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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Deliverability Issues?
Hi there, I have an email campaign that has the following metrics in email performance section: Unique Recipients: XX,XXX Sends: XX,XXX (same as above) Deliveries: 90.79% (XX,XXX) Bounces: 0.08% (XX) Spam Reports: 0.01% (X) The Deliveries tooltip suggests this number and the rate are "sends minus bounces". However, my bounces are very low. There is certainly a gap of data that's not being accounted for. Is it likely that the reality is that the Bounce volume being presented is too low and actually there are lots, or could it be that the deliveries volume is higher? Is there a place in the dashboard where more detailed bounce information is available? Ideally I'd like to see a breakdown into hard/soft bounces and ideally a breakdown into domains and failure reasons. Thanks David
Delays for Newsletters Sent to Microsoft Inboxes
Hi, We have recently experienced significant delays when sending newsletters to Microsoft inboxes. Has anyone else seen similar issues? At the moment, the delay is around 8 hours. We’re looking for any tips on how to reduce this delay. We’ve already contacted Microsoft, but their response so far is that everything appears to be functioning normally on their side.Push Opt-Out Tracking - Workarounds 🤓?
Hello to all the creative workaround masterminds in here. I've been thinking about push-out out tracking approaches and would love to see if you have any other ideas. First, some context: What: I'm looking to set up a Push Opted-Out event or some sort of directional tracking when users revoke the permission on (one of) their device(s). We can use this as a guardrail metric against our push campaigns. Why: It's a nice guardrail, especially for scaling CRM teams/Lifecycle strategies. It helps sense checking what users might get value from vs feel annoyed with. It helps address stakeholder concerns around sending too much/too little in a data-driven way, rather than gut feeling. Even if it's a directional metric. In our case we use Braze + Mixpanel, so the obvious solution to above is to use an "All events" Currents feed and stream the Token State Change event into Mixpanel (users.behaviors.pushnotification.TokenStateChange >> push_token_foreground_push_disabled=true ). However, life is not always that easy and there's a chance I can't get approval on the extra budget to enable that (we have a more limited Currents setup at the moment). I've worked in companies with tricky setups where data activation is hard and Currents is not used, so I guess this might be relevant for other use cases as well... To get ahead on alternative solutions, I thought of below -- but please share if you have other ideas? [No dev dependency] A scheduled Braze Canvas that periodically detects “now push-ineligible” (foreground push enabled for app changes to false) and logs a custom Push Opt-Out Detected event in the users' profile (via a webhook calling brazeBridge.logCustomEvent("completed survey"). Pro: relatively easy setup; can be used as conversion event in campaigns/canvases. Con: probably very close to the TokenStateChange event provided by Braze, but won't be streamed to CDP/Mixpanel (for the same Currents feed limitation); usable only within Braze. [Dev dependency] Client-side instrumentation to detect permission changes and send a custom event from the apps. Pro: as accurate as Braze's TokenStateChange event, and will be available at every data tool we need (CDP/Mixpanel/Braze etc) Con: dev work (+dependency with product roadmap) + is it even worth the effort vs cost of upgrading Currents feed type? Appreciate!
