Open role: Senior Marketing Specialist, Lifecycle & Email Marketing (Exclusive Resorts)
Apply Here What You’ll Do Bring personalization to life. Build and deploy customized campaigns using Braze and Moveable Ink that drive acquisition, engagement, and conversion. Think beyond the campaign. Design pre- and post-trip journeys that feel seamless, useful, and on-brand—automations that don’t feel automated. Manage integrations across the journey. Use Salesforce and Braze to connect the dots across lifecycle moments, aligning marketing efforts with CRM data and reporting. Refine acquisition and conversion paths. Monitor and optimize the public website with a focus on personalization and entry-point strategy. Expand our messaging ecosystem. Drive SMS and IAM personalization strategies that nurture leads and accelerate decisions. Support asset utilization. Partner with content and creative teams to make sure everything we build works harder, across every channel. Drive smarter decisions. Monitor engagement across lifecycle touchpoints and support ongoing testing, segmentation, and optimization. Ensure flawless execution. Oversee QA across campaigns—testing rendering, dynamic content, and personalization logic to guarantee polished, on-brand delivery. Safeguard compliance. Maintain suppression lists and ensure all outbound campaigns meet CAN-SPAM, GDPR, and accessibility standards. Turn data into decisions. Build and interpret reporting dashboards to measure lifecycle performance, uncover insights, and guide optimization. Orchestrate campaign flow. Manage campaign calendars and coordinate across creative, content, and legal to keep projects on time and on strategy. What You Bring Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink. (Bonus points for Optimizely experience.) Familiarity with reporting dashboards, audience segmentation, and journey mapping. A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market. Familiarity with HTML, CSS, and Liquid (or similar) for email and dynamic content personalization. Why Exclusive Resorts Because this isn’t just about marketing software. It’s about designing personalized, intuitive, and meaningful experiences for our Members—the kind that feel less like a push and more like a well-timed nudge. Here, personalization isn’t a buzzword—it’s how we help families make the most of their time together.Hiring: Director of Growth Marketing
The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu’s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth. As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu’s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference. 🛠 What You’ll Get Your Hands On Growth & Lifecycle Strategy Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation). Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy. Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements. CRM & Personalization Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels. Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications. Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys. Cross-Functional Leadership Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities. Work closely with Performance Marketing to bridge acquisition and retention efforts. Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs. 🧙♂️ The Magic You Bring Bachelor’s degree in Marketing, Business Administration, or related field; master's preferred. 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role. Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV. Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar). Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation. Experience in subscription business models, including pricing strategy, benefit design, and adoption growth. Ability to design and optimize tiered loyalty programs that drive engagement and advocacy. Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams. Demonstrated leadership in building and managing high-performing growth or CRM teams. Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies. Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨💼 It's All About People: “Be a team player; together we are stronger.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Beyond the Code: Giving Back Matters We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission. Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here. Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together. Apply here: https://www.linkedin.com/jobs/view/4303823281 Or send your CV via direct message on LinkedIn.
Hiring: CRM Executive at Animal Friends, UK Remote
Learn more and apply here Are you ready to make your mark in a fast-growing, customer-focused business that’s redefining how we engage with pet owners and veterinary practices? We’re looking for a CRM Executive to join our dynamic Customer Engagement team. You’ll play a key role in delivering multi-channel CRM campaigns that keep our customers informed, supported, and loyal – all while helping us develop a best-in-class experience for pet owners across the UK. Base salary: up to £29016 plus great benefits What you’ll be doing: Supporting the planning and delivery of CRM campaigns across email, SMS, and digital touchpoints. Working closely with the team to execute targeted, personalised campaigns that span the full customer lifecycle – from acquisition and onboarding to retention and re-engagement. Helping to roll out co-branded campaigns with our veterinary practice partners – ensuring messaging is aligned, effective, and consistent. Assisting with Animal Friends Insurance (AFI) core CRM activity, including welcome, renewal, and retention communications. Collaborating with internal teams including Digital, Customer Service, and Compliance to ensure campaigns are accurate and compliant. Monitoring campaign performance and supporting reporting to help the team continuously optimise based on key CRM metrics. Supporting the creation and delivery of transactional and lifecycle communications that improve the customer experience. Ensuring all communications adhere to GDPR and internal data privacy standards. What we’re looking for: Proven experience working on CRM or email marketing campaigns – either in-house or agency-side. Working familiarity with CRM platforms or marketing automation tools (e.g. Braze, Emarsys, Ometria or similar) A keen eye for detail and an interest in using customer data and insights to drive better outcomes. Experience in pet insurance, veterinary, or regulated industries is a bonus – but not essential. Experience of co-branded or B2B2C campaigns is nice to have, but training will be provided. Why Animal Friends? We believe in working hard, striving for the best, and enjoying the journey. We’ve cultivated a collaborative and supportive environment where every team member is valued. While we're focused on achieving great things, we have a strong commitment to a healthy work-life balance. This is a role where you can build a career, bring your best self to work, make a tangible difference, and be part of a team that’s as passionate as you are. Benefits of working with Animal Friends We recognise that your hard work shouldn’t come without its perks, so here`s a little list of some of the things you can expect to get from us: 25 days annual leave plus bank holidays and we give you your birthday off Fully paid day off for charity work 95% of our employee’s own pets, we’re able to provide up to 50% off insurance along with free access to our Vet consultation app JOII We believe looking after employees’ health is important, so we offer discount on gym membership, access to a Wellbeing hub We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice Most importantly, you`ll be working within a courageous, passionate and kind-hearted team Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence. We offer accessibility help with application forms which is available via the jobs page of our website. As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.
