Senior CRM Manager @ PureGym
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).Director of Lifecycle - NYC based
About ODDITY ODDITY is a consumer-tech company that builds and scales digital-first brands to disrupt offline-dominated categories. In under five years, we’ve launched two of the fastest-growing online beauty brands in the U.S.—IL MAKIAGE and SpoiledChild. IL MAKIAGE surpassed $300M in revenue with over 40M users in just four years. SpoiledChild, launched in early 2022, is scaling even faster. In 2023, ODDITY became a publicly traded company valued at over $2B and was named a TIME100 Most Influential Company. Our success comes from combining a performance-driven culture with breakthrough tech and product innovation. We’ve invested heavily in AI, data science, computer vision, and biotech to identify unmet needs and build solutions. Our proprietary computer vision technology captures hyperspectral wavelengths beyond human vision, and our acquisition of Revela—a biotech startup using AI for molecule discovery—brings proprietary ingredients to the beauty and wellness space. What You’ll Do Own the full lifecycle strategy—from onboarding to reactivation Build and optimize multi-channel CRM campaigns (email, SMS, push, in-app, etc.) Improve segmentation, journey mapping, and behavioral triggers Define and report on KPIs like LTV, churn, CAC payback, and retention Lead testing strategies to optimize offers, content, and timing Drive win-back programs with predictive analytics and targeted content What We’re Looking For 5+ years of experience in lifecycle/retention/CRM, ideally in DTC, telehealth, or gaming Proven success in driving LTV through full-funnel lifecycle programs Expertise in tools like Braze, Iterable, Klaviyo, or similar platforms Strong analytical mindset—confident in cohorts, funnels, and segmentation Passion for skincare, wellness, and customer-first thinking A builder’s mindset—you thrive in zero-to-one environments Highly collaborative across product, tech, marketing, and data Independent, proactive, and fast-moving To apply: Email Tom Feingersh at tomf@oddity.com
Lifecycle Marketing Manager
apply here: https://job-boards.greenhouse.io/caribou/jobs/6569497003 As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will: Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel. Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs. Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation. Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets. Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging. Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials. Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers. Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization. Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience. This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO About You 4–6 years of hands-on experience managing email and SMS marketing programs. 2+ years of executional experience in the Braze platform. Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes. Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events. Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands. Proficiency in Segment (experience with call center technologies a plus). Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus. Financial services, fintech, or similarly regulated industry experience strongly preferred. Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice. Understanding of databases and segment creation An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines. How We will take care of you Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $92k - $115k Eligible for annual performance based bonus Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. Give a **bleep**. What we’re doing matters. We show up determined to deliver results, and we love it. Velocity. We’re intentional about where we’re going and we race towards it. Make the assist. We have diverse strengths. We offer and ask for help so we all win. Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY. California Consumer Privacy ActAutomation and CRM roles - Remote
New MarTech Remote Roles Just Dropped at Scooter's Coffee! Full Time (please no consultants/agencies/freelancers) Must be located in one of the following US states (we absolutely cannot hire anyone who doesn't reside in the US and in one of these states.) AL, AR, AZ, CO, FL, GA, IA, IL, IN, KS, KY, LA, MI, MN, MO, MS, MT, NC, ND, NE, NM, NV, OH, OK, SC, SD, TN, TX, UT, WI, WY We are building a high-performance team and are looking for highly technical folks with a creative, solutions-first mindset and a "can-do" attitude with bias toward action. If that’s you (or someone you know), let’s talk. Digital Automation Manager Experience working with APIs, webhooks, data integrations, and triggered workflows. https://www.linkedin.com/jobs/view/4230132718 Talon.one experience a plus! (Digital Automation Specialist posting coming soon!) CRM & Loyalty Manager Strong understanding of behavioral marketing automation, segmentation, and event-based triggers. Proficiency in HTML, Liquid scripting, and dynamic personalization. Amplitude experience a plus! https://www.linkedin.com/jobs/view/4230137137 CRM & Loyalty Specialist Experience in lifecycle marketing and behavioral marketing; strong desire to learn Liquid scripting and personalization techniques. https://www.linkedin.com/jobs/view/4230135261Lifecycle Marketing Manager - Suno
About Suno At Suno, we are building a future where anyone can make music. You can make a song for any moment with just a few short words. Award-winning artists use Suno, but our core user base consists of everyday people making music — often for the first time. We are a team of musicians and AI experts, including alumni from Spotify, TikTok, Meta and Kensho. We like to ship code, make music and drink coffee. Our company culture celebrates music and experimenting with sound — from lunchroom conversations to the studio in our office. Check out the Suno version of the job here! About the Role Suno is seeking a Lifecycle Marketing Manager to develop and lead our engagement and retention efforts. In this role, you will utilize your expertise to design and implement strategies that enhance user activation, drive feature adoption, grow our subscriber base, and help the community realize outsized value from Suno. The ideal candidate is an analytical and creative thinker who understands best practices and gets excited to rapidly experiment and innovate, excels in a dynamic setting, is dedicated to building effective customer journeys, and is proficient in leveraging AI to maximize productivity and impact. You will have significant ownership to build, test, and scale lifecycle programs, making a direct contribution to Suno's growth and success. What You’ll Do Design, write, implement, and optimize multi-channel (email, push notifications, SMS, in-app messages) lifecycle marketing strategies to effectively guide users through their Suno journey–from onboarding and activation to engagement, monetization (subscriptions, upgrades), and re-engagement of lapsed users. Create and manage