👋 New Braze Consultancy | JSTN Consulting
Justin Williames, founder of JSTN Consulting, brings over a decade of CRM and Lifecycle Marketing expertise — with 6+ years in Braze, foundations in Eloqua and Responsys, and more recent exposure to Iterable — to help SaaS and marketplace businesses supercharge retention. Offering flexible engagement models from light-touch advisory to fully embedded fractional leadership, he specialises in embedding best-in-class CRM practices, particularly for app-driven models, while also bringing strong growth strategy experience across paid social and search.Looking for a Braze Expert to run our platform
Job Description We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist. This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately. What you’ll do: Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations) Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP. Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns. Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis. Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways. Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas. Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’. What we’re looking for: 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment). Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups. Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes. Experience either working at a Marketing Automation agency, or managing an agency from the client perspective. An analytic mindset and skills to measure performance with a data-driven approach to decision making. A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns. Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness. Demonstrated interpersonal skills, ability to build strong relationships and partner across teams. About Us Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law. Perks & Benefits You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events. Additional Information Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
CRM Lead @ Checkatrade
We're hiring! Think you know Checkatrade? Think again. We’re on a mission to change how people get jobs done around their homes, and this role sits right at the heart of that transformation. We're looking for someone to own our customer comms end-to-end. You’ll lead lifecycle campaigns across email, push, SMS and in-app, grow our app audience, and use Braze, data and creativity to drive real impact. It’s hands-on, high-impact, and full of opportunity. 👉 Apply here: https://jobs.ashbyhq.com/checkatrade/9c82bba3-a9aa-4f80-9963-c1e7efe33c19Hiring: Campaign specialist @ Goodnotes
About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a CRM Specialist who will focus on campaign execution across various CRM channels and platforms, helping us deliver high-quality, data-informed communications to our global user base. You’ll play a key role in turning strategic ideas into well-executed, timely campaigns in collaboration with cross-functional teams. What will this person’s day-to-day look like? Build and launch CRM campaigns You’ll own the end-to-end setup of emails, push, and in-app messages, Afrom seasonal moments to product launches, ensuring everything goes out accurately and on time. Partner across teams to get campaigns out the door You’ll work closely with design, copy, and regional teams to bring campaigns to life, while implementing standardized QA processes and A/B testing best practices. Track performance and optimize You'll monitor results, report on key metrics, and help refine strategy based on what’s working (and what’s not). What experience and skills are must-haves? This role is all about precision, collaboration, and technical execution. Campaigns can’t launch late or with errors, so we’re looking for someone with: 3+ years of hands-on CRM execution experience, managing email, push, and in-app across multiple platforms Strong working knowledge of platforms like Braze, Iterable, or other major marketing automation tools Experience working on global CRM execution, including localization, translations, and regional coordination A reliable, detail-first approach with the ability to move quickly and own timelines Bonus points for... Proficiency in HTML/CSS for fine-tuning templates Experience using SQL for campaign QA or performance deep dives A strong QA mindset, with a solid understanding of audience segmentation, testing frameworks, and cross-functional collaboration Comfortable juggling multiple stakeholders and creative assets to keep things running smoothly At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical Sounds like you? Apply here: https://lnkd.in/gkF6mervHiring: Senior lifecycle manager @ Goodnotes
About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a data-driven and strategic Senior Lifecycle Manager to run global marketing campaigns across dynamic user segments. This role will also contribute to and scale our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem. What will this person’s day-to-day look like? Own and optimise key lifecycle journeys From onboarding to reactivation, you’ll plan and execute CRM journeys that drive retention and revenue — and build dashboards to measure what’s working. Run strategic, cross-functional campaigns You’ll collaborate across teams to launch impactful campaigns tied to company goals — turning insights into action. Test, learn, and improve A/B testing will be core to your toolkit. You’ll analyze performance and continuously refine strategy to align with our broader CRM roadmap. What experience and skills are must-haves? You’ll be owning programs tied directly to business outcomes — so we’re looking for someone who can think strategically and work cross-functionally with confidence. 5+ years of experience in CRM or Lifecycle Marketing, including full ownership of journey planning and execution. A solid grasp of user lifecycle frameworks and monetization funnels — bonus if you've worked on a global subscription product. Strong data literacy — you’re at home in dashboards, interpreting cohort trends, and using behavioral data to make decisions. Familiar with tools like Braze (or similar), Amplitude, and Looker. Bonus points for... Experience working closely with product, design, and data teams to shape lifecycle strategy. Hands-on experience in segmentation, multi-channel orchestration, and experimentation. A test-and-learn mindset, with curiosity about how users behave and what motivates them to stay engaged. At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical Sounds like you? Apply here: https://lnkd.in/g7hZs5BfHiring: CRM Platform Manager @ Goodnotes
About the team: At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team. About the role: We are looking for a CRM Platform Manager who will own the technical operations and strategic enablement of our large-scale CRM campaigns and management. This role is responsible for ensuring the CRM platform is fully integrated, scalable, and optimized to support data flows, user segmentation, and experimentation across teams, not only for campaign execution but to empower CRM use cases end-to-end for Goodnotes. What will this person’s day-to-day look like? Keep our CRM ecosystem running smoothly You'll own the integration between our CRM platform and key product/data pipelines — making sure everything flows accurately and reliably. Power smart targeting & personalization You’ll help unlock segmentation, testing, and personalization opportunities — always tying things back to clear CRM goals that drive impact. Support marketers & scale with stability You’ll partner closely with marketers and engineers to make sure everything runs like clockwork, from event tracking to operational scalability. What must this person bring to the table? You’ll be the go-to expert for the infrastructure that powers CRM across millions of users, so technical fluency and platform confidence are a must. At least 5+ years in CRM, with real experience managing a platform end-to-end. You’re comfortable working with event schemas, APIs, and data pipelines and not just at a surface level. You understand the full campaign lifecycle: audience logic, segmentation, trigger-based automation, experimentation and how to set it all up. What are some preferable skill sets, and tool proficiencies? A working knowledge of HTML/CSS for message templating and SQL for digging into data You’re great at teaming up with engineers and PMs to scope, plan, and maintain integrations You think like a builder, but communicate like a partner, and you’re excited to shape how CRM scales across the business At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience. Our Values: Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy Be user obsessed —Empathetic, inquisitive, practical Sounds like you? Apply here: https://lnkd.in/gMvuj2Ns
