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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Hiring: Head of CRM (Jaja Finance, London)
About Jaja Jaja is an innovative UK based consumer finance business, leading initially with a digital credit card launched in 2018, and a pipeline of consumer finance solutions in the making. We are on a mission to redefine the consumer finance experience and liberate customers from needless complexity, wasted time and frustration. Or as we say it, Make Simple. We will delight our customers – making the customer experience simpler, more enjoyable, more intelligent – treating customers fairly and giving them more control of their money. About The Role This is a role for a technically focused CRM leader who thrives at the intersection of data, technology, and customer experience. You’ll architect and own the CRM ecosystem, designing scalable, automated journeys that respond to real-time customer behaviour and deliver measurable impact. You’ll be hands-on with our Braze platform, pushing the boundaries of what’s possible. Whether it’s launching a new lifecycle framework or debugging a complex campaign flow, you’ll be the go-to expert who combines strategic thinking with technical execution. You’ll work in a fast-paced environment where experimentation is encouraged and speed matters. Collaboration will be second nature, as you embed CRM logic deep into the customer experience. You’ll lead a technically capable team, mentoring them to build smarter, faster, and more personalised campaigns. This isn’t just about sending emails; it’s about building a CRM engine that drives growth, retention, and customer engagement at scale. Key responsibilities: Own the CRM architecture & strategy: Define and lead the technical CRM roadmap, ensuring scalable, automated, and data-driven lifecycle marketing across email, app, push, and in-app channels. Align CRM infrastructure with business growth (in particular the Lifecycle and Loyalty teams) and customer experience goals. Data-driven personalisation & segmentation: Leverage customer data models, event streams, and behavioural signals to build dynamic segmentation and real-time personalisation. Partner with Data and Analytics to unlock predictive capabilities and drive retention and LTV. Advanced Braze enablement: Act as the internal Braze expert, owning configuration, integrations, and advanced use cases (continued integration with our credit card platform, data warehouse, mobile apps, and backend systems via SDKs and APIs). Continuously explore and implement new Braze features to enhance campaign sophistication and automation. Gamification & behavioural design: Architect and deploy gamified CRM experiences using event-based triggers and progress mechanics. Drive repeat engagement and habit formation through smart, scalable design. Performance engineering & experimentation: Define and monitor CRM KPIs, build dashboards, and run rigorous A/B and multivariate tests. Use experimentation frameworks to optimise journeys, messaging, and channel mix. Cross-functional technical collaboration: Work closely with Product, Engineering, Data Ops, and Analytics to ensure CRM is deeply embedded in the tech stack. Influence data pipelines, event taxonomy, and customer state logic to support CRM use cases. Team leadership & technical mentorship: Lead and grow a technically capable CRM team. Provide hands-on support in campaign logic, data troubleshooting, and platform configuration. Foster a culture of curiosity, precision, and delivery. About You Proven CRM leader. You think and act like a founder – this means you own the tool and know that success is down to you and your team. Rolling your sleeves up and moving fast on high impact initiatives is what you enjoy. You’re a technical master – you thrive in creating technical solutions and integrations to deliver enhanced automation and personalisation capabilities. Preferably with Braze experience. Strong analytical mindset with experience in A/B testing, segmentation, and funnel analysis. Precision and attention to detail in campaign design and execution. Able to write and troubleshoot basic HTML, JSON, Liquid & JavaScript Desired Skills & Experience: Minimum 7 years of CRM experienceMarTech Systems Engineer
Scooter’s Coffee is seeking a Martech Systems Engineer to own and optimize the platforms that power customer engagement, retention, and loyalty. This role requires a systems-level thinker who can understand tool dependencies, ensure clean integrations, and troubleshoot issues as they arise. The right candidate will bring the technical expertise to connect APIs, refine workflows, and keep our marketing technology stack running seamlessly. The ideal candidate is a problem-solver who thrives at the intersection of marketing and technology - someone who enjoys making complex systems work together to deliver real business impact. This role reports to the Director of Loyalty and CRM and collaborates closely with marketing, analytics, and technology teams. Description Configure, maintain, and optimize Martech integrations across platforms such as Braze, Talon.One, Amplitude, and related. Design and support API-based triggered campaigns, personalization, and event-driven automations. Ensure accurate event tracking by developing and maintaining taxonomy, validating data, and troubleshooting inconsistencies. Manage and evolve catalog structures in Braze to support personalization at scale. Troubleshoot technical challenges across workflows, segmentation, and data pipelines. Partner with cross-functional teams to align dependencies and ensure smooth execution of campaigns. Create and maintain technical documentation for integrations, APIs, and workflows. Stay current on partner/vendor roadmaps and advocate for features that enhance automation and personalization. Qualifications 5+ years of experience in Martech, marketing automation, or related systems roles. Strong knowledge of APIs, webhooks, and integrations. Proficiency with Postman or similar tools for API testing and validation. Strong troubleshooting and problem-solving ability across complex system interactions. Able to bridge marketing goals with technical solutions. Familiarity with front-end languages and query tools such as HTML, CSS, Java, SQL, and Liquid for customizing templates, troubleshooting, and optimizing campaigns. Familiarity with cloud-based architectures and scalable Martech frameworks. This role won't be posted until late November, but I'd like to start sourcing now so that we can move quickly once the role is posted. If you are interested in this position, please reach out to me: anne.schultheis@scooterscoffee.com -Remote, but MUST reside in one of these states: AZ, AL, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, NE, NV, NM, NC, ND, OH, OK, SC, SD, TN, TX, UT, WI, WY -This is a company policy and I cannot change it -No freelancers; this is a full-time salaried jobLoyalty programme recommendations
Hey Bonfire Community! We are looking at loyalty programme solutions which nicely integrate with Braze. Any experiences around partners like Open Loyalty, Antavo, Loyalty Co, Talon.One & Birdeye are very welcome :) Pros/cons and anything in between, please feel free to share! Thank you in advance. Cheers, Rosa
WordPress API to Catalogs
Hi all, I'm trying to automate the process of getting our blog posts (on wordpress) updated to a catalog. Ideally, this would automatically create a new catalog item when a new blog was created and would update images and information when an existing blog post is updated. Does anyone have experience doing this and how was it accomplished? Is it working for you? Thanks!
