synced automatically, or is manual intervention required? If yes, how?From Data to Decisions: Ask Me Anything with the Braze Reporting Team
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze recently launched two new reporting tools that can help: Report Builder and Dashboard Builder. These tools enable marketers to create custom reports and dashboards that turn data into real insights – all in one place. Join us for an Ask Me Anything on Thursday, April 24 at 12pm ET with the team responsible for building reporting tools at Braze. Don’t miss the opportunity to learn more about how to turn metrics into big wins for your brand and get any of your questions answered about the Report Builder and the Dashboard Builder or reporting overall in Braze. How it will work This event takes place entirely in the Ask Me Anything board, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Make sure you're following the AMA board so that you get notified of new discussions and replies. Starting the day before the event, you can post questions for the AMA hosts. Please start a new discussion for each new question. The AMA hosts will be answering questions live in the thread during the time of the event. You can reply in-thread, too!Bonfire Meetup NYC - Panel Discussion
The Braze Community team is excited to bring together local NYC marketers for a panel discussion featuring experts from Revel, Little Spoon, Equinox, Etsy and iHeartMedia, moderated by Will Crocker Hay, VP of Customer and Partner Education at Braze. Join us on Wednesday April 23 from 4 pm to 6 pm at Braze HQ as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they’ve leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what’s working in their industries and how they’ve utilized data to personalize messaging and drive positive business outcomes. Don’t miss this opportunity to network with fellow marketing professionals and engage in a thought-provoking discussion on how to emotionally connect with your audience. We’ll have time for networking, light bites, and drinks before and after the panel discussion. RSVP hereNeed to export Opted In date. Any ideas?
Hi all We are linking our Braze instance to some internal tooling and it is a non-negotiable requirement that we share the opted in date for each user we pass, so they know how old the opt in is. I can see the date exists inside Braze but it does not look like the API passes this date. Has anyone had a similar problem or know of a workaround? Thanks!
Multi-screen survey in app message
Hi there! I am trying to create a multi-screen in-app message with a survey that has 5 questions. 4 questions have a multiple choice answers and 1 is open-ended text. The ideal flow is that the next question is immediately displayed once a user answers a question. Everyone will see the same 6 questions (aka they don't need to be dynamic based off their answers). Does anyone have any tips here? I can only find the option for simple surveys in braze and no option for multi-screen/question. Thanks! Bianca
