Marketing Operations Manager - B2B
Apply here: https://job-boards.greenhouse.io/hs/jobs/6232672 About the Marketing Operations Manager- B2B at Headspace: Headspace’s mission is to create a world where mental health is never an obstacle. We provide on-demand access to behavioral health coaching, video therapy, video psychiatry and self-guided content that’s proven to improve symptoms of depression and anxiety. We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members. This role requires you to be adaptable, flexible, and friendly to a growth mindset. Our culture is extremely supportive, passionate and committed. We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously. The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business. Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. How your skills and passion will come to life at Headspace: Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs. Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented. Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement. Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business. Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted. Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement. Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations. Create and maintain documentation of marketing operations processes. What you will bring: Required Skills: 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS You have a deep understanding of multi-channel best practices, deliverability and data protection laws You are highly motivated and considered a self-starter, running projects from start to finish You’re a strong project manager, and can manage multiple projects, priorities, and resources You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter You’re data-driven and able to report cleanly and accurately on marketing campaigns You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion Preferred Skills: Experience with Braze highly preferred Experience with Liquid Logic highly preferred Experience with Amplitude or Tableau a plus Intermediate knowledge of HTML and CSS as it relates to email a plus
Digital Experience Coordinator
Title:Digital Experience Coordinator Compensation:$68,300 - 80,400 Annually (This is the expected salary range for this finger-lickin’ good role. We'll consider your location, experience, and other job-related factors to determine your pay.) Location:Louisville, Kentucky What's Cookin'? Are you ready to kick off your digital marketing career with a brand that’s all about flavor and fun? KFC is on the lookout for a detail-loving, energetic go-getter to join our team as a Digital Marketing Coordinator. This is a full-time role is your ticket to learning the ins and outs of CRM and digital marketing with one of the world’s most iconic brands. Get ready to make waves in the world of fried chicken and customer experiences! Your Recipe for Impact: Campaign Creation & Delivery: Be the mastermind behind creating and delivering CRM campaigns that connect with our customers. You’ll work with our Digital agency to make sure every campaign is a hit! Master Calendar Maestro: Keep our Master Communication Calendar up-to-date and make sure our Marketing and Digital teams are always in sync. Your organizational skills will be key to our success! Build & Test: Help build, test, and launch CRM campaigns that leave a lasting impression. If you’ve got an eye for detail, this is where you’ll shine. Monitor & Optimize: Keep tabs on how our campaigns are performing and help tweak them to perfection. You’ll be the one making sure everything runs as smoothly as our Original Recipe chicken. Create Customer Journeys: Assist in crafting customer journeys that are as satisfying as our famous biscuits. Every journey should leave our customers hungry for more! What You’ll Serve Up: Creative Campaigns: Lead the charge in creating and delivering unforgettable CRM campaigns. Calendar Coordination: Keep the gears turning with seamless communication and timely updates throughout the assignment. Campaign Testing & Monitoring: Ensure our campaigns are top-notch and ready to impress, from start to finish. Customer Journey Magic: Support the creation of engaging customer journeys that leave our customers craving more. What’s in It for You? Hands-On Experience: Dive into the world of CRM and digital marketing with KFC and learn from the best in the business. Team Collaboration: Work side-by-side with our Marketing, Digital teams, and external agencies. This is your chance to build connections and grow your career. Skill Sharpening: Boost your digital marketing skills and gain valuable experience in a fast-paced, dynamic environment. What We’re Looking For: Digital Marketing Enthusiast: You’re passionate about digital marketing and ready to jump in and make an impact. Detail-Oriented Dynamo: Your attention to detail is unmatched, and you have the proofreading skills to prove it. Team Player: You love working with others and thrive in a collaborative environment. Tech-Savvy: Familiarity with CRM platforms like Braze, Salesforce, or Hubspot is a plus, but not required. A little HTML knowledge wouldn’t hurt either! Who You’ll Be Working With: You’ll team up with our Marketing and Digital teams, as well as our external Digital agency, to bring our CRM campaigns to life. Ready to kickstart your career with KFC? This is your chance to dive into digital marketing, make a real impact, and have a little fun along the way. Let’s get cookin’! Apply Here Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs. US Job Seekers/Employees -Click hereto view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.
