Hiring: Senior Specialist, CRM Marketing @Rakuten Viki
Rakuten Viki is seeking an experienced Senior Specialist in CRM Lifecycle Marketing based in San Mateo, CA. The ideal candidate will be responsible for developing and executing data-driven retention and lifecycle marketing initiatives that activate, drive engagement, reduce churn, and maximize lifetime value of Viki subscribers.
CRM Manager @ Chemist4U
Chemist4U are looking for an experienced CRM Manager to support our CRM marketing strategy, driving acquisition & retention, increasing revenue, and optimising ROI across our e-commerce and prescription-based services, including regulated products such as weight loss medication.MarTech Lifecycle Specialist @ Aeroflow Health
Growing the MarTech team at Aeroflow Health! We're hiring for a US remote, full-time MarTech Lifecycle Specialist to join the team and help as we build out our marketing automation program across Aeroflow's 4 business units (Mom & Baby, Urology, Diabetes, and Sleep). You'll be involved in the whole array of the marketing automation/lifecycle marketing space whether it's helping to document out technical requirements for a new patient journey, building out or assisting one of the marketing teams on a new automation in Braze, helping to identify how to get a piece of data into our customer engagement platform, or assisting business partners on personalization/lifecycle optimizations. Each week is sure to be different & has a direct impact on patient's lives. You'll join a team that consists of one other MarTech Lifecycle Specialist and then myself (Senior Marketing Automation Manager); and then work cross-departmentally with Marketing, Product, Data, and Engineering teams. Link to job posting: https://www.linkedin.com/jobs/view/4243657916 Aeroflow Health – MarTech Lifecycle Specialist Aeroflow Health is taking the home health products and equipment industry by storm. We have created a better way of doing business that prioritizes our customers, our community, and our coworkers. Aeroflow believes in career building. That is why we promote from within and reward individuals who have invested their time and talent in us. Whether you are looking for a place from which to launch your career - or a stable, ethical company in which to advance you will not find an organization better equipped to help you meet your professional goals than Aeroflow Health. The Opportunity Within Aeroflow, the Product Engineering team is composed of 50 team members including Software Engineers, Product Owners, Quality Testers, Marketing Tech, UX and UI experts. We focus on delivering high quality, best in class digital products and experiences to our patients and our internal colleagues. We support all of Aeroflow’s business units: Breast Pumps, Diabetes, Urology and Sleep. Your Primary Responsibilities We are currently seeking a MarTech Lifecycle Specialist to help our Marketing Technology and various Business Units by executing comprehensive customer engagement and automation strategies to drive patient communications and create personalized user journeys across Aeroflow’s digital properties (email, SMS, in-browser messages). The team aims to drive growth, customer engagement and activity, and maximize revenue opportunities. This candidate is highly skilled at translating business requests from a variety of teams (Product, Marketing, Data, and Engineering) into technical requirements and then operating with a bias for action to bring those requests to life. As a MarTech Lifecycle Specialist, you’ll wear a lot of hats. This may involve: Marketing Tech Operations & Documentation Leading requirement definition and project documentation, including gathering of requirements, translating business requests into technical steps, and documentation of prioritized actions and use cases based on internal customer needs and business value. Documenting customer lifecycle flows, identifying the data needed to track activity, trigger communications, and analyze performance in a scalable, standardized way. Campaign Management & Execution Utilizing our customer engagement platform (Braze) to build out automations, campaigns, customer segmentations, and audience journeys to drive engagement, activity, and revenue. Identifying needed data and determining how to get that data, whether it comes from utilizing GTM and tagging the site, building a webhook within Braze to manipulate existing data, or working with needed engineering resources to gather it. Performance Monitoring & Insights Monitor KPIs and Key Metrics, developing plans to achieve those targets and proactively communicating progress to a variety of partners. Leverage customer analytics and customer engagement platform tools to assist business partners with making the best decisions regarding automation activities and recommend lifecycle and personalization strategies based on that data in order to optimize product performance, customer experiences, and realize growth opportunities. Link to job posting: https://www.linkedin.com/jobs/view/4243657916
HIRING: Lifecycle Marketing Manager (Remote - US-based)
OddBytes is seeking an experienced and dynamic Lifecycle Marketing Manager! Reporting to the Director, Marketing, the Lifecycle Marketing Manager is responsible for developing and executing marketing strategies that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey. This position requires a strategic thinker with a strong analytical mindset, a deep understanding of customer behavior and expertise in marketing automation tools, specifically Braze, to deliver personalized experiences at scale.