sophisticated email marketing campaigns, including drip sequences, targeted newsletters, and transactional emails, with a clear focus on increasing product engagement, converting users to subscribers, and encouraging upgrades for relevant subscribers. Develop and execute impactful push notification strategies across mobile and web, implement SMS campaigns where appropriate, and strategically test in-app messaging to inform users, promote key features, and drive desired actions. Own the experimentation/testing roadmap across all lifecycle channels. Consistently analyze campaign performance, glean actionable insights, share learnings with the broader team, and iterate rapidly to optimize for key business goals. Work closely with product, product marketing, and growth teams to align on user journey mapping, co-develop communication strategies for new product/feature launches, and ensure a cohesive user experience. Proactively identify and implement the latest AI tools and technologies to enhance productivity, personalize communications at scale, and unlock new levels of effectiveness in your lifecycle programs. Define and focus on KPIs, including overall user engagement, specific feature adoption rates, trial-to-subscription conversion, upgrade rates, active user retention, and churn reduction. What You’ll Need 8+ years of hands-on experience in lifecycle marketing, ideally within a fast-growing consumer subscription app (content-focused is a plus) or a D2C e-commerce business with a proven, sophisticated lifecycle program that demonstrably drives revenue. Highly analytical and adept at using data to understand user behavior, identify trends, and measure campaign effectiveness. You can independently design and interpret A/B tests and are proficient with analytics and data visualization tools. Skilled at both developing high-level strategy and executing campaigns, managing the technical aspects of marketing automation platforms. While you may collaborate with design and copy teams, you possess a strong sense for compelling messaging and user experience. You can write and adapt copy and visuals for various channels, and guide designers in creating effective templates and assets. Genuine interest in and highly proficient at using AI tools to drive efficiency, personalization, and effectiveness in marketing. You are a continuous learner, seeking out the latest innovations. Thrive in a fast-paced, dynamic startup environment. You are entrepreneurial, proactive, resourceful, adaptable to change, and consistently seek ways to improve and achieve ambitious goals. Communicate clearly and effectively and enjoy working cross-functionally to achieve shared objectives. Owner mentality, taking full responsibility for your initiatives, from concept through to results and iteration. Benefits Healthcare for you and your dependents, with vision and dental 401k with match Generous commuter benefit Flexible PTO https://jobs.ashbyhq.com/suno/5e7373c4-8519-48f4-821a-bcfc5d123bb9
CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planWe're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Senior Marketing Manager at OfferUp
OfferUp is looking for Braze experts with product marketing experience. The position is located in Bellevue, WA with a hybrid working schedule. Use the link below to apply, or reach out to me if you want to learn more! Apply here: https://job-boards.greenhouse.io/offerup/jobs/6742215
HIRING: Lifecycle Marketing Manager for High-growth Fintech Company
Responsibilities: Manage and work towards a best-in-class technical implementation of regular ongoing email programs, and automated, personalized email notifications. Own Forge’s email calendar and tactical execution of all email programs, and effectively communicate initiatives, to inform stakeholders and ensure client satisfaction. Build and test for optimal email content and call-to-actions, while also ensuring strong attention to detail and data integrity. Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings. Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities. Ensures alongside legal and compliance teams that Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others. Qualifications: Bachelor’s degree 5+ years planning and executing email programs for a corporate organization Strong analytical skills with the ability to interpret data and make data-driven decisions Familiarity with marketing automation platforms, CRM systems, and analytical tools Excellent communication and interpersonal skills Experience with data structures, mapping attributes across tables, and transforming values with table calculations Knowledgeable about email industry trends, laws, and regulations Must be able to sit and/or stand for long periods of time in an office or home office setting while working Preferred Qualifications: Experience with Braze, with hands-on experience in the platform Experience at a financial services and/or fintech company Experience with SMS and in-product notifications is a plus, as we look to implement these programs in the future If interested please apply: San Francisco, California: Application link New York, New York: Application linkHiring for Director of Lifecycle Marketing
At BRCG, we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention. We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success. This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA. What You’ll Do: Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channelsOversee a growing team of CRM strategists and specialists—providing coaching, direction, and supportOwn and evolve journey design across onboarding, activation, retention, and winback stagesPartner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure successServe as the strategic point of contact for clients, presenting plans, results, and optimization recommendationsDesign and implement segmentation and personalization strategies that scaleIdentify new opportunities for growth, automation, and experimentation across the lifecycle funnel Who You Are: 6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environmentExperience directly managing people and collaborating across multiple client accountsStrong background in customer segmentation, personalization, and journey buildingHands-on experience with Braze and/or Iterable is a mustAdept at presenting to clients, translating data into insights, and adapting strategies based on performanceComfortable working in a fast-paced, client-facing environment with shifting prioritiesThoughtful leader who can inspire trust from clients and mentorship within the team Why BRCG?: Remote-first flexibilityOpportunity to lead strategy for top-tier DTC, mobile, and tech brandsA collaborative, entrepreneurial team that values curiosity, performance, and heartExposure to a wide variety of verticals, tech stacks, and customer journeysCompetitive compensation, benefits, and a strong emphasis on growth and learning Let’s build the future of lifecycle marketing—together. If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you. For more information, check out the job posting: https://www.linkedin.com/jobs/view/4204476047
