The most recent content from our members.
Looking for a Senior Manager, CRM Orchestration at Burberry. It’s an exciting moment for us as we rethink how our outreach channels and customer experiences connect. You’ll join a brilliant team and help take our orchestration and personalisation capabilities to the next level, blending strategy, technology and…
Seeking a CRM Mastermind (or a Future One in the making!) Utility Warehouse (London, UK) I'm looking for a CRM Technical Manager to help us architect the future of our technical delivery engine. Ideally, you’re already a bit of a tech wiz - someone who lives in Braze, speaks Liquid, and loves getting stuck into BigQuery to…
Maven is seeking a Braze Lifecycle Manager (AI) to join our Member Communications team and help shape how members experience Maven across their entire journey. This role sits at the intersection of lifecycle strategy, systems operations, and product partnership—owning how, when, and why we engage members across email,…
Currently we have to manually create a segment to export users that meet a criteria. It would be great if we had an API endpoint to create/update segments to help manage and report on the data.
Hi there, we send 2 to 3 newsletters per week. Currently, we segment users based on their previous email interaction through segment extensions. For instance, we send one campaign per week to the full database, the second campaign only to users who have opened at least X emails in the last 3 months and the third campaign…
In a lot of Braze setups I’ve seen, messaging and orchestration get a lot of attention (rightfully so!) But incentives often feel bolted on. * Same incentives across segments * No clear framework for when to use one * Limited testing to subject lines I’d love to hear: * Do you have a defined philosophy for incentives? *…
Hi everyone, I'm currently building a signal-driven evergreen referral canvas and would love some input from others managing multi-canvas ecosystems. Entry logic includes: * Lifecycle stage: set up completed + post onboarding * Lifecycle transitions: trial to paid, upgrade, renewal success * Joy/value signal: high-intent…
Hi everyone! I am having a bit of a trouble with orchestrating an email campaign using Audience Paths. The plan is the following. Send 4 emails, each email with a delay and to a different segment. The 1st email is simple/easy and straight forward. It is sent to audience selected at the beggining. The 2nd email is to be…
Hi! I am looking to filter on a custom attribute in a canvas audience paths, but I want to do a contains statement. I am trying to reference multiple attributes with out having to list each specific value as the trigger. The attribute naming convention works were I could use contains. Thinking I can use a targeting filter…
How can we set the unsubscribe to only remove the user from the specific subscription group? We don't want to do this through a preference center. We just want to have a link that automatically removes the user from the specific subscription group that the email was sent to. Also, when importing users via CSV that could be…
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