Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights.
Hi Bonfire Community,
We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever.
This third edition from the 427° Innovation Lab at Braze is packed with insights from global research, creative “Brazestorms,” and cross-industry brand wisdom. You’ll discover that real loyalty goes beyond just perks—it’s all about emotional connections, community, and adding genuine value to people’s lives.
What’s inside this exclusive playbook?
- Why traditional loyalty models are falling short and how to give them a modern makeover
- How top brands tap into emotional loyalty by leveraging data effectively
- Our loyalty framework and 9 adaptable use cases tailored for travel, restaurants, on-demand services, and retail
Remember, loyalty isn’t just about points—it’s about winning hearts! ❤️
Ready to dive in? Download the guide now and start locking in what matters most!
Updated 20 days ago
Version 3.0