Knowledge Base Article

Lifecycle Marketing Manager, Retention @ Little Spoon

Location: New York, NY (Hybrid)




Little Spoon is hiring for a Lifecycle Marketing Manager, Retention to join the Lifecycle Marketing team and drive retention communications across Little Spoon’s owned channels. You will be tasked with managing + innovating Little Spoon’s retention marketing programs across email, SMS + on site. This role will report to our Director of Marketing, Lifecycle + Email. The person who steps into this role will have the unique opportunity to help drive + scale Little Spoon’s lifecycle retention communication.

You will:

  • Own Little Spoon’s automated email + SMS retention + reactivation programs from end to end including: briefing, development, segmentation, and execution to help drive meaningful business impact
  • Collaborate with the Director of Marketing, Lifecycle + Email on automated email and SMS retention + reactivation strategy
  • Develop, refine + manage Little Spoon’s marketing automation programs and execute optimizations to automation strategy focused on driving customer retention and reactivation
  • Leverage CRM data and company-level insights to inform automation strategy changes and increase customer retention and reactivation
  • Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changes
  • Work closely with Little Spoon’s graphic designer on all email creative with an eye towards continuously optimizing for KPIs
  • Become an expert in Little Spoon’s email + SMS automated marketing programs, customer journey, customer experience and CRM platforms
  • Stay up-to-date on CRM trends, best practices, new technologies and more

You have:

  • 3-5 years of email marketing experience with a focus on driving customer retention
  • Hands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.)
  • A track record of developing campaigns that successfully drive customer retention, loyalty + reactivation
  • Expert knowledge of developing rule-based logic for automated email campaigns
  • A deep understanding of customer data and experience using customer data for audience segmentation and personalization
  • The ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goals
  • A track record for being an organization’s in-house expert for all things marketing automation
  • Strong project management skills and the ability to thrive in a fast-paced environment
  • DTC subscription experience preferred

You are:

  • Creative and organized
  • Detail oriented
  • Data driven
  • A self-starter
  • A collaborative worker
  • A strong writer




Published 2 months ago
Version 1.0

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