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Forge Canvas Template: Product repurchase reminder (with timing and channel testing)
Hello fellow Braze orchestrators, I didn't make it to Forge in person this year, but it was great tuning in to the keynotes and catching up on all the latest Braze innovations. 🔥 Here is a quick Canvas that we are about to launch to drive repurchase of two of our products that customers need to by on a regular basis. Entry criteria: purchase of a certain SKU Experimentation (both set up as Personalized Path): Message timing (30 days vs 45 days after the purchase) Message channel (email vs SMS, in this case) Message sequence: A user gets a reminder to repurchase the product she might be running low on; If a user engages with the message from step 1, but does not purchase, he receives a reminder 3 days later with a special offer, to incentivize the purchase. Let me know if you see any opportunities for improvement. I imagine, soon we will be able to simplify this flow by leveraging all the upcoming Braze AI tools. Cheers, Olga Baker Charlie Banana / P&G
Working with timezones
Hi there, I am looking to set up a campaign that be run manually daily day at around 8am-10am (depending on internal readiness). We want this campaign to be received in users local time zone at the same time. Eg. Campaign run at 8am Melbourne time and received in New York at 8am (14hours later) I have been looking at the recommended set up as per documentation (see below), however not sure if this would work for us. The reason for this is that we then want to a new version of this campaign the day after with updated content. Based on the below this may not work due to the 24hr of eligibility. I also looked at the option of running this as canvas and create separate audience paths and delays. However, can't figure out the best way forward. Can someone please advise on the best way approach?Selections: Advanced
Hi there, I am creating some selections on my catalogs. I noticed that you can only pick EQUALS or DO NOT EQUAL as the criteria. This seems very very limited. Is there a workaround that I can add "contains"? Or is there any plans to change this? For instance, I would like to say voucher_id (ad_fr_1234 or ad_de_1234 or ad_es_1234) CONTAINS language (fr, de, es). Right now I don't have a language/country column but the info is within other columns at the moment. Another thing I would like to have start_date (2023-12-03T23:00:00Z) is todays date. Since the format of my date (2023-12-03T23:00:00Z) includes the time, I don't really know how to do this. I would have done: start_date CONTAINS {% assign date = "now" | date: "%Y-%m-%d"%} {{ date }} But the time is an issue. And of course I can't see "CONTAINS" as an option. A workaround could be compare the first 10 character (2023-12-03 T23:00:00Z ) to {% assign date = "now" | date: "%Y-%m-%d"%} {{ date }} but I'm not sure how to do that either?Has anyone implemented a Discord or Telegram integration with Braze?
We're exploring the possibility of using Discord and Telegram as outbound channels to send messages to customers - still having Braze at the centre to trigger and orchestrate campaigns. Has anyone in the community looked at this? Hoping to shortcut our research if possible. Thanks
Marketing Automation Analyst
Location : NewYork City Hybrid : Tue-Thur in office This role offers a unique opportunity to be a part of an evolving Enterprise team at a global, result-oriented, fast-growing company. The ideal profile of this position calls for a well-rounded individual, someone who is self-motivated, detailed oriented, collaborative, and highly skilled at translating business requests into technical requirements, operating with a bias for action. Lastly, the ideal candidate should have a deep understanding of Marketing Automation Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems (Drift, Segment, Shopify, etc.). YOUR DAILY IMPACT AT PELOTON Leads all aspects of the development of MarTech product/system requirement definition and feature identification, including documentation of prioritized feature sets and use cases based on internal customer needs and business value. Groom incoming requests from the Marketing teams, measuring impact and effort, requiring analysis of circumstances and/or data. Educates the business and technical teams on MarTech product recommendations and guides discussions to consensus, driving action items. Brainstorms creative solutions to balance deliverables and resources with marketing business needs, contributing extensive and insightful knowledge of these areas to the discussion. Ensures that promising results are communicated to key partners and translated into action plans. Act as a source of information on trends and innovation in Marketing Automation and Technology, bringing new ideas to the team for consideration. Monitors key metrics / KPIs and targets, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Periodically reviews metrics and targets to ensure alignment with Marketing objectives. Interprets or implements Team policy in a manner determined to be most efficient and effective under the circumstances. YOU BRING TO PELOTON Proven functional knowledge of marketing, marketing tech platforms and point system solutions, demand generation, and lead management. Admin-level experience of Marketing Automation Systems (e.g. Braze, Marketo, Salesforce Marketing Cloud, or other comparable systems), Website Systems (Drift, ON24, Optimizely, etc.) or similar platforms with respect to provisioning, managing enhancement requests, and owning the day-to-day operations within each system. 