CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle ManagerLooking for a Braze Expert to run our platform
Job Description We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist. This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately. What you’ll do: Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations) Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP. Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns. Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis. Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways. Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas. Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’. What we’re looking for: 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment). Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups. Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes. Experience either working at a Marketing Automation agency, or managing an agency from the client perspective. An analytic mindset and skills to measure performance with a data-driven approach to decision making. A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns. Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness. Demonstrated interpersonal skills, ability to build strong relationships and partner across teams. About Us Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law. Perks & Benefits You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events. Additional Information Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Open role: Senior Marketing Specialist, Lifecycle & Email Marketing (Exclusive Resorts)
Apply Here What You’ll Do Bring personalization to life. Build and deploy customized campaigns using Braze and Moveable Ink that drive acquisition, engagement, and conversion. Think beyond the campaign. Design pre- and post-trip journeys that feel seamless, useful, and on-brand—automations that don’t feel automated. Manage integrations across the journey. Use Salesforce and Braze to connect the dots across lifecycle moments, aligning marketing efforts with CRM data and reporting. Refine acquisition and conversion paths. Monitor and optimize the public website with a focus on personalization and entry-point strategy. Expand our messaging ecosystem. Drive SMS and IAM personalization strategies that nurture leads and accelerate decisions. Support asset utilization. Partner with content and creative teams to make sure everything we build works harder, across every channel. Drive smarter decisions. Monitor engagement across lifecycle touchpoints and support ongoing testing, segmentation, and optimization. Ensure flawless execution. Oversee QA across campaigns—testing rendering, dynamic content, and personalization logic to guarantee polished, on-brand delivery. Safeguard compliance. Maintain suppression lists and ensure all outbound campaigns meet CAN-SPAM, GDPR, and accessibility standards. Turn data into decisions. Build and interpret reporting dashboards to measure lifecycle performance, uncover insights, and guide optimization. Orchestrate campaign flow. Manage campaign calendars and coordinate across creative, content, and legal to keep projects on time and on strategy. What You Bring Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink. (Bonus points for Optimizely experience.) Familiarity with reporting dashboards, audience segmentation, and journey mapping. A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market. Familiarity with HTML, CSS, and Liquid (or similar) for email and dynamic content personalization. Why Exclusive Resorts Because this isn’t just about marketing software. It’s about designing personalized, intuitive, and meaningful experiences for our Members—the kind that feel less like a push and more like a well-timed nudge. Here, personalization isn’t a buzzword—it’s how we help families make the most of their time together.
CRM Lead @ Checkatrade
We're hiring! Think you know Checkatrade? Think again. We’re on a mission to change how people get jobs done around their homes, and this role sits right at the heart of that transformation. We're looking for someone to own our customer comms end-to-end. You’ll lead lifecycle campaigns across email, push, SMS and in-app, grow our app audience, and use Braze, data and creativity to drive real impact. It’s hands-on, high-impact, and full of opportunity. 👉 Apply here: https://jobs.ashbyhq.com/checkatrade/9c82bba3-a9aa-4f80-9963-c1e7efe33c19
Hiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results. Click here to learn more and apply Responsibilities of the role include, but are not limited to: Campaign Planning, Execution, and QA across all channels Design & Content Development for all channels Campaign Analysis, Reporting, and Optimization Adhering to privacy, internal, and industry guidelines for all communication channels Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions Experience & Qualifications: 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. Proficiency with Google Sheets, Docs, and Slides. Familiarity with project or task management tools (e.g., Asana). Basic graphic design skills (e.g., Canva). Basic content management system experience (e.g., Squarespace). Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. Experience in startup, e-commerce, and/or insurance environments preferred, but not required. Cash compensation range: $85,000 - 102,000 USD annually + equityHiring: CRM Associate @JOE&THEJUICE
Joe & The Juice is hiring a CRM Associate to support and optimize global multi-channel campaigns (email, push, SMS, in-app). The role focuses on enhancing customer journeys, improving retention, and driving loyalty through tools like Braze and Amplitude. Requires 2+ years of CRM or digital marketing experience, strong analytical skills, and fluency in English. Based in Copenhagen, with a fast-paced, international environment and great employee perks.Hiring: CRM and Marketing Manager for Insomnia Cookies UK
