Retention and Lifecycle Manager at Too Good To Go
Help new users get started with Too Good To Go through meaningful communication along the user journey and turn them into lifelong brand advocates. More than one third of the food produced in the world is wasted. And that has a huge impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste! At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste. We work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has been expanding rapidly across Europe, the US, and Canada with over 483 million meals saved across 20 countries to date. We’re Proud Of What We’ve Achieved So Far, But Did We Mention The Issue Is Huge? We Are Expanding Our Team As We Speak. And That’s Where You Come In We’re looking for an exceptional Consumer Retention & Lifecycle Manager to join the Global Retention Team at Too Good To Go in Copenhagen. Your Mission As a Consumer Retention & Lifecycle Manager, you will take full ownership of CRM retention metrics within a dedicated funnel stage (e.g. onboarding and early adoption, repeat purchase, or reactivation and resurrection). Your work will directly influence how users experience our app, helping them move seamlessly through the journey and increasing long-term engagement. You will play a key role in building a coherent and engaging lifecycle experience across multiple funnel stages in close collaboration with other Consumer Retention Managers. Together, you will ensure that our automated communications form a unified and impactful journey that turns new users into loyal Too Good To Go advocates. Working closely with the Technical Lead, you will ensure the successful adoption of new CRM solutions within your funnel scope and provide input on future development needs to further unlock retention opportunities. You will also partner with Product Marketing to ensure new feature and product campaigns are flawlessly executed across CRM channels (email, in-app, push) and aligned to your funnel stage goals. The Consumer Retention Manager will be located in Copenhagen and reports directly to the Strategic Lead, Consumer Retention. Responsibilities Own CRM automations (email, push, in-app) from beginning to end (planning, execution, analysis, optimisation) for your funnel stage, communicating to +40mn users. Build and optimise lifecycle campaigns in close collaboration with other Consumer Retention Managers to create a seamless and coherent user journey across funnel stages. Drive retention by improving CRM automations for 20 countries, ensuring measurable impact on your funnel stage’s KPIs. Ensure adoption of new CRM solutions developed by the Technical Lead, and proactively voice requirements for future technical developments. Partner with Product Marketing to execute feature and product campaigns across CRM channels, tailored to your funnel stage. Plan, execute and analyse lifecycle optimisations through A/B and multivariate testing to continuously improve user engagement. Identify and test new touchpoints in the user journey that can be leveraged with CRM activities. Report campaign and funnel stage performance, synthesising takeaways for the Strategic Lead and wider leadership team. Ensure stellar representation of the brand across all CRM touchpoints. What We're Looking For Experience in CRM automation and user lifecycle marketing. Hands-on experience with a mobile engagement platform (e.g. Braze, Iterable, Clevertap, etc.). Experience working with product and tech teams to adopt and optimise automated CRM solutions. Strong understanding of testing frameworks (A/B and multivariate), reporting on results, and implementing learnings. Knowledge of personalisation tactics such as liquid logic/dynamic content. Previous experience in an app-based company preferred. Marketplace experience is a plus. Strong international mindset with solid business acumen. Proactive, adaptable, and comfortable in a fast-paced environment. Deep passion for food waste reduction and sustainability. Excellent written and verbal communication skills in English Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What We Have To Offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,450+ colleagues across 19 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How To Apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4293946187/?alternateChannel=search&eBP=NON_CHARGEABLE_CHANNEL&trk=d_flagship3_search_srp_jobs&refId=opjdUnClxyJsAQrUd%2BKP%2BA%3D%3D&trackingId=kKA8du8kKRy7aGvGNZlcbw%3D%3DAssociate Director of Retention at Too Good To Go
About the job Imagine if there was something we could all change today that would reduce global warming by 10%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste over 40% of all the food produced in the world Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 497 million meals across 20 countries. We’re proud of what we’ve achieved so far and we’re just getting started. We’re looking for an multinationally experienced and exceptional Associate Director of Retention to lead the Global Retention Marketing Team at Too Good To Go. Your mission: As our Associate Director of Retention, you will own the global lifecycle marketing vision and strategy, driving user activation, engagement, retention, and reactivation across all segments and geographies. You’ll set the strategic direction for how we connect with users throughout their journey, ensuring that lifecycle marketing is a growth engine for the business. This role is both highly strategic and deeply cross-functional. You’ll partner with product, data, operations and other marketing teams to create seamless and personalised experiences, while leading a high-performing team to execute with excellence. You’ll be expected to bring commercial acumen, data-led decision making, and creative leadership to scale our marketing retention efforts globally. Responsibilities include: Evolve