CRM Growth Specialist (Chicago/Milwaukee)
Link to application here.🚀 Our specialist should be located in Chicago, IL or Milwaukee, WI and open to a hybrid schedule What We’re Seeking Morning Walk is seeking a growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 2+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools (e.g. Braze) A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation & Benefits Morning Walk offers a competitive salary and benefits package including medical, dental and vision insurance, 401(k) with company match, as well as PTO and paid holidays. We have offices in Milwaukee’s Third Ward and downtown Chicago. This is for a hybrid role. We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Morning Walk Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us?
Email Marketing & CRM Specialist
Apply here: https://www.linkedin.com/jobs/view/4008854022 Responsibilities: Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc. Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action Troubleshoot technical issues related to email rendering, deliverability, and tracking. Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners Requirements 2+ years’ experience with Braze Familiarity with A/B testing methodologies and email performance metrics Google Analytics experience preferred Familiarity with email marketing best practices for revenue generation Knowledge of list segmentation strategies Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Looking for a Marketing Automations Manager?
Let me introduce myself briefly: My name is Tim, and I am 25 years old with over three years of experience in CRM, focusing deeply on automations and infrastructural projects. I am currently seeking a job with the following characteristics: 80% to 100% full-time employment Remote work or based in Hamburg (or nearby) An automation marketing position with a more technical focus Starting from October 1st, 2024. Are you interested in speaking with me? Let's connect on LinkedIn! Feel free to reach out. https://www.linkedin.com/in/tim-josef-muggenthaler-1b103b183/Spark Networks - Graphic Designer
Apply here: https://www.linkedin.com/jobs/view/4005959753/ Responsibilities: Conceptualize and create visually appealing designs that effectively communicate our brand's message and value proposition Create engaging digital graphics and animations for social media, email campaigns, and website content Identify and evolve creative solutions to grow customer experiences; incorporate both brand direction and performance data Collaborate with cross-functional teams to understand project requirements and deliver designs that meet client needs Design and maintain brand guidelines, ensuring consistent visual identity across all marketing materials Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback into thoughtful final assets Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer Stay up-to-date with design trends and best practices Requirements: 5+ years of experience as a Graphic Designer with a strong portfolio demonstrating expertise in brand design for emails and paid ads Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Excellent eye for visual composition, typography, color theory, and layout design Strong storytelling and conceptual thinking skills to transform ideas into compelling visuals Able to own a project from start to finish, working autonomously but welcoming feedback and collaboration Detail-oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross-functional teams Bachelor’s Degree required HTML experience is a plusSpark Networks - Copywriter
Apply here: https://www.linkedin.com/jobs/view/4005962119/ Responsibilities: Write on-brand copy that engages, educates, and resonates with customers Create compelling content for SEO, performance media, awareness, and evergreen ad copy, with an eye toward achieving specific performance goals Craft copy for email campaigns, product releases, push notifications, and in-app messages Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns Interpret creative direction from briefs into copy that converts Ensure quality, clarity, and consistency in content and copy across all channels and assets Work closely with creative, marketing and cross-functional teams to fulfill a range of needs across different platforms Present copy at review meetings Collaborate closely with graphic design partners Stay up to date with copy trends and generate new ideas to draw the audience's attention Requirements: Bachelor’s Degree in English, Journalism, Marketing, or a related field 1-3 years of experience in a similar role Teamwork, project management skills, and creativity a must Experience with SEO a plus Excellent written and verbal communication skills Strong organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels Detail oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross functional teamsCRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
CRM Manager (London, Financial services)
At Jaja Finance we are looking for a hands-on, experienced user of Braze to manage the automation and running of campaigns/canvases, expand our use of API integrations, and generally help us get the most out of the Braze platform. This role is classed as hybrid and the successful candidate should be able to spend 3 days a week in our London office. https://jajafinance.bamboohr.com/careers/225
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post Link
