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New! Melting Points: Locking in Loyalty

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LindseySilver
Braze Employee
10 months ago

Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌‍​‌‍‌‌​​‍‍‌‍​‍‌​‍‌‍​‌‌‍‍‌‍‌‌​‍‌‌‍‌​‌‍‌‌‌‌‍​‍‍‌‍​‌‍‌‍‌​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌‌‌‍​‌‍​​‌​‌‌​‍​‌‍‌‌​‍​​‍‌‌‍​‍‌‍‌‍​‌‍‌‍​‌​‍‌​‌​‌‍‌​‌‍‌‌‌‍‌​​‍‌​‍‌‌‍​‌​​‌​‍​​‍‌​‍‌​​​​‌‌‌‍​‍‌‍‌‌​‌‌​‌‍​‌‌​​‍‌‍​​​​​‌‌​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌‌‌‍‍‌‌‍‌​‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‍‌‍‌‌​​‌​‌‍​‌‌​​‍​​​‌‍​‌​​‍​‍​​‌​‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍​​​‍‌‍‌​​‌‍‌‍‌‍​‌‍‌‍‌‍​‍​‌‍‌‌‌‍​‌​​‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌‍​‌‍‌‌​​‍‍‌‍​‍‌​‍‌‍​‌‌‍‍‌‍‌‌​‍‌‌‍‌​‌‍‌‌‌‌‍​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‍‍‌‌‍‌​​‌​‌‌‌‍​‌‍​​‌​‌‌​‍​‌‍‌‌​‍​​‍‌‌‍​‍‌‍‌‍​‌‍‌‍​‌​‍‌​‌​‌‍‌​‌‍‌‌‌‍‌​​‍‌​‍‌‌‍​‌​​‌​‍​​‍‌​‍‌​​​​‌‌‌‍​‍‌‍‌‌​‌‌​‌‍​‌‌​​‍‌‍​​​​​‌‌​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌‌‌‍‍‌‌‍‌​‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‍‌‍‌‌​​‌​‌‍​‌‌​​‍​​​‌‍​‌​​‍​‍​​‌​‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍​​​‍‌‍‌​​‌‍‌‍‌‍​‌‍‌‍‌‍​‍​‌‍‌‌‌‍​‌​​‌‍​‍​​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

Hi Bonfire Community,

We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever.

This third edition from the 427° Innovation Lab at Braze is packed with insights from global research, creative “Brazestorms,” and cross-industry brand wisdom. You’ll discover that real loyalty goes beyond just perks—it’s all about emotional connections, community, and adding genuine value to people’s lives.

What’s inside this exclusive playbook?

  • Why traditional loyalty models are falling short and how to give them a modern makeover
  • How top brands tap into emotional loyalty by leveraging data effectively
  • Our loyalty framework and 9 adaptable use cases tailored for travel, restaurants, on-demand services, and retail

Remember, loyalty isn’t just about points—it’s about winning hearts! ❤️

Ready to dive in? Download the guide now and start locking in what matters most! 

Updated 10 months ago
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LindseySilver's avatar
Braze Employee
Joined November 07, 2022
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