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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Seeking Braze implementation insights and best practices
Our team is currently transitioning our customer engagement platform to Braze, and we're looking to connect with fellow product or project managers who have gone through this journey. We'd appreciate hearing about: Implementation best practices Challenges you faced and overcame Exciting ways you're leveraging Braze now If you're willing to share your experiences or chat briefly, please comment. Happy to exchange insights as we progress as well!
How Braze measures reachable users
I want to understand if, in the segments module, when I filter my audiences, the total reachable users only considers users with either a valid email address or a push token enabled to receive communications, or all users who generate a user ID in the system, even if I can't reach them. For example, if I have 300,000 users in my database, and only 100,000 have either a valid email address or push tokens enabled, should the segment total show 300,000 or 100,000? Thanks!Content Cards for Website Personalization
I’m curious if anyone has experience using traditional Braze content cards to support on-page personalization elements, such as content carousels or homepage sliders. We’ve started testing this approach in a few smaller use cases and have encountered some challenges—especially around loading behavior for anonymous vs. known users. Specifically: Anonymous users: We’ve implemented workarounds to display default cards, but once a user becomes known, there’s a noticeable delay (a couple seconds) before personalized cards load. This can create an awkward experience where part of the page is blank or flickers. First page view: Because traditional content cards created at "first impression" only load after the initial page view, we’ve struggled to show personalized cards fast enough during that session. This is particularly problematic as we explore integrating cards into more prominent elements like our homepage hero or product sliders. In a perfect world, we’d show generic cards first and then smoothly swap in personalized ones when they’re ready—but we haven’t cracked how to do that just yet. Questions for the group: Has anyone found ways to improve card load performance—especially on first time on site and during the transition from anonymous to known? Are there specific implementation strategies or API-based solutions you’ve used to pre-load or cache cards? Any creative approaches to manage flickering or gaps in high-visibility site elements? Would love to hear how others are approaching this, especially at scale.How To Use Braze Landing Pages
This post has 2 main purposes: 1. First, check out our latest YT video on Braze Landing Pages! Once upon a time, Landing Pages were not an option within Braze. Customers would ask about Landing Page capabilities ("SFMC let us build Landing Pages"), and we would unfortunately have no way of accomplishing this in Braze. Fast forward a few years, and Braze keeps expanding their channels and capabilities! Landing Pages is very interesting since it's a slightly different channel compared to the classic messaging channels, yet still easily built with Braze's D&D editor. 2. Our landing page is live! At: braze.fornowmarketing.com/labrazemeetup Thanks to the power of Braze, we can officially start gathering interest and look for some potential date, time, and restaurant! Braze LA, please check out the video and visit the landing page above!
Digital Omotenashi is the Future of Customer Engagement
3 MIN READ The 427° Lab at Braze is on an innovation world tour and recently wrapped an epic visit to three global creative culture hotspots in APAC: Singapore, Seoul, and Tokyo. What we learned: APAC markets aren’t just “testing grounds” or “catch-up regions”—they are actively shaping the future of digital customer engagement. Western companies often chase innovation by adding more and more tech. APAC innovates by adding intentionality: leveraging data thoughtfully to anticipate needs, blending technology with intimacy, and scaling with personalization. Three concepts to know: → Omotenashi 🌸— Radical hospitality. The art of noticing, the art of observation. Anticipating needs before they’re spoken, offering support before it's asked. → Omakase 🍣 — surrendering choice to the expert; forgoing the fatigue of decision-making; trusting the journey. → Bento 🍱 — the art of bundling; curated, compact, powerfully intentional & personalized. APAC brands are mastering the next generation of customer engagement: one that speaks fluent digital body language across channels, cultures, and moments. The Future of Engagement Speaks WhatsApp, Kakao, and LINE. Braze helps you understand all of them. 🇯🇵 In Tokyo: Digital omotenashi transforms customer data into anticipatory service. LINE isn't just a messaging app; it's a canvas for relationship-building through thoughtful digital gestures. Brands are reading customers' unspoken needs through their digital footprints and responding with thoughtful service that feels relevant rather than automated. The result? Engagement rates taht don't just outperform -- they look forward to brand messages instead of opting out. 🇰🇷 In Seoul: Korean brands are redefining loyalty through digital intimacy. Kakao T, the dominant mobile platform, is a superapp ecosystem for rides, payments, food, and more, anchored by a reward model (Kakao Pay Rewards) that connects it all. Korean beauty powerhouse OliveYoung's loyalty program "CJ ONE" does more than track transactions. It thoughtfully anticipates rwhen you'll need a restock, recommends new routines, and offers seasonal skin samples -- right when you're thinking about them. Their mobile app is a continuous digital conversation where brands demonstrate deep understanding of customer rhythms across multiple touchpoints, anticipating needs through AI-driven product recommendations that arrive at precisely the right moment. 🇸🇬 In Singapore: Southeast Asian brands have transformed WhatsApp from a messaging app into arelationship channel. Sephora recently created a virtual "Ang Pao" game for Lunar New Year in Malaysia which achieved a remarkable 132% uplift in purchases among participants -- not because of discounts, but because it was culturally relevant and resonated. This is how Sephora builds intimacy at scale: omnichannel precision, local cultural touchpoints, and leveraging WhatsApp as the intimate, high-engagement touchpoint where over 57% of Singaporeans prefer to seek customer support. They're not just sending messages. They're turning commerce into conversation. This is not just a channel strategy. This is global interoperability at the emotional level. As global brands rush towards AI and automation, APAC brands are finding more empathy and more humanity within the technology stacks. This is where tech has to go next: Not just faster, but more human. Not just personalized, but relevant. Not just intelligent, but intentional. In a world where commerce is a conversation, Braze helps you listen, understand, and respond -- fluently. -- Sharon Panelo is Senior Director, Strategic Consulting & Head of 427° Innovation Lab at Braze. How is your brand speaking the new digital body language of your customers? Join our Braze Bonfire community of forward thinking CMOs exploring the future of customer engagement. 🔥Driving Growth at Papa Johns UK: An Ask Me Anything with Kanchan Lad, Torchie Award-Winning Marketing Leader
In the fast-paced world of Quick Service Restaurants (QSR), customer retention is crucial. Join us for a unique opportunity to hear from Kanchan Lad, the visionary behind a major transformation at Papa Johns UK that integrated Braze, revolutionized local marketing, and drove a 260% increase in revenue. Kanchan will answer questions and share insights about how she tackled the challenges of outdated CRM systems, secured leadership buy-in to migrate to Braze, and helped to develop the innovative ‘Local Marketing Hub’ that enabled 400+ Papa Johns franchisees to maximize their marketing potential. Come prepared with questions and don’t miss this unique opportunity to learn and gain insights from Kanchan. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Kanchan will open 24-hours before. When adding a question, please start a new discussion. Kanchan will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
