Recent Content
Need to export Opted In date. Any ideas?
Hi all We are linking our Braze instance to some internal tooling and it is a non-negotiable requirement that we share the opted in date for each user we pass, so they know how old the opt in is. I can see the date exists inside Braze but it does not look like the API passes this date. Has anyone had a similar problem or know of a workaround? Thanks!
Bonfire Meetup NYC - Panel Discussion
The Braze Community team is excited to bring together local NYC marketers for a panel discussion featuring experts from Revel, Little Spoon, Equinox, Etsy and iHeartMedia, moderated by Will Crocker Hay, VP of Customer and Partner Education at Braze. Join us on Wednesday April 23 from 4 pm to 6 pm at Braze HQ as we explore the first trend from the fifth edition of our Global Customer Engagement Review: Molding your messaging. Marketers from these impressive brands will share how they’ve leveraged both technology and content to create campaigns that resonate with their customers. Each panelist offers a unique perspective on what’s working in their industries and how they’ve utilized data to personalize messaging and drive positive business outcomes. Don’t miss this opportunity to network with fellow marketing professionals and engage in a thought-provoking discussion on how to emotionally connect with your audience. We’ll have time for networking, light bites, and drinks before and after the panel discussion. RSVP here
Multi-screen survey in app message
Hi there! I am trying to create a multi-screen in-app message with a survey that has 5 questions. 4 questions have a multiple choice answers and 1 is open-ended text. The ideal flow is that the next question is immediately displayed once a user answers a question. Everyone will see the same 6 questions (aka they don't need to be dynamic based off their answers). Does anyone have any tips here? I can only find the option for simple surveys in braze and no option for multi-screen/question. Thanks! BiancaMarch Marketer of the Month Roundtable Webinar
UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Join us for our upcoming Marketer of the Month Roundtable on March 19 at 11 AM EST (4 PM BST) featuring inespais and Guenda! This quarterly webinar series offers insights from Braze customers like you, curated by the Braze Learning team. Each session will cover a variety of topics based on the perspectives our Marketers of the Month wish to share, including but not limited to: Exploration of recent campaigns or canvases run in Braze: their objectives, setup process, outcomes, and key learnings. Insights into onboarding, retention, win-back, and churn strategies: areas of focus for their brands, implementation of successful strategies in Braze, and lessons learned. Maximizing the value of Braze products: objectives for using different products, strategies for optimization, derived value, and results or insights gained. Don't miss this opportunity to learn from your peers! Register by RSVPing to this event here on Bonfire. UPDATE: Check out the recording 👇 and don't miss our next Marketer of the Month Roundtable! Don't forget to hit the 🔔 follow button on the events board to stay in the loop on all of our upcoming events.Microsoft Deliverability
I am currently ~35 days into IP warming. Since the start I've had issues with Microsoft. Even when sending ~137 emails a day to highly engaged openers I was marked as spam. Perhaps I moved to quickly with IP warming? I've reeled back to only send to people who opened every email for over 3 months (supposably) before switching email platforms. I'm still being marked as spam. My complaint rate is 0 percent. This is the soft bounce error I keep getting from microsoft in my message activity log: 550 5.7.1 {hash}, messages from [a.b.c.d] weren't sent. Please contact your Internet service provider since part of their network is on our block list (S3150). You can also refer your provider to http://mail.live.com/mail/troubleshooting.aspx#errors. [Name=Protocol Filter Agent][AGT=PFA][MxId={hash}] [{base64} {hash}:31:50.583Z {hash}] I've reached out to microsoft several times and this is what they get back with: "The connection and throttling limitation against your IP has been set to a more appropriate level based on your reputation. Please note that this does not guarantee that your mail will be delivered to a user’s inbox, only that it will no longer be subject to the previous thresholds unless your IP/domain reputation degrades (or) until it exceeds its revised thresholds." I'm at a loss for what to do. Should I scale way back and start IP warming again from 10 emails? This is my Microsoft SNDS email performance page:
Delay in Canvas
Hello :) I'm new to Braze and I am working on an action-base canvas including a delay. The idea is to send the campaign the day after an action is performed and at a set time. For example: a customer make a purchase on Monday (doesn't matter the time), I want him/her to enter the canvas and receive my messages on Tuesday 11am. Is this possible and if so, how to set this up please? Many thanks in advance for your help!Discover What's New with Braze: Q1 2025 Product Release
Join us for a hands-on, live webinar where we’ll walk you through the latest Braze features released in Q1 of 2025. This session is designed to help you quickly adopt these enhancements and leverage them to elevate your customer engagement strategy. Register now for the live webinar, "Discover What’s New: Q1 2025 Product Release," happening on April 8, 2025. In this session, you will: Explore New Features: Get an in-depth look at the latest Braze functionality, including automated identity resolution, our new report and dashboard builders, triggered in-app messages in Canvas, new Canvas templates, landing pages, and more. See Live Demos: Watch real-time demonstrations in the dashboard, showing you exactly how to implement these features and start using them immediately. Maximize Impact: Learn best practices for integrating these enhancements into your campaigns to drive better engagement and results. Don’t miss this opportunity to enhance your Braze experience and take take advantage of our newest features! If you can’t make the live webinar, make sure to register and we’ll send you the recording as soon as it’s available. Register here
