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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
MarTech Systems Engineer
Scooter’s Coffee is seeking a Martech Systems Engineer to own and optimize the platforms that power customer engagement, retention, and loyalty. This role requires a systems-level thinker who can understand tool dependencies, ensure clean integrations, and troubleshoot issues as they arise. The right candidate will bring the technical expertise to connect APIs, refine workflows, and keep our marketing technology stack running seamlessly. The ideal candidate is a problem-solver who thrives at the intersection of marketing and technology - someone who enjoys making complex systems work together to deliver real business impact. This role reports to the Director of Loyalty and CRM and collaborates closely with marketing, analytics, and technology teams. Description Configure, maintain, and optimize Martech integrations across platforms such as Braze, Talon.One, Amplitude, and related. Design and support API-based triggered campaigns, personalization, and event-driven automations. Ensure accurate event tracking by developing and maintaining taxonomy, validating data, and troubleshooting inconsistencies. Manage and evolve catalog structures in Braze to support personalization at scale. Troubleshoot technical challenges across workflows, segmentation, and data pipelines. Partner with cross-functional teams to align dependencies and ensure smooth execution of campaigns. Create and maintain technical documentation for integrations, APIs, and workflows. Stay current on partner/vendor roadmaps and advocate for features that enhance automation and personalization. Qualifications 5+ years of experience in Martech, marketing automation, or related systems roles. Strong knowledge of APIs, webhooks, and integrations. Proficiency with Postman or similar tools for API testing and validation. Strong troubleshooting and problem-solving ability across complex system interactions. Able to bridge marketing goals with technical solutions. Familiarity with front-end languages and query tools such as HTML, CSS, Java, SQL, and Liquid for customizing templates, troubleshooting, and optimizing campaigns. Familiarity with cloud-based architectures and scalable Martech frameworks. This role won't be posted until late November, but I'd like to start sourcing now so that we can move quickly once the role is posted. If you are interested in this position, please reach out to me: anne.schultheis@scooterscoffee.com -Remote, but MUST reside in one of these states: AZ, AL, AR, CO, FL, GA, IL, IN, IA, KS, KY, LA, MI, MN, MS, MO, NE, NV, NM, NC, ND, OH, OK, SC, SD, TN, TX, UT, WI, WY -This is a company policy and I cannot change it -No freelancers; this is a full-time salaried jobLoyalty programme recommendations
Hey Bonfire Community! We are looking at loyalty programme solutions which nicely integrate with Braze. Any experiences around partners like Open Loyalty, Antavo, Loyalty Co, Talon.One & Birdeye are very welcome :) Pros/cons and anything in between, please feel free to share! Thank you in advance. Cheers, Rosa
WordPress API to Catalogs
Hi all, I'm trying to automate the process of getting our blog posts (on wordpress) updated to a catalog. Ideally, this would automatically create a new catalog item when a new blog was created and would update images and information when an existing blog post is updated. Does anyone have experience doing this and how was it accomplished? Is it working for you? Thanks!
We’re hiring: Senior Manager, Lifecycle/CRM Marketing!
