Hiring: CRM and Marketing Manager for Insomnia Cookies UK

Some of our sweet perks:

• Competitive salary
• Hybrid working
• Life Assurance
• Pension
• Employee assistance and wellness support
• 2 paid charity days per year to support your local community
• Guaranteed paid day off for your birthday plus one for your child’s birthday or pet’s birthday and we’ll throw another one in for your significant other
• Fun and exciting team environment
• Unrivalled culture and values
• 50% discount on the best cookies you will ever taste

What will I be doing as Insomnia’s Marketing Manager?

• 1.       Strategy and Ideation
• Work closely with the Head of Marketing to plan the brand strategy and marketing calendar.
• Identify emerging marketing trends and innovative opportunities to enhance brand visibility and resonance amongst our target audience.
• Conceptualise original, engaging marketing campaigns which align with the wider business strategy and achieve both commercial and brand objectives.
• Understand and align with brand tone of voice.
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• 2.      Campaign Management and Execution
• Ideate, own and deploy successful marketing campaigns across our across our owned, earned and paid media channels, both online and offline.
• CRM Management - Plan, create, schedule and measure all CRM comms, including email, SMS and Push campaigns and automations, within Braze (CRM platform) and Punchh (rewards platform).
• Product Management - Manage existing products, upload new products, including nutritional documentation and imagery, and create new products for promotions where necessary.
• Create and develop print and graphic marketing materials such as flyers and posters - Adobe Creative Suite required.
• Work closely with our Social Community Manager to create social media content that aligns with campaign goals.
• Brief and manage our paid media agency, supporting with asset creation and reporting where necessary.
• Collaborate with 3rd party food delivery platforms to bring campaigns to life.
• Own and manage campaign budgets, ensuring campaigns achieve ROI and resources are allocated effectively.
• Plan, attend and oversee New Bakery Openings, events and other offline activations.
• Maintain a unified brand voice across all channels and bring the Insomnia personality to all tasks undertaken.
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• 3.      Analytics and Reporting
• Using campaign management tools to review and report key analytics and learn from their results.
• Own weekly and monthly CRM performance reporting.
• Monitor and analyse marketing metrics and KPIs to measure the effectiveness of campaigns and adjust strategies as needed to achieve desired outcomes.

Essential Skills and Experience

• Bachelor’s degree in Marketing or a related field
• Minimum 3 years experience in D2C Marketing, preferably in the food and drink industry.
• CRM experience with Email and SMS marketing, preferably with knowledge of Braze and Punchh software platforms.
• Excellent reporting and analytics capabilities within Excel, with experience reporting to various stakeholders.
• Proficient in Microsoft Office, particularly Excel, PowerPoint and Word.
• Proficient graphic design skills, including experience with Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Experience managing paid social media campaigns within meta, as well as PPC and Google Analytics.
• Proven track record of successfully managing marketing campaigns and project management skills.
• “Getting things done” is your superpower – you’re confident working independently, self-motivated and organised, with impeccable time management skills and the ability to multitask.
• Detail-oriented approach with ability to work under pressure to meet deadlines.
• Strong communication skills – you’re confident speaking to lots of different people and can build a rapport with anyone. You can relay information clearly and you’re comfortable presenting to and influencing others.
• Excellent social listening skills, to keep up to date with current affairs among the GenZ audience. 

Preferred Skills and Experience

• Some knowledge in website development and management.
• Experience with asana.

£30,000 - £35,000 a year

About us:

Insomnia Cookies was founded in a college dorm room by then-student, Seth Berkowitz. Fast forward and Insomnia Cookies has become a cult brand in the US known for its rabid following of cookie lovers who crave Insomnia’s warm, delicious delivery all day and late into the night. With an expanding global footprint we are now here in the UK. We launched in Manchester in 2023, Sheffield in 2024 and are now coming to a city near you! Insomnia Cookies is revolutionising the cookie game by truly "Imagining What’s Possible"!