Lifecycle Marketing Manager, Retention @ Little Spoon

Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication.

You will:

• Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact

• Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy

• Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation

• Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation

• Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes

• Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs

• Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms
• Stay up-to-date on CRM trends, best practices, new technologies and more

You have:

• 3-5 years of email marketing experience with a focus on driving customer retention

• Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.)

• A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation

• Expert knowledge of developing rule-based logic for automated email campaigns

• A deep understanding of customer data and experience using customer data for audience segmentation and personalization

• The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals

• A track record for being an organization’s in-house expert for all things marketing automation

• Strong project management skills and the ability to thrive in a fast-paced environment
• DTC subscription experience preferred

You are:

• Creative and organized

• Detail oriented

• Data driven

• A self-starter

• A collaborative worker

• A strong writer

APPLY HERE: https://www.linkedin.com/jobs/view/3940291220/?refId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D&trackingId=%2FTE6Q%2FQ8TOCjqq1EgZUJlQ%3D%3D