CRM Lifecycle Manager
About the job As a CRM Lifecycle Manager, you will be responsible for developing and implementing global CRM strategies to drive customer conversion and retention across all territories, with a primary focus on optimising the onboarding experience and Open Account Offers to maximise conversion rates. You will work independently but have a team player attitude and demonstrate a flexible and adaptable work style that responds quickly and efficiently under pressure. You will be a self-starter who is comfortable with developing tailor-made customers’ journeys and learning complex systems. The CRM Lifecycle Manager will be required to leverage CRM for full-funnel activations, optimising conversion journeys, cultivating customer’s engagement, and then re-engaging and reducing churn. Preferred Skills, Qualifications and Experience Extensive proven experience in a CRM lifecycle management role, with a strong focus on customer conversion and early-life engagement. Deep understanding of CRM principles and best practices. Experience working with Customer Data Platforms (CDPs) and leveraging customer data to drive personalised experiences. Optimove experience is advantageous. Strong analytical skills and the ability to interpret data to identify trends and opportunities. Experience with A/B testing and other optimisation techniques. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Strong project management skills. Experience working in a multi-territory environment is highly desirable. Knowledge of the online gambling industry is a plus. Main Responsibilities Developing and implementing comprehensive CRM lifecycle strategies aligned with business objectives, with a strong emphasis on customer conversion and early-life engagement. Designing and optimising onboarding journeys to ensure a seamless and engaging experience for new customers, driving activation and early life retention. Managing lifecycle campaign touchpoints, collaborating with Operational teams to ensure any changes to customer verification requirements and deposit methods are reflected in the onboarding experience. Introducing automated CRM workflows, including initiatives that leverage real-time data, to streamline processes and improve efficiency. Implementing advanced personalisation and localisation strategies to deliver relevant and timely content to customers based on their individual needs, preferences, and territory requirements. Contributing to the implementation of new solutions and improvements to Open Account Offers across all territories and products, including those which aim to promote cross-sell. Collaborating with the Product, Martech and Content teams to establish customer lifecycle plans and roadmaps, prioritising campaigns from a customer perspective and ensuring that the communication strategy delivers on objectives. Ensuring that all CRM Lifecycle activities comply with relevant territory regulations, advertising and compliance frameworks. Collaborating with the Martech and Data teams to optimise the performance of our CRM lifecycle activities, including A/B testing of campaigns, onboarding flows, and other customer touchpoints. Analysing customer data to identify trends, patterns, and opportunities for improvement across the customer lifecycle while creating and presenting regular reports on key CRM metrics, including conversion rates, retention rates, and customer lifetime value. If you feel you have the right attributes and necessary skills for this position, please forward your CV and covering email stating why you feel you are suitable for the position to gibraltar.jobs@bet365.com, quoting the job reference CRMLM0825 in the subject line, or click the link below to apply. bet365 Careers | CRM Lifecycle ManagerHiring: Senior Marketing Operations Manager @ Calendly
Calendly is looking for a Senior Marketing Operations Manager who will bring strategic systems thinking, lifecycle marketing partnership, and marketing tech expertise. You will report to the Senior Manager of GTM Systems & Operations and will be responsible for owning the Braze and Pendo ecosystems, acting as a strategic partner to Lifecycle Marketing, and improving cross-platform marketing performance. 🔗 Learn more and apply here A day in the life of a Senior Marketing Operations Manager at Calendly On a typical day, you will be working on: Acting as the primary owner and administrator of Braze, managing both strategic architecture and day-to-day campaign execution Leading cross-functional projects that support lifecycle marketing initiatives, including experimentation frameworks and performance tracking Building and governing in-app messaging experiences via Pendo, collaborating closely with Product and Lifecycle teams Managing vendor relationships and external consultants to ensure timely, high-quality delivery of builds across systems Identifying opportunities to improve data quality and drive new data integrations between Braze, Marketo, Salesforce, and the broader GTM tech stack Implementing best practices, governance models, and documentation to scale marketing automation efficiently Partnering with stakeholders to define segmentation strategies, personalization logic, and channel mix across the customer journey What do we need from you? 6–9+ years of hands-on experience in Marketing Operations, with deep Braze and lifecycle automation experience Proven ownership of marketing automation platforms (Braze required; Pendo a plus), including admin-level configuration, governance, and optimization Strategic experience partnering with Lifecycle or Growth Marketing teams to drive audience targeting, personalization, and campaign success Strong understanding of data architecture and integrations across customer data platforms and marketing systems Experience managing external consultants and internal cross-functional project timelines Analytical and detail-oriented, with the ability to translate marketing goals into scalable tech workflows Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time APPLY NOW 🔗CRM Systems Engineer
