Senior Marketing Manager, CRM
About Us: We have an exciting opportunity for a Senior CRM Marketing Manager to join our team. This role will shape Zapp’s CRM and Loyalty strategy, driving retention, customer lifetime value and brand advocacy. You will also have the ability to work directly with our Founder! Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes. Here’s What You’d Be Doing: Lead the CRM function, driving customer retention, repeat purchases, lifetime value, and loyalty. Set the vision for leveraging data to deliver a personalised customer experience. Collaborate with our Senior Brand Marketing Manager to ensure CRM communications align with Zapp’s brand identity. Break down the marketing strategy into clear objectives for the team and curate the CRM marketing calendar, working closely with Supply, Partnerships, and Commercial teams. Define key customer lifecycle KPIs to continuously optimise based on performance. Design, execute, and present quarterly customer engagement surveys, gathering insights to refine strategy and improve the customer experience. Coordinate regular focus group sessions with top customers to gather valuable feedback to be shared with the core stakeholders. What We’re Looking For: 8+ years’ experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging. Experience managing or optimising a loyalty program, with a strong understanding of customer retention, engagement strategies, and rewards structures. Proficient in HTML and comfortable performing analysis in tools like GSheets and Looker. SQL knowledge is a plus. Strong people management skills, confident in leading and developing a team. Ability to design engaging campaigns and analyse performance data with a creative and commercial approach. A customer-first mindset with excellent problem-solving skills. Proactive thinker with a strong sense of ownership and the ability to think critically and independently. If you’re interested to hear more, please reach out to rowanl@justzapp.com
Available ASAP: CRM/Lifecycle Manager
Hi, I am currently in the market looking for my next CRM/Lifecycle contract role. 10 years' experience across CRM core areas including strategy, lifecycle, automation, segmentation and campaign management. Strategic CRM thinker at heart. Very keen advocate of Braze platform spanning two different roles, including migration & full implementation. My main industry experience is in financial services (+7 years') including trading, investing and banking. Here's my profile: https://www.linkedin.com/in/steven-pearson-666b75101/ And my CRM blog via Substack: https://crmbitesblogbysteven.substack.com/ Get in touch if you're interested to chat: s.pearson@stvp-consulting-ltd.co.uk or call me on +44 (0)7874741991Braze Tech Lead @ Digitas Australia (Sydney - Hybrid)
Apply now Company Description Digitas — The Networked Experience Agency. Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. The Role The purpose of this role is to lead the technical design and delivery of impactful customer engagement solutions using the Braze platform, focused on a single, high-profile client with room to grow across the agency. As the Technical Lead, you will translate creative ideas into actionable Braze and data solutions, ensuring seamless execution. You will collaborate with stakeholders, develop prototypes, mentor technical teams, and maintain high standards for performance, documentation, and innovation. This Role Focuses On 2 Core Areas Technical leadership and solution design Stakeholder collaboration and team development Day To Day You’ll Get Work cross-functionally with the client and our account, creative, strategy and analytics teams to translate creative ideas into technical and data requirements for the Braze platform. Your vision will ensure client success from idea to implementation. Scope/build rapid prototypes which help us to respond to client briefs and assess technical viability. Be the main point of contact when it comes to data requirements for Braze. Liaise with internal and external teams to ensure that we are leveraging client data securely, effectively and efficiently. Ensure that all solutions are endorsed and supported by our client’s global and local technology teams and that all established standards are adhered to. Be the absolute subject matter expert for our internal team and clients when it comes to the Braze platform Advise and mentor a local/offshore technical delivery team, fostering growth, capability and process. Work with the Digitas tech team to troubleshoot, test, and optimise solutions to achieve maximum performance with minimal errors. Ensure continuity for the account by establishing and maintaining standards across the tech team for documentation and knowledge exchange. Skills Expert level on-tool skills with one of the major customer engagement platforms (Salesforce, Adobe, Braze) Candidates with Braze experience are preferred.Salesforce, Braze or other certifications are a plus but not required Ability to quickly learn new systems and processes. Strong working knowledge of modern marketing data tools and integration patterns with an emphasis on how to solution data for targeting, personalisation and reporting Working knowledge of CDPs such as Segment, Tealium and mParticle. mParticle experience is a huge plus Analytical thinking, asking the right questions and challenging for better outcomes Strategic thinker, pushing the boundaries and always challenging us to think bigger or differently Excellent collaboration, written and verbal communication skills The Person We Are Looking For Has 7+ years of experience working on the technical side of Martech, marketing automation or customer engagement roles Background in prototyping and light coding. Minimally you should be strong in basic web languages (HTML, CSS, JS) and scripting languages such as Liquid or ActionScript. 2+ years of experience articulating solution designs with Martech platforms Proven track record of successful solution design work Experience working with complex data environments which depend on streaming data Experience managing and mentoring technical delivery teams Bonus points for prior agency/consultancy experience, as well as working with/leading off-shore delivery teams Got what it takes? We’d love to hear from you. Apply nowHiring a CRM/Lifecycle Senior Specialist
Hi! I'm hiring a CRM/lifecycle senior specialist on my team at Chief. This is a full time remote opportunity, with 4.5 day work weeks. Here is a link to the job: https://jobs.ashbyhq.com/Chief/bb54b6f3-35bc-4c7c-9462-0568338d25f9?utm_source=MJ3zwRz0De Please reach out if you apply. Thanks!
