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Audience Path through event properties
Hello community! I need your help to set up a Canvas Flow: Context: In our subscription we are customising the unsubscribe flow based on the reason. We register this reason as an event property of the event that triggers the flow ( subscription cancel complete). Problem: It does not find the way to direct the users in a flow or another depending on the property of the event, since the ''audience path'' tool does not allow to split by event property. How would you do it? I could do it through conditions and liquid, but the flows are not exactly the same for all properties/reason. Thank you very much!13Views0likes1CommentLoop through a catalog to display the product a user has as a custom attribute
Hello, So I am trying to display some Liquid logic into an email template. The idea is that I have a catalog named house_properties with fields: id, name and description. Each user has a custom attribute called user_product_id which we should use in the Liquid code to display the name of the product from the catalog if the two id's are the same. This is the Liquid code I have been using, but apparently is not working. Can someone please let me know what am I missing here? {% assign user_product_id = {{ custom_attribute.${user_product_id} }} %} <!-- Loop through each row in the catalog --> {% for row in house_properties %} <!-- Loop through each item in the current row --> {% for item in row %} <!-- Check if the item name contains the user's custom attribute --> {% if item.id == {{ custom_attribute.${user_product_id} }} %} {{ item.name }} {% endif %} {% endfor %} {% endfor %} Thank you in advance! Elenaelena1420 hours agoPractitioner367Views0likes4CommentsSystem-led QA with Braze
Hi there! Our team has had a few incidents where emails have been sent to the wrong audience (i.e. filtering didn't save, filtering never added, duplicate tabs open, etc). We've implemented a number of human-led QA processes (see below) but we want to implement system-level guardrails as well. Does anyone know of a) Braze features that would let us do this or b) hacky ways that involve our engineering team? Any/all help would be GREATLY appreciated! What we plan to implement: formal QA process (including live QA) Braze approval process Audience and rate limits Datadog alerts for post launch if anything sends to audience >10K12Views0likes1CommentOpportunity: Braze Specialist/Expert at SkinVision in Amsterdam/Remote
SkinVision is on the lookout for a Braze Specialist/Expert to help us elevate our consumer engagement efforts. We’re looking for someone who can start immediately to assist with a mini-project focused on optimizing our engagement campaigns.erickwicaksono2 days agoActive Member47Views0likes1CommentWorking with timezones
Hi there, I am looking to set up a campaign that be run manually daily day at around 8am-10am (depending on internal readiness). We want this campaign to be received in users local time zone at the same time. Eg. Campaign run at 8am Melbourne time and received in New York at 8am (14hours later) I have been looking at the recommended set up as per documentation (see below), however not sure if this would work for us. The reason for this is that we then want to a new version of this campaign the day after with updated content. Based on the below this may not work due to the 24hr of eligibility. I also looked at the option of running this as canvas and create separate audience paths and delays. However, can't figure out the best way forward. Can someone please advise on the best way approach?AmaliaT3 days agoActive Member95Views0likes4CommentsBraze CRM consultant
Job Title: Braze CRM Consultant Location: London ideally Job Type: Full time About the Role: We are seeking a highly skilled Braze CRM Consultant to join our team and support the implementation and optimization of customer engagement strategies through Braze. The ideal candidate will have strong experience in customer relationship management (CRM) systems, specifically Braze, with a good grasp of Liquid scripting and html. You will work closely with data and engineering teams to design personalized customer journeys, manage large data sets, and drive high-impact campaigns. Key Responsibilities: Braze Campaign Management: Design, build, and manage customer journeys, campaigns, and automated messaging workflows within the Braze platform. Good knowledge of catalogues and braze promotion codes is also a plus. Personalization & Dynamic Content: UseLiquid scriptingto create personalized and dynamic content across emails, push notifications, in-app messages, and content cards. Building of email template: Develop and edit drag and drop templates for email and other messaging channels, good knowledge of html is a plus. Data Analysis & Segmentation: Work with large data sets to create custom segments based on customer behavior, demographics, and other attributes for targeted messaging. SQL Queries: Write basic SQL queries to extract and analyze data for campaign optimization, reporting, and decision-making. A/B Testing & Optimization: Implement A/B tests to optimize campaign performance, improve open rates, conversion rates, and other KPIs. Collaboration: Collaborate with data, product, and development teams to understand business goals and translate them into actionable CRM strategies within Braze. Reporting & Insights: Monitor and report on campaign performance, providing actionable insights to stakeholders to continuously improve engagement strategies. Troubleshooting: Identify and resolve any issues related to CRM campaigns, email rendering, or data integration. Key Qualifications: Proven experience working with Brazeor similar marketing automation software i.e iterable. Proficiency inLiquid scriptingto deliver personalized and dynamic messaging. Good working knowledge ofHTMLandCSS, and experience using drag & drop templates. Basic understanding ofSQLfor querying large data sets and generating insights. Experience working withlarge data setsto build effective customer segmentation and personalized experiences. Familiarity withA/B testingand best practices for campaign optimization. Strong analytical skills to interpret data and make informed recommendations. Ability to manage multiple projects simultaneously and meet tight deadlines. Excellent communication and collaboration skills, with the ability to work cross-functionally. Nice-to-Have: Familiarity with customer engagement strategies such as lifecycle marketing, retention, and acquisition tactics. Experience using Postman for API testing and integration. Familiarity with webhooks in Braze for triggering external actions and manipulating data. Why Join Us?: • Flexible working environment with opportunities for professional growth. • Competitive salary and benefits package.Sam_bonfire3 days agoActive Member109Views0likes3CommentsMarketing Automation and Email Analyst
