HIRING: Lifecycle Marketing Manager for High-growth Fintech Company

The Lifecycle Marketing Manager is a results-driven leader who has experience building and scaling email marketing programs. This role will be pivotal to understanding Forge’s target audience, driving engagement, and increasing revenue through strategic email campaigns for the full customer lifecycle. The ideal candidate will be a data-informed marketer with a deep understanding of email best practices and a willingness to iteratively test programs. This person will collaborate with cross-functional teams to ensure email serves as an effective tool to engage, inform, and convert clients.

Responsibilities:

Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications.
Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction.
Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity.
Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings.
Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities.
Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others.

Qualifications:

Bachelor’s degree
5+ years planning and executing email programs for a corporate organization
Strong analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with marketing automation platforms, CRM systems, and analytical tools
Excellent communication and interpersonal skills
Experience with data structures, mapping attributes across tables, and transforming values with table calculations
Knowledgeable about email industry trends, laws, and regulations
Must be able to sit and/or stand for long periods of time in an office or home office setting while working

Preferred Qualifications:

Experience with Braze, with hands-on experience in the platform
Experience at a financial services and/or fintech company
Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future

If interested please apply:

San Francisco, California: Application link

New York, New York: Application link

Updated 6 days ago

Version 2.0