Hiring for a Braze CRM Marketing Specialist II at iHerb

iHerb is seeking a CRM Marketing Specialist to join our team!

APPLY TODAY: https://careers.iherb.com/global/en/job/6615811003

The CRM Marketing Specialist will play a crucial role in the day-to-day execution, optimization, and coding of iHerb's global campaigns - spanning email, push notifications, in-app, SMS, and many more. This individual will be responsible for ensuring the timely, accurate, and high-quality delivery of marketing communications across diverse regions and campaign types, contributing significantly to customer engagement and business objectives.

Job Expectations:

• Campaign Execution & Deployment: Configure, set up, and deploy a high volume of email and push notification campaigns within CRM platforms, ensuring adherence to specified send criteria, audience segmentation, and scheduling.
• Quality Assurance (QC): Serve as a meticulous quality control specialist, reviewing campaign setup, creative assets, copy, and segmentation to ensure accuracy, brand consistency, and integrity prior to launch.
• Copywriting Support: Contribute to campaign content by handling specific copywriting needs, particularly for regional and co-op marketing initiatives.
• Email Template Development & Optimization: Design, code, and maintain responsive email templates from scratch using advanced HTML and CSS. 
• A/B Test Execution: Support the strategy and execution of A/B tests from initial setup to monitoring and data collection, aiding in performance optimization.
• Cross-Functional Collaboration: Coordinate and liaise effectively with internal teams, including regional marketing, design, translation, data, and technology teams, to gather necessary assets and align on campaign requirements.
• Tool Management Assistance: Provide support in managing and troubleshooting key CRM tools (e.g., Braze, Simon Data, CMS), assisting in the resolution of operational issues.
• Reporting & Analysis Support: Assist in gathering campaign performance data and conducting basic analysis to inform future strategies.
• Process Adherence & Improvement: Ensure strict adherence to established CRM operational processes and best practices, and contribute ideas for workflow efficiency. 

Knowledge, Skills and Abilities:

Required:         

• Experience using CRM platforms (e.g., Braze, Iterable, Klaviyo, or similar).
• Experience using CDP platforms (e.g. Segment, Simon Data, Action IQ, or similar).
• Experience using Google Business Suite (Gmail, Drive, Docs, Sheets, Slides).
• Strong understanding of campaign segmentation, A/B testing methodologies, and deployment best practices.
• Exceptional attention to detail and strong organizational skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple tasks simultaneously and adapt to changing priorities.
• A collaborative mindset with proven ability to work effectively across various teams.
• Proficiency in HTML & CSS specifically for email template development, including responsive design principles and cross-client compatibility.
• Knowledge of snippet languages such as Jinja and Liquid is a plus.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Experience with project management tools such as Asana

Experience Requirements:

• 2-4 years of hands-on experience in CRM operations, email marketing, or digital campaign execution, preferably in a high-volume, fast-paced environment.
• Experience within an e-commerce environment is a plus.
• Experience in email template coding and development is a plus.

Education Requirements: 

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.