Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.Marketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply hereCRM Manager - The Body Coach
Please see the job posting here - https://apply.workable.com/the-body-coach/j/66CD4F0E59/ From the hiring team: "The ideal candidate would be someone with a decent technical background who can work at pace while maintaining strong attention to detail. We work a 4 day week here at The Body Coach and so need someone who's able to self-start and get stuck in. It's a lovely workplace culture and a very exciting time for the business. A huge bonus would be someone who has managed a CRM platform migration before ;)" Please let me know if you are interested!
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991B2B2C Lifecycle Marketing Manager Role Open at Health Tech Start-Up
The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused. Apply here!
Seeking new CRM / Lifecycle role
I'm wrappng up my time at my current role and looking for my next challenge. preferably with a company in need of someone with deep Braze experience. I have 15+ years of CRM/ lifecyle/ retention as well as general customer marketing experience, including almost 10! years leveraging Braze (formerly AppBoy) successfully in multiple roles and industries. Comfortable building and mentoring a team, or digging in the weeds myself...and also have a reputation (I hope) as a tech innovator by pioneering new uses of existing technology. My LI profile is below - anyone seeking a marketing leader with Braze experience please review for consideration. I hope to hear from some fellow CRM /Braze practitioners! I'm based in the SF / Bay area, open to both regioanl and remote positions. https://www.linkedin.com/in/charles-condon-830447/
HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application linkJunior CRM Specialist
As a Junior CRM Specialist focusing on the Braze platform, you will play a crucial role in managing and optimising our customer relationship management efforts. Your work will help enhance customer engagement, drive retention, and deliver personalized marketing campaigns that align with our growth objectives. Working closely with the CRM Manager, you’ll be responsible for executing automated and multi-channel campaigns across email, push notifications, in-app messages, and more.