Email Marketing Specialist
Ready to Craft DTC Magic? Crimson Wine Group seeks a skilled Email Marketing Specialist to lead the development and execution of omnichannel marketing campaigns. This role offers the opportunity to drive direct-to-consumer growth across our premium wine portfolio through strategic email, SMS, and web promotions. Position Overview As our Email Marketing Specialist, you'll take ownership of campaign management from strategy through execution, leveraging advanced CRM capabilities to deliver measurable results. You'll collaborate with cross-functional teams to create compelling customer experiences that drive engagement, conversion, and long-term brand loyalty. Key Responsibilities Campaign Management & Execution - Lead end-to-end campaign development on our Braze CRM platform, ensuring seamless delivery across all Crimson Wine Group brands. Strategic Planning - Collaborate on monthly editorial calendar development, aligning campaign timing with business objectives and seasonal opportunities. Marketing Automation – Asist with the design and deployment of customer journeys that optimize the customer lifecycle from acquisition through retention. Performance Optimization - Implement A/B testing and analyze performance metrics to continuously improve campaign effectiveness and KPI achievement. Customer Experience Design - Develop and manage email templates, creative assets, landing pages, and audience segmentation strategies that deliver personalized, relevant customer experiences. Quality Assurance - Execute testing procedures for all email and SMS communications prior to deployment. Data Analysis & Insights - Analyze customer demographics and purchase behavior patterns to inform strategic segmentation and campaign targeting decisions. Platform Management - Manage multiple web-based systems including content management, analytics collection, e-commerce configuration, and lead capture optimization. Continuous Improvement - Monitor campaign performance and provide data-driven recommendations for optimization and strategic enhancement. Required Qualifications Education & Experience: Bachelor's degree in marketing, communications, design, or business, or equivalent combination of education and three years of relevant professional experience. Technical Expertise: Demonstrated proficiency with CRM marketing platforms (Klaviyo, HubSpot, Braze, or similar systems). Braze experience a plus. Working knowledge of image editing for digital marketing applications Detail detective with a passion for pristine deliverables, seamless communication, and bulletproof organizational skills that bring order to marketing chaos Tech Toolkit: HTML/CSS knowledge, Microsoft Office mastery, and Commerce 7 familiarity is a plus. Industry Knowledge: Knowledge of wine and DTC sales practices (because passion makes perfect!) Proven track record of driving revenue growth through email and SMS marketing campaigns Core Competencies: Strong project management capabilities with experience managing multiple concurrent initiatives Excellent analytical and problem-solving skills with demonstrated ability to make data-driven decisions Outstanding communication skills across all organizational levels Adaptability and flexibility in dynamic, fast-paced environments Strategic thinking with focus on innovative audience engagement approaches $70-$75k/year, annual bonus, competitive benefits, 401k with match, paid parental leave, discounts, etc. > APPLY HEREHIRING: Lifecycle Marketing Manager – Strategy + Implementation (Part-time/Remote)
Part-time, Remote | Consumer App Outfit Formulas is a top-ranked personal styling app helping real women simplify their wardrobes - think meal planning, but for your closet. With nearly 8,000 paying subscribers and strong product-market fit, we’re entering a key growth phase, and Braze is at the center of our retention and re-engagement strategy. We’re looking for a Lifecycle Marketing Manager who can fully own Braze strategy and implementation. You’ll build onboarding flows, cancelation journeys, win-back campaigns, and everything in between. This isn’t just a tactical role, we want someone who believes in what we’re doing and is excited to help us scale. RESPONSIBILITIES - Audit and improve our current Braze setup - Create and own our 30/60/90 day lifecycle roadmap - Build and launch campaigns directly in Braze (no handoffs) - Drive onboarding, retention, re-engagement, and habit formation - Use Amplitude + Braze to optimize based on user behavior - Collaborate with product and brand to stay aligned YOU’RE A FIT IF YOU: - Are Braze-fluent and hands-on (certification preferred) - Have experience with consumer apps, DTC, or SaaS - Understand LTV, churn, onboarding conversion, and cancelation logic - Can do both strategy and execution—no silos - Are available part-time (40–60 hours/month, flexible) - Can start ASAP ABOUT OUR VALUES - We are lifelong learners - We are authentic and vulnerable - We lead with kindness - We strive for excellence - We do what we say - We find a way We’re a bootstrapped, profitable company with a big opportunity ahead of us. If you’re someone who thrives in fast-moving environments and cares about real impact, we’d love to connect. DM me or email alison@outfitformulas.com if this sounds like a fit. Referrals are also welcome!
