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AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button…
To celebrate the season, we’re launching a Halloween themed 3-Part Spooky Season Challenge. It’s fun, it’s easy, and it’s the perfect way to connect, share your clever ghost-busting marketing tricks, and get some well-deserved spotlight. 🕒 When: From now until November 30th! 🎁 The Prize: Participants will be invited to…
Learn the fundamental technical skills for personalizing messages in Braze in a world where Operator and AI are Business as Usual. It's never been a better (or easier) time to become a more technical marketer. Effective personalization in Braze in the age of BrazeAI requires two things: Knowing what is possible, and…
Every month, our promo campaign is a huge Canvas: close to 200 steps, with dozens of emails and pushes, more than 80 delays and a dozen splits, across two audiences (active and inactive users). Building it by hand took several days, and QA-ing it took even longer. At that scale, one wrong connection can send the wrong…
Braze offers some powerful capabilities, but getting the most out of them depends on the underlying data. I’m curious how others approach data readiness before implementing features like Predictive Suite, Global Control Groups, or advanced personalization. Do you have a standard checklist or assessment framework? For…
Hello Community, I'm currently exploring an integration between Braze and Workday and would appreciate guidance from anyone who has implemented this successfully. Our goal is to leverage employee or user data from Workday within Braze for use cases such as: User profile synchronization Audience segmentation Automated…
Hi everyone, We are designing a Braze implementation for a streaming/OTT platform where a single customer account "ClientId" can have up to four profiles, each with its own "ProfileId". A requeriment is to be able to personalize with IAMs and CCs to specific profiles with their specific data and not only by Client level.…
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Everything you need to master the basics of campaign and Canvas setup, journey planning, audience segmentation, data management, and reporting. About this path Start your Braze journey by learning fundamental dashboard skills with trainer @ReshmaSanghvi. This path introduces you to the value of an effective customer…
About this path Forge your credentials in digital marketing and customer experience design by becoming a Braze Certified Marketing Specialist, (formerly Braze Certified Marketer) led by trainer Jane Guo. A Braze Marketing Specialist executes marketing initiatives from start to finish in the Braze dashboard. By mastering…
About this path Lead your brand’s customer engagement strategy by becoming a Braze Certified Marketing Strategy Expert (formerly Braze Certified Digital Strategist) led by trainer Jane Guo. Develop a strategic vision for how your brand will collect and leverage data to orchestrate dynamic, personalized customer…
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