Senior Lifecycle Manager | 6+ Years Braze | Remote (EU-based) | Open to Employment or Contractor
Hi Braze community 👋 I'm Chez — a Senior Lifecycle Marketing Manager with 10+ years in CRM and 6+ years deep in Braze. Based in Bulgaria, looking for fully remote roles. Open to both full-time employment and contractor arrangements. My Braze story: I've been the "Braze person" at every company I've worked for — leading implementations end-to-end, coordinating with engineering on data and integrations, optimizing the platform, and training teams on how to use it effectively. At Jimdo, I led the full Braze implementation and built the lifecycle function from zero. At Podcastle, I ran the vendor evaluation (Braze vs. Customer.io vs. Iterable) and then optimized our Braze setup to drive a 40-50% increase in user activation through personalized onboarding flows. What I'm good at: Building lifecycle programs from scratch (onboarding, activation, winback, upsell) Canvas flows, Liquid logic, Connected Content, API triggers Multi-channel orchestration (email, push, in-app) Deliverability and sender reputation management Turning messy CRM operations into systematic, measurable programs Cross-functional work with Product, Engineering, and Growth teams The AI angle: I've leaned heavily into AI-augmented workflows — recently picked up Klaviyo cold and delivered a full audit of 200+ flows and campaigns in one week using Claude. I use AI to accelerate platform learning, campaign analysis, and documentation. It's a force multiplier, not a replacement for expertise. Industries: SaaS (Jimdo, Podcastle), EdTech (Lingokids), Mobility (FREE NOW) Languages: English, German, Spanish, Bulgarian Open to Senior Manager, Head of Lifecycle, or consulting/fractional engagements. Let's chat: lachezar.hristov.bg@gmail.com | LinkedIn
🇩🇪 Speaking CRM - Berlin/Rostock (Germany)
Looking for Junior, Mid-level, or Senior CRM talents based in Berlin or Rostock (Germany). I have some cool opportunities for 2026. German is required (native level). If you’re interested, reach out via LinkedIn: https://www.linkedin.com/in/robert-vaternam/Mid/Snr CRM Manager in Berlin
We're looking to hire a CRM professional for a growing Berlin team. It's a team of 3 people currently, and the team is currently migrating to Braze - great phase to rethink and rebuild lifecycle marketing from scratch. Read up more here and apply via the website: https://job-boards.greenhouse.io/yousician/jobs/8032931002#appHiring: Head of CRM (Jaja Finance, London)
About Jaja Jaja is an innovative UK based consumer finance business, leading initially with a digital credit card launched in 2018, and a pipeline of consumer finance solutions in the making. We are on a mission to redefine the consumer finance experience and liberate customers from needless complexity, wasted time and frustration. Or as we say it, Make Simple. We will delight our customers – making the customer experience simpler, more enjoyable, more intelligent – treating customers fairly and giving them more control of their money. About The Role This is a role for a technically focused CRM leader who thrives at the intersection of data, technology, and customer experience. You’ll architect and own the CRM ecosystem, designing scalable, automated journeys that respond to real-time customer behaviour and deliver measurable impact. You’ll be hands-on with our Braze platform, pushing the boundaries of what’s possible. Whether it’s launching a new lifecycle framework or debugging a complex campaign flow, you’ll be the go-to expert who combines strategic thinking with technical execution. You’ll work in a fast-paced environment where experimentation is encouraged and speed matters. Collaboration will be second nature, as you embed CRM logic deep into the customer experience. You’ll lead a technically capable team, mentoring them to build smarter, faster, and more personalised campaigns. This isn’t just about sending emails; it’s about building a CRM engine that drives growth, retention, and customer engagement at scale. Key responsibilities: Own the CRM architecture & strategy: Define and lead the technical CRM roadmap, ensuring scalable, automated, and data-driven lifecycle marketing across email, app, push, and in-app channels. Align CRM infrastructure with business growth (in particular the Lifecycle and Loyalty teams) and customer experience goals. Data-driven personalisation & segmentation: Leverage customer data models, event streams, and behavioural signals to build dynamic segmentation and real-time personalisation. Partner with Data and Analytics to unlock predictive capabilities and drive retention and LTV. Advanced Braze enablement: Act as the internal Braze expert, owning configuration, integrations, and advanced use cases (continued integration with our credit card platform, data warehouse, mobile apps, and backend systems via SDKs and APIs). Continuously explore and implement new Braze features to enhance campaign sophistication and automation. Gamification & behavioural design: Architect and deploy gamified CRM experiences using event-based triggers and progress mechanics. Drive repeat engagement and habit formation through smart, scalable design. Performance engineering & experimentation: Define and monitor CRM KPIs, build dashboards, and run rigorous A/B and multivariate tests. Use experimentation frameworks to optimise journeys, messaging, and channel mix. Cross-functional technical collaboration: Work closely with Product, Engineering, Data Ops, and Analytics to ensure CRM is deeply embedded in the tech stack. Influence data pipelines, event taxonomy, and customer state logic to support CRM use cases. Team leadership & technical mentorship: Lead and grow a technically capable CRM team. Provide hands-on support in campaign logic, data troubleshooting, and platform configuration. Foster a culture of curiosity, precision, and delivery. About You Proven CRM leader. You think and act like a founder – this means you own the tool and know that success is down to you and your team. Rolling your sleeves up and moving fast on high impact initiatives is what you enjoy. You’re a technical master – you thrive in creating technical solutions and integrations to deliver enhanced automation and personalisation capabilities. Preferably with Braze experience. Strong analytical mindset with experience in A/B testing, segmentation, and funnel analysis. Precision and attention to detail in campaign design and execution. Able to write and troubleshoot basic HTML, JSON, Liquid & JavaScript Desired Skills & Experience: Minimum 7 years of CRM experience