Senior CRM Manager @ PureGym
We are looking for a Senior CRM Manager, in this role you will be focused on maximising one of our biggest assets - our ex-member base, encouraging previous members to restart their fitness journeys at PureGym. You'll gain a deep understanding of our ex-member base, and then develop strategies to reacquire them, through targeted offers and engaging content (delivered via email / app).
Lifecycle Marketing Manager
apply here: https://job-boards.greenhouse.io/caribou/jobs/6569497003 As our Lifecycle Manager, you’ll take the lead in building engaging, high-converting email and SMS journeys that turn curious leads into happy customers. You'll craft strategies that move people from initial inquiry to funded loan — quickly and seamlessly. You'll work side-by-side with our Product, Sales, Operations, Lending, Analytics, and Brand teams to make every message count, optimize key moments across the funnel, and ensure every customer touchpoint is clear, timely, and impactful. In this role, you will: Enhance the customer journey through Braze (email and SMS), driving higher application and conversion rates at every step of the funnel. Design, develop and implement omni-channel segmentation and targeting strategies to tailor marketing efforts to specific customer groups and their unique needs. Develop KPIs and create regular reporting that clearly measures the lifecycle program’s impact on overall business goals and incremental revenue generation. Optimize KPIs to supercharge the effectiveness of Lifecycle campaigns, ensuring optimal ROI to weekly/monthly/quarterly/yearly targets. Execute an experimentation-driven approach to optimize campaigns — leveraging A/B and multivariate testing to rapidly iterate and improve messaging. Enhance our online reputation by building and managing processes to drive strong customer reviews and testimonials. Re-engage lapsed customers with thoughtful win-back strategies and foster brand advocacy among our happiest customers. Ensure high email and SMS deliverability through best practices in list hygiene, compliance, and technical optimization. Partner with Analytics to establish robust measurement frameworks for accurately tracking campaign performance and customer lifecycle metrics Work closely with engineering and data teams to design and implement event-based triggers that power a seamless and personalized omnichannel lifecycle experience. This role may work remotely from a state where Caribou operates with a preference for the Chicago IL, Denver, CO, or San Francisco, CA markets.* Alternatively this role can be based out of our Caribou office in Denver, CO About You 4–6 years of hands-on experience managing email and SMS marketing programs. 2+ years of executional experience in the Braze platform. Strong analytical skills with a proven ability to create reporting frameworks that show clear marketing impact on business outcomes. Experience working with event-based systems, customer journey mapping, and collaborating with technical teams to implement lifecycle events. Ability to manage and prioritize multiple initiatives in a fast-paced, evolving environment with competing demands. Proficiency in Segment (experience with call center technologies a plus). Background in direct-to-consumer (D2C) marketing; additional B2B experience a plus. Financial services, fintech, or similarly regulated industry experience strongly preferred. Strong writing skills with an ability to balance compliance needs with a customer-friendly, brand-consistent voice. Understanding of databases and segment creation An ability to prioritize multiple active projects, multi-task and manage time effectively to meet (sometimes quick) deadlines. How We will take care of you Everyone at Caribou is a valued team member. Our compensation and benefits package includes: Competitive compensation: $92k - $115k Eligible for annual performance based bonus Equity options 401k savings program Generous paid time off including: Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents. Robust wellness benefits including company-paid plans for health, dental, vision, mental health, disability and basic life insurance. Optional benefits to suit your individual circumstances such as HSAs, FSAs, supplemental life and medical insurance, and pet insurance. Up to $1,000 per year for eligible professional development expenses. Our Core Values We come from all walks of life and are joined together by our shared values, which guide our work and how we work together. Give a **bleep**. What we’re doing matters. We show up determined to deliver results, and we love it. Velocity. We’re intentional about where we’re going and we race towards it. Make the assist. We have diverse strengths. We offer and ask for help so we all win. Caribou is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law. This position is not restricted solely to the responsibilities listed above, and the scope and responsibilities are subject to change. A pre-employment background check is required as a condition of employment. *Caribou does not currently have employee operations in AL, AK, AR, CT, DE, GA, HI, IA, ID, IN, KS, KY, ME, MI, MS, MT, NC, ND, NE, NH, NJ, NM, NV, OH, OK, PA, RI, SC, SD, TN, UT, VT, WV, WY. California Consumer Privacy Act