4-5 years experience in marketing operations or marketing systems analysis, preferably in a fast-paced hyper-growth environment. Proficient understanding of CAN-SPAM, CCPA, GDPR, and related compliance requirements as it relates to Marketing systems implementation and management Familiarity with structural analysis, data modeling, information engineering, and resource planning. Knowledge of full development lifecycles for software applications using tools such as Visio and JIRA highly desired. Intermediate skills in general office systems, equipment and applications to support business needs (e.g., Microsoft Office, Google Docs, Sheets, Slides, Project Management systems, etc). Must be able to work independently and apply good judgment. Must be able to work within a team both as a leader and as a team member. Must be able to analyze, evaluate, and determine the appropriate course of action. Must be able to convey knowledge to customers, peers, and managers of widely diverse skill levels. Excellent written and verbal communication skills. Passion and drive for technology as a service and business enabler. Must be able to work in a highly dynamic and fast-paced environment. The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: Medical, dental and vision insurance Generous paid time off policy Short-term and long-term disability Access to mental health services 401k, tuition reimbursement and student loan paydown plans Employee Stock Purchase Plan Fertility and adoption support and up to 18 weeks of paid parental leave Child care and family care discounts Free access to Peloton Digital App and apparel and product discounts Commuter benefits and Citi Bike Discount - Pet insurance and so much more! Base Salary Range : $117,700—$152,900 USD Apply hereBonfire Melbourne Meetup
Join us on Tuesday 29 October at Bomba Tapas Bar in Melbourne for an exciting Braze community event bringing together marketing professionals from diverse industries that will leave you inspired, informed, and feeling more connected with your peers. Over Spanish tapas and networking drinks, we’ll share highly anticipated Braze news about our latest product releases and updates to our roadmap. Additionally, we’ll host a fireside chat with one of our amazing customers, where you’ll gain invaluable insights from industry-leading experts who will share their lifecycle model and discuss the limitations they experienced with traditional tools before adopting Braze. Register HEREForge Canvas Template: Frequency/Channel mix Experiment Setup”
This Canvas serves as a starting point for setting up an experiment aimed at sending specific sub-groups of a user population down the engagement journey that has the highest likelihood of converting them. The criteria that differentiate the journey in this Canvas are tied to two variables: 1. Frequency: n times over n periods depending on the use case, industry, and type of product. For example, n times per week for n weeks. Both the 'times' and 'periods' should be customized according to the use case. 2. Channel mix: combinations of at least 2 channels based on the use case, industry, and type of product. For example, a push notification followed by an email or an IAM followed by an email. The channels to test should be customized based on the use case. The goal here is to leverage Braze's personalization systems to take experiments to the next level: no more simple A/B tests where all users are sent down the engagement journey that converts the most overall. Instead, specific sub-groups of the population will be sent down different, specific paths based on their unique characteristics/preferences. This allows us to avoid a 'one size fits all' approach and instead create multiple journeys that users can experience based on what they prefer (and what tends to convert users like them better 😉 )." I’ve been using this setup for a while, and the uplift compared to a single experience for the entire population (chosen after multiple iterations of a classic A/B test) is significant. Let me know what you think and if you have any ideas for improving this setup!Your Post-Forge Horoscopes