our global marketing retention strategy and infrastructure across B2C and B2B in order to maximise customer and supplier LTV. Own segmentation and personalisation strategies, ensuring global frameworks are scalable while flexible enough to adapt to local markets. Lead, inspire, and grow the marketing retention team, currently including five lifecycle managers and one CRM campaign manager across both B2C and B2B Translate company and marketing OKRs into clear quarterly project roadmaps with measurable goals and direct contribution to performance KPIs. Establish a strong test-and-learn culture, driving structured experimentation to continuously optimise lifecycle journeys and adhoc campaigns across both B2C and B2B. Partner with the Product and Data teams to ensure our martech and data infrastructure enables best-in-class personalisation and targeting. Champion CRM as a growth lever, ensuring lifecycle strategies are tied directly to commercial outcomes. Optimise global CRM adhoc campaign execution processes, balancing scalable global frameworks with market-level needs. Develop and maintain CRM playbooks and best practices, ensuring consistency and scalability of lifecycle initiatives. Review and continuously optimise retention measurement infrastructure, working closely with the data team to ensure tracking and analytics are robust, scalable, and aligned with strategic goals across both B2C and B2B. Act as the voice of retention marketing at the leadership level, influencing business strategy with data-driven insights and advocating for the customer across teams. Requirements: Fantastic proven track record in retention, lifecycle marketing or CRM. Preferably in a global or multi-market environment. Proven experience leading full-funnel CRM/ retention function. Relentlessly driven by data, thrives on dissecting performance metrics, spotting patterns and turning insights into experimentation hypotheses. Strong leadership experience, including managing multiple team members across different focus areas (e.g. lifecycle and campaign, B2C and B2C). Proven ability to design and scale segmentation-led lifecycle strategies that drive measurable outcomes. Excellent understanding of behavioral triggers, user journey design, and audience segmentation for targeting and personalisation. Highly collaborative mindset with experience working cross-functionally with product, data and operation teams. Skilled at balancing long-term strategy with short-term project delivery. Strong project manager with an ability to move quickly without dropping quality. Experience with Braze, Iterable, Clevertap, Salesforce or similar CRM platforms. Bonus: Experience from a similar role in a scale-up business environment. Our values We win together: Food waste is a big beast to fight. We believe in a #oneteam. We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. We keep it simple: Our ambitions are bold but our solutions are simple. We build a legacy: We’re proud of the change we’re driving. We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What we have to offer A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. Working alongside an international community of users, partners and 1,500+ colleagues across 20 countries that are on the same important mission. Personal and professional development opportunities in a fast-paced scale-up environment. An inclusive company culture where you can bring your authentic self to work A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave Health insurance and pension plans (subject to country of employment). Additional days off for significant life events CELEBRATE & SOCIALISE Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag Paid volunteer time through our Shareback volunteering programme Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How to apply We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English. Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know. Apply here: https://www.linkedin.com/jobs/view/4305329361/?alternateChannel=search&trk=d_flagship3_company&refId=fVVOW%2FBgviCJOlu%2F2RO4oQ%3D%3D&trackingId=4Rw%2BnywdguDSpA7ab7juRA%3D%3D
Open role: Senior Marketing Specialist, Lifecycle & Email Marketing (Exclusive Resorts)
Apply Here What You’ll Do Bring personalization to life. Build and deploy customized campaigns using Braze and Moveable Ink that drive acquisition, engagement, and conversion. Think beyond the campaign. Design pre- and post-trip journeys that feel seamless, useful, and on-brand—automations that don’t feel automated. Manage integrations across the journey. Use Salesforce and Braze to connect the dots across lifecycle moments, aligning marketing efforts with CRM data and reporting. Refine acquisition and conversion paths. Monitor and optimize the public website with a focus on personalization and entry-point strategy. Expand our messaging ecosystem. Drive SMS and IAM personalization strategies that nurture leads and accelerate decisions. Support asset utilization. Partner with content and creative teams to make sure everything we build works harder, across every channel. Drive smarter decisions. Monitor engagement across lifecycle touchpoints and support ongoing testing, segmentation, and optimization. Ensure flawless execution. Oversee QA across campaigns—testing rendering, dynamic content, and personalization logic to guarantee polished, on-brand delivery. Safeguard compliance. Maintain suppression lists and ensure all outbound campaigns meet CAN-SPAM, GDPR, and accessibility standards. Turn data into decisions. Build and interpret reporting dashboards to measure lifecycle performance, uncover insights, and guide optimization. Orchestrate campaign flow. Manage campaign calendars and coordinate across creative, content, and legal to keep projects on time and on strategy. What You Bring Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink. (Bonus points for Optimizely experience.) Familiarity with reporting dashboards, audience segmentation, and journey mapping. A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market. Familiarity with HTML, CSS, and Liquid (or similar) for email and dynamic content personalization. Why Exclusive Resorts Because this isn’t just about marketing software. It’s about designing personalized, intuitive, and meaningful experiences for our Members—the kind that feel less like a push and more like a well-timed nudge. Here, personalization isn’t a buzzword—it’s how we help families make the most of their time together.
