CRM Lifecycle Manager

About the job

As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates.

You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure.

You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn.

Preferred Skills, Qualifications and Experience 

• Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement.
• Deep understanding of CRM principles and best practices.
• Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous.
• Strong analytical skills and the ability to interpret data to identify trends and opportunities.
• Experience with A/B testing and other optimisation techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong project management skills.
• Experience working in a multi-territory environment is highly desirable.
• Knowledge of the online gambling industry is a plus.

Main Responsibilities

• Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement.
• Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention.
• Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience.
• Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency.
• Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements.
• Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell.
• Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives.
• Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks.
• Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints.
• Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value.

If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply.

bet365 Careers | CRM Lifecycle Manager