Email Marketing & CRM Specialist
Apply here: https://www.linkedin.com/jobs/view/4008854022 Responsibilities: Strategize and execute promotional & lifecycle email programs, including trafficking assets & audience targeting, QA, and monitoring performance Manage the set-up and deployment of complex automated communications within Braze, including A/B tests and behavioral triggers Own the maintenance of the email marketing calendar and the creation of email briefs. This involves working across various departments in the company, including creative, pricing, product, etc. Track key email metrics such as delivered, open rate, revenue, conversion rate, and opt-out rate by various email types and/or segments, establishing benchmarks for each Create & communicate reports (weekly, monthly, ad hoc, etc.) that analyze findings, identify trends, and recommend a course of action Troubleshoot technical issues related to email rendering, deliverability, and tracking. Enhance the app-first customer journey through cross-channel canvases, including in-app messages, push notifications, email, and on-site banners Requirements 2+ years’ experience with Braze Familiarity with A/B testing methodologies and email performance metrics Google Analytics experience preferred Familiarity with email marketing best practices for revenue generation Knowledge of list segmentation strategies Understanding of email fundamentals: CAN-SPAM, segmentation, list/data extension management, KPIs, etc.Spark Networks - Graphic Designer
Apply here: https://www.linkedin.com/jobs/view/4005959753/ Responsibilities: Conceptualize and create visually appealing designs that effectively communicate our brand's message and value proposition Create engaging digital graphics and animations for social media, email campaigns, and website content Identify and evolve creative solutions to grow customer experiences; incorporate both brand direction and performance data Collaborate with cross-functional teams to understand project requirements and deliver designs that meet client needs Design and maintain brand guidelines, ensuring consistent visual identity across all marketing materials Own projects from kickoff through completion, presenting your work to stakeholders and incorporating feedback into thoughtful final assets Improve the creative workflow process, including finding efficiencies in leveraging templates while still maintaining creativity and delivering added value to the consumer Stay up-to-date with design trends and best practices Requirements: 5+ years of experience as a Graphic Designer with a strong portfolio demonstrating expertise in brand design for emails and paid ads Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign) Excellent eye for visual composition, typography, color theory, and layout design Strong storytelling and conceptual thinking skills to transform ideas into compelling visuals Able to own a project from start to finish, working autonomously but welcoming feedback and collaboration Detail-oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross-functional teams Bachelor’s Degree required HTML experience is a plusSpark Networks - Copywriter
Apply here: https://www.linkedin.com/jobs/view/4005962119/ Responsibilities: Write on-brand copy that engages, educates, and resonates with customers Create compelling content for SEO, performance media, awareness, and evergreen ad copy, with an eye toward achieving specific performance goals Craft copy for email campaigns, product releases, push notifications, and in-app messages Monitor and analyze email performance metrics, making data-driven decisions to improve future campaigns Interpret creative direction from briefs into copy that converts Ensure quality, clarity, and consistency in content and copy across all channels and assets Work closely with creative, marketing and cross-functional teams to fulfill a range of needs across different platforms Present copy at review meetings Collaborate closely with graphic design partners Stay up to date with copy trends and generate new ideas to draw the audience's attention Requirements: Bachelor’s Degree in English, Journalism, Marketing, or a related field 1-3 years of experience in a similar role Teamwork, project management skills, and creativity a must Experience with SEO a plus Excellent written and verbal communication skills Strong organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels Detail oriented with focus on delivering results Self-starter, takes initiative, with the ability to juggle multiple priorities Ability to partner with multiple cross functional teams
CRM/Lifecycle Marketing Manager (Watertown, MA)
Apply here!Reporting to the Sr. Manager of Performance Marketing, the CRM / Lifecycle Marketing Manager leads NESN’s data-driven approach to the strategy, execution and optimization of user engagement, personalization, retention and reactivation. The CRM /Lifecycle Marketing Manager nurtures our loyal New England and Pittsburgh fans throughout their lifecycle with NESN and SNP’s digital products. They will partner with the larger marketing team on marketing plans, programs and campaigns; drive measurable lift; ensure consistency of brand representation across multiple channels; and collaborate with internal and external partners on various company initiatives. Most of all, they have extensive experience with A/B testing and experimentation, an eye for great creative and copy and excellent analytical marketing instincts. Please note - This is a hybrid role, working 4 days per week onsite in Watertown, MA. Essential Duties and Responsibilities: Strategy Development and Execution: Own, drive, and report on KPIs and targets