Hiring: Senior CRM Executive
Our Team: How we enrich everyday life You’ll be joining our dynamic Consumer Competitions team, the powerhouse behind Bauer Media’s most exciting prize draws. At the heart of what we do is Win Happy: a dedicated website filled with competitions of every kind – from life-changing cash prizes to dream holidays, brand-new cars, the latest tech, and more. Our flagship competition, Make Me A Winner, is our biggest cash prize draw, running across some of the UK’s best-loved radio stations. Together, these competitions connect audiences with exciting prizes every day, creating unforgettable moments for winners and meaningful engagement with our brands You’ll report into our CRM Manager and will collaborate with content, social, and operations teams. While you’ll be the sole CRM specialist at your level, you’ll be part of a supportive and fast-paced marketing environment that thrives on creativity, data, and commercial impact. The Difference you will make This newly created role offers a rare opportunity to shape the next phase of our CRM strategy. As Senior CRM Executive, you’ll take ownership of campaign execution across email, SMS, and in-app channels—driving revenue, repeat play, and long-term customer value. You’ll be hands-on with campaign building, testing, and optimisation, using data to craft personalised journeys that speak directly to our players’ behaviours and brand affinities. Your work will directly impact the success of flagship competitions like Make Me A Winner and the Win Happy platform. Your role You’ll lead the execution of CRM campaigns, ensuring they’re timely, targeted, and impactful. Responsibilities include but are not limited to: Build, test, and deploy CRM campaigns using Braze Use segmentation, automation, and dynamic content to personalise user journeys Execute A/B and multivariate tests to optimise performance Support lifecycle campaigns including onboarding, reactivation, and retention Monitor campaign metrics and iterate for continuous improvement Ensure compliance with brand and data standards Collaborate with data, brand, and marketing teams to maximise impact The Skills you will bring: Essential: Proven hands-on CRM or email marketing experience (ecommerce preferred) Strong content writing skills and attention to detail Experience with Braze or similar platforms (e.g., Bloomreach, Salesforce, Hubspot) Analytical mindset with ability to interpret data and optimise campaigns Commercially driven with a strategic approach to customer journeys Organised, proactive, and adaptable in a fast-paced environment Desirable: Experience in FMCG, Gaming or similar e-commerce sectors Familiarity with multi-channel marketing and automation Working Pattern/Location Full-time, permanent Manchester preferred (close to manager), but open to London-based candidates willing to attend office weekly What’s in it for you: You’ll have 25 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy – is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. We offer flexible working (role dependent). To apply, visit Bauer Media JobsHiring: Director of Growth Marketing
The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu’s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth. As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu’s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference. 🛠 What You’ll Get Your Hands On Growth & Lifecycle Strategy Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation). Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy. Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements. CRM & Personalization Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels. Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications. Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys. Cross-Functional Leadership Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities. Work closely with Performance Marketing to bridge acquisition and retention efforts. Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs. 🧙♂️ The Magic You Bring Bachelor’s degree in Marketing, Business Administration, or related field; master's preferred. 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role. Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV. Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar). Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation. Experience in subscription business models, including pricing strategy, benefit design, and adoption growth. Ability to design and optimize tiered loyalty programs that drive engagement and advocacy. Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams. Demonstrated leadership in building and managing high-performing growth or CRM teams. Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies. Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨💼 It's All About People: “Be a team player; together we are stronger.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Beyond the Code: Giving Back Matters We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission. Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here. Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together. Apply here: https://www.linkedin.com/jobs/view/4303823281 Or send your CV via direct message on LinkedIn.