Seeking a Director of Lifecycle Marketing
Hey all - A customer I'm working with is looking for a Director of Lifecycle Marketing in Irving, TX or for the right candidate they are open to a remote employee. Job posting listed here, please email me directly at allison.shimer@braze.com or message me on LinkedIn. Thank you! AllieHiring: Director of Growth Marketing
The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu’s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth. As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu’s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference. 🛠 What You’ll Get Your Hands On Growth & Lifecycle Strategy Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation). Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy. Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements. CRM & Personalization Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels. Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications. Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys. Cross-Functional Leadership Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities. Work closely with Performance Marketing to bridge acquisition and retention efforts. Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs. 🧙♂️ The Magic You Bring Bachelor’s degree in Marketing, Business Administration, or related field; master's preferred. 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role. Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV. Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar). Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation. Experience in subscription business models, including pricing strategy, benefit design, and adoption growth. Ability to design and optimize tiered loyalty programs that drive engagement and advocacy. Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams. Demonstrated leadership in building and managing high-performing growth or CRM teams. Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies. Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨💼 It's All About People: “Be a team player; together we are stronger.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Beyond the Code: Giving Back Matters We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission. Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here. Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together. Apply here: https://www.linkedin.com/jobs/view/4303823281 Or send your CV via direct message on LinkedIn.
Hiring for Head of Delivery Lifecycle Marketing at Bolt!
We’re looking for a seasoned leader with strong expertise in CRM, analytics, experimentation, and deliverability to join us as the Head of Delivery Lifecycle Marketing at our HQ in Tallinn, Estonia. (Relocation support provided) Apply now!! https://bolt.eu/en/careers/positions/8021437002/ About the role The Head of Delivery Lifecycle Marketing leads strategy across Food Eater, Market, Merchant, and Courier lifecycles, combining strong analytical skills with a long-term growth vision. They coach senior team members, collaborate with key stakeholders, focus on high-ROI initiatives, and identify opportunities to expand impact, ensuring teams are empowered to deliver effectively. Main tasks and responsibilities: Develop and oversee the lifecycle communication strategy for Delivery across all markets. Lead quarterly roadmap planning, ensuring focus on high-ROI and business-critical initiatives. Monitor and analyze vertical communication performance, course-correcting as needed. Drive incremental uplift through automation and annual performance improvements across countries. Build, mentor, and support a high-performing, growth-oriented team. Ensure strong collaboration within the team and provide visibility to vertical stakeholders on performance. About you: You have experience leading medium to large teams of up to 20 people. You’ve successfully created and executed impactful lifecycle strategies. You collaborate confidently with a wide range of executive stakeholders. You have excellent communication skills in English, both written and verbal. You take a data-driven, customer-centric approach to analyzing campaign results and team performance. You’re comfortable with numbers and understand the technical landscape of automations and engagement tools.
CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle Manager
🚀 Senior CRM & Lifecycle Manager (Barcelona)
Apply here We power people's progress At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: We’re looking for a Senior CRM & Lifecycle Manager to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey. This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization. Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels. Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis. Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. What you need to succeed: 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices. Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. Strong experience with customer segmentation, journey mapping, and behavioral targeting. Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. Why you’ll love it at Preply An open, collaborative, dynamic and diverse culture; A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