related to onboarding, engagement, conversion, retention, churn, and reactivations. Lead the development of comprehensive strategies leveraging data and customer insights to achieve acquisition, engagement and retention goals. Develop a multi-channel communication strategy encompassing email, push notifications, in-app messages, and other channels as appropriate. Devise and execute promotional offer strategies and roadmaps, tracking and reporting against results. Propose and lead the development of longer term lifecycle marketing capabilities (e.g., SMS) Lead QBRs elucidating performance, learnings, and future opportunities. Cross-Functional Collaboration: Partner closely with Legal, Finance, Insights & Analytics, Sales, Product, and Engineering teams to ensure alignment and collaboration. Drive cross-functional campaign strategies and learnings across marketing initiatives, subscriber acquisition, programming/content, and sales efforts. Partner with external organizations to advance our objectives and ensure campaigns are holistic, leveraging our broader ecosystem’s reach and touch points. Customer Experience Enhancement: Build a holistic, personalized view of the customer experience, identifying pain points and recommending solutions. Lead actionable customer segmentations and personalization efforts to enhance customer touchpoints and communications. Stay updated on digital trends, competitors, and industry best practices to continually improve strategies. Partner with Product team to more efficiently evolve the customer experience and journeys throughout the customer lifecycle. Campaign Development and Optimization: Devise, launch, test, and optimize campaigns across the customer lifecycle, content calendar, and seasonal holidays through multiple channels. Monitor and analyze campaign results to understand efficacy and guide optimization efforts. Develop robust test and learn strategies to optimize campaigns and improve key engagement and retention metrics. Share out results with key stakeholders in a succinct fashion for implementation and optimizations in future campaigns. Vendor Management and Growth Marketing: Manage CRM agency and team in activation of data and customer insights. Lead internal (or external vendor partners) team of growth marketers to execute on key projects. Provide recommendations for goals, KPIs, and targets using internal knowledge sources. Analyze product performance and identify improvements to drive usage and growth strategies. Product Management and In-Product Messaging: Understand user needs and behaviors to drive product roadmap decisions. Develop in-product messaging strategy from idea to execution, ensuring alignment with overall marketing initiatives. Balance the needs of multiple teams and stakeholders and act as a central resource for cross-functional collaboration. Turn roadmap into detailed project plans and manage execution to fruition, conveying progress and results effectively. Qualifications: 5+ years of experience executing targeted marketing campaigns, effective promotions, and lifecycle marketing or CRM Bachelor’s degree required Experience working for a sports team, network, streaming, or tech company a bonus Strong experience in a mobile-first, omnichannel, subscription environment Proficiency in Marketing Automation and MarTech software (ideally Braze) Comfortable in a data-driven business environment and able to pivot readily based on real-time data Detail oriented with excellent organizational skills Solid interpersonal and communication skills Intimate understanding of design, copy, and email best practices/guidelines; HTML coding and design experience preferred Strong ability to work collaboratively in a team-oriented environment across various departments A demonstrated ability work under limited supervision in a high pressure and loosely structured environment Positive, people-oriented, and energetic attitude Ability to work from the Watertown, MA office four days with option for one remote day per week, and willingness to work weekends and evenings on an as needed basis Must embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social Responsibility. Who We Are: NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials. NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins and Pittsburgh Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY. Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration. NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Seasonal Digital Production Assistant
This temporary, freelance role will support the e-commerce and digital team with the creation and deployment of omnichannel marketing campaigns and automations, including email, SMS, and web sales promotions for all Crimson Wine Group (CWG) brands. Dates: 9/15/2024-12/31/2024 Rate: $25-$35/hour DOE Working closely with the E-Commerce Digital Production Specialist you will perform the following functions: Key Tasks Using ChatGPT or similar, create draft email copy for each email. Manage tasks in our editorial calendar. Build and deploy marketing and sales campaigns for seasonal sales. Utilizing event triggers and customer attributes, build and deploy canvas automations for all brands. Utilize AB tests to improve KPIs. Manage quality assurance testing and approvals from multiple stakeholders prior to launch. Identify other areas within Braze for workflow and system optimization. Skills/Experience 2+ years of email marketing experience. 1+ years experience on the Braze platform. Location in US time zones a plus. Excellent written and communications skills. Proficiency in copywriting a plus. Please email me at mark.gordon@crimsonwinegroup.com if you are interested.
