CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle ManagerPerformance Marketing Manager - Lumenate app
Location: Remote UK (preferred) or Remote EU Type: Full-time Experience Level: Mid–Senior Salary: £50.000 - £60.000 About Us We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast. We’re already running paid marketing at meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization. The Role As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably. Responsibilities Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels. Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking. Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization. Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience. Analyze campaign data to derive insights, forecast performance, and report on KPIs. Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets. Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps. Requirements 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based. Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels. Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA). Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives. Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions. Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment. Fluent in English; excellent written and verbal communication skills. Bonus Points Experience marketing wellbeing, mental health, or lifestyle apps. Familiarity working with international markets, especially with the United States, the UK, and Europe. Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV). Passionate about tech, wellness, and helping people live more consciously. What We Offer Join a startup that’s already acquiring users profitably and ready to scale further. Remote-first team with flexible working hours. Competitive salary + stock options. Direct impact on a product that improves lives. How to Apply Send us your CV (carla@lumenategrowth.com) and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.Senior CRM & Lifecycle Marketer
We power people's progress At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. What you’ll be doing: We’re looking for a Senior CRM & Lifecycle Marketer to join our fast-paced, cross-functional CRM team. You'll lead high-impact lifecycle marketing initiatives aimed at activating, converting, and retaining learners across their language learning journey. This is a high-ownership role ideal for someone with a strong analytical mindset, deep CRM expertise, and a passion for delivering meaningful user experiences through lifecycle automation and personalization. Design & optimize lifecycle marketing strategies across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels. Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude. Own end-to-end campaign execution: from brief and segmentation to A/B testing, QA and performance analysis. Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV. Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling. What you need to succeed: 6+ years of experience in CRM/Lifecycle Marketing roles in large B2C tech or e-commerce companies with advanced CRM practices. Proficient hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact. Able to independently design and present effective and innovative mid and long term strategies that drive channel & product growth Data-driven mindset with proficiency in analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools. Strong experience with customer segmentation, journey mapping, and behavioral targeting. Proficiency with CRM tools and ESPs (e.g., Braze), including complex 360 AB testing. Strong understanding of CRM tech stack & data infrastructure: you know what’s possible and how to scale it. You’re able to give strategic direction to tech leads. Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines. Why you’ll love it at Preply An open, collaborative, dynamic and diverse culture; A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development; A competitive financial package with equity, leave allowance and health insurance; Access to free mental health support platforms; Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). Our Principles Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. Diversity, Equity, and Inclusion Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are World Class.👋 New Braze Consultancy | JSTN Consulting
Justin Williames, founder of JSTN Consulting, brings over a decade of CRM and Lifecycle Marketing expertise — with 6+ years in Braze, foundations in Eloqua and Responsys, and more recent exposure to Iterable — to help SaaS and marketplace businesses supercharge retention. Offering flexible engagement models from light-touch advisory to fully embedded fractional leadership, he specialises in embedding best-in-class CRM practices, particularly for app-driven models, while also bringing strong growth strategy experience across paid social and search.
Hiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results. Click here to learn more and apply Responsibilities of the role include, but are not limited to: Campaign Planning, Execution, and QA across all channels Design & Content Development for all channels Campaign Analysis, Reporting, and Optimization Adhering to privacy, internal, and industry guidelines for all communication channels Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions Experience & Qualifications: 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. Proficiency with Google Sheets, Docs, and Slides. Familiarity with project or task management tools (e.g., Asana). Basic graphic design skills (e.g., Canva). Basic content management system experience (e.g., Squarespace). Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. Experience in startup, e-commerce, and/or insurance environments preferred, but not required. Cash compensation range: $85,000 - 102,000 USD annually + equity
CRM Manager, Bumper
About the job A Bit About Us...here Please allow us to celebrate our own success for a moment... We've built a customer-centric product that is market-leading, and we are smashing it! We're a multi-award-winning digital payments and insight platform within the automotive industry. We work with over 5,000 automotive retailers, helping drivers to pay for motoring costs, accessories, and other services through a variety of different payment options. Our purpose is to build a solution that gives drivers peace of mind while enhancing customer experience and assisting with dealer profitability. Bumper is a fast-growing payments scale-up, and we’re excited to continue building on our growth, having completed a successful Series B funding round in 2024! Our Head Office is in Sheffield City Centre, with offices also based in London and Turkey. We've also expanded further, bringing retailers in Ireland, Germany, Spain, and the Netherlands on board, with the vision of being the leading automotive payment and insights platform. A Bit About The Role... We're on the lookout for a dynamic and passionate CRM Manager to join Bumper in a full-time hybrid role, based out of our Sheffield or London (Hammersmith) office at least two days a week. In this role, you’ll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You’ll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine our approach and uncover new opportunities for growth. Reporting directly to our Chief Growth Officer, you’ll collaborate with cross-functional teams across Bumper, from Growth and Product to Customer Success Team, to ensure our CRM efforts are aligned, effective, and impactful. Day-to-day Responsibilities Drive customer engagement and increase retention rates. Create campaigns for B2B users to engage and educate them on our payment products, whilst improving B2B activation rates. Collaborate with colleagues in the business to optimise