Scooter’s Coffee is seeking a Martech Systems Engineer to own and optimize the platforms that power customer engagement, retention, and loyalty. This role requires a systems-level thinker who can understand tool dependencies, ensure clean integrations, and troubleshoot issues as they arise. The right candidate will bring the technical expertise to connect APIs, refine workflows, and keep our marketing technology stack running seamlessly. The ideal candidate is a problem-solver who thrives at the intersection of marketing and technology - someone who enjoys making complex systems work together to deliver real business impact. This role reports to the Director of Loyalty and CRM and collaborates closely with marketing, analytics, and technology teams. Description Configure, maintain, and optimize Martech integrations across platforms such as Braze, Talon.One, Amplitude, and related. Design and support API-based triggered campaigns, personalization, and event-driven automations. Ensure accurate event tracking by developing and maintaining taxonomy, validating data, and troubleshooting inconsistencies. Manage and evolve catalog structures in Braze to support personalization at scale. Troubleshoot technical challenges across workflows, segmentation, and data pipelines. Partner with cross-functional teams to align dependencies and ensure smooth execution of campaigns. Create and maintain technical documentation for integrations, APIs, and workflows. Stay current on partner/vendor roadmaps and advocate for features that enhance automation and personalization. Qualifications 5+ years of experience in Martech, marketing automation, or related systems roles. Strong knowledge of APIs, webhooks, and integrations. Proficiency with Postman or similar tools for API testing and validation. Strong troubleshooting and problem-solving ability across complex system interactions. Able to bridge marketing goals with technical solutions. Familiarity with front-end languages and query tools such as HTML, CSS, Java, SQL, and Liquid for customizing templates, troubleshooting, and optimizing campaigns. Familiarity with cloud-based architectures and scalable Martech frameworks. Apply here (and please let me know if you apply so I can flag it!) MarTech Systems Engineer | Scooter's Coffee | LinkedIn Remote USA, but must reside in one of these states: AZ, AL, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, NE, NV, NM, NC, ND, OH, OK, SC, SD, TN, TX, UT, WI, WYLooking for a Braze Expert to run our platform
Job Description We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve. As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist. This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately. What you’ll do: Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations) Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP. Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns. Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis. Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways. Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas. Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’. What we’re looking for: 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment). Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups. Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes. Experience either working at a Marketing Automation agency, or managing an agency from the client perspective. An analytic mindset and skills to measure performance with a data-driven approach to decision making. A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns. Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness. Demonstrated interpersonal skills, ability to build strong relationships and partner across teams. About Us Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore. We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law. Perks & Benefits You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events. Additional Information Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Looking for a Braze CRM freelancer (2 months)
Hi, I'm Quentin, CRM director at Zepz, the company behind the Sendwave and WorldRemit brands. We're looking for a freelancer familiar with Braze to help the team deliver our end-of-year campaign activities. This would be remote, full-time, for up to two months until December 15/20th. Please contact me here or at mailto:quentin@sendwave.com. Thanks!Retention and Lifecycle Manager at Too Good To Go
Help new users get started with Too Good To Go through meaningful communication along the user journey and turn them into lifelong brand advocates. More than one third of the food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste! At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste. We work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has been expanding rapidly across Europe, the US, and Canada with over 483 million meals saved across 20 countries to date. We’re Proud Of What We’ve Achieved So Far, But Did We Mention The Issue Is Huge? We Are Expanding Our Team As We Speak. And That’s Where You Come In We’re looking for an exceptional Consumer Retention & Lifecycle Manager to join the Global Retention Team at Too Good To Go in Copenhagen. Your Mission As a Consumer Retention & Lifecycle Manager, you will take full ownership of CRM retention metrics within a dedicated funnel stage (e.g. onboarding and early adoption, repeat purchase, or reactivation and resurrection). Your work will directly influence how users experience our app, helping them move seamlessly through the journey and increasing long-term engagement. You will play a key role in building a coherent and engaging lifecycle experience across multiple funnel stages in close collaboration with other Consumer Retention Managers. Together, you will ensure that our automated communications form a unified and impactful journey that turns new users into loyal Too Good To Go advocates. Working closely with the Technical Lead, you will ensure the successful adoption of new CRM solutions within your funnel scope and provide input on future development needs to further unlock retention opportunities. You will also partner with Product Marketing to ensure new feature and product campaigns are flawlessly executed across CRM channels (email, in-app, push) and aligned to your funnel stage goals. The Consumer Retention Manager will be located in Copenhagen and reports directly to the Strategic Lead, Consumer Retention. Responsibilities Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users. Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages. Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs. Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments. Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage. Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement. Identify and test new touchpoints in the user journey that can be leveraged with CRM activities. Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team. Ensure stellar representation of the brand across all CRM touchpoints. What We're Looking For Experience in CRM automation and user lifecycle marketing. Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.). Experience working with product and tech teams to adopt and optimise automated CRM solutions. Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings. Knowledge of personalisation tactics such as liquid logic/dynamic content. Previous experience in an app-based company preferred. Marketplace experience is a plus. Strong international mindset with solid business acumen. Proactive, adaptable, and comfortable in a fast-paced environment. Deep passion for food waste reduction and sustainability. Excellent written and verbal communication skills in English Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What We Have To Offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How To Apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4293946187/?alternateChannel=search&eBP=NON_CHARGEABLE_CHANNEL&trk=d_flagship3_search_srp_jobs&refId=opjdUnClxyJsAQrUd%2BKP%2BA%3D%3D&trackingId=kKA8du8kKRy7aGvGNZlcbw%3D%3DCRM Lead @ Checkatrade
We're hiring! Think you know Checkatrade? Think again. We’re on a mission to change how people get jobs done around their homes, and this role sits right at the heart of that transformation. We're looking for someone to own our customer comms end-to-end. You’ll lead lifecycle campaigns across email, push, SMS and in-app, grow our app audience, and use Braze, data and creativity to drive real impact. It’s hands-on, high-impact, and full of opportunity. 👉 Apply here: https://jobs.ashbyhq.com/checkatrade/9c82bba3-a9aa-4f80-9963-c1e7efe33c19Hiring: CRM Associate @JOE&THEJUICE
Joe & The Juice is hiring a CRM Associate to support and optimize global multi-channel campaigns (email, push, SMS, in-app). The role focuses on enhancing customer journeys, improving retention, and driving loyalty through tools like Braze and Amplitude. Requires 2+ years of CRM or digital marketing experience, strong analytical skills, and fluency in English. Based in Copenhagen, with a fast-paced, international environment and great employee perks.
Hiring: Lifecycle Marketing Associate @Stride
We’re hiring a Lifecycle Marketing Associate to join our Marketing team and help advance Stride’s mission to make benefits accessible and affordable for all. If you’re a dynamic, detail-oriented marketer who thrives on taking full ownership of campaigns, this role is for you. You’ll lead lifecycle programs across email, in-app notifications, content cards, push notifications, and SMS—guiding each one from planning and content creation to design, execution, and analysis. You bring a sharp eye for detail, flawless QA skills, and the ability to build campaigns from the ground up, including copy, design, HTML, and segmentation. You know Braze inside and out and are ready to hit the ground running on day one, delivering high-impact campaigns that drive results. Click here to learn more and apply Responsibilities of the role include, but are not limited to: Campaign Planning, Execution, and QA across all channels Design & Content Development for all channels Campaign Analysis, Reporting, and Optimization Adhering to privacy, internal, and industry guidelines for all communication channels Managing the repository of assets, performance documentation, campaign visuals, guidelines, and instructions Experience & Qualifications: 3+ years of hands-on Braze experience, building both campaigns and canvases using email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns. Strong familiarity with delivery validation rules, segmentation, defining target audiences, and using Liquid logic for personalization. Comfort working with HTML to code and update templates, as well as loading and building complex audiences with 15+ filters. Experience using Braze’s Report Builder and other reporting tools, including downloading and translating results in Google Sheets and/or Excel. Confidence using Braze’s User Lookup functionality to assess user journeys and support the Customer Experience team. Ability to build and QA complex campaigns (e.g., 20+ segments) with quick turnarounds, while maintaining exceptional quality and attention to detail. Proficiency with Google Sheets, Docs, and Slides. Familiarity with project or task management tools (e.g., Asana). Basic graphic design skills (e.g., Canva). Basic content management system experience (e.g., Squarespace). Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity. Experience in startup, e-commerce, and/or insurance environments preferred, but not required. Cash compensation range: $85,000 - 102,000 USD annually + equity