Braze Campaign Developer
Overview Sonos is seeking a skilled Braze Campaign Developer to design, implement, and optimize customer engagement and lifecycle campaigns using the Braze platform. The ideal candidate will have expertise in Braze’s ecosystem, experience in building personalized user experiences, and a strong understanding of customer data integrations. This role is central to enhancing our customer engagement strategies and driving user retention and growth. This is a long-term, full-time contract position. Must be based in the United States. Hourly Rate: $60, but negotiable (upwards) depending on experience. Key Responsibilities Campaign Development & Management Design and build advanced, cross-channel ad-hoc, transactional, and canvas campaigns (with email, push notifications, in-app messages, SMS, etc.). Implement dynamic personalization using Liquid scripting. Collaborate with marketing, product, and data teams to create personalized journeys. Routinely monitor campaign and canvas health. Technical Implementation Collaborate with engineering teams to integrate Braze with internal systems, APIs, and customer databases. Collaborate with engineering teams to ensure seamless data flow between Braze and external platforms such as CDPs, CRMs, and analytics tools. Collaborate with engineering teams to optimize the use of Braze SDKs for enhanced app-based messaging and behavior tracking. Performance Optimization Analyze campaign performance metrics and deliver actionable insights for improvements. Implement A/B testing strategies to continuously improve messaging impact. Ensure high deliverability rates for email and push campaigns. Platform Maintenance Manage Braze settings, integrations, and configurations. Troubleshoot and resolve any issues within the Braze platform. Stay up-to-date with Braze’s latest features and updates to leverage their full potential. Collaboration & Training Work with cross-functional teams to align campaign strategies with broader business goals. Train and support non-technical team members on using Braze effectively. Create campaign implementation documentation in Confluence. Qualifications Required 3+ years of experience working with the Braze platform. Proficiency in HTML, CSS, and Liquid scripting for campaign customization. Experience with APIs and data integrations in Braze. Strong understanding of customer segmentation and journey automation. Familiarity with SDKs and event-based tracking. Preferred Experience with Looker marketing analytics tool. Knowledge of SQL for querying customer data for CDI (Segment Extensions). Familiarity with other MarTech tools (e.g., Segment and Salesforce). Key Competencies Strong problem-solving skills and technical aptitude. Excellent communication and cross-functional collaboration abilities. Attention to detail with a commitment to delivering high-quality work. Ability to manage multiple projects and meet tight deadlines. Mid to large size consumer brand company experience. If you’re passionate about creating customer experiences and have the technical expertise to leverage Braze to its fullest potential, we’d love to hear from you! To Apply Please submit your resume to john-paul.beeghly@sonos.com. (Please allow 1-2 weeks for a reply.)
Seeking new CRM / Lifecycle role
I'm wrappng up my time at my current role and looking for my next challenge. preferably with a company in need of someone with deep Braze experience. I have 15+ years of CRM/ lifecyle/ retention as well as general customer marketing experience, including almost 10! years leveraging Braze (formerly AppBoy) successfully in multiple roles and industries. Comfortable building and mentoring a team, or digging in the weeds myself...and also have a reputation (I hope) as a tech innovator by pioneering new uses of existing technology. My LI profile is below - anyone seeking a marketing leader with Braze experience please review for consideration. I hope to hear from some fellow CRM /Braze practitioners! I'm based in the SF / Bay area, open to both regioanl and remote positions. https://www.linkedin.com/in/charles-condon-830447/Senior CRM Manager - APAC (in Singapore)
The CRM team at Wise is growing and we're looking for a Sr. CRM Manager to lead and mentor a growing team of CRM professionals in Singapore. They'll work closely with technical and non-technical stakeholders (Marketers, Growth Managers, Product Managers, UX Researchers, Engineers, Designers, Analysts etc.) to develop and manage our CRM strategy for our APAC customers. The ideal candidate is a mid-senior CRM professional with strong knowledge on segmentation, lifecycle management and stakeholder management. A strong track record of successful cross-channel initiatives where you were in charge of the end-to-end process of planning, developing and implementing customer-centric campaigns is equally a must. Knowing Braze and coming from a product-driven environment won't hurt either :D We know this is not just about what we look for, but also what we offer in return. You'll join a team of 20+ really strong CRM professionals where every single one of us is always keen to share our knowledge and experience. There's of course other perks like flexible working, 90 days each year to work from anywhere in the world, RSUs (actual shares!), private medical insurance, 6 weeks paid sabbatical after 4 years at Wise (on top of your annual leave) and many others. All the info you need is here, but if you have more questions or want to chat, feel free to reply in this thread.