CRM Lifecycle Marketing Manager
Opportunity As a Braze specialist, you will be responsible for executing high-impact, data-driven lifecycle marketing campaigns across multiple channels—including email, SMS, push notifications, in-app messaging, landing pages, and social. You will design and deploy automated and triggered customer journeys, leveraging advanced Braze features such as liquid logic and dynamic content, as well as integrating webhooks and API-triggered campaigns to drive real-time engagement. This is a fast-paced, customer-centric role requiring both strategic marketing insight and technical proficiency. Responsibilities Own end-to-end campaign execution in Braze, managing email, SMS, push notifications, in-app messaging, landing pages, and social communications. Develop and deploy automated customer journeys, including AI optimizations, webhook and API-triggered campaigns, to drive registration growth and conversion. Leverage advanced Braze capabilities (e.g., liquid logic and dynamic content) to implement personalized, scalable messaging. Collaborate with internal stakeholders (marketing, clinical, product, analytics, engineering, and creative) to design robust audience segmentation, campaign triggers, and technical integrations. Oversee the communications intake process and maintain a monthly campaign calendar to ensure alignment with business priorities. Manage vendor relationships and third-party tools, supporting lifecycle marketing initiatives with seamless API integrations. Implement rigorous A/B testing, QA processes, and performance tracking—monitoring key lifecycle KPIs (registrations, conversion rates, open rates, CTRs, and engagement) to optimize campaigns. Troubleshoot technical issues, partnering with Clinical, Product, Engineering, and Data teams to resolve integration challenges and ensure data integrity. Build, maintain, and optimize email templates, landing pages, and integration endpoints to deliver a seamless user experience. Provide training and technical guidance to internal teams on Braze best practices and leveraging API/webhook integrations. Additional duties as assigned Qualifications 5+ years of hands-on experience with Braze, managing multi-channel marketing campaigns. Proven expertise in CRM and lifecycle marketing, driving customer engagement, growth, and conversions through data-focused strategies. Strong technical proficiency, with demonstrable experience in API and webhook integrations for real-time campaign triggers. Proficiency in leveraging Braze’s advanced features (e.g., liquid logic and dynamic content) and integrating with external systems. Excellent analytical skills and a data-driven mindset, with experience in A/B testing, segmentation, and performance optimization. Proven project management abilities and a track record of effective collaboration with cross-functional teams in a fast-paced environment. A meticulous focus on QA and technical detail, ensuring flawless campaign execution and seamless system integration. Outstanding communication skills, with the ability to articulate technical concepts to both technical and non-technical audiences. Familiarity with HTML/CSS and other digital marketing technologies is a plus. This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Compensation and Benefits The compensation range for this position is $115,000-$130,000 annually. In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin A competitive compensation package in line with leading technology companies As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. Opportunity for equity participation Unlimited vacation with manager approval 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options 401k retirement savings planWe're Hiring: Lifecycle Marketing Manager @ Avid