UTR Sports is looking for a hands-on marketer to optimize behavior-based, multi-channel campaigns across email, push, SMS/MMS, and in-app messaging. This remote-first role offers the chance to shape Lifecycle/CRM strategy and drive measurable ROI. You’ll execute triggered campaigns, A/B tests, and personalized messaging, collaborating with Product, Engineering, and Data teams. Strong CRM experience and hands-on Braze expertise are required. Apply Here
CRM Executive (Footasylum)
Location: Rochdale (Hybrid) Department: Digital Trade / CRM Experience: Minimum 1 year in CRM Are you ready to defy ordinary? We’re looking for a CRM & Email Marketing Executive to join our dynamic Digital Trade team. This role is perfect for someone who thrives on data-driven marketing, loves experimenting with customer engagement strategies, and wants to make a real impact on how we connect with our audience. What You’ll Do Plan & deliver campaigns: Coordinate CRM and email marketing campaigns, plus push notifications. Database management: Support segmentation strategies and maintain database cleanliness. Optimise communications: Build, schedule, test, and refine email campaigns. Analyse & report: Deliver weekly/monthly performance reports, set benchmarks, and recommend improvements. Experiment & innovate: Create testing plans, log results, and continuously enhance automated communications. Collaborate cross-functionally: Ensure CRM strategies align with wider business goals. Support integrations: Work with the Senior CRM Manager on technical projects and system development. Drive improvement: Champion innovation and continuous optimisation within the CRM department. What We’re Looking For At least 1 year of CRM experience. Hands-on knowledge of platforms such as Braze, Bloomreach, Klaviyo, or Ometria. Strong analytical skills with the ability to turn insights into action. Detail-oriented, organised, and collaborative. Passionate about customer engagement and digital innovation. Why Join Us? This is your chance to be part of a team that values creativity, experimentation, and relentless improvement. You’ll help shape how we engage with customers, test new ideas, and push boundaries in CRM marketing. Apply here: https://footasylum.teamtailor.com/jobs/6568316-crm-executiveWEBINAR: What's new in the Q4 product release
Get a practical walkthrough of the latest features in Braze from Kai Williams on January 27th. Kai will demo powerful new tools like the no-code RFM Segment Template, Liquid personalization for Landing Pages, and Enhanced CDI Reporting. This webinar is the best way to stay up-to-date with the platform and ask questions live, but if you can't make the session, register for a copy of the recording to be delivered to you via email. If you're looking for a language besides English, we've got you: subtitles will be available. 👉 Save your seat and register for this webinar hereBraze Learning Workshop + Bonfire NYC Meetup
Kick off the new year with a Braze double feature Join the Braze Learning and Community team at Braze NYC on January 15 for an afternoon of hands-on learning followed by an evening of networking and connection. Join the workshop, the meetup, or both to make a day of it. ⭐️ REGISTER HERE ⭐️ Braze Learning Workshop: First Transactions with Braze 3:00–5:00 PM | Braze NYC – 13th Floor We’re welcoming the new year by launching our Braze workshop series led by Senior Braze Trainer, Sang Kim. In our First Transactions with Braze session, you’ll build and test pathways to first conversions in Canvas and share success strategies with your fellow Braze marketers. This session is beginner-friendly and great for intermediate Braze users looking to optimize their early lifecycle strategies and strengthen their core user journey skills. All workshop attendees will get code for 50% off the Braze Certification of their choice. Braze Bonfire Meetup 5:00–7:00 PM | Braze NYC – 13th Floor Keep the momentum going at our first Bonfire Meetup of the year. Talk challenges, celebrate successes, and get inspired by your fellow Braze marketers over light bites and drinks. Meetup attendees will also receive a 50% off Braze Certification code — and some exclusive Braze swag. Start the year strong with new skills, new ideas, and new connections. We hope to see you there!Latency when refreshing Banner
Hi! We're having some issues with a Banner in our app. We have a flow where 1. User clicks on Banner 2. We log a custom event 3. Custom event Triggers an IAM 4. When user clicks on the IAM, it assigns a custom attribute using the brazeBridge method 5. We flush the data 6. The user dismisses the IAM 7. We refresh the banner (after a 20 sec delay) 8. The banner re-runs the liquid to check if there is a value present in the attribute we assigned in step 4. If it is, then show a different UI. However, between step 7-8, there is a very long and inconsistent latency, between 10 seconds up to minutes. So the banner doesn't refresh. And we usually run into rate-limit issues trying to refresh the banner over, and over. Has anyone had any similar use-case, leveraging banners to trigger a modal, and then updating the banner depending on actions taken in the modal? If so, did you also have similar issues as above, and how did you solve them?Discrepency between bounce count on segment vs SQL
While looking into some deliverability questions, I created a segment of recipients who have received any message after 2025-12-03, and where hard bounced is true, and found a size of 114,000 To get some better insight into the causes of these bounces, I ran a query against the USERS_MESSAGE_EMAIL_BOUNCE_SHARED table in the Query Builder, which only shows 297 bounces. Am I looking at the wrong table, or is my segment incorrect? This feels like I have a significant misunderstanding at to what these things represent. Thanks!
