HIRING: Lifecycle Marketing Manager – Strategy + Implementation (Part-time/Remote)

Part-time, Remote | Consumer App  

Outfit Formulas is a top-ranked personal styling app helping real women simplify their wardrobes - think meal planning, but for your closet. With nearly 8,000 paying subscribers and strong product-market fit, we’re entering a key growth phase, and Braze is at the center of our retention and re-engagement strategy.

We’re looking for a Lifecycle Marketing Manager who can fully own Braze strategy and implementation. You’ll build onboarding flows, cancelation journeys, win-back campaigns, and everything in between. This isn’t just a tactical role, we want someone who believes in what we’re doing and is excited to help us scale.

RESPONSIBILITIES  
- Audit and improve our current Braze setup  
- Create and own our 30/60/90 day lifecycle roadmap  
- Build and launch campaigns directly in Braze (no handoffs)  
- Drive onboarding, retention, re-engagement, and habit formation  
- Use Amplitude + Braze to optimize based on user behavior  
- Collaborate with product and brand to stay aligned

YOU’RE A FIT IF YOU:  
- Are Braze-fluent and hands-on (certification preferred)  
- Have experience with consumer apps, DTC, or SaaS  
- Understand LTV, churn, onboarding conversion, and cancelation logic  
- Can do both strategy and execution—no silos  
- Are available part-time (40–60 hours/month, flexible)  
- Can start ASAP

ABOUT OUR VALUES  
- We are lifelong learners  
- We are authentic and vulnerable  
- We lead with kindness  
- We strive for excellence  
- We do what we say  
- We find a way

We’re a bootstrapped, profitable company with a big opportunity ahead of us. If you’re someone who thrives in fast-moving environments and cares about real impact, we’d love to connect.

DM me or email alison@outfitformulas.com if this sounds like a fit. Referrals are also welcome!