We’re hiring: Senior Manager, Lifecycle/CRM Marketing!
UTR Sports is looking for a hands-on marketer to optimize behavior-based, multi-channel campaigns across email, push, SMS/MMS, and in-app messaging. This remote-first role offers the chance to shape Lifecycle/CRM strategy and drive measurable ROI. You’ll execute triggered campaigns, A/B tests, and personalized messaging, collaborating with Product, Engineering, and Data teams. Strong CRM experience and hands-on Braze expertise are required. Apply Here
CRM Executive (Footasylum)
Location: Rochdale (Hybrid) Department: Digital Trade / CRM Experience: Minimum 1 year in CRM Are you ready to defy ordinary? We’re looking for a CRM & Email Marketing Executive to join our dynamic Digital Trade team. This role is perfect for someone who thrives on data-driven marketing, loves experimenting with customer engagement strategies, and wants to make a real impact on how we connect with our audience. What You’ll Do Plan & deliver campaigns: Coordinate CRM and email marketing campaigns, plus push notifications. Database management: Support segmentation strategies and maintain database cleanliness. Optimise communications: Build, schedule, test, and refine email campaigns. Analyse & report: Deliver weekly/monthly performance reports, set benchmarks, and recommend improvements. Experiment & innovate: Create testing plans, log results, and continuously enhance automated communications. Collaborate cross-functionally: Ensure CRM strategies align with wider business goals. Support integrations: Work with the Senior CRM Manager on technical projects and system development. Drive improvement: Champion innovation and continuous optimisation within the CRM department. What We’re Looking For At least 1 year of CRM experience. Hands-on knowledge of platforms such as Braze, Bloomreach, Klaviyo, or Ometria. Strong analytical skills with the ability to turn insights into action. Detail-oriented, organised, and collaborative. Passionate about customer engagement and digital innovation. Why Join Us? This is your chance to be part of a team that values creativity, experimentation, and relentless improvement. You’ll help shape how we engage with customers, test new ideas, and push boundaries in CRM marketing. Apply here: https://footasylum.teamtailor.com/jobs/6568316-crm-executiveWEBINAR: What's new in the Q4 product release
Get a practical walkthrough of the latest features in Braze from Kai Williams on January 27th. Kai will demo powerful new tools like the no-code RFM Segment Template, Liquid personalization for Landing Pages, and Enhanced CDI Reporting. This webinar is the best way to stay up-to-date with the platform and ask questions live, but if you can't make the session, register for a copy of the recording to be delivered to you via email. If you're looking for a language besides English, we've got you: subtitles will be available. 👉 Save your seat and register for this webinar hereBraze Learning Workshop + Bonfire NYC Meetup
Kick off the new year with a Braze double feature Join the Braze Learning and Community team at Braze NYC on January 15 for an afternoon of hands-on learning followed by an evening of networking and connection. Join the workshop, the meetup, or both to make a day of it. ⭐️ REGISTER HERE ⭐️ Braze Learning Workshop: First Transactions with Braze 3:00–5:00 PM | Braze NYC – 13th Floor We’re welcoming the new year by launching our Braze workshop series led by Senior Braze Trainer, Sang Kim. In our First Transactions with Braze session, you’ll build and test pathways to first conversions in Canvas and share success strategies with your fellow Braze marketers. This session is beginner-friendly and great for intermediate Braze users looking to optimize their early lifecycle strategies and strengthen their core user journey skills. All workshop attendees will get code for 50% off the Braze Certification of their choice. Braze Bonfire Meetup 5:00–7:00 PM | Braze NYC – 13th Floor Keep the momentum going at our first Bonfire Meetup of the year. Talk challenges, celebrate successes, and get inspired by your fellow Braze marketers over light bites and drinks. Meetup attendees will also receive a 50% off Braze Certification code — and some exclusive Braze swag. Start the year strong with new skills, new ideas, and new connections. We hope to see you there!