Braze mWeb IAM <> Google One-Tap
My team is trying to find a workaround to display a mWeb IAM before Google One-Tap. We have found a "solution" by adding a custom event for when a user clicks "X" button on the IAM, and that triggers showing Google One-Tap. However, we are running into an issue when the user logs out they are not able to see either the mWeb IAM nor Google One-Tap. Steps to reproduce: loaded page as new user (logged out) Braze IAM shows clicking the "x" on the IAM closes the IAM and opens Google One Tap log in w/Google One Tap → i'm logged in and the Braze IAM isn't visible (as expected) refreshed the page → still no Braze IAM logged out → no Braze IAM, no Google One Tap refresh → still no Braze IAM nor Google One TapSenior Lifecycle Manager | 6+ Years Braze | Remote (EU-based) | Open to Employment or Contractor
Hi Braze community 👋 I'm Chez — a Senior Lifecycle Marketing Manager with 10+ years in CRM and 6+ years deep in Braze. Based in Bulgaria, looking for fully remote roles. Open to both full-time employment and contractor arrangements. My Braze story: I've been the "Braze person" at every company I've worked for — leading implementations end-to-end, coordinating with engineering on data and integrations, optimizing the platform, and training teams on how to use it effectively. At Jimdo, I led the full Braze implementation and built the lifecycle function from zero. At Podcastle, I ran the vendor evaluation (Braze vs. Customer.io vs. Iterable) and then optimized our Braze setup to drive a 40-50% increase in user activation through personalized onboarding flows. What I'm good at: Building lifecycle programs from scratch (onboarding, activation, winback, upsell) Canvas flows, Liquid logic, Connected Content, API triggers Multi-channel orchestration (email, push, in-app) Deliverability and sender reputation management Turning messy CRM operations into systematic, measurable programs Cross-functional work with Product, Engineering, and Growth teams The AI angle: I've leaned heavily into AI-augmented workflows — recently picked up Klaviyo cold and delivered a full audit of 200+ flows and campaigns in one week using Claude. I use AI to accelerate platform learning, campaign analysis, and documentation. It's a force multiplier, not a replacement for expertise. Industries: SaaS (Jimdo, Podcastle), EdTech (Lingokids), Mobility (FREE NOW) Languages: English, German, Spanish, Bulgarian Open to Senior Manager, Head of Lifecycle, or consulting/fractional engagements. Let's chat: lachezar.hristov.bg@gmail.com | LinkedInBest Practices for Managing Multi-Channel Campaign Workflows
Hi everyone, I’m exploring ways to streamline multi-channel campaigns using Braze while keeping workflows manageable. From my experience with structured automation systems (including workflows I develop at Funnelsflex), clarity and organization are critical when juggling email, push, SMS, and in-app messages. A few things I’d love insight on: How do you structure campaigns to avoid overlapping messages across channels? Are there strategies for testing and QA that keep multi-channel workflows reliable? Tips for maintaining clean reporting and analytics without overcomplicating dashboards? I’m eager to hear how others balance efficiency, scalability, and real-world execution across multiple channels.Zocdoc CRM Marketing Manager
Our Mission Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable. Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on. Your Impact on our Mission Zocdoc’s most important asset is our people. As a CRM Marketing Manager you’ll play a meaningful role in making sure we build interesting and effective campaigns that engage patients and ultimately drive sessions and rebookings. The role will play an integral part in driving revenue and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you! You’ll enjoy this role if you… Have a passion for technology and improving patients’ lives. Enjoy using data and analytics. Are a strategic thinker who can seamlessly shift between high-level planning and hands-on execution. Highly organized, impeccable attention to detail, and great at prioritizing what needs to get done now, and what should wait until later. Love ideating, executing, and testing new ideas. Are action-oriented; you understand that ideas are easy, but implementation is where the magic is. Work well in a fast-paced, dynamic environment and are able to manage competing priorities. Your day to day is… Own end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment and analysis. Develop, plan, execute, and optimize CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals. Brainstorm new campaign ideas and calibrate with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision. Monitor deliverability and maintain email health metrics to determine optimal frequency and form of communications. Own CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly. Responsible for driving Engagement booking targets. You’ll be successful in this role if you have… 7+ years of work experience in a highly analytical CRM role. Proven track record of ideating and executing highly impactful CRM marketing campaigns to drive business objectives. Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action. Are a Braze power user and adept at HTML. Incredible attention to detail especially when it comes to campaign QA. Strong written and verbal communication skills. Ability to quickly build relationships and influence behavior with other teams across the company. Ability to manage multiple projects and priorities at once in an ever-changing environment. Ability to push through barriers to get things done with a sense of urgency. SQL and Looker experience is preferred. Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness program with Wellhub Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $135,000—$180,000 USD About Us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Manager, Marketing Automation & Acquisition - Canadian Football League
A new opportunity at the Canadian Football League (CFL) in Toronto. This role is hybrid, the chosen candidate must be available to be in the office. Link to Job Posting: https://www.teamworkonline.com/football-jobs/cfljobs/cfl/manager-marketing-automation-acquisition-2149323🇩🇪 Speaking CRM - Berlin/Rostock (Germany)
Looking for Junior, Mid-level, or Senior CRM talents based in Berlin or Rostock (Germany). I have some cool opportunities for 2026. German is required (native level). If you’re interested, reach out via LinkedIn: https://www.linkedin.com/in/robert-vaternam/