retention flows Create, manage, and optimise marketing campaigns. Create and maintain HTML templates for email marketing campaigns. Monitor and report on the performance of CRM campaigns, providing actionable insights. Analyse CRM data to identify trends, opportunities, and areas for improvement. Implement and manage user segmentation strategies to deliver personalised experiences. Now a Bit About You… Our Growth team is passionate and enthusiastic, and is looking to welcome a CRM Manager to the team with a shared interest in our scale-up journey and the aim to embed Bumper as the leading payments and insight platform. What We Are Looking For In You… We'd love to hear from you if you're a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you're eager to collaborate and come up with innovative solutions, we'd love to hear from you! Our ideal candidate has... At least 3 years of experience as a CRM Manager CRM software experience, including using data to drive great customer outcomes Previous use of any major CRM tools. We use Braze and Hubspot at Bumper so experience with those is preferred Understands data and any previous experience in writing SQL is preferred Experience in creating HTML templates with WYSIWYG editors. Ability to use dynamic scripting languages like Liquid and Ampscript to personalise emails. Understands the complete user lifecycle including other marketing channels and products What You'll Get From Us... Competitive Salary Company bonus scheme Private healthcare with Vitality, and Medicash health cash plan We give 26 days holiday + bank holidays, plus volunteer days throughout the year (pro-rated) Tax-saving Salary Sacrifice Pension with Aviva Salary sacrifice Cycle to Work, Octopus Electric Vehicle, and Nursery fee schemes available! For all your well-being and development needs, we give each colleague access to a Wellbeing platform, with an allowance of £250 per year Our Bumper Flex policy for better work/life balance Annual company-wide Bumper Retreat—a few days of fun, collaboration, and mingling (make sure your passport’s in date!) If and when the time comes, we will give 4 months' paid leave to primary carers, and 1 month of paid leave to secondary carers Perks are nice, but we know perks don’t make up the whole package of a great job. By joining our Bumper team, you'll have the opportunity to be an ambassador for our product & brand, and help us to continue on our winning streak! https://bumper-1692709783.teamtailor.com/jobs/6073504-crm-managerHiring: CRM and Marketing Manager for Insomnia Cookies UK
Some of our sweet perks: Competitive salary Hybrid working Life Assurance Pension Employee assistance and wellness support 2 paid charity days per year to support your local community Guaranteed paid day off for your birthday plus one for your child’s birthday or pet’s birthday and we’ll throw another one in for your significant other Fun and exciting team environment Unrivalled culture and values 50% discount on the best cookies you will ever taste What will I be doing as Insomnia’s Marketing Manager? 1. Strategy and Ideation Work closely with the Head of Marketing to plan the brand strategy and marketing calendar. Identify emerging marketing trends and innovative opportunities to enhance brand visibility and resonance amongst our target audience. Conceptualise original, engaging marketing campaigns which align with the wider business strategy and achieve both commercial and brand objectives. Understand and align with brand tone of voice. 2. Campaign Management and Execution Ideate, own and deploy successful marketing campaigns across our across our owned, earned and paid media channels, both online and offline. CRM Management - Plan, create, schedule and measure all CRM comms, including email, SMS and Push campaigns and automations, within Braze (CRM platform) and Punchh (rewards platform). Product Management - Manage existing products, upload new products, including nutritional documentation and imagery, and create new products for promotions where necessary. Create and develop print and graphic marketing materials such as flyers and posters - Adobe Creative Suite required. Work closely with our Social Community Manager to create social media content that aligns with campaign goals. Brief and manage our paid media agency, supporting with asset creation and reporting where necessary. Collaborate with 3rd party food delivery platforms to bring campaigns to life. Own and manage campaign budgets, ensuring campaigns achieve ROI and resources are allocated effectively. Plan, attend and oversee New Bakery Openings, events and other offline activations. Maintain a unified brand voice across all channels and bring the Insomnia personality to all tasks undertaken. 3. Analytics and Reporting Using campaign management tools to review and report key analytics and learn from their results. Own weekly and monthly CRM performance reporting. Monitor and analyse marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies as needed to achieve desired outcomes. Essential Skills and Experience Bachelor’s degree in Marketing or a related field Minimum 3 years experience in D2C Marketing, preferably in the food and drink industry. CRM experience with Email and SMS marketing, preferably with knowledge of Braze and Punchh software platforms. Excellent reporting and analytics capabilities within Excel, with experience reporting to various stakeholders. Proficient in Microsoft Office, particularly Excel, PowerPoint and Word. Proficient graphic design skills, including experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign). Experience managing paid social media campaigns within meta, as well as PPC and Google Analytics. Proven track record of successfully managing marketing campaigns and project management skills. “Getting things done” is your superpower – you’re confident working independently, self-motivated and organised, with impeccable time management skills and the ability to multitask. Detail-oriented approach with ability to work under pressure to meet deadlines. Strong communication skills – you’re confident speaking to lots of different people and can build a rapport with anyone. You can relay information clearly and you’re comfortable presenting to and influencing others. Excellent social listening skills, to keep up to date with current affairs among the GenZ audience. Preferred Skills and Experience Some knowledge in website development and management. Experience with asana. £30,000 - £35,000 a year About us: Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward and Insomnia Cookies has become a cult brand in the US known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding global footprint we are now here in the UK. We launched in Manchester in 2023, Sheffield in 2024 and are now coming to a city near you! Insomnia Cookies is revolutionising the cookie game by truly "Imagining What’s Possible"!SFMC & Braze Marketing Automation Experts
#Hiring Now: SFMC & Braze Marketing Automation Experts Remote | Full-time | Candidate based in India | Up to ₹18 LPA (flexible for the right experience) We’re looking for two standout folks one with deep Salesforce Marketing Cloud (SFMC) expertise, and one for Braze to join our team at Mavlers. This is for you if: You know the platform inside-out (Journey Builder, AMPscript, Liquid, APIs, etc.) You’re active in the marketing automation space (LinkedIn, Slack, Discord, etc.) You enjoy breaking down new features, updates, and best practices into posts, carousels, or short videos You want to play a dual role working on high-quality client projects and becoming a visible face of the brand through your content If you’ve been building AND teaching in the SFMC or Braze ecosystem ,this is your shot to scale both. Email: aditya.g@uplers.com Phone / WhatsApp: +91-7989926611