WHAT YOU WILL DO: Lifecycle Strategy & Campaign Management: Develop and execute end-to-end automated lifecycle marketing programs leveraging Braze across multiple channels, including email, in-app messaging, push notifications, and onsite experiences with the goal of driving acquisition, onboarding, retention, and expansion. Advanced Audience Segmentation & Personalization: Design and implement sophisticated customer segmentation strategies using our CDP, Google Cloud, and Salesforce integrations to create highly targeted, personalized experiences at scale. Ensure each customer receives relevant, timely, and engaging communications throughout their lifecycle journey. Cross-Functional Collaboration & Alignment: Collaborate closely and consistently with Product Marketing, Content, eCommerce, Digital Ops, Creative Services, and Engineering teams to integrate lifecycle marketing initiatives seamlessly into broader company strategies and product releases. Ensure all lifecycle communications reflect cohesive branding and align closely with company-wide growth objectives. Data-Driven Optimization & Experimentation: Establish rigorous experimentation frameworks, regularly performing comprehensive A/B and multivariate testing to optimize engagement, conversion rates, retention, and LTV. Analyze data from Braze, Litmus, Google Analytics, and Salesforce to refine campaigns, customer journeys, and messaging strategies continuously. Performance Measurement, Reporting & Insights: Define and track clear KPIs, establish performance benchmarks, and regularly provide insightful analysis of lifecycle marketing results. Leverage performance data to identify actionable improvements, communicate insights effectively to stakeholders, and drive strategic decisions for campaign refinements. MarTech Ownership & Continuous Improvement: Serve as the primary expert and liaison with Braze Account Management and other MarTech vendors, staying informed of new features, best practices, industry trends, and technologies. Lead internal education efforts, ensuring the organization fully leverages Braze’s capabilities to enhance personalization, automation, and customer engagement. Innovation & Industry Expertise: Proactively identify innovative opportunities within lifecycle marketing by staying current with SaaS industry trends, best-in-class subscription models, personalization strategies, and competitor insights. Act as an internal champion for experimentation and innovation, promoting a culture of continuous improvement and customer-centric marketing. WHO YOU ARE: Customer-Obsessed Experienced Lifecycle Marketer: 5+ years of experience driving lifecycle or CRM marketing programs, specifically utilizing Braze for campaign orchestration, segmentation, and personalization. You have a relentless passion for understanding customers, continuously strive to enhance their experience, and proactively use data-driven insights to personalize every touchpoint and interaction. Customer Segmentation & Automation Expert: Deep knowledge and demonstrated success in customer segmentation strategies, automated multi-channel campaigns, and personalized communications leveraging data-driven insights to improve retention, expansion, and customer lifetime value (LTV). Analytical & Data-Driven: Strong analytical capabilities, proficient with advanced experimentation frameworks (A/B testing, multivariate tests), and experienced using analytics platforms such as GA4, Amplitude, or equivalent. Familiarity with Customer Data Platforms (CDPs) and the ability to interpret complex data sets to drive actionable insights. Cross-Functional Collaborator: Proven track record of successfully collaborating across diverse teams—including Product, Creative Services, eCommerce, Digital Ops, Content, and Development—to execute cohesive lifecycle strategies aligned to broader organizational goals. Highly Organized & Project-Oriented: Exceptional organizational, planning, and project management skills, capable of independently managing multiple complex projects simultaneously, prioritizing effectively, and consistently delivering high-quality outcomes. Compliance-Savvy: Strong understanding of relevant marketing compliance requirements, including CAN-SPAM, GDPR, and other regional or global regulations impacting customer communications. Technically Proficient: Solid knowledge of HTML/CSS specifically for email debugging, ensuring seamless execution and delivery of email campaigns across platforms. Creative Industry Enthusiast (Bonus): Experience or a genuine passion for video, music production, audio recording, or related creative industries is a significant advantage, helping you empathize deeply with our customers and their creative journeys. WHAT TO LOOK FORWARD TO? Join a global team and experience a dynamic, collaborative work environment that fosters innovation and growth. Remote work model offering flexibility to balance work and life. Access to development programs with strong support and mentoring to help you grow and advance within the company. Equal opportunity employer committed to diversity, inclusivity, and creating a welcoming environment for all employees. Attractive benefits package including health & life insurance, referral rewards, and generous leave policies to ensure a healthy work-life balance. Think this role is a good fit for you? Apply now! Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