Apply here: https://fairstone.wd3.myworkdayjobs.com/en-US/FairstoneCareers/job/Sr-Analyst--Marketing-Automation-and-Email_R21627 Location: Toronto, Canada 🇨🇦 At Fairstone, our culture isbuilton strong values and leadership principles that definethe expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible. Be part of our talented and growing team! We are currently looking for an Analyst, Marketing (Automation and Email), to join our team, reporting to the Director, Digital Marketing. As an Analyst, Marketing (Automation and Email) will play a crucial role in driving customer engagement and retention across our diverse portfolio, including Fairstone Bank, Fairstone, EdenPark, and Fig. In this role, you will be responsible for executing day-to-day B2C Marketing Automation operations, including promotional email campaigns, transactional email campaigns, performance measurement, and reporting. You will stay abreast of industry trends and collaborate with internal partners to enhance and optimize campaign performance. The ideal candidate is a data-driven analytical thinker with a proven track record of deploying large-scale B2C email campaigns. "Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence." WHY JOIN US? BECAUSE WE ARE PROUD TO BE One ofMontreal's Top Employers for 2024 for the fourth consecutive yearby the editors ofCanada's Top 100 Employers. WE OFFER: Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance. Wellness: Tailored well-being solutions available 24/7. Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays. Community Support: Paid Volunteer Day to give back to your community. Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan Education: Tuition reimbursement program covering expenses up to $3,000 per year. Development: Access to Fairstone Academy for comprehensive training and skill development. Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more. WHAT WILL YOU WORK ON? Execute Marketing Automation strategies and tactics to drive customer acquisition through cross-selling and retention Build and execute promotional email campaigns, identify opportunities for optimization, including customer segmentation strategies Implement A/B testing strategies to enhance campaign performance Conduct thorough testing and QA for all marketing automation and email campaign activities Collaborate with the Analytics team to implement email personalization strategies, tailoring customer interactions based on preferences and behaviour Evaluate program performance, analyze reports, and identify trends and opportunities to optimize customer engagement Troubleshoot and resolve delivery issues with internal and external teams Assists the Marketing Automation specialist in developing new experiences and customer journeys Co-own prioritization planning for new email requests and maintain ongoing documentation processes as business needs evolve Create and deliver reports on email marketing initiatives to key stakeholders Regularly identify and incorporate trends and best practices from leading brands to benefit Fairstone’s growth Cross-functionally coordinate with Creative, Content, Brand, Product, Analytics and other departments as needed WHO ARE WE LOOKING FOR Bachelor’s degree or College diploma in Marketing, Business, or related field 2+ years of experience in digital marketing, with a proven track record of executing successful marketing automation and email campaigns Experience with Braze preferred or one of the following: Marketo, Salesforce Marketing Cloud, Iterable, SAP, HubSpot and/or any leading customer engagement platforms Familiarity with HTML, CSS and Liquid Syntax is a plus Experience in managing and executing B2C email campaigns Experience in systematically testing and ensuring the quality, accuracy and effectiveness of email campaigns Experience in planning and executing customer journey maps, tracks, and triggers Excellent project management and organizational skills, with the ability to manage multiple projects and tight deadlines independently while ensuring accuracy, efficiency and quality Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, attention to detail, solid business acumen, and effective problem-solving abilities. Superior oral and written communication skills. Financial services industry background is an asset. French language skills are an asset. ** Internal job title: Sr. Analyst, Digital Marketing**sg4 days agoActive Member25Views0likes0CommentsEmail / CRM Manager
We're looking for a short-term (potential to become long term) Email/CRM Manager or Executive to support our digital team with the building, sending, testing and reporting of personalised email campaigns and mobile app communications (push notifications, in-app messages and content cards). The ideal person will have experience in using Braze to build and test campaigns, and will be experienced in using Braze segmentation, canvas set-up, liquid logic and analytics, at a minimum. This role is ideal for a freelance/remote worker who is a great communicator, as a key part of the role will be keeping stakeholders updated on the status and delivery of all campaigns. If interested and for more information, please reply in the threadswilkinas25254 days agoActive Member II155Views1like6CommentsHas anyone implemented a Discord or Telegram integration with Braze?
We're exploring the possibility of using Discord and Telegram as outbound channels to send messages to customers - still having Braze at the centre to trigger and orchestrate campaigns. Has anyone in the community looked at this? Hoping to shortcut our research if possible. Thanksbosco4 days agoActive Member54Views0likes3Comments