MarTech Lifecycle Specialist
Hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/ Who We Are Aeroflow Health is revolutionizing the home health products and equipment industry. We prioritize our customers, community, and coworkers, offering a supportive environment where careers thrive. Whether you’re launching your career or looking for a stable, ethical company to grow within, Aeroflow Health is here to help you achieve your professional goals. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues.We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4085321235/
Engagement Marketing Manager
PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical/biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck ) to deliver on our mission to improve health outcomes. PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic. We are seeking an experienced Engagement Marketing Manager to lead day-to-day cross-channel lifecycle marketing efforts, focusing on email marketing. This individual will be responsible for driving engagement with Medlive.com programs. The ideal candidate will be a hands-on expert in marketing automation platforms, managing campaign setup, audience segmentation, content/template setup + testing, and coordination/project management across internal and external teams. This position reports to the VP, Marketing and will be based on the Audience Engagement team. Responsibilities: Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle Build and manage audience segments, ensuring personalized and targeted communication Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts Analyze and report on campaign performance, using insights to recommend and implement continuous improvements Create and maintain documentation of marketing operations processes Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows Experience: 5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus Experience creating and optimizing user journey flows that drive user engagement Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity Apply here! https://platformq.bamboohr.com/careers/51Digital Marketing & Email Automation Specialist
https://prepnetworkllc.applytojob.com/apply/gFEL8TXf9d/Digital-Marketing-Email-Automation-Specialist?source=BrazeCommunity Who We Are Prep Network is a sports company that connects high school athletes with college coaches. Through our nine brands, we publish over 4,000 articles monthly and actively scout talented high school athletes across the U.S. We aim to discover and promote promising prospects who aspire to play at the collegiate level. In addition to our content, Prep Network is the top event operator in the U.S., hosting 100+ tournaments annually. We offer a combination of top-tier competitions and extensive media exposure for attending teams. Our 250+ showcases each year provide a platform for over 10,000+ prospects to compete in front of colleges, scouts, and media outlets. We’re pumped to have been named one of the "Best Places to Work" by Minneapolis/St. Paul Business Journal three years running, and to land a spot on the 2024 Inc. 5000 list of America’s fastest-growing private companies. Prep Network isn’t your average sports company—we’re all about helping student-athletes succeed and creating an awesome workplace. Core Responsibilities Email Marketing Strategy and Automation: Conceptualize, implement, iterate, and analyze Braze automation for subscription campaigns, including onboarding, upgrades, feature marketing, and abandoned cart flows. SEO/SEM Management: Help develop and execute SEO/SEM strategies, maintain vendor relationships, and track performance to drive organic and paid growth. Marketing Tech Stack Oversight and Optimization: Help manage and optimize the Braze platform, ensuring seamless campaign execution and system efficiency. Event Email Marketing Execution: Lead the creation and deployment of promotional emails for tournaments and showcases. Written Marketing Content Ownership: Take the lead on written marketing content (blogs, PR articles) and collaborate with the team to ensure alignment with brand goals. Must-Haves in a Candidate Proven Experience: 3+ years of professional experience in digital marketing, with a focus on email marketing and/or SEO/SEM. Technical Expertise: Proficiency in Braze (or similar marketing automation tools), Google Sheets, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager. Data-Driven Mindset: Strong analytical skills to track KPIs like ROAS, CAC, and engagement metrics, with a focus on continuous improvement. Effective Communication: Outstanding verbal and written communication skills, with the ability to create compelling email content and marketing materials. Curious Nature: Possess a quick learning ability and a knack for absorbing new information and learning new tools, enabling you to adapt swiftly to evolving circumstances. Accountability: Display a strong work ethic, a commitment to achieving results, and the capacity to deliver substantial outputs with minimal supervision or wasted effort. Problem-Solving and Analytical Aptitude: Exceptional problem-solving and analytical skills to tackle complex issues and analyze campaign performance. SEO Tools Knowledge: Familiarity with platforms like Ahrefs or SEMrush HTML for Email: Familiarity with HTML for email, including the ability to edit and troubleshoot templates to ensure seamless delivery and appearance. Nice-to-Haves in a Candidate Creative Writing Skills: A knack for producing engaging emails and blog or PR content. Experience with EOS/Traction: Familiarity with the Entrepreneurial Operating System framework. Event or Subscription Marketing Background: Experience executing marketing strategies for live events or subscriptions. SEO Skills: Understanding of keyword research, SERP intent analysis, topic authority, silo development, & link building Benefits and Perks At Prep Network, we take pride in our culture and commitment to creating an exceptional