Insights from Our Recent “Favorite Marketing Channel” Survey
4 MIN READ Why We Ran the Survey Understanding which channels resonate most with your audience is crucial. By surveying dashboard users, we aimed to uncover favorite consumer marketing channels. Survey Results: Top Channels 1. Email emerged as the clear favorite, with 38% of responders selecting it as their preferred channel. Notably: - The leading industries represented were Retail, Media, and Technology. 2. Push Notifications ranked second, with 29% of total responses: - Retail, Media, and Tech again topped the industry representation. 3. In-app messaging/in-browser messaging was the third favorite, with 19% of responses: - The leading industries were Media, Technology, and Financial Services Actionable Channel Insights for Customers Below are some recommendations to get the most out of your channel mix: Prioritize email marketing: As the clear favorite and the most perennial marketing channel, focus on enhancing your email marketing strategies. A few ways to ensure you’re always optimizing and personalizing your email campaigns: Segmentation: Go beyond basic demographic segmentation by tailoring your messages based on your users’ behaviors for campaigns that resonate. Dynamic content: Take personalization a step further with customized product recommendations, special offers based on what your customers have recently engaged with on your site or app, share location-based event recommendations or regional products, and use real-time updates to share timely promotions. Testing and Experimentation: Experiment with subject lines, layouts, imagery, etc, to optimize email performance with A/B testing. Test sending emails at different times to find the optimal timing for your audience, and test different email frequencies to find the sweet spot for your audience. Clear CTAs: Avoid overused CTAs like "Learn More" and stick to action-oriented, specific language in your CTAs. Monitor engagement metrics: Track your open rate, click-thru rates, and conversion rates and use insights from these metrics to refine your email strategy continuously. Leverage Push Notifications: Push notifications are a powerful way to reach your audience directly on their devices, delivering relevant messages that capture attention and prompt immediate action with real-time alerts on web, mobile, wearable devices, and more. Explore ways to integrate Push into your marketing mix and optimize. Use contextual messaging: Send push notifications based on user context, such as location or time of day. For example, if a user is near a store location, send a notification about a special offer available only at that location. Rich media notifications: Use rich media like images or videos in your push notifications to capture attention. Explore in-app message or in-browser message opportunities: In-app or in-browser messaging is an effective channel for engaging your users at critical, timely moments while they are in your app or on your website. Guided help: Use in-app messaging to reduce friction and enhance the user experience with messages to help users navigate your app or website and discover new features, content, products and more! Gamification: Use progress bars or achievement badges to encourage users to complete specific actions or engage more deeply with your platform. Feedback: Use in-app message surveys to create feedback loops, asking users for their preferences on features or content. Surveys provide valuable insights and data to support future improvements – like the survey that powered this post! Did you know: If your brand already has the BrazeSDK integrated into your app or website, you have access to in-app or in-browser messaging! Use SMS/MMS to connect with your customers: The personal nature of SMS/MMS fosters a sense of connection and urgency, enabling brands to connect with customers on a more personal level. Deliver time-sensitive information, promotions, and updates directly to your users' mobile devices to drive quick action. Rich media in MMS: Use MMS to send rich media, like images, videos, or GIFs, to capture attention and drive higher engagement rates. Feedback: Encourage two-way communication by allowing users to reply to your SMS messages to gather feedback, answer questions, or even conduct surveys, creating a more interactive experience. Don’t sleep on WhatsApp: WhatsApp is the most popular mobile messaging app in the world, with over 2 billion monthly active users and heavy usage in Latin America, Asia Pacific, and Europe. WhatsApp is integrated into the everyday lives of consumers, making it perfect for marketers looking to connect with customers in a way that feels seamless and authentic. Two-way messaging: WhatsApp's unique capability of two-way conversational messaging is an effective way to drive users back to your app, for example, to complete onboarding, update their account, or conduct promotional campaigns. Content Cards - Your channel for app or website banners: In a separate survey, we recently asked Content Cards customers their most frequent use case for Content Cards. The number one response: As an app or website banner. Content Cards also act as a notification center, a promotions feed, an onboarding center, and more! To maximize engagement, leading brands use cross-channel campaigns that integrate multiple channels, especially combining in-product and out-of-product channels to reach users wherever they are! Research and experiment to find the right channel mix for your brand. Conclusion By understanding the channel preferences of your audience, you can create more effective and engaging campaigns that resonate. Thank you for being part of the Braze community. We look forward to hearing how you implement these findings in your marketing efforts!
