HIRING: Lifecycle Marketing Manager (Remote - US-based)
OddBytes is seeking an experienced and dynamic Lifecycle Marketing Manager! Reporting to the Director, Marketing, the Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strategic thinker with a strong analytical mindset, a deep understanding of customer behavior and expertise in marketing automation tools, specifically Braze, to deliver personalized experiences at scale.
Senior CRM Manager @ PureGym
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).Senior CRM Specialist (24 months fixed term contract - convertible/renewable)
At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a data-driven and strategic CRM Specialist to run global marketing campaigns across dynamic user segments. Also, this role will contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem. This is the role for you, if you’re excited to work on the things listed below: Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) under proposal to improve user retention and revenue outcomes, with proven experience to run campaigns end-to-end. Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives. User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s strengths and performance metrics. Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns with data insights and performance outcomes. Contribute to conversion journeys and upsell opportunities based on user behavior and subscription funnels. User & Revenue Insights: Analyze CRM performance, user behavior, and revenue trends. Translate insights into actionable strategies and communicate them clearly to stakeholders. The skills you will need to be successful in the above: 5+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions. Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention. Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker), and A/B testing frameworks. Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration. Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders. Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset. Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed. The interview process: An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes A short take-home assignment to assess your skillset A role-specific call with our CRM specialist to discuss your background and skillset for this role more in detail A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes What’s in it for you: Meaningful equity in a profitable tech-startup Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health & wellness Sponsored visits to our Hong Kong or London office every 2 years Company-wide annual offsite Flexible working hours and location Medical insurance for you and your dependents Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records. Apply hereDirector of Lifecycle - NYC based
About ODDITY ODDITY is a consumer-tech company that builds and scales digital-first brands to disrupt offline-dominated categories. In under five years, we’ve launched two of the fastest-growing online beauty brands in the U.S.—IL MAKIAGE and SpoiledChild. IL MAKIAGE surpassed $300M in revenue with over 40M users in just four years. SpoiledChild, launched in early 2022, is scaling even faster. In 2023, ODDITY became a publicly traded company valued at over $2B and was named a TIME100 Most Influential Company. Our success comes from combining a performance-driven culture with breakthrough tech and product innovation. We’ve invested heavily in AI, data science, computer vision, and biotech to identify unmet needs and build solutions. Our proprietary computer vision technology captures hyperspectral wavelengths beyond human vision, and our acquisition of Revela—a biotech startup using AI for molecule discovery—brings proprietary ingredients to the beauty and wellness space. What You’ll Do Own the full lifecycle strategy—from onboarding to reactivation Build and optimize multi-channel CRM campaigns (email, SMS, push, in-app, etc.) Improve segmentation, journey mapping, and behavioral triggers Define and report on KPIs like LTV, churn, CAC payback, and retention Lead testing strategies to optimize offers, content, and timing Drive win-back programs with predictive analytics and targeted content What We’re Looking For 5+ years of experience in lifecycle/retention/CRM, ideally in DTC, telehealth, or gaming Proven success in driving LTV through full-funnel lifecycle programs Expertise in tools like Braze, Iterable, Klaviyo, or similar platforms Strong analytical mindset—confident in cohorts, funnels, and segmentation Passion for skincare, wellness, and customer-first thinking A builder’s mindset—you thrive in zero-to-one environments Highly collaborative across product, tech, marketing, and data Independent, proactive, and fast-moving To apply: Email Tom Feingersh at tomf@oddity.com
Senior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.comAvailable ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991Braze Tech Lead @ Digitas Australia (Sydney - Hybrid)
Apply now Company Description Digitas — The Networked Experience Agency. Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. The Role The purpose of this role is to lead the technical design and delivery of impactful customer engagement solutions using the Braze platform, focused on a single, high-profile client with room to grow across the agency. As the Technical Lead, you will translate creative ideas into actionable Braze and data solutions, ensuring seamless execution. You will collaborate with stakeholders, develop prototypes, mentor technical teams, and maintain high standards for performance, documentation, and innovation. This Role Focuses On 2 Core Areas Technical leadership and solution design Stakeholder collaboration and team development Day To Day You’ll Get Work cross-functionally with the client and our account, creative, strategy and analytics teams to translate creative ideas into technical and data requirements for the Braze platform. Your vision will ensure client success from idea to implementation. Scope/build