Hiring: Campaign specialist @ Goodnotes

About the team:

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, contributing to user growth and retention for a massive global user base, including our key markets. You will work alongside other marketers, engineers, product managers, designers, and the wider Goodnotes team as a part of the CRM team.

About the role:

We are looking for a CRM Specialist who will focus on campaign execution across various CRM channels and platforms, helping us deliver high-quality, data-informed communications to our global user base. You’ll play a key role in turning strategic ideas into well-executed, timely campaigns in collaboration with cross-functional teams.

What will this person’s day-to-day look like?

1. Build and launch CRM campaigns
   You’ll own the end-to-end setup of emails, push, and in-app messages, Afrom seasonal moments to product launches, ensuring everything goes out accurately and on time.
2. Partner across teams to get campaigns out the door
   You’ll work closely with design, copy, and regional teams to bring campaigns to life, while implementing standardized QA processes and A/B testing best practices.
3. Track performance and optimize
   You'll monitor results, report on key metrics, and help refine strategy based on what’s working (and what’s not).

What experience and skills are must-haves?

This role is all about precision, collaboration, and technical execution. Campaigns can’t launch late or with errors, so we’re looking for someone with:

• 3+ years of hands-on CRM execution experience, managing email, push, and in-app across multiple platforms
• Strong working knowledge of platforms like Braze, Iterable, or other major marketing automation tools
• Experience working on global CRM execution, including localization, translations, and regional coordination
• A reliable, detail-first approach with the ability to move quickly and own timelines

Bonus points for...

• Proficiency in HTML/CSS for fine-tuning templates
• Experience using SQL for campaign QA or performance deep dives
• A strong QA mindset, with a solid understanding of audience segmentation, testing frameworks, and cross-functional collaboration
• Comfortable juggling multiple stakeholders and creative assets to keep things running smoothly

At Goodnotes, we believe that every individual holds untapped potential waiting to be unleashed. By reimagining the way we interact with information, we’re merging human creativity with the breakthrough capabilities of AI. Our renewed vision and mission drive us to create the best medium for human and AI collaboration, empowering users to explore new dimensions of productivity, creativity, and learning. Join us on this journey as we transform digital note-taking into an inspiring and innovative experience.

Our Values:
Dream big

—Be visionary, strategic, and open to innovation

Build great things

—Work in service of our users, always improving and pushing higher

Operate as an owner

—Take responsibility with bold decision-making and bias for action

Win like a sports team

—Be trusting and collaborative while empowering others

Learn and grow fast

—Never stop learning and iterate fast

Share our passion

—Share ideas and practice enthusiasm and joy

Be user obsessed

—Empathetic, inquisitive, practical

Sounds like you? Apply here: https://lnkd.in/gkF6merv