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Looking for a CRM Freelancer for parental leave coverage

laurenyee

Hi all! We are looking for a freelancer to cover a parental leave for our Sr. Manager of CRM at Betterment (expected duration: ~8 months). This person would plan and execute CRM campaign strategies for our B2B line, with occasional support for our retail audience. The ideal candidate is a hands-on lifecycle marketer comfortable owning both strategy and execution. ~20 hours per week. Starting date: mid-September 2026

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sarvan96

Hi @laurenyee I’d definitely be interested in this opportunity.

My background is in CRM, lifecycle marketing, and marketing automation, with hands-on experience across Braze. I’ve worked on the full campaign lifecycle — strategy, segmentation, journey setup, personalization, execution, QA, and optimization.

I’m particularly comfortable in hands-on roles where I can take ownership of campaigns rather than just provide strategic direction. I’ve also worked across both B2B and B2C customer engagement programs.

The ~20 hours/week commitment and mid-September 2026 start work well for me. I’d be happy to connect and learn more about what the team is looking for during the parental leave coverage.

Thanks!

boverson

Hello! I'm a Senior Lifecycle Platform Developer with 15+ years building and scaling cross‑channel customer engagement systems across Braze, Iterable, Salesforce Marketing Cloud, and other modern ESP/CDP ecosystems.
What I'm known for (TL;DR):
• Building scalable lifecycle infrastructure
• Translating product data into messaging logic
• Cross‑platform ESP migrations
• Modular email design systems
• Advanced personalization frameworks
• Partnering with engineering on event architecture
I specialize in the architecture, development, and optimization of event‑driven lifecycle programs spanning email, SMS, push, in‑app, and transactional messaging. Deep expertise in Liquid, Handlebars, and modular HTML/CSS engineering, with a focus on scalable template systems, dynamic personalization frameworks, and data‑driven messaging infrastructure.
I translate complex product and behavioral data into high‑performing lifecycle experiences through close partnership with data engineering, product, and analytics teams. Experienced in designing event schemas, integrating warehouse data, and operationalizing real‑time triggers that power retention, conversion, and revenue growth.

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