Recent Content
Tracking campaigns progress and logging changes in them
Hi Braze people, I would like to get to know if you are using any tools, or ways, or methods of tracking campaigns progress (except for the Braze reports) - how do you follow which campaigns are in the testing mode, which are successful and which are not? How do you keep track of this in order to have full visibility of what you are doing and what progress you are making? And the second question - how do you follow or log changes that you make in the campaigns? For example, you have the first variant of a campaign (first iteration) and it proved to be not effective, so you make changes and you relaunch it as a new experiment. In this case you need to know what exactly was changed, on what date and when you should come back to it to check the results. Using the spreadsheets for this purpose becomes inconvenient when you have many canvases, so maybe there is a better solution some of you might be using. Thanks for any tips and advise!
iOS 18.2 Redesign Mail App
With apple new update on categorizing, and enhancement to their email app in iOS 18.2 releasing in December. The new Mail comes with smart categories. The app will use on-device processing to sort the user’s emails into Primary, Transactions, Updates, and Promotions. Things like receipts and order confirmations will be sorted into Transactions, newsletters and social media notifications will get sorted into Updates, whereas ads and marketing will get sorted into Promotions. There’ll also be a tab with All Mail, where you can see everything in chronological order. What are some approaches and strategies we can take on as marketers for this iOS update?
Can't see IP reputation data
Hi! In my Braze email deliverability center dashboard, I can see data for my Google domain reputation, but no data is populating for our IP reputation. We send a very low volume of emails and I read that it could just be due to our IP not building a reputation yet, but curious if anyone else has this issue or if it's something I should be concerned about?
We've created new blocks and templates for In-App Messages. Would love some feedback
Hi all In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results. Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required! This extension is available in the Chrome extension store: https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.Disabling click tracking for deeplinks
Hi all! I need to send some emails with deeplinks to users and am planning to implement the workaround of disabling click tracking for those links specifically so the deeplinks actually open the app (we haven't have a chance to set up custom sub-link paths). Does anyone know if disabling click tracking through Sparkpost could have an impact on domain or IP reputation? E.g. if clicks aren't getting tracked via Sparkpost would that be a flag to Google Postmaster or do they have their own metrics to analyze that?Any new creative holiday campaigns you love?
Hello Creative Collective! As the holiday season approaches, we want to hear from you! Are there any new creative holiday campaigns that you absolutely love? Whether it’s an innovative approach, a standout design, or a unique message, we’d love to see what’s inspiring you this year. I love this new one from e.l.f. - e.l.f. Cosmetics has launched its ‘eyes. lips. face. fandom.’ campaign, featuring actors Joey King and Lucien Laviscount. This campaign highlights the brand’s top-selling 'Power Grip Primer (PGP)' through a relatable and competitive narrative that resonates with audiences. King and Laviscount star as "opposing figures in a playful hometown playoff scenario—meeting the parents on game day while supporting rival teams." https://www.youtube.com/watch?v=4icy6vu2R4o Share your favorites in the comments below, and let’s discuss what makes them stand out. This is a great opportunity to gather ideas and inspiration as we all gear up for the festive season! Looking forward to your thoughts! 🌟Welcome to the Creative Collective! Intros & Creative Superpowers 🦸 🦸♀️
On behalf of the 427° Innovation Lab, we’re thrilled to have you join our Creative Collective, a vibrant online community dedicated to exploring and sharing groundbreaking strategies in customer engagement. This is a space where creativity knows no bounds, and we encourage each of you to dive in, share your ideas, and connect with fellow innovators. Want a taste of what the lab cooks up? Check outMelting Points AI: New Flavors of Creativity. Let's get to know our community - Sound off in the comments with: Name Location What's your creative superpower?Highlights from the 427 Innovation Lab: Learn from Panera Bread and KFC
2 MIN READ What happens at 427° degrees? A transformation occurs at 427° Celsius: metals become pliable, opening up endless possibilities to merge separate entities into something novel and extraordinary—often greater than the sum of its parts. Braze launched the 427° Innovation Lab on April 27, 2023 to cater to the growing demand for innovative customer experiences and empower brands to turn ideas into reality through technology. Our vision is to blend data and technology with creativity to forge "Absolutely Engaging Brands" and usher in a new era of creativity in customer engagement. This effort began as the art of the possible withMelting Points: Where Creativity Meets Technology. Today, through ourBrazestorming workshops, we team up with customers and partners to ignite sparks of creativity and transform great ideas into captivating multi-channel campaigns. We’re excited to share our first creativity roundup featuring a quick set of brilliant use cases. From ✨Sparks to Campaigns 🔥 1. Panera Bread Reveals What Era You Are In In April 2024, Panera ushered in a new era featuring an exciting menu reboot. Are you in your “Grains on Grains” era? Or perhaps your “Bread Bowl” era? Conceived during a creative brainstorming session with the Braze 427° Innovation Lab, the “You're in Your ___ Era” campaign delivers a unique era-personality based on your purchasing behavior and suggests new menu items just for you. With this exciting brand evolution, Panera Bread transcends the transactional, enhancing the brand experience and fostering more meaningful customer relationships. 2. KFC India’s Gamified “Bucket It” Challenge KFC India aimed to boost engagement and conversions on their mobile app with a fun, gamified campaign called "Bucket It." The campaign, promoted through email, push notifications, and in-app messages, invites users to catch flying chicken filets in a bucket to win rewards like free menu items and discounts. To learn more and see the results, check out the full story. Final Thoughts Feeling inspired and ready to learn more? Download this year’s guide:Melting Points AI: New Flavors of Creativity. Or, check out ourInnovation Lab Webinar: Melting Points AI Use Cases.