Looking for a Braze CRM freelancer (2 months)
Hi, I'm Quentin, CRM director at Zepz, the company behind the Sendwave and WorldRemit brands. We're looking for a freelancer familiar with Braze to help the team deliver our end-of-year campaign activities. This would be remote, full-time, for up to two months until December 15/20th. Please contact me here or at mailto:quentin@sendwave.com. Thanks!
Hiring: CRM Executive at Animal Friends, UK Remote
Learn more and apply here Are you ready to make your mark in a fast-growing, customer-focused business that’s redefining how we engage with pet owners and veterinary practices? We’re looking for a CRM Executive to join our dynamic Customer Engagement team. You’ll play a key role in delivering multi-channel CRM campaigns that keep our customers informed, supported, and loyal – all while helping us develop a best-in-class experience for pet owners across the UK. Base salary: up to £29016 plus great benefits What you’ll be doing: Supporting the planning and delivery of CRM campaigns across email, SMS, and digital touchpoints. Working closely with the team to execute targeted, personalised campaigns that span the full customer lifecycle – from acquisition and onboarding to retention and re-engagement. Helping to roll out co-branded campaigns with our veterinary practice partners – ensuring messaging is aligned, effective, and consistent. Assisting with Animal Friends Insurance (AFI) core CRM activity, including welcome, renewal, and retention communications. Collaborating with internal teams including Digital, Customer Service, and Compliance to ensure campaigns are accurate and compliant. Monitoring campaign performance and supporting reporting to help the team continuously optimise based on key CRM metrics. Supporting the creation and delivery of transactional and lifecycle communications that improve the customer experience. Ensuring all communications adhere to GDPR and internal data privacy standards. What we’re looking for: Proven experience working on CRM or email marketing campaigns – either in-house or agency-side. Working familiarity with CRM platforms or marketing automation tools (e.g. Braze, Emarsys, Ometria or similar) A keen eye for detail and an interest in using customer data and insights to drive better outcomes. Experience in pet insurance, veterinary, or regulated industries is a bonus – but not essential. Experience of co-branded or B2B2C campaigns is nice to have, but training will be provided. Why Animal Friends? We believe in working hard, striving for the best, and enjoying the journey. We’ve cultivated a collaborative and supportive environment where every team member is valued. While we're focused on achieving great things, we have a strong commitment to a healthy work-life balance. This is a role where you can build a career, bring your best self to work, make a tangible difference, and be part of a team that’s as passionate as you are. Benefits of working with Animal Friends We recognise that your hard work shouldn’t come without its perks, so here`s a little list of some of the things you can expect to get from us: 25 days annual leave plus bank holidays and we give you your birthday off Fully paid day off for charity work 95% of our employee’s own pets, we’re able to provide up to 50% off insurance along with free access to our Vet consultation app JOII We believe looking after employees’ health is important, so we offer discount on gym membership, access to a Wellbeing hub We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter’s choice Most importantly, you`ll be working within a courageous, passionate and kind-hearted team Animal Friends Pet Insurance Ltd is an equal opportunities employer and we welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, religions, and sexual orientations. Your application will be dealt with in the strictest of confidence. We offer accessibility help with application forms which is available via the jobs page of our website. As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.CRM and Marketing Manager