workplace environment. Here are some of the benefits and perks you can expect when you join our team: Vibrant Culture. Thanks to our vibrant and inclusive culture, Prep Network has been recognized as one of the Best Places to Work three years running. We're passionate about bringing on board curious, self-motivated individuals who work hard and genuinely enjoy their work. Autonomy. We trust our team members to excel in their roles. Rather than micromanaging, we provide you with the tools and processes needed for success, allowing you the freedom to bring your role to life and make a meaningful impact. Professional Growth. We prioritize your professional development. We actively support and encourage you to invest in your growth, both professionally and personally. Comprehensive Benefits. Prep Network offers a range of benefits designed to support your overall well-being. These include comprehensive health benefits, a 401k plan with Safe Harbor matching, long-term disability coverage, Basic Life, and a flexible work schedule that promotes work-life balance. Competitive Compensation. This position's base salary ranges from $62,000 to $70,000. Join us at Prep Network and be part of a dynamic team that values your individuality, fosters personal growth, and offers a diverse range of benefits to enhance your professional and personal life. Discover a workplace where you can thrive, learn, and make a meaningful impact on our journey together. APPLY AT THE LINK BELOW https://prepnetworkllc.applytojob.com/apply/gFEL8TXf9d/Digital-Marketing-Email-Automation-Specialist?source=BrazeCommunity
Personalised Marketing Lead
Please apply here: https://evertonfc.wd3.myworkdayjobs.com/Everton-Careers/job/Royal-Liver-Building-Liverpool/Personalisation-Lead_R2244 About the job Who are we: Everton Football Club is one of world sport's most respected and revered names - a by-word for innovation and professionalism during the course of a glittering history that spans three centuries. We are fast approaching a new era in our history and an exciting future at a state-of-the-art new stadium on the banks of the iconic River Mersey. This stadium will be a catalyst for rapid commercial growth becoming a global renowned Sports and Entertainment destination, operating 365 days a year, hosting global performance artists as well as being the home to all our football matches. Attracting fans from all around the world. The Club is committed to delivering excellence both on and off the field. Our values underpin how we behave, how we represent our club in our city and across the world of football, and how we look after one another and our community. They provide a framework for how we work and engage with partners, suppliers and, most importantly, our fans. About the opportunity: We have a unique opportunity for a Personalised Marketing Lead to join our Marketing Team and support the Club’s ambition to enhance fan experience, grow and engage our fanbase and drive commercial revenue growth through effective use of personalisation and marketing automation. As Personalised Marketing Lead you will be working closely with the Senior CRM and Performance Marketing Manager, you will play a key role in defining campaign touchpoints across email, push, SMS, web and app channels to support departmental and Club objectives. In your role you will collaborate with the wider Marketing team as well as other internal and external stakeholders to orchestrate, build and deliver both always-on and standalone campaigns, while analysing and reporting on campaign performance to optimise journeys and maximise efficiency. This a fast-paced role which would suit someone who’s organised, proactive and takes initiative to turn plans into successful campaigns that have a measurable impact on Everton Football Club’s targets and objectives. Who we are looking for; Essentially, we are looking for someone who has a strong understanding of CRM and digital marketing, particularly the principles of lifecycle marketing and how to leverage personalisation. If you have demonstratable experience of delivering highly personalised marketing campaigns to segmented audiences with the ability to give excellent attention to detail and an inquisitive approach then we at Everton Football Club would love to hear from you! This position is a permanent contract, working 35 hours per week with the closing date for this role being Thursday 12th December 2024 The location for this role would be at the Club’s iconic headquarters in the Royal Liver Building in Liverpool, with the opportunity to work flexibly with our Hybrid working approach. There really has never been a better and more exciting time to join Everton Football Club. Everton Family Safer Recruitment Practices The Everton Family is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. This role is subject to both evidence and verification of relevant qualifications including proof of eligibility to work in the UK which will be discussed with you if your application is successful. Equity & Inclusion Everton is committed to ensuring everyone is respected, celebrated, and empowered for who they are, regardless of their identity. We welcome applications from people with diverse backgrounds and those from racially diverse communities. We are dedicated to supporting the physical and mental/emotional wellbeing of all our people. Should you have a disability or long-term health condition and require reasonable adjustments to be made to the application/interview/onboarding process, please let us know by contacting the Talent Acquisition Team via email - careers@evertonfc.com To support our pledge to diversify our organisation and through our commitment to the FA’s Football Leadership Diversity Code, Everton welcomes applications from people of all walks of life. As part of our commitment to Disability, Inclusion and Accessibility we are more than happy to make reasonable adjustments to the recruitment process should you require.
