Lifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid) Description: Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication. You will: Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms Stay up-to-date on CRM trends, best practices, new technologies and more You have: 3-5 years of email marketing experience with a focus on driving customer retention Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.) A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation Expert knowledge of developing rule-based logic for automated email campaigns A deep understanding of customer data and experience using customer data for audience segmentation and personalization The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals A track record for being an organization’s in-house expert for all things marketing automation Strong project management skills and the ability to thrive in a fast-paced environment DTC subscription experience preferred You are: Creative and organized Detail oriented Data driven A self-starter A collaborative worker A strong writer APPLY HERE:https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3DCRM Automation Lead
We are looking for a CRM Automation Lead to manage multi-channel customer lifecycle campaigns, focusing on building customer activation, retention, and reactivation through CRM automation and triggered lifecycle initiatives. In this critical and strategic role, you will be responsible for developing and executing strategic marketing initiatives to drive Snoonu’s engagement, spend, and balance growth. Collaborating closely with cross-functional teams, you will identify opportunities to create targeted, personalized, and automated campaigns. Your expertise will be pivotal in driving the success of Snoonu’s customer engagement and marketing strategies.Contract Braze Email Specialist Needed
Location: Sydney AU or Remote Description: Unyoked is an Aussie start-up helping more people get out to nature more often. We just launched Braze for both our transactional and maketing comms. We are seeking someone to QA our canvas,. curated new personalisation and ensure we data is flowing correctly. Requirements: -StrongLiquid Language Skills - Experience with the catalog feature - Experience with consolidating canvases into longer flows Salary Range (Optional): We have funds ready and will negotiate based on the scope of work and expertise of the individual we work with
Director of Lifecycle Marketing
Director of Lifecycle Marketing Reporting to: VP of Growth Marketing Location: New York, NY Apply Here:https://grnh.se/bb4fbe8b4us What is Bilt? Bilt Rewards is the first loyalty program that rewards members on rent and in their neighborhood, no matter where they live. Bilt Members can earn points and access exclusive benefits on rent payments, condo & co-op fees, and around their neighborhood at local restaurants, fitness studios, rideshare, and more. Ranked the highest-value point currency by top publications, Bilt Points can be transferred 1:1 to major airline and hotel programs, or used towards rent payments, shopping, fitness, and even a down payment on a home. Members also get access to credit-building benefits, member-only experiences, and an Elite Status program. In partnership with the top multifamily owners & operators across the country, we’ve also created the Bilt Rewards Alliance, a network of 4M+ apartments and homes across the country. Residents who live in the Bilt Rewards Alliance make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more. While Bilt Members can use any debit or credit card to earn points and access their benefits, Bilt has partnered with Mastercard and Wells Fargo to create the Bilt Mastercard® - the first and only credit card that lets you pay rent and earn points without the transaction fee. What’s the role? Reporting to the VP of Growth Marketing, the Director of Lifecycle Marketing will be responsible for driving activation, engagement, and retention of Bilt Rewards Members. Through a variety of communication methods including email, push, text, in-app messages, and more, you will help develop the strategy for and build a highly personalized user journey to ensure our Members are activating on key product offerings. You’ll work closely with product marketing, product, engineering, and the data team to develop exciting, engaging roadmaps, and then drive the adoption of new features & benefits. In this role, you will… Be a critical player in the development of a highly personalized user experience for our existing Members Manage testing across your channels across the user journey Work closely with the broader marketing team to develop activation & engagement priorities based on business goals Own the planning, creation, and analysis of automated messages in Braze Analyze campaign performance to continuously improve the user experience Improve internal systems to make the team faster, more nimble, and more efficient In terms of qualifications, we’re seeking: 5+ years of lifecycle marketing experience A strong understanding of marketing operations, including campaign management, data analytics, and marketing automation platforms. Experience with tools like Braze, Segment, FullStory, and Looker is a plus. Available to be in office in NYC 4-5 days a week A creative problem solver who is excited to work as a part of a team. Strong knowledge of Liquid. HTML and CSS experience preferred. Familiarity with webhooks, working with APIs, and/or CMS. A detail-oriented worker who is adaptable and interested in learning new tools & technologies. Bonus points for design and/or copywriting skills. Bonus points for experience with email deliverability. Benefits: Compensation- We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program Health insurance for you (& your loved ones) from day one- Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one. 401k plan with a match- Retirement may feel more like a pipe dream than a reality but we’re here to help you get there. Commuter FSAs- We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive. UNLIMITED PTO- Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it. Exclusive Employee only Bilt Points- We give our employees unique opportunities to earn points throughout their time at Bilt. Team Events- We believe in human connection so we hold events to help our employees break from the monotony of the typical work week. At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilt’s salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations. We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process. Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilt's bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time. The salary range for aSenior Manager of Marketing Operationsis$130, 000 - 160,000and will be eligible for equity and an annual performance-based bonus.NeoTaste sucht CRM Manager / Customer Relations Manager (m/w/d)
Bewerbe dich direkt auf der NeoTaste Seite Location Permanent employee, Full-time ·Berlin,Düsseldorf, Bremen, Osnabrück, Hamburg, Köln, Stuttgart, München, Frankfurt, Leipzig, Nürnberg DEINE AUFGABEN Du bist maßgeblich für die Entwicklung einer CRM-Strategie zur Steigerung der Kundenbindung und des Engagements in unserer App verantwortlich Mit der Implementierung von Retention-, Re-engagement- und Conversion-Strategien machst Du unsere User zu treuen Fans Nutze Deine Expertise, um den perfekten Mix aus Marketingplattformen für unsere Kampagnen zu finden und damit den Erfolg unserer App zu steigern Du analysierst kontinuierlich das Customer Engagement, um CRM-Strategien zu optimieren und erstellst regelmäßige Berichte und Empfehlungen zur Verbesserung Du stehst eng mit interdisziplinären Teams im Austausch, um CRM-Initativen mit übergeordneten Geschäftszielen abzustimmen DEIN PROFIL Du verfügst bereits über mindestens 2 Jahre Berufserfahrung im CRM-Bereich und bist mit dem Einsatz von Marketingautomatisierungstools vertraut Wünschenswert: Abgeschlossenes Studium mit dem Schwerpunktbereich Marketing oder Sales Dein Skill ist es komplexe Daten zu erfassen, zu analysieren und daraus wertvolle Erkenntnisse sowie innovative Lösungen zu gewinnen Du bringst einwandfreie Deutschkenntnisse (C2 nach GER) und verhandlungssichere Englischkenntnisse (C1 nach GER) mit Du arbeitest bei uns selbstständig und strukturiert - Dabei zeigst Du ein ausgeprägtes Verantwortungsbewusstsein und hohe Einsatzbereitschaft für Deine Aufgaben Du hast Drive & willst dazu beitragen, dass neue User durch verschiedene Anreize in unsere App gelangen und sich dort in ihrer Experience noch wohler fühlen ÜBER UNS MitNeoTasteentwickeln wirdiePlattform, um neue Restaurants, Bars & Cafés in Deiner Stadt zu erkunden. Als Nutzer kommst Du in den Genuss von speziellen Deals, die es exklusiv so nur bei uns gibt. Andererseits sind wir auchderPartner für die Gastronomie, um neue Gäste für sich zu gewinnen, die ihr Restaurant, Bar oder Café noch nicht kennen. Dabei können unsere Gastronomie-Partner die speziellen Deals ganz individuell auf ihre Auslastung anpassen, womit wir ihnen einerseits helfen ihre Auslastung und damit auch ihren Umsatz zu erhöhen. Wir suchen begeisterungsfähige und motivierte Teamplayer, die mit ihrem Handeln etwas bewegen wollen! Wir sind bereits in25+ Städtenvertreten Über+750.000 Nutzer/innenlieben unsere App Unser Team besteht aus+70 Mitarbeiter/innen Zusätzlich zu unserem6 Millionen €Funding im August 2023, haben wir auch eineSeries A Extension von 15 Millionen €im März 2024 eingesammelt
Product Marketing Manager
The Opportunity: As the Product Marketing Manager at GrowthDay, the world’s #1 system for self-improvement, you’ll be charged with seamlessly aligning our app with the evolving needs of our users while continually enhancing its stickiness. You will support the needs of people in over 100 countries to improve their lives every day. You will work in close collaboration with our Product team and marketing teams to explore innovative ways to market our current platform by leveraging our existing technologies such as Strapi, Figma, social media, and app stores. Your efforts will contribute to the growth of our platform as a tool that inspires self-improvement for a wide audience, helping us tell a compelling branded story. What You Will Do In This Role: Increase app downloads (optimize app store page to generate more trial sign-ups and paid subscribers). Increase activation (convert trials into paid subscribers who actively engage with the product). Increase retention/stick rate (keep subscribers happy and wanting more). Increase app downloads using ASO (App Store Optimization). Increase ratings and reviews on GrowthDay app store pages. Create and implement app advertisements generating more downloads. Collaborate closely with the product team to enhance existing features, making them more engaging, valuable, and user-centric. Develop initiatives to optimize our pricing and subscription offer strategy for our B2C business model while working cross-functionally with our Product, Finance, and Data teams to maximize value. Create and implement compelling marketing strategies and initiatives aimed at promoting product discovery, fostering adoption, and boosting subscriber engagement and retention. Lead multi-channel marketing strategies for both new and existing product areas. This includes using push notifications on the mobile web and our native app to drive engagement and promote our offers. Research and understand user behavior to enhance upselling opportunities within the product. Act as a bridge between customers and the product team, ensuring user feedback and insights are incorporated into product development. Monitor and analyze competitors' product marketing efforts, identifying