Some of our sweet perks: Competitive salary Hybrid working Life Assurance Pension Employee assistance and wellness support 2 paid charity days per year to support your local community Guaranteed paid day off for your birthday plus one for your child’s birthday or pet’s birthday and we’ll throw another one in for your significant other Fun and exciting team environment Unrivalled culture and values 50% discount on the best cookies you will ever taste What will I be doing as Insomnia’s Marketing Manager? 1. Strategy and Ideation Work closely with the Head of Marketing to plan the brand strategy and marketing calendar. Identify emerging marketing trends and innovative opportunities to enhance brand visibility and resonance amongst our target audience. Conceptualise original, engaging marketing campaigns which align with the wider business strategy and achieve both commercial and brand objectives. Understand and align with brand tone of voice. 2. Campaign Management and Execution Ideate, own and deploy successful marketing campaigns across our across our owned, earned and paid media channels, both online and offline. CRM Management - Plan, create, schedule and measure all CRM comms, including email, SMS and Push campaigns and automations, within Braze (CRM platform) and Punchh (rewards platform). Product Management - Manage existing products, upload new products, including nutritional documentation and imagery, and create new products for promotions where necessary. Create and develop print and graphic marketing materials such as flyers and posters - Adobe Creative Suite required. Work closely with our Social Community Manager to create social media content that aligns with campaign goals. Brief and manage our paid media agency, supporting with asset creation and reporting where necessary. Collaborate with 3rd party food delivery platforms to bring campaigns to life. Own and manage campaign budgets, ensuring campaigns achieve ROI and resources are allocated effectively. Plan, attend and oversee New Bakery Openings, events and other offline activations. Maintain a unified brand voice across all channels and bring the Insomnia personality to all tasks undertaken. 3. Analytics and Reporting Using campaign management tools to review and report key analytics and learn from their results. Own weekly and monthly CRM performance reporting. Monitor and analyse marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies as needed to achieve desired outcomes. Essential Skills and Experience Bachelor’s degree in Marketing or a related field Minimum 3 years experience in D2C Marketing, preferably in the food and drink industry. CRM experience with Email and SMS marketing, preferably with knowledge of Braze and Punchh software platforms. Excellent reporting and analytics capabilities within Excel, with experience reporting to various stakeholders. Proficient in Microsoft Office, particularly Excel, PowerPoint and Word. Proficient graphic design skills, including experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Experience managing paid social media campaigns within meta, as well as PPC and Google Analytics. Proven track record of successfully managing marketing campaigns and project management skills. “Getting things done” is your superpower – you’re confident working independently, self-motivated and organised, with impeccable time management skills and the ability to multitask. Detail-oriented approach with ability to work under pressure to meet deadlines. Strong communication skills – you’re confident speaking to lots of different people and can build a rapport with anyone. You can relay information clearly and you’re comfortable presenting to and influencing others. Excellent social listening skills, to keep up to date with current affairs among the GenZ audience. Preferred Skills and Experience Some knowledge in website development and management. Experience with asana. £30,000 - £35,000 a year About us: Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward and Insomnia Cookies has become a cult brand in the US known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding global footprint we are now here in the UK. We launched in Manchester in 2023, Sheffield in 2024 and are now coming to a city near you! Insomnia Cookies is revolutionising the cookie game by truly "Imagining What’s Possible"!
Hiring for a Braze CRM Marketing Specialist II at iHerb
iHerb is seeking a CRM Marketing Specialist to join our team! APPLY TODAY: https://careers.iherb.com/global/en/job/6615811003 The CRM Marketing Specialist will play a crucial role in the day-to-day execution, optimization, and coding of iHerb's global campaigns - spanning email, push notifications, in-app, SMS, and many more. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives. Job Expectations: Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling. Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch. Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives. Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization. Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements. Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues. Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies. Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. Knowledge, Skills and Abilities: Required: Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar). Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar). Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides). Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices. Exceptional attention to detail and strong organizational skills. Excellent written and verbal communication abilities. Ability to manage multiple tasks simultaneously and adapt to changing priorities. A collaborative mindset with proven ability to work effectively across various teams. Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility. Knowledge of snippet languages such as Jinja and Liquid is a plus. Equipment Knowledge: Experience with Microsoft Office Suite (Word, Excel, PowerPoint) Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred Experience with project management tools such as Asana Experience Requirements: 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment. Experience within an e-commerce environment is a plus. Experience in email template coding and development is a plus. Education Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
