How do you think about incentives in your Braze strategy?

In a lot of Braze setups I’ve seen, messaging and orchestration get a lot of attention (rightfully so!)

But incentives often feel bolted on. 

• Same incentives across segments
• No clear framework for when to use one
• Limited testing to subject lines

I’d love to hear: 

• Do you have a defined philosophy for incentives?
• Are they lifecycle-driven? Margin-driven? Performance-driven?
• Who owns incentive logic on your team?

Also, if anyone wants a quick temperature check, I put together a short Braze Incentives Scorecard (3 min, free) to benchmark maturity across a few key areas: https://scorecard.voucherify.io/braze

Would love feedback if you end up trying it!