CRM and Marketing Manager
Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio. We are seeking a growth-centric, excellence-focused CRM & Marketing Manager to join our team. Ideal candidates will be able to work onsite at our Texas Headquarters (Arlington, TX 76006), Arizona office (Scottsdale, AZ 85255), or New York Office (New York, NY 10019). Job Purpose The CRM & Marketing Manager assists Marketing leadership with various initiatives and is responsible for direct-to-consumer communication through email, SMS, and in-app technologies. This role encompasses the entire process from concept through delivery, including the creation and ongoing maintenance of contact lists and workflow automations. The role may assist with all brands in the Great American Media portfolio but will focus primarily on Great American Pure Flix. The ideal candidate has outstanding written communication and copywriting skills, and is well-versed in email marketing, HTML design, email automation systems, and in-app communication best practices. Duties and Responsibilities Maintain and optimize existing direct-to-consumer email strategies to guide prospects through the member journey, including support within each lifecycle stage. Design and build engaging emails that are visually appealing and optimized for various email clients. Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages. Collaborate, develop, and execute comprehensive direct-to-consumer communication strategies that align with overall brand objectives, driving traffic, engagement, and conversion across email, SMS, and in-app. Collaborate with internal Marketing leadership and external vendors to conceive, develop, and update personalized communications and strategies based on customer behavior and lifecycle stages. Collaborate cross-functionally with the Marketing, Product and Customer Support to ensure alignment and consistency of direct-to-consumer communication strategies, campaigns, and messaging across identified channels. Work across the organization to execute and maintain an email marketing strategy that supports marketing and broader company goals – consisting of marketing and transactional communications. Assist in briefing our internal creative design team, ensuring the timely delivery of engaging and on-brand assets. Project manage each email creative from concept, to request, and through the creative approval process. Monitor and report on key performance indicators (KPIs) to measure the effectiveness of direct-to-consumer communication initiatives, providing regular updates and actionable insights to stakeholders. Focus on results by forecasting, measuring, and reporting metrics on digital member communications projects. Exhibit a passion for direct-to-consumer communication and the email marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team. Exhibit passion for the streaming industry and share insights, competitor innovations, and trends broadly. Exhibit a passion for growth and marketing by assisting with various initiatives, such as blogs, etc. Other projects and responsibilities as assigned. Qualifications Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.). High school diploma or equivalent required. Bachelor’s degree in television, marketing, business, or related field preferred. 2+ years’ experience managing large-scale email marketing campaigns required. Hands-on email marketing platform experience, Braze and HubSpot are preferred. Working knowledge of HTML. Highly organized with strong project management skills. Strong written and interpersonal communication skills. Ability to analyze data and trends for continual improvement in marketing campaigns. Self-starter, passionate, committed with a high level of energy. Comfortable meeting deadlines and working in a fast-paced environment. Direct Reports None. Compensation, Benefits and Application Process Competitive base salary commensurate with experience. We offer a comprehensive benefits package including: 401(k) retirement plan with employer match Employer paid medical, dental and vision insurance Employer paid STD and LTD Employer paid life insurance and AD&D plus voluntary supplemental options Pet Insurance Comprehensive paid time off – vacation, sick leave and holidays CLICK HERE TO APPLY (and please let me know if you apply so I can flag it!)Looking for a Braze Expert to run our platform
Job Description We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist. This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately. What you’ll do: Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations) Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP. Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns. Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis. Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways. Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas. Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’. What we’re looking for: 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment). Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups. Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes. Experience either working at a Marketing Automation agency, or managing an agency from the client perspective. An analytic mindset and skills to measure performance with a data-driven approach to decision making. A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns. Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness. Demonstrated interpersonal skills, ability to build strong relationships and partner across teams. About Us Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law. Perks & Benefits You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events. Additional Information Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Staff CRM Solution Architect @ Intuit
Apply Now Job Overview Our team is seeking a visionary CRM Solutions Architect to design, build, and scale our next generation of CRM capabilities. This is a pivotal role for an individual who thrives on architecting elegant, scalable, and resilient technology solutions. Your mission will be to design, optimize, and scale our end to end platform capabilities, enabling our teams to deliver high-velocity, deeply personalized, and data-driven customer experiences. This is a unique opportunity to build foundational, "0-1" capabilities within a sophisticated, enterprise-scale ecosystem. You will be joining a high-achieving team that is defining the future of how we connect with our customers. This role is about architecting the platforms that power the entire customer lifecycle; it is a platform enablement position, not a campaign execution role. As the CRM Solutions Architect, you drive the solution and technical architecture for new CRM capabilities. You will be the critical bridge between Go-To-Market (GTM) commercialization and technology teams translating ambitious business goals into robust and scalable platform capabilities. Apply NowSpinelli Kilcollin hiring for Ecom/CRM Marketing Manager