opportunities to differentiate and improve the product's market position. You Are What We Are Looking For If: You have 5-7 years of in-app consumer product marketing experience and have successfully led company growth to millions of users. You’ve implemented ASO and app advertising. Understand gamification. You can share proven results of how you’ve 1) increased acquisition 2) increased activation and 3) increased retention specifically for an app. You have experience operating within a fast-paced and demanding environment, managing multiple projects simultaneously, and prioritizing time and resources based on business impact. Experience working closely with product, marketing, design, and creative teams. You have experience with personal development, wellness, or learning/education applications. Experience with CDP ie: Segment and Braze is preferred. Who Should *Not* Apply: You haven’t downloaded the GrowthDay app. You've never worked on a consumer-focused app. You’ve never optimized an app store page. You have no experience 1) increasing acquisition 2) increasing activation and 3) increasing retention specifically for an app. You are not willing to create and send us a video answering questions prior to a live meeting with the team. You are not willing to do a background check (where legally applicable). About GrowthDay GrowthDay is an all-in-one platform for personal and professional development. We empower people in 100+ countries to become happier and higher performing in every area of their lives. Our proprietary self-improvement tools, live classes, virtual coaching, online courses, pioneering research, social media initiatives, and industry leadership has made us the #1 self-improvement system in the world. Led by Brendon Burchard, the renowned high-performance coach and tech entrepreneur, we serve more customers with research-driven personal development tools, courses, livecasts, one-on-one coaching, and virtual group coaching than any other brand in the world. Why Work With Us? For one reason: You feel that it’s part of your calling and purpose to be part of a team that exists to help people change their lives with real tools and coaching. You want to make a difference and inspire behavior change in measurable ways, at an extraordinary scale. You want to be inspired by the culture of the company you work with every day, and you want to know your work makes a difference. You love change and figuring new things out. You love the spirit of a startup but want the impact of global reach. Your daily contributions matter here — your work helps inspire millions of people to commit to personal growth and practice better personal, relational and professional habits. You will collaborate with a team of people who operate at the highest levels in the learning, self-improvement and influencer industries. You’ll join a team that loves being hands on, adjusts to the market, and jumps into problems with enthusiasm and confidence. You’ll be led by our CEO, Brendon Burchard, who Forbes calls the world's leading high performance coach, and whom Oprah named one of the most influential personal growth leaders and online trainers in history. Brendon’s energy, research and ethos fuels our desire for high performance, joyful living, strong culture, excellence in communication, and exceptional service for our customers. We Are GrowthDay. We are: Deeply Caring: We are friendly, thoughtful, and caring enough to be open, truthful and compassionate. High Performing: We are selfless and we execute with stunning excellence—we care about the details, play like a championship team, get things done on time to spec, and we revel in the demands of seeking greatness. Role models: We walk our talk and work hard on our own personal growth; we seek to be congruent, self-disciplined, humble, and a positive influence on others. Candid Communicators: We are honest, professional and respectful in all facets of communication; we actually want and embrace feedback, and we share information openly and proactively even when it hurts. Creative Thinkers: We continuously look outside and around and through the box, thinking about the look and feel of everything, obsessing about getting the ideas and interconnections of our brand so awesome that they inspire delight and action. Driven: We show up every day, taking action versus getting stuck or avoiding, and embracing hard work with a smile. Passionate Advocates For Our Customers' Growth and Experience: The fundamental reason GrowthDay exists. It is our purpose!
Lifecycle Marketing Manager at PurposeMed
PurposeMed is looking for a Lifecycle Marketing Manager to support the company’sactivation and retention efforts across the Freddie and Frida brands. Reporting to the Senior Lifecycle Marketing Manager, this role will use automated and bulk communications across a variety of channels (including: email, SMS, in-app) to guide patients through their journeys and empower them to take the next steps in their care.Lifecycle Engagement Manager - Descript
Location: Remote -USA/Canada Description: The Lifecycle Engagement Manager will be responsible for nurturing Descript users throughout their lifecycle, which includes driving platform engagement, subscription growth, and customer retention. You will develop and execute marketing strategies and campaigns across multiple channels including email, in-app, and more. The ideal candidate will be an exceptional analytical thinker with a consistent track record of delivering measurable growth rooted in testing and optimization. You will have a strong foundation in CRM marketing, a customer-focused approach, and most importantly, a strong can-do attitude that makes you comfortable working in an environment that is fast-paced, dynamic, and encourages autonomy. Salary Range:$100,000 - $127,000 https://boards.greenhouse.io/descript/jobs/5858151003?gh_jid=5858151003
