CRM Manager @ Chemist4U

Chemist4U is proud to be one of the UK's largest online pharmacies, processing over 180,000 prescriptions a month. We’re committed to making healthcare affordable, accessible, and convenient for everyone.

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the Role 

Working closely with the Content, Design, and wider Marketing teams, you’ll ensure that every customer communication feels personal, supportive, and in line with our mission to simplify the medication journey. 

We’ve recently migrated to Braze, and your expertise will be vital in helping us unlock the full potential of the platform—whether that’s through sophisticated audience targeting, creative campaign execution, or insightful reporting. 

You’ll lead on the key area of business revenue: weight loss. You’ll work on Chemist4U and myBMI UK & Ireland brands. 

Key Responsibilities 

Work with the Head of CRM and CRM Executive to develop and execute customer-focused CRM and email marketing strategies, using Braze to deliver communications that resonate and reassure. Build and refine SMS and push notification campaigns to complement our email efforts, ensuring consistent and cohesive messaging across every touchpoint. 
Share your Braze expertise with the wider team, helping us grow our understanding and capabilities within the platform. 
Use our audience personas and rich data sources to segment, target, and personalise campaigns—showing each customer that we understand their health needs and concerns. 
Confidently produce clear, actionable reports within Braze, working alongside our Head of Data & Analytics to track performance and highlight opportunities for growth. 
Oversee email and SMS campaign content, including design, copywriting, and A/B testing, to drive high open and click-through rates. You’ll have the support of our content team. 
Work closely with the wider Marketing team to ensure CRM campaigns align with our broader messaging, values, brand guidelines and goals. 

Who We’re Looking For 

Proven experience in email marketing and CRM management, with hands-on experience using Braze. 
At least 5 years in digital marketing, focusing on CRM strategies and audience segmentation. 
Experience with CRM channels, including email, SMS, Whatsapp and push notifications. 
Analytical mindset—comfortable turning data into insights that support health-focused communications. 
Strong project management skills, able to prioritise and collaborate across teams. 
Confident communicator, able to work closely with internal teams and external partners to support our shared mission. 
Committed to staying current on CRM best practices, always looking for ways to innovate and improve. 

Why Join Us? 

A chance to help make healthcare simpler and more reassuring for people across the UK. 

Be part of a team that values collaboration, positivity, integrity, growth, and customer centricity—where your ideas and expertise will make a real difference. 

Enjoy the support of a team that believes in investing in people and technology. 

Competitive salary, plus benefits including: 

Regular company events 
Company pension scheme 
Employee & NHS discounts 
Free parking 
Funded training 
Staff discount 
25 days holiday, moving to 28 after long service. 
Funded gym membership 
Wellness programmes 

Ready to Join Us? 

If you’re passionate about using CRM to help people feel better, sooner, we’d love to hear from you. Apply today and join our mission to bring trusted care and convenience to every doorstep. Not sure you have the skills or experience necessary? We’d still encourage you to apply! 

Job Title: CRM Manager 

Location: 1 Penketh Place, Skelmersdale / Hybrid (1 day a week at home) 

Job Type: Full-time, Permanent

Reports to: Head of CRM