Announcing new Braze features to boost your eCommerce success
Shoppers move fast. One wrong email or frustrating checkout experience can lead customers to the competition. The best brands use marketing tools that work in tandem to deliver relevant messages in the moments that matter. That’s why we’re excited to share powerful new capabilities designed specifically to help you elevate your eCommerce strategy: Seamless integration with Shopify: Effortlessly turn real-time data into personalized, cross-channel engagement that builds loyalty and drives revenue. eCommerce focused templates: Accelerate the creation of your campaigns with eCommerce specific templates for Canvas, Email, and Landing Pages. Enhanced omnichannel engagement: Leverage smarter, personalized interactions across mobile and email to boost conversions and create memorable shopping experiences. Braze Learning playbooks: Gain strategies for key moments in a shopper’s journey, including abandoned cart, order confirmation, and price drop promotions. These updates are tailored to empower you to connect with your shoppers more effectively and turn every interaction into a transaction. Learn moreBraze Certification is about to hit 10,000!
Braze Certification is approaching an incredible milestone—our 10,000th certification granted. The lucky individual who becomes the 10,000th person to earn a Braze Certification or Skills Badge will receive an incredible opportunity: a spotlight on Braze’s social platforms! This is your chance to share your unique Braze story and gain recognition across our vibrant community. Now’s the perfect time to get certified, grow your skills, and be part of this milestone! To claim the prize, the winner will need to sign a consent form allowing us to celebrate their achievement on our socials. If the form isn’t signed, we’ll have to pass the prize to the next eligible winner. Learn more and sign-up for an exam today at https://learning.braze.com/page/certificationWe want to hear from you!
Hey there, Bonfire friends! You’re invited to participate in a brief survey about Braze Bonfire. Your insights will help shape the community experience and ensure it meets your needs. The survey will take just a few minutes of your time and will help us understand what you’d like to see more or less of in the coming year. Bonfire Feedback The survey will close on Friday, January 31. Thank you for being an essential part of our community. Your feedback is greatly appreciated!Introducing 5 new Bonfire Community Groups
At the heart of customer engagement lies a fundamental truth: community matters. This principle drives brand loyalty and fosters shared experiences, and it’s no different for Braze! We are passionate about creating opportunities for you to connect, learn, and grow. In that spirit, we are excited to introduce Bonfire Community Groups—our first open groups designed to enhance your experience. Led by Braze team members, these new groups will focus on specific industries and roles, providing a dedicated space for members to connect and share insights. Similar to our Discussions, these groups will allow you to engage with fellow customer engagement professionals, discuss challenges, share ideas, and receive valuable feedback. Ready to learn more? Here are our new Bonfire Community Groups! Retail and eCommerce Join this group of Retail and eCommerce enthusiasts dedicated to enhancing customer engagement through innovative strategies, shared insights, and collaborative networking. Whether you’re a major brand or a small Shopify store, you’ll find others who share your passion for the Retail and eCommerce space. Financial Services Connect with Braze customers from across the financial services sector to share industry insights and discuss customer engagement strategies that foster trustworthy experiences. In a competitive landscape, it’s essential for brands to connect effectively with consumers on their individual journeys. This group is perfect for anyone in FinServ looking to learn from peers and find solidarity in shared challenges (and solutions!). Creative Collective This group is a space for innovators to explore and share creative strategies that push the boundaries of customer engagement. For too long, there’s been a misconception that creativity and performance are at odds. Research from WARC and Cannes Lions shows that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns. Join this group to connect with others who are committed to marrying creativity with technology and setting new standards for innovation. Small but Mighty We’re bending the rules a bit with this one: Small but Mighty has technically existed since Bonfire’s inception. The big change? Now, anyone can join this group, which was previously private. By opening access, we hope even more small teams can leverage the collective power of the Bonfire Community and elevate their customer engagement strategies. Bonfire Expert Council While this group operates on a “request-to-join” basis, it plays a crucial role in shaping the future of Braze Bonfire! Apply to become a founding member and be instrumental in helping the community team build our roadmap, introduce new programs and features, and enhance the overall community experience. As a trusted member of the Bonfire Expert Council, you’ll also help answer questions, provide solutions, and share your expertise with the rest of the community. We envision these groups as just the beginning of many more to come. Visit the Community Groups page to find the group (or groups!) you’d like to join, and kick things off by posting a hello or sharing your thoughts on what you’d like to see in the future, or even a current challengeCommunity Groups you’re facing, or a question you have. If you’re interested in leading a Bonfire Community Group of your own, we want to hear from you! Reach out to us at community@braze.com , or mention one of our community managers in a reply on this post— MaggieBrennan, EmilyCalderon, and I are always here to help!Tech for an Equitable Future - Cohort 5 Application Launch!