SEEKING: CRM Manager/Marketing Automation role (Brisbane/Remote)
👋 Hi all, My name's Luke Styles and I am looking for a new role in the Marketing Automation/CRM/Lifecycle space (or whatever your business wants to call it). I have Braze Certification at both the Practioner and Marketer levels and I have 5+ years in the space. My last 3.5 years have been with SaaS company, Teach Starter building out the Customer Journey flows from scratch, as well as handling all their BAU campaigns. I have a good understanding of HTML, CSS, SQL and Liquid Logic and am looking for a role that is perhaps a bit more in a leadership/strategic funtion, while still having a fair degree of 'on the tools' responsibilities. My contact details are below: Lstyles12@outlook.com https://www.linkedin.com/in/lstyles12/ +61401940876 Happy to provide my resume or further detail, or happy to jump on a call to discuss more! 😃 Cheers, Luke Styles
Lifecycle Marketing Manager
If interested please reply to this post or apply at: https://jobs.lever.co/adhoclabs/2284367e-1895-477d-8800-9bde57ca9456 Ad Hoc Labs (maker of Burner) is looking for a Lifecycle & Engagement Manager to join our marketing team and lead our customer communications. This role will create customer lifecycle campaigns using Braze, and targeted messaging and product positioning that drives customer engagement, increases customer lifetime value, and supports new feature adoption via email, in-app, and push notification channels. You’ll collaborate closely with Product, Design, and Analytics teams, ensuring all messaging is on-brand, strategic, data-informed, and aligned with both business strategy and customer needs across all lifecycle stages. Key Responsibilities Be our Braze Expert: Utilize Braze for campaign creation, including setting up email, in-app, and push notifications; segmenting audiences; and personalizing messages. Lifecycle Campaign Strategy & Execution: Design, execute, and optimize lifecycle campaigns (onboarding, trial, subscription, and churn) to increase customer engagement and LTV. Positioning & Messaging: Assist in developing core positioning and messaging frameworks for core features and new product offerings, ensuring they are effectively communicated to different customer segments. Cross-Sell & Upsell Initiatives: Develop and manage campaigns that encourage package upsells, cross-sells, and winbacks through dynamic messaging and discount offers. Feature Release & Adoption Campaigns: Partner with Product to craft and execute messaging strategies for new feature launches and support campaigns that drive feature adoption. Copywriting & Creative Collaboration: Write compelling, clear, and on-brand copy for lifecycle campaigns and collaborate with the Creative team by providing well-drafted briefs for visuals and content. AI Utilization: Leverage AI tools, such as ChatGPT, to improve content personalization and campaign efficiency. Requirements 1.5+ years of experience using Braze for email, in-app messaging, and push notificationsProven ability to write engaging copy that resonates with diverse customer segments Strong understanding of customer lifecycle stages and strategies to improve engagement at each stage Experience writing creative briefs that drive clear, impactful visuals and messaging Familiarity with AI tools like ChatGPT for content enhancement and workflow optimization Collaborative mindset with the ability to work cross-functionally, especially with product teams Knowledge of customer engagement and retention best practices, including upsell, cross-sell, and win-back strategies Experience with lifecycle marketing and retention strategies for mobile subscription-based products Preferred Qualifications Knowledge of data-driven marketing and personalized messaging techniques Experience supporting new feature launches, including feature positioning and adoption campaigns Perks & Benefits Health and Dental coverage for employees, dependents, and domestic partners Flexible Work Environment: work remotely with flexible hours 401K with company 4% match Choose how you want to invest in your career development: we reimburse for training, conferences, and online learning resources. Work remotely in style, with a stipend to set up or enhance your remote work setup. Ad Hoc Labs is a remote-first company. Select roles may require regional geography and/or frequent travel. All candidates need to be able to maintain a productive remote working environment with access to video-quality internet. We are committed to building a diverse, inclusive company and we encourage applications from candidates of all backgrounds.
