Retention Lead (Mexico or LATAM)

Responsibilities

• Design and execute user retention and reactivation strategies.
• Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging.
• Generate user insights to inform loyalty strategy.
• Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics.
• Manage projects in collaboration with the product/tech team.
• Develop multichannel strategies and communication sequencing.
• Monitor and automate reporting with key performance indicators (KPIs).

Requirements

• 1+ years of experience in lifecycle/engagement marketing roles.
• Strong attention to detail and organization, always seeking to improve processes and workflows.
• Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively.
• Experience developing multichannel strategies for activation, retention, and reactivation.
• Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.)

Key Success Traits for This Role:

• Critical thinking.
• Extreme curiosity.
• Autonomy to learn and execute.
• Proactiveness.
• Adaptability to a fast-paced, ever-evolving environment.
• Strong planning, prioritization, and time management skills.

Interested? Send me an email at martin.alvarado@justo.mx.