What a week! Today, we announced the opening of applications for the fifth cohort of our Tech for an Equitable Future product grant program today at Forge. We’re partnering with BET+, the premium streaming entertainment service and valued GSA customer, to break down barriers for underrepresented founders by offering 12 months of free access to Braze technology and services. 🌟 About: Applications are open through January 17, at which point we’ll select 20 startups across APAC, EMEA, and North America to join Cohort 5. 🤝 BET+ x Braze: Through this partnership, BET+ will provide select participants of the program with 1:1 mentorship, access to a BET+ branding masterclass, free email advertising, and more 💡 Why It Matters: In 2023, Black-founded startups received less than 0.5% of U.S. venture funding, and women-founded startups just 2.2%. Braze is committed to leveling the playing field for underrepresented founders. Through this program, we’ve donated over $900,000 in product value to startups in FY'25 alone. 📢 Apply or Share the Word: Applications are open now through Jan. 17, 2025. Apply HERE by clicking the Apply Now button.Welcome to the New and Improved Braze Bonfire!
Hey Bonfire friends! You may notice things look a little different around here. We took your feedback over the last year to heart and have been hard at work behind the scenes to make your experience even better. These updates will make navigating our community simpler, more engaging, and a whole lot more fun.Site under maintenance Thursday, July 18
The Bonfire community will be going through an upgrade Thursday, July 18 from 8am PT - 5pm PT. Please note that the community will not be accessible during that time. If you need assistance with your Braze instance, please submit a Support Ticket via the Braze dashboard. We look forward to you experiencing our upgraded community once the update is complete. Let us know if you have any questions by dropping a note to community@braze.com.Follow the neon lights to Forge 2024
Big news, Bonfirers: get ready to go all in on customer engagement. This September, Forge is back for 2024 in a dazzling new place: Las Vegas! With success stories from big, innovative brands, tricks of the trade from industry experts, and networking opportunities galore, you’re sure to hit the inspiration jackpot. Forge is also the place to get certified, trained, and expand how you can use Braze in your day-to-day work. Come for the business, but stay for the fun—it’s not called the city that never sleeps for nothin’. We’ll keep the party going with activations, celebrations, and a few well-deserved awards. Mark your calendar for September 23-25, 2024, and check back in for a Bonfire-exclusive chance to roll the dice and attend Forge on us!Tech for an Equitable Future Applications Open
Braze is excited to announce our new product grant program Tech for an Equitable Future—an expansion of the Tech for Black Founders program to other underrepresented groups. Tech for an Equitable Future aims to remove barriers for underrepresented founders by providing their companies 12 months of free access to the Braze platform and supporting services. This initiative—launched in 2020 to address findings that only 1% of founders backed by venture capital in the US are Black—now provides a total of 24 Black-led startups free access to the Braze platform. The expanded program will continue this effort with the inclusion of other underrepresented founders, including women founders, who garner just 2% of the capital invested in VC-backed startups in the US. With equity as one of the guiding social impact pillars at Braze, we are committed to the continued pursuit of equity and inclusion in the technology industries. Businesses accepted to the program can expect to accelerate their growth, increase their chances at receiving VC funding, and build successful businesses.Congratulations to the 2023 Torchie Awards winners
Congratulations to the Forge 2023 Torchie Awards Winners and Runner Ups! The annual Braze Torchie Awards is a celebration of the leading brands and marketers who are building the future of customer engagement. This year we’re pleased to recognize an exceptional class of award winners who are finding innovative ways to forge connections and strengthen relationships—one message at a time. We awarded eight total awards this year, six customer awards - Rising Marketing Star of the Year, Bonfire Community Leader, Marketing Leader of the Year, Creative Excellence Award, Collaborative Team of the Year, Campaign of the Year and two partner awards - Technology Partner of the Year and Solutions Partner of the Year. Customer Award Winners Rising Marketing Star of the Year Winner: Samara Halperin, Lifecycle Marketing Associate for Talkspace (Congratulations SamaraHalperin!) Bonfire Community Leader Winner: Kristijan Arsov, Lifecycle Marketing Manager for Lifesum (Congratulations Kristijan!) Marketing Leader of the Year Winner: Christine Miller, Senior Director, Global CRM Operations for Warner Bros. Discovery Creative Excellence Award Winner: Peacock Collaborative Team of the Year Winner: Grubhub Campaign of the Year Winner: Canva Partner Award Winners Technology Partner of the Year Winner: Census Solutions Partner of the Year Winner: Ogilvy To learn more about the winners and runner ups, check out the Torchie Awards Winners announcement HERE.