Great American Media is home to the family-friendly portfolio of brands Great American Family, Great American Faith & Living, and Great American Pure Flix. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio. We are seeking a growth-centric, excellence-focused CRM & Marketing Manager to join our team. Ideal candidates will be able to work onsite at our Texas Headquarters (Arlington, TX 76006), Arizona office (Scottsdale, AZ 85255), or New York Office (New York, NY 10019). Job Purpose The CRM & Marketing Manager assists Marketing leadership with various initiatives and is responsible for direct-to-consumer communication through email, SMS, and in-app technologies. This role encompasses the entire process from concept through delivery, including the creation and ongoing maintenance of contact lists and workflow automations. The role may assist with all brands in the Great American Media portfolio but will focus primarily on Great American Pure Flix. The ideal candidate has outstanding written communication and copywriting skills, and is well-versed in email marketing, HTML design, email automation systems, and in-app communication best practices. Duties and Responsibilities Maintain and optimize existing direct-to-consumer email strategies to guide prospects through the member journey, including support within each lifecycle stage. Design and build engaging emails that are visually appealing and optimized for various email clients. Utilize marketing automation tools to personalize email communications based on customer behavior and lifecycle stages. Collaborate, develop, and execute comprehensive direct-to-consumer communication strategies that align with overall brand objectives, driving traffic, engagement, and conversion across email, SMS, and in-app. Collaborate with internal Marketing leadership and external vendors to conceive, develop, and update personalized communications and strategies based on customer behavior and lifecycle stages. Collaborate cross-functionally with the Marketing, Product and Customer Support to ensure alignment and consistency of direct-to-consumer communication strategies, campaigns, and messaging across identified channels. Work across the organization to execute and maintain an email marketing strategy that supports marketing and broader company goals – consisting of marketing and transactional communications. Assist in briefing our internal creative design team, ensuring the timely delivery of engaging and on-brand assets. Project manage each email creative from concept, to request, and through the creative approval process. Monitor and report on key performance indicators (KPIs) to measure the effectiveness of direct-to-consumer communication initiatives, providing regular updates and actionable insights to stakeholders. Focus on results by forecasting, measuring, and reporting metrics on digital member communications projects. Exhibit a passion for direct-to-consumer communication and the email marketing profession by continually learning, understanding, and developing best practices and sharing that knowledge generously across the team. Exhibit passion for the streaming industry and share insights, competitor innovations, and trends broadly. Exhibit a passion for growth and marketing by assisting with various initiatives, such as blogs, etc. Other projects and responsibilities as assigned. Qualifications Must be willing to work outside of standard business hours based on business needs (evenings, weekends, holidays, etc.). High school diploma or equivalent required. Bachelor’s degree in television, marketing, business, or related field preferred. 2+ years’ experience managing large-scale email marketing campaigns required. Hands-on email marketing platform experience, Braze and HubSpot are preferred. Working knowledge of HTML. Highly organized with strong project management skills. Strong written and interpersonal communication skills. Ability to analyze data and trends for continual improvement in marketing campaigns. Self-starter, passionate, committed with a high level of energy. Comfortable meeting deadlines and working in a fast-paced environment. Direct Reports None. Compensation, Benefits and Application Process Competitive base salary commensurate with experience. We offer a comprehensive benefits package including: 401(k) retirement plan with employer match Employer paid medical, dental and vision insurance Employer paid STD and LTD Employer paid life insurance and AD&D plus voluntary supplemental options Pet Insurance Comprehensive paid time off – vacation, sick leave and holidays CLICK HERE TO APPLY (and please let me know if you apply so I can flag it!)
