Senior Lifecycle Manager | 6+ Years Braze | Remote (EU-based) | Open to Employment or Contractor

Hi Braze community 👋

I'm Chez — a Senior Lifecycle Marketing Manager with 10+ years in CRM and 6+ years deep in Braze. Based in Bulgaria, looking for fully remote roles. Open to both full-time employment and contractor arrangements.

My Braze story: I've been the "Braze person" at every company I've worked for — leading implementations end-to-end, coordinating with engineering on data and integrations, optimizing the platform, and training teams on how to use it effectively. At Jimdo, I led the full Braze implementation and built the lifecycle function from zero. At Podcastle, I ran the vendor evaluation (Braze vs. Customer.io vs. Iterable) and then optimized our Braze setup to drive a 40-50% increase in user activation through personalized onboarding flows.

What I'm good at:

• Building lifecycle programs from scratch (onboarding, activation, winback, upsell)
• Canvas flows, Liquid logic, Connected Content, API triggers
• Multi-channel orchestration (email, push, in-app)
• Deliverability and sender reputation management
• Turning messy CRM operations into systematic, measurable programs
• Cross-functional work with Product, Engineering, and Growth teams

The AI angle: I've leaned heavily into AI-augmented workflows — recently picked up Klaviyo cold and delivered a full audit of 200+ flows and campaigns in one week using Claude. I use AI to accelerate platform learning, campaign analysis, and documentation. It's a force multiplier, not a replacement for expertise.

Industries: SaaS (Jimdo, Podcastle), EdTech (Lingokids), Mobility (FREE NOW)

Languages: English, German, Spanish, Bulgarian

Open to Senior Manager, Head of Lifecycle, or consulting/fractional engagements.

Let's chat: lachezar.hristov.bg@gmail.com | LinkedIn