You did it! After all the hustle and magic that was Forge, it’s time to embrace the balanced energy of Libra Season. With everything from epic panel discussions to late-night brainstorming sessions in Vegas, you’ve proven that cross-channel engagement isn’t just a strategy—it’s an art form. Now that the dust has settled, it’s time to recalibrate, refresh, and realign. Libra Season is here to remind you to celebrate the wins, big and small. Think of this as your post-Forge reset: a chance to perfect those in-product messaging flows, fine-tune email campaigns, and dive into some well-deserved reflection. Relationships—whether with customers, partners, or teammates—are at the forefront, and personalization is still queen. Your focus? Creating harmony and lasting connections through thoughtful, customer-first strategies. This season is about finding the balance between creativity and data, vision and execution. As the excitement from Forge continues to spark ideas, keep riding that wave of optimism and innovation. You’ve set the stage, now let Libra’s energy help you finesse and fine-tune those brilliant ideas into lasting success. 💼✨ Aries ♈ Libra Season puts partnerships and collaborations front and center. Whether it's finding the perfect teammate for a project or building stronger client relationships, it's all about teamwork. Think about how personalization and thoughtful outreach (hello, SMS and email) can strengthen these connections. Keep your interactions intentional, and don’t rush—this season calls for balance, not speed. Relationships matter, so nurture them. 🤝📧 Taurus ♉ Libra Season focuses on your daily routines and health. It’s time to perfect your workflow and fine-tune your habits. Whether it’s refining email campaigns or organizing in-product messaging, this month is all about creating efficient systems. The secret to success? Consistency. Don’t shy away from getting into the nitty-gritty of customer engagement—small tweaks will make all the difference. 📊💻 Gemini ♊ Libra Season invites you to have fun with your marketing efforts. Experiment with playful push notifications or a clever SMS campaign that grabs attention. It’s your time to show off your creative flair! Keep things light, engaging, and spontaneous—your audience will appreciate the extra spark you bring this season. ✨📲 Cancer ♋ Libra Season lights up your home and foundation, encouraging you to focus on nurturing your customer base. Think of your email strategy as building a relationship—this is about creating trust and emotional connection. Personalization is key, so lean into crafting messages that resonate on a deeper level. Whether it’s through cross-channel efforts or thoughtful in-product messaging, give your customers the care they deserve. 🏡💬 Leo ♌ Communication is everything this Libra Season, Leo. It’s time to refresh your messaging—whether that’s revamping an email campaign or improving your customer outreach strategy. Keep your tone clear, engaging, and authentic. Experiment with your approach, but don’t forget the power of good old-fashioned communication. Every message counts, so make it meaningful. 🗣️📧 Virgo ♍ Libra Season highlights your values and finances, Virgo, making it the perfect time to focus on how your marketing strategies can deliver tangible value. Whether you’re reviewing your email performance or tweaking your customer engagement tactics, it’s all about creating measurable impact. Experiment with AI or personalized campaigns to boost results, but keep it practical and grounded. 💡📈 Libra ♎ Happy Birthday, Libra! This season is all about you—and how you present yourself to the world. Take this time to polish your personal and professional brand. Whether it’s through thoughtful email outreach or push notifications, ensure your messaging reflects your core values. Keep it balanced and stylish, just like you. This is your moment to shine. 🌟📧 Scorpio ♏ Libra Season finds you in introspection mode. It’s the perfect time to refine behind-the-scenes efforts—whether that’s tweaking your email sequences or building deeper customer connections through thoughtful messaging. Focus on what needs fine-tuning in your approach, and you’ll emerge ready for the next chapter. 🌑📧 Sagittarius ♐ Libra Season brings focus to your community and networking, Sagittarius. Think about how you can engage your wider audience through email or SMS campaigns. Now is the time to experiment with new approaches to customer engagement. Whether you’re testing a fresh strategy or refining a current one, your innovative ideas will have the chance to shine. 🌍💬 Capricorn ♑ Libra Season is a prime time for professional growth. Whether you’re leading a cross-channel campaign or refining email outreach, make sure your efforts reflect your long-term goals. Personalization will go a long way in building meaningful connections with your audience. Keep your eye on the big picture—success is all about balance. 📊💻 Aquarius ♒ Libra Season is the perfect time to expand your skillset, whether that means diving into new marketing tools or testing out a fresh email strategy. Try experimenting with AI or new approaches to customer engagement. This season is all about broadening your horizons and thinking outside the box. 🌐💡 Pisces ♓ Libra Season encourages you to dig deep into your marketing strategies. Whether it’s refining your email tactics or experimenting with push notifications, focus on meaningful, long-term impact. Transformation comes through intentional actions, so think strategically about your next moves. 📲🔄
