Workspace vs Separate Account Costing ??

sarvan96

Workspace and Account Licensing Model

Please provide a detailed commercial and technical comparison between:

1. A single Braze account with multiple workspaces.
2. Multiple independent Braze accounts.

Specifically, please provide:

• Number of workspaces included in the proposed subscription.
• Cost for additional workspaces, if applicable.
• Licensing and billing model for workspaces.
• Whether MAUs, messaging volumes, and credits are shared across workspaces or charged separately.
• Any functional, security, reporting, or data-isolation differences between workspaces and separate accounts.
• Detailed pricing for all applicable components, including platform license, MAUs, email, push notifications, SMS, WhatsApp, AI features, data services, support, and any other add-on services.
• Your recommended approach for achieving the most cost-effective and operationally efficient setup.

Data Integration and Workspace Architecture

Our customer and event data will be sourced from two external systems:

• Pega
• Splunk

Please provide:

• Recommended architecture for integrating Pega and Splunk with Braze.
• Whether both data sources can feed a single Braze account with multiple workspaces.
• Any limitations, considerations, or best practices when ingesting data from multiple external systems.
• How customer identities and profiles are managed when data originates from multiple sources.
• Whether data from Pega and Splunk can be segregated by workspace while maintaining centralized governance.
• Any additional licensing, infrastructure, API, data ingestion, or data synchronization costs associated with these integrations.
• Recommendations for the most cost-effective and scalable design for this setup.

stefanie.baldwin

Hi @sarvan96,
I think the right next step would be to contact the Braze Sales Team so you can get the latest pricing information for the setup that's right for you.

I've tried to gather a bit of information here though on how you might make a choice between a single Braze Account with Multiple Workspaces, vs. Multiple Independent Braze Accounts.

In Braze, everything you do happens within a workspace, which acts as a separate silo of data and allows you to keep different brands or activities separate. When you have a single Braze account with multiple workspaces, each workspace is isolated from the others, meaning that all data, user profiles, segments, campaigns, messaging content, and engagement history are stored separately within each workspace and cannot be easily shared across workspaces.

Single Braze Account with Multiple Workspaces:

• Each workspace acts as a separate environment for tracking and managing engagement for related mobile apps or websites.
• Workspaces provide isolation between brands, environments (e.g., production and staging), or regions.
• Data is siloed: user profiles, segments, campaigns, and messaging content in one workspace are not accessible in another.
• Dashboard users can access multiple workspaces within the same company dashboard.
• Some features like Currents connectors are not shared across workspaces, requiring separate setups.
• Users may exist in multiple workspaces, which can lead to duplicate-like scenarios if not managed carefully.
• Creating new workspaces is useful for separating entirely new apps or brands, while app instances within a workspace are used to separate versions or platforms of the same app.

Multiple Independent Braze Accounts:

• Each account is completely separate with no shared data or dashboard access between accounts.
• Users, data, settings, and configurations are isolated at the account level, not just workspace level.
• There is no built-in mechanism to manage or unify data across accounts.
• Typically used when organizations need full separation of operations, billing, or compliance requirements.