CRM Manager (London, Financial services)
At Jaja Finance we are looking for a hands-on, experienced user of Braze to manage the automation and running of campaigns/canvases, expand our use of API integrations, and generally help us get the most out of the Braze platform. This role is classed as hybrid and the successful candidate should be able to spend 3 days a week in our London office. https://jajafinance.bamboohr.com/careers/225
ExpertVoice - Director of CRM
Job Post link Description ExpertVoice works with hundreds of the world’s most respected consumer brands – companies like Garmin, Carhartt, Purina, Ariat, TaylorMade, Brooks, and more, as well as retailers like REI and **bleep**’s Sporting Goods – to engage influential everyday experts, and to build, track and reward their helpful expertise. At ExpertVoice, we are proud to have cultivated a community of individuals who embody our core values. ExpertVoice employees are authentic, driven, and bold. We believe that our people are the heart and soul of our organization and their commitment to these values that drives our success. When you join ExpertVoice, you become part of a team that is united by a shared passion for excellence and a desire to make an impact. Job Summary: ExpertVoice is seeking a highly motivated, strategic Director of Customer Relationship Management (CRM) to join our team. Reporting to the VP of Marketing, you will be responsible for driving engagement across the member base throughout their lifecycle and supporting the promotion of key brands in our channels. The ideal candidate will have extensive experience in email, mobile push, and SMS and will leverage data elements to drive automation and scaled personalization. Job Post LinkJunior CRM Campaign Manager
📈 Key Responsibilities: Implement multi-channel CRM campaigns Maintain and update campaign content calendars Monitor and report on campaign performance Execute A/B tests to enhance effectiveness Align CRM efforts with global marketing initiatives 💼 What You Bring: 1-3 years of CRM and email marketing experience Proficiency in CRM tools like Braze Strong analytical skills and a customer-centric mindset Excellent communication skills in English; other languages are a plus A collaborative, proactive attitude Join us at Blacklane, a leader in global chauffeur services, and make a significant impact on our growth journey! Link: https://boards.greenhouse.io/blacklane/jobs/7585166002CRM OPERATIONS LEAD for STORIO GROUP
Apply Here:https://www.linkedin.com/jobs/view/3841838436 About Storio Group Are you a CRM Lead who thrives in an e-commerce setting with people and project management experience? Then Storio Group might just be looking for you! This role can be located in either Barcelona or Amsterdam. Purpose As our CRM Operations lead, you will be one of the 3 leads in the CRM team in charge of driving repeat and customer lifetime value for our 7+ million customers across Europe. You will be responsible for a team in charge of executing on the CRM promotional calendar and will closely collaborate with your peers who lead the planning and app & automation sub-teams. Your Daily Adventure At Storio Lead a team of 6 passionate CRM specialists across 4 locations to execute on promotional planning for newsletters and help increase our customer’s repeat, loyalty and lifetime value Closely collaborate with the CRM Tech team on the CRM tool migration and process alignment between both teamsLay foundations of operational processes to increase the team’s efficiency and effectivenessOwn quarterly forecasting and closely monitor ongoing performance throughout the quarterDefine main channel and customer KPIs to report out on and own weekly & monthly performance reporting for the promotional CRM dropsGrow, protect and develop the mailable base and that way nurture growth for the channel and customers Own deliverability monitoring and reportingClosely collaborate on high impact projects, both internally with the other sub-teams as well as externally with other departments How You Make Your Mark As our CRM Operations lead, you will be one of the 3 leads in the CRM team in charge of driving repeat and customer lifetime value for our 7+ million customers across Europe. You will be responsible for a team in charge of executing on the CRM promotional calendar and will closely collaborate with your peers who lead the planning and app & automation sub-teams. What You Bring To The Party 6+ years working experience in CRM in an e-commerce environmentSolid people management experience Strong collaboration and communication skillsCommercial eye and performance drivenProblem-solving and analytical skillsStrong project management skills, effectively managing multiple projects across departments.Experience in a widely used premium CRM tool, such as Adobe Campaign, Salesforce, Hubspot etc.Enthusiastic team player with “let’s go for it!” mentality, used to working in a fast-paced e-commerce, international environment.Excellent written and verbal skills in English. Why You'll Love It Here 23 days of annual leave with a healthy work-life balance8 weeks out of the year to work working remotely abroadHybrid working - 2 days a week in the office with Wednesday as Local Day and Thursday as Storio Day.Storio group offers 75% of Alan’s private health insurance to employees Referral bonus when you bring your friends to join the teamStorio group offers flexible compensation with CobeeMonthly visit of a massage therapist at the office.65% company discount
