Welcome to the New and Improved Braze Bonfire!
Hey Bonfire friends! You may notice things look a little different around here. We took your feedback over the last year to heart and have been hard at work behind the scenes to make your experience even better. These updates will make navigating our community simpler, more engaging, and a whole lot more fun.Site under maintenance Thursday, July 18
The Bonfire community will be going through an upgrade Thursday, July 18 from 8am PT - 5pm PT. Please note that the community will not be accessible during that time. If you need assistance with your Braze instance, please submit a Support Ticket via the Braze dashboard. We look forward to you experiencing our upgraded community once the update is complete. Let us know if you have any questions by dropping a note to community@braze.com.Follow the neon lights to Forge 2024
Big news, Bonfirers: get ready to go all in on customer engagement. This September, Forge is back for 2024 in a dazzling new place: Las Vegas! With success stories from big, innovative brands, tricks of the trade from industry experts, and networking opportunities galore, you’re sure to hit the inspiration jackpot. Forge is also the place to get certified, trained, and expand how you can use Braze in your day-to-day work. Come for the business, but stay for the fun—it’s not called the city that never sleeps for nothin’. We’ll keep the party going with activations, celebrations, and a few well-deserved awards. Mark your calendar for September 23-25, 2024, and check back in for a Bonfire-exclusive chance to roll the dice and attend Forge on us!Tech for an Equitable Future Applications Open
Braze is excited to announce our new product grant program Tