Explore the Community
Discussions
Find answers, ask questions, and share solutions with fellow community members.
Groups and Events
Find your people in Community Groups and discover events designed to help you learn and grow.
Braze News
Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Handling Translations
Hi - I'm wondering how people have found success in structuring their teams and workflows to cater to different languages? We are an English-first app, but have it available in Spanish, French and German. So far, I've just completely excluded the additional languages from campaigns because we don't have the bandwidth to handle other languages right now. We are a small team of English speakers (I took French immersion in school but wouldn't rely on it since I haven't used it in a long time). I have a few different use cases which could probably benefit from their own approach: One-off campaigns: regular monthly newsletters, feature releases, surveys etc. Canvases: Welcome series, purchase conversion, churn reduction canvases: these are fairly complicated canvases which are updated once per month, maybe. We typically are testing timing, subject lines, copy etc., so we are changing them. I want to reduce the manual workload as much as possible, so the trade-off of individual language analytics vs. having to keep multiple canvases updated is a pretty big consideration. Curious what solutions other people have landed on. What's your current workflow? How did you land on it? Did you try something prior that didn't work? Are you using separate canvases, user journeys or simply just calling liquid within the message? Are you using any of the Braze language tools? Are you using spreadsheets or any tools like Phrase or Lokalise? Any drawbacks to your current set up? Thank you, I appreciate any help you're all willing to give!Learning & Community in Berlin | 18-19 March
Berlin friends, we’re bringing in-person Braze training to you this March for a two-day Learning & Community event series! Wednesday, 18 March 1:00–5:30 PM — Braze Certified Marketer Bootcamp (Braze customers only, includes 100% off Marketer exam) Thursday, 19 March 3:00–5:00 PM — Workshop: Launching a New Product with Braze (Open to all, includes 50% off a Braze certification of your choice) 5:00–7:00 PM — Bonfire Community Meetup (Open to all, includes an additional 50% off certification) Join one session or attend all three — we’d love to see you there and connect in person! Register HereThe sixth Global Customer Engagement Review is here!
1 MIN READ Take an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers. Find out why: Marketers think they’re nailing it, but consumers still feel overlooked AI bots are now "shopping" for your customers—and what that means for your business Consumers expect brands to pair AI efficiency with a human touch The report is interactive and lets you filter stats by region, double-click into deeper insights, and test your knowledge at every turn. Explore different strategies that top-tier brands are using to stay three steps ahead—get access to the report here.
Referral-style competition using Braze - advice needed
We’re currently exploring a referral-style competition and wanted to check whether Braze offers any native referral mechanics that could support this. Use case: Simple prize-draw referral campaign Users refer friends to sign up for a new app via a unique link or code Each successful app install via that link/code earns the referrer an entry into a prize draw Key requirement: Ability for Braze to automatically generate a unique referral link or code per user (e.g. via email) If anyone has experience implementing something similar in Braze, or can share examples / best practices, that would be really helpful. Happy to clarify any details if needed - thanks in advance!How to you manage 'Happy customer signals' in multiple Canvas
Hi everyone, I'm currently building a signal-driven evergreen referral canvas and would love some input from others managing multi-canvas ecosystems. Entry logic includes: Lifecycle stage: set up completed + post onboarding Lifecycle transitions: trial to paid, upgrade, renewal success Joy/value signal: high-intent engagement actions indicating 'happy customer' We will also apply a 30-day cooldown period and exclusions for inactive statges (payment failed, paywall not activated) The challenge we are currently experiencing is that some joy/value signals are being used as entry criteria for other canvases (eg upgrade and leave an Amazon review) For those running multiple advocacy and revenue expansion programs: How do you prevent signal collision across canvases? Do you apply any prioritisation via entry criteria, mutual exclusions, segments or global filters? Do you centralise joy signals into one canvas before routing users? (would be super complex to mash all the canvases together) Any best practices for avoiding user fatigue while maximising monetisation and advocacy moments? Would love to hear how others structure governance across overlapping signal-based canvases.How do you think about incentives in your Braze strategy?
In a lot of Braze setups I’ve seen, messaging and orchestration get a lot of attention (rightfully so!) But incentives often feel bolted on. Same incentives across segments No clear framework for when to use one Limited testing to subject lines I’d love to hear: Do you have a defined philosophy for incentives? Are they lifecycle-driven? Margin-driven? Performance-driven? Who owns incentive logic on your team? Also, if anyone wants a quick temperature check, I put together a short Braze Incentives Scorecard (3 min, free) to benchmark maturity across a few key areas: https://scorecard.voucherify.io/braze Would love feedback if you end up trying it!
Gmail and Gemini AI
Hey team! I have heard that Gemini AI has been released across Gmail and brands are experiencing lower CTR's and inflated OR's across sends. Have any other brands experienced this? We have seen CTR's been declining for a while now, but have no correlation if it is this impact so wondered if others are seeing the same?
Liquid use case: Monday of previous week?
Hi! Absolute beginner here, with a rather specific use case query: can I use Liquid to populated an email with the date of the Monday of the previous calendar week, rendered as [number] [month], e.g. 2 January? Contextual example would be an email that says "On the week starting [dynamic date], this happened."Figma to Braze HTML templates
Hello guys, I am trying to find a plugin or any 3rd party tool that can export from figma designs to the braze. There is this plugin called Emailify on figma which I can export the email design as HTML template directly to the email templates on braze via API. Now I am trying to apply this to landing pages and in-app messages. Anyone using custom html templates for these channels? if yes, can you please share your experience and maybe suggest a solution?
