Braze Specialist

Everyone has a Fanbase! 

Become an integral part of the team of an early-stage creator and social media startup on a mission to revolutionize the multi-billion dollar creator economy. 

Fanbase is an Atlanta-based, equity crowd-funding backed, direct-to-consumer social media platform and toolkit for the modern creator economy. Our mission is to democratize how communities interact in social media and to enable creators to live a better life via more effective monetization. 

We’re a small,  diverse, and connected team with big ambitions. We have a strong brand, established traction, and are on a path to series A in Q2 2023. We attract amazing investors, advisors, and partners fueling our growth. 

Job Overview:

We are looking for a highly skilled Braze Specialist to join our marketing team. The Braze Specialist will be responsible for managing and optimizing our marketing campaigns on the Braze platform to drive engagement, retention, and revenue. The ideal candidate will have experience working with Braze, as well as a strong understanding of email marketing, push notifications, in-app messaging, and other mobile marketing channels.

Responsibilities:

• Manage and execute end-to-end campaigns on Braze, including audience segmentation, message creation, and A/B testing.
• Monitor and optimize campaign performance, identifying areas for improvement and implementing changes to increase engagement and revenue.
• Collaborate with cross-functional teams, including design, product, and analytics, to ensure campaigns are aligned with business goals.
• Stay up-to-date with the latest Braze features and industry trends, and identify opportunities to leverage new features for improved campaign performance.
• Develop and maintain a deep understanding of our target audience and their preferences and behaviors, and use this knowledge to inform campaign strategy and messaging.
• Provide regular reporting and analysis on campaign performance, identifying insights and recommendations for future campaigns.

Requirements:

• Local in Atlanta, GA, is a plus. 
• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience working with Braze, or a similar mobile marketing platform
• Experience with email marketing, push notifications, in-app messaging, and other mobile marketing channels
• Proactive Self Starter with Strong analytical skills and experience using data to derive insights, inform campaign strategy, and optimize performance activations
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Experience with HTML and CSS is a plus

If you meet these requirements and are passionate about driving results through mobile marketing, we would love to hear from you. Please submit your resume and cover letter for consideration either through the braze portal or by emailing work@fanbase.app