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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Comparing canvas entry property with property in follow up event
Hello, I am currently working on a canvas that needs to send an e-mail to a customer, if that customer has visited 5 pages on our website, that all have the same category. My first idea was using the entry criteria of User has viewed page 5x, but I would like to add to that criteria that for the 5x the customer has viewed, the 'category' property on that Page Viewed event is the same. Any ideas on how to implement this?
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!Email Deliverability Decoded: Ask Me Anything on New Requirements and Current Trends
Join us for the next Bonfire Ask Me Anything on email deliverability and the updated Outlook requirements hosted by Esther Perez, Email Deliverability Principal at Braze. This session is not one to be missed if you have general email deliverability questions or are wondering how Outlook’s requirements impact your brand. In this session, we will cover: An overview of the latest Outlook requirements for high-volume email senders Best practices to ensure your emails reach the inbox Strategies to improve your sender reputation Open floor for your questions and concerns regarding email deliverability Whether you're a seasoned email marketer or just starting out, bring any questions you have about email deliverability and get answers from a pro.New in Braze: Get personal with RCS, Banners, and Canvas Context
1 MIN READ We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages. Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight time”—to personalize a journey, without needing to make it a permanent part of a user’s profile. ✅ Banners: Dynamic, always-on messages in an app or website ✅ RCS: Rich, interactive messages that transform text threads into branded experiences ✅ Canvas Context: Smarter journeys tailored to each customer If you’re looking to move beyond surface-level personalization tactics to build more responsive and contextual experiences across channels, this is the update you’ve been waiting for. Read more here🚨 New in Braze: Get personal with RCS, Banners, and Canvas Context
We just launched RCS and Banners—two dynamic new channels to reach users exactly when (and where) it matters most with more immersive and dynamic messages. Plus, we’ve added a new step to Canvas in early access: Canvas Context. With Canvas Context, you can add important pieces of unique data—like “renewal date” or “flight time”—to personalize a journey, without needing to make it a permanent part of a user’s profile. ✅ Banners: Dynamic, always-on messages in an app or website ✅ RCS: Rich, interactive messages that transform text threads into branded experiences ✅ Canvas Context: Smarter journeys tailored to each customer If you’re looking to move beyond surface-level personalization tactics to build more responsive and contextual experiences across channels, this is the update you’ve been waiting for. Read more hereIntroducing myself- let's connect
Hey all, I’m Henry, based in the Boston area. I joined the forum a few months ago but wanted to properly introduce myself. I’m currently a Product Manager in Health Tech, where my work has included projects around Customer Engagement. I’m now actively focused on pursuing new opportunities solely focused on this area, specifically within the Braze ecosystem The energy and growth behind the platform and the brand is undeniable, and I’m excited to join in and establish myself in a highly technical role. Given my background, I’m also really interested in the adoption of Braze within Health Tech, as has been seen with D2C brands like Ro and Hims/Hers. Fun fact, this year I’ve met three different people in my regular life (in a personal, not professional context) who knew of, or were involved with Braze. Either just a wild coincidence, another sign of Braze’s success, or a bit of both. I’ve had a number of interviews, reaching late stages, for both in-house roles (CRM, Lifecycle etc), as well as on the agency/consultancy side. Nothing has landed so far, but I’m keeping at it. I’d to love to connect with anyone here (particularly in Boston or the Northeast) to chat about your experience and hear any advice or suggestions. Feel free to message me here, or on LinkedIn. Thanks
Lifecycle Marketing Manager
As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will: Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel. Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs. Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation. Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets. Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging. Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials. Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers. Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization. Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience. This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO About You 4–6 years of hands-on experience managing email and SMS marketing programs. 2+ years of executional experience in the Braze platform. Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes. Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events. Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands. Proficiency in Segment (experience with call center technologies a plus). Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus. Financial services, fintech, or similarly regulated industry experience strongly preferred. Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice. Understanding of databases and segment creation An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines. How We will take care of you Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $92k - $115k Eligible for annual performance based bonus Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. Give a **bleep**. What we’re doing matters. We show up determined to deliver results, and we love it. Velocity. We’re intentional about where we’re going and we race towards it. Make the assist. We have diverse strengths. We offer and ask for help so we all win. Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY. California Consumer Privacy ActSenior CRM Specialist (24 months fixed term contract - convertible/renewable)
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments. Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem. This is the role for you, if you’re excited to work on the things listed below: Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end. Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives. User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics. Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels. User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders. The skills you will need to be successful in the above: 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions. Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention. Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks. Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration. Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders. Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset. Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed. The interview process: An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes A short take-home assignment to assess your skillset A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes What’s in it for you: Meaningful equity in a profitable tech-startup Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office every 2 years Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.Automation and CRM roles - Remote
New MarTech Remote Roles Just Dropped at Scooter's Coffee! Full Time (please no consultants/agencies/freelancers) Must be located in one of the following US states (we absolutely cannot hire anyone who doesn't reside in the US and in one of these states.) AL, AR, AZ, CO, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, OH, OK, SC, SD, TN, TX, UT, WI, WY We are building a high-performance team and are looking for highly technical folks with a creative, solutions-first mindset and a "can-do" attitude with bias toward action. If that’s you (or someone you know), let’s talk. Digital Automation Manager Experience working with APIs, webhooks, data integrations, and triggered workflows. https://www.linkedin.com/jobs/view/4230132718 Talon.one experience a plus! (Digital Automation Specialist posting coming soon!) CRM & Loyalty Manager Strong understanding of behavioral marketing automation, segmentation, and event-based triggers. Proficiency in HTML, Liquid scripting, and dynamic personalization. Amplitude experience a plus! https://www.linkedin.com/jobs/view/4230137137 CRM & Loyalty Specialist Experience in lifecycle marketing and behavioral marketing; strong desire to learn Liquid scripting and personalization techniques. https://www.linkedin.com/jobs/view/4230135261Lifecycle Marketing Manager - Suno
About Suno At Suno, we are building a future where anyone can make music. You can make a song for any moment with just a few short words. Award-winning artists use Suno, but our core user base consists of everyday people making music — often for the first time. We are a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta and Kensho. We like to ship code, make music and drink coffee. Our company culture celebrates music and experimenting with sound — from lunchroom conversations to the studio in our office. Check out the Suno version of the job here! About the Role Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success. What You’ll Do Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users. Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers. Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions. Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals. Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience. Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs. Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction. What You’ll Need 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue. Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools. Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms. While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets. Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations. Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals. Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives. Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration. Benefits Healthcare for you and your dependents, with vision and dental 401k with match Generous commuter benefit Flexible PTO https://jobs.ashbyhq.com/suno/5e7373c4-8519-48f4-821a-bcfc5d123bb9
