Lifecycle Marketing Manager, Retention @ Little Spoon
Location: New York, NY (Hybrid)
Description:
Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication.
You will:
- Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact
- Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy
- Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation
- Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation
- Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes
- Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs
- Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms
- Stay up-to-date on CRM trends, best practices, new technologies and more
You have:
- 3-5 years of email marketing experience with a focus on driving customer retention
- Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.)
- A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation
- Expert knowledge of developing rule-based logic for automated email campaigns
- A deep understanding of customer data and experience using customer data for audience segmentation and personalization
- The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals
- A track record for being an organization’s in-house expert for all things marketing automation
- Strong project management skills and the ability to thrive in a fast-paced environment
- DTC subscription experience preferred
You are:
- Creative and organized
- Detail oriented
- Data driven
- A self-starter
- A collaborative worker
- A strong writer
Published 3 months ago
Version 1.0