About Spinelli Kilcollin Spinelli Kilcollin is a luxury jewelry brand based in Los Angeles, known for designing linked rings, clean architectural designs, and a commitment to responsible craftsmanship. Founded in 2010, our collections are handcrafted in downtown L.A., with a focus on creating a positive long-term impact—on our industry, our community, and our customers. About the Role We’re seeking a data-driven, technically-skilled, and highly collaborative Ecommerce & CRM Marketing Manager to join our team. This role sits at the intersection of marketing, sales, and ecommerce, and is responsible for driving direct-to-consumer revenue through owned channels. You’ll leverage our existing tech stack—including Braze, HubSpot, and TripleWhale—to build and optimize lifecycle marketing campaigns, manage product and promotional strategy, and support sales initiatives online. Beyond execution, this role will play a key part in analyzing customer data, developing audience profiles, and uncovering insights that shape SK’s marketing strategy and brand voice. The ideal candidate combines strategic thinking with hands-on technical expertise to continuously refine and elevate our customer journey. Key Responsibilities CRM & Lifecycle Marketing (Braze & HubSpot): Own and optimize the customer lifecycle across email, SMS, and in-platform messaging to drive engagement and repeat purchases. Build advanced Braze campaigns with Liquid coding for personalization, dynamic content blocks, and multi-step automation flows. Create segmentation strategies to target high-value customers and increase repeat purchases Design and execute automated flows, product drops, promotions, and re-engagement campaigns Analyze campaign performance and iterate based on data and testing to continuously improve open rates, CTR, conversions, and retention metrics. E-commerce Strategy & Execution:● Collaborate with marketing, web, and creative teams to plan and launch seasonal collections and sitewide promotions Partner with developers to optimize the campaigns UI/UX, ensuring a frictionless navigation, campaign experience Partner with operations and fulfillment to ensure a seamless customer journey Implement and test new features, troubleshoot technical issues, and integrate APIs or third-party tools to enhance functionality. Sales & Marketing Integration: Align with sales and customer experience teams to develop strategies that drive bothonline and in-store traffic Identify key opportunities to support B2B and DTC sales with targeted messaging andoutreach Produce monthly reporting dashboards using TripleWhale and CRM data to guidestrategic decisions. Data Analysis & Customer Insights: Analyze customer behavior and transactional data to build actionable customer profilesand segments. Translate insights into strategies that drive acquisition, retention, and lifetime value. Partner with the marketing and leadership teams to shape messaging, creative direction,and product strategy based on customer data. Qualifications 3–5 years experience in ecommerce, CRM, or digital marketing—preferably in a luxuryor DTC brand Experience with customer segmentation, profiling, and translating data into actionablemarketing strategies. Strong knowledge of Braze and HubSpot, including advanced campaign builds, workflowcreation, and data management. HTML/CSS skills for responsive email and landing page coding, with an eye for visual details Strong understanding of ecommerce KPIs and lifecycle metrics (AOV, LTV, conversion rates, churn). Familiarity with UI/UX principles and the ability to collaborate with developers to improve the online experience. Strong problem-solving skills with experience diagnosing technical issues and managing integrations or platform enhancements. Excellent copywriting and visual communication instincts Collaborative, analytical, and highly organized with a hands-on mindsetSalary range is $80,000-$90,000 commensurate with experience. To apply: Please submit your resume along with a cover letter including three figures in any creative field that inspire you and why to careers@spinellikilcollin.com.
Hiring for Head of Delivery Lifecycle Marketing at Bolt!
We’re looking for a seasoned leader with strong expertise in CRM, analytics, experimentation, and deliverability to join us as the Head of Delivery Lifecycle Marketing at our HQ in Tallinn, Estonia. (Relocation support provided) Apply now!! https://bolt.eu/en/careers/positions/8021437002/ About the role The Head of Delivery Lifecycle Marketing leads strategy across Food Eater, Market, Merchant, and Courier lifecycles, combining strong analytical skills with a long-term growth vision. They coach senior team members, collaborate with key stakeholders, focus on high-ROI initiatives, and identify opportunities to expand impact, ensuring teams are empowered to deliver effectively. Main tasks and responsibilities: Develop and oversee the lifecycle communication strategy for Delivery across all markets. Lead quarterly roadmap planning, ensuring focus on high-ROI and business-critical initiatives. Monitor and analyze vertical communication performance, course-correcting as needed. Drive incremental uplift through automation and annual performance improvements across countries. Build, mentor, and support a high-performing, growth-oriented team. Ensure strong collaboration within the team and provide visibility to vertical stakeholders on performance. About you: You have experience leading medium to large teams of up to 20 people. You’ve successfully created and executed impactful lifecycle strategies. You collaborate confidently with a wide range of executive stakeholders. You have excellent communication skills in English, both written and verbal. You take a data-driven, customer-centric approach to analyzing campaign results and team performance. You’re comfortable with numbers and understand the technical landscape of automations and engagement tools.
CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle Manager
