The most recent content from our members.
The wait is over. Braze Bonfire has officially moved into its new home, and we are ready for you to pull up a chair. This upgrade is all about making your experience smoother, faster, and more intuitive so you can get back to what matters: connecting with the best minds in customer engagement. Braze Bonfire is the space…
It’s been over three years since Braze Bonfire took the leap from a chat-based platform to this web-based forum, and over that time, Bonfire has continued to be a place where Braze users can ask questions, get answers from peers, and make connections with others living and breathing customer engagement. Folks have found…
Our limited-time Black Friday promotion is live! From November 17 to December 5, get 50% off any Braze Certification exam using the promo code blackfriday. It's the best way to validate your skills and level up before the new year! Key Details * 50% off any Braze Certification exam * Register by EOD December 5, then take…
We’re in the final days before Forge and the countdown to the Torchie Awards is on! For this post, we dive into three categories that always see the most entries: Collaborative Team of the Year, Creative Excellence, and Campaign of the Year. The submissions for 2025 were next level, and because of that we’re introducing…
The Braze Alloys ecosystem includes the best of the best, whether you’re looking for a partner in technology or solutions. The partner categories of the Torchie Awards aim to celebrate this community of innovators who help brands of all sizes take the craft of customer engagement to the next level. Let’s meet our finalists…
The competition for the Torchie Awards was fierce this year, and our finalists represent the top tier in a field crowded with creativity. Let’s dive into the stories of our finalists for four categories: Bonfire Community Leader of the Year, Rising Marketing Star, Marketing Leader of the Year and Braze for Impact. Bonfire…
Announcing the 2025 Torchie Awards Finalists Every year, Braze honors the marketers and brands redefining what’s possible in customer engagement. Whether you’ve launched a killer campaign, driven real impact, or led with creativity and heart, we want to celebrate you. This year, we received over 270 outstanding submissions…
Hi Bonfire Community, We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever. This third edition from the 427° Innovation Lab at Braze is packed with insights from global research,…
Why We Ran the Survey Understanding which channels resonate most with your audience is crucial. By surveying dashboard users, we aimed to uncover favorite consumer marketing channels. Survey Results: Top Channels 1. Email emerged as the clear favorite, with 38% of responders selecting it as their preferred channel.…
We know how challenging it can be to get the full picture of your marketing efforts, uncover and act on insights, and prove ROI. Braze has two new reporting tools that can help: * Report Builder: Create sharable reports with visuals that clearly demonstrate campaign impact. * Dashboard Builder: Get an instant view of your…
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