rapid prototypes which help us to respond to client briefs and assess technical viability. Be the main point of contact when it comes to data requirements for Braze. Liaise with internal and external teams to ensure that we are leveraging client data securely, effectively and efficiently. Ensure that all solutions are endorsed and supported by our client’s global and local technology teams and that all established standards are adhered to. Be the absolute subject matter expert for our internal team and clients when it comes to the Braze platform Advise and mentor a local/offshore technical delivery team, fostering growth, capability and process. Work with the Digitas tech team to troubleshoot, test, and optimise solutions to achieve maximum performance with minimal errors. Ensure continuity for the account by establishing and maintaining standards across the tech team for documentation and knowledge exchange. Skills Expert level on-tool skills with one of the major customer engagement platforms (Salesforce, Adobe, Braze) Candidates with Braze experience are preferred.Salesforce, Braze or other certifications are a plus but not required Ability to quickly learn new systems and processes. Strong working knowledge of modern marketing data tools and integration patterns with an emphasis on how to solution data for targeting, personalisation and reporting Working knowledge of CDPs such as Segment, Tealium and mParticle. mParticle experience is a huge plus Analytical thinking, asking the right questions and challenging for better outcomes Strategic thinker, pushing the boundaries and always challenging us to think bigger or differently Excellent collaboration, written and verbal communication skills The Person We Are Looking For Has 7+ years of experience working on the technical side of Martech, marketing automation or customer engagement roles Background in prototyping and light coding. Minimally you should be strong in basic web languages (HTML, CSS, JS) and scripting languages such as Liquid or ActionScript. 2+ years of experience articulating solution designs with Martech platforms Proven track record of successful solution design work Experience working with complex data environments which depend on streaming data Experience managing and mentoring technical delivery teams Bonus points for prior agency/consultancy experience, as well as working with/leading off-shore delivery teams Got what it takes? We’d love to hear from you. Apply nowHiring a CRM/Lifecycle Senior Specialist
Hi! I'm hiring a CRM/lifecycle senior specialist on my team at Chief. This is a full time remote opportunity, with 4.5 day work weeks. Here is a link to the job: https://jobs.ashbyhq.com/Chief/bb54b6f3-35bc-4c7c-9462-0568338d25f9?utm_source=MJ3zwRz0De Please reach out if you apply. Thanks!
Braze Campaign Developer
Overview Sonos is seeking a skilled Braze Campaign Developer to design, implement, and optimize customer engagement and lifecycle campaigns using the Braze platform. The ideal candidate will have expertise in Braze’s ecosystem, experience in building personalized user experiences, and a strong understanding of customer data integrations. This role is central to enhancing our customer engagement strategies and driving user retention and growth. This is a long-term, full-time contract position. Must be based in the United States. Hourly Rate: $60, but negotiable (upwards) depending on experience. Key Responsibilities Campaign Development & Management Design and build advanced, cross-channel ad-hoc, transactional, and canvas campaigns (with email, push notifications, in-app messages, SMS, etc.). Implement dynamic personalization using Liquid scripting. Collaborate with marketing, product, and data teams to create personalized journeys. Routinely monitor campaign and canvas health. Technical Implementation Collaborate with engineering teams to integrate Braze with internal systems, APIs, and customer databases. Collaborate with engineering teams to ensure seamless data flow between Braze and external platforms such as CDPs, CRMs, and analytics tools. Collaborate with engineering teams to optimize the use of Braze SDKs for enhanced app-based messaging and behavior tracking. Performance Optimization Analyze campaign performance metrics and deliver actionable insights for improvements. Implement A/B testing strategies to continuously improve messaging impact. Ensure high deliverability rates for email and push campaigns. Platform Maintenance Manage Braze settings, integrations, and configurations. Troubleshoot and resolve any issues within the Braze platform. Stay up-to-date with Braze’s latest features and updates to leverage their full potential. Collaboration & Training Work with cross-functional teams to align campaign strategies with broader business goals. Train and support non-technical team members on using Braze effectively. Create campaign implementation documentation in Confluence. Qualifications Required 3+ years of experience working with the Braze platform. Proficiency in HTML, CSS, and Liquid scripting for campaign customization. Experience with APIs and data integrations in Braze. Strong understanding of customer segmentation and journey automation. Familiarity with SDKs and event-based tracking. Preferred Experience with Looker marketing analytics tool. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Familiarity with other MarTech tools (e.g., Segment and Salesforce). Key Competencies Strong problem-solving skills and technical aptitude. Excellent communication and cross-functional collaboration abilities. Attention to detail with a commitment to delivering high-quality work. Ability to manage multiple projects and meet tight deadlines. Mid to large size consumer brand company experience. If you’re passionate about creating customer experiences and have the technical expertise to leverage Braze to its fullest potential, we’d love to hear from you! To Apply Please submit your resume to john-paul.beeghly@sonos.com. (Please allow 1-2 weeks for a reply.)
