Senior Marketing Executive, CRM
About Us: Zapp are looking for an experienced B2C Senior CRM Executive to join our team. This role will be responsible for building, delivering, and optimising CRM initiatives. You will also have the opportunity to work closely with cross-functional teams to drive customer acquisition and retention. Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences). Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience. Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications. work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies. Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth. What We’re Looking For: 4-5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach. Proficient in HTML for basic edits. Customer-first mindset with excellent problem-solving skills. A proactive thinker with a strong sense of ownership and the ability to think critically and independently. Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus). If you’re interested to hear more, please email rowanl@justzapp.comSenior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.com
Retention Lead (Mexico or LATAM)
Responsibilities Design and execute user retention and reactivation strategies. Activate audiences through owned channels: Email, Push Notifications, WhatsApp, and In-App messaging. Generate user insights to inform loyalty strategy. Define experiment roadmaps and lifecycle campaigns for different audiences (activation, retention, and reactivation), optimizing messages, channels, and frequencies to maximize CRM metrics. Manage projects in collaboration with the product/tech team. Develop multichannel strategies and communication sequencing. Monitor and automate reporting with key performance indicators (KPIs). Requirements 1+ years of experience in lifecycle/engagement marketing roles. Strong attention to detail and organization, always seeking to improve processes and workflows. Ability to manage multiple projects simultaneously, make quick decisions, and prioritize initiatives effectively. Experience developing multichannel strategies for activation, retention, and reactivation. Advanced knowledge of data visualization, reporting, and analytics tools (Power BI, Mixpanel, Excel, Metabase, GA, etc.) Key Success Traits for This Role: Critical thinking. Extreme curiosity. Autonomy to learn and execute. Proactiveness. Adaptability to a fast-paced, ever-evolving environment. Strong planning, prioritization, and time management skills. Interested? Send me an email at martin.alvarado@justo.mx.Marketing Automation Associate
Lark is seeking a talented Marketing Automation Associate to join our growing team. This role requires deep hands-on execution within our marketing automation platform, spending the majority of your time building, optimizing, and managing campaigns to ensure seamless customer journeys. You will collaborate closely with the Senior Marketing Operations Manager and cross-functional teams to build, test, and improve marketing automation strategies that drive customer engagement, conversion, and retention across multiple channels, including email, SMS, push notifications, and more. Apply hereCRM Manager - The Body Coach
Please see the job posting here - https://apply.workable.com/the-body-coach/j/66CD4F0E59/ From the hiring team: "The ideal candidate would be someone with a decent technical background who can work at pace while maintaining strong attention to detail. We work a 4 day week here at The Body Coach and so need someone who's able to self-start and get stuck in. It's a lovely workplace culture and a very exciting time for the business. A huge bonus would be someone who has managed a CRM platform migration before ;)" Please let me know if you are interested!
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991B2B2C Lifecycle Marketing Manager Role Open at Health Tech Start-Up
The Engagement Marketing team is seeking a results-driven Lifecycle Marketing Manager to take full ownership of our B2B2C digital marketing vertical. This role requires a strategic thinker with expertise in user engagement and lifecycle marketing. You will lead the planning, execution, and optimization of our enrollment and engagement campaigns through Braze, ensuring they are data-driven, visually compelling, and customer-focused. Apply here!
Seeking new CRM / Lifecycle role
I'm wrappng up my time at my current role and looking for my next challenge. preferably with a company in need of someone with deep Braze experience. I have 15+ years of CRM/ lifecyle/ retention as well as general customer marketing experience, including almost 10! years leveraging Braze (formerly AppBoy) successfully in multiple roles and industries. Comfortable building and mentoring a team, or digging in the weeds myself...and also have a reputation (I hope) as a tech innovator by pioneering new uses of existing technology. My LI profile is below - anyone seeking a marketing leader with Braze experience please review for consideration. I hope to hear from some fellow CRM /Braze practitioners! I'm based in the SF / Bay area, open to both regioanl and remote positions. https://www.linkedin.com/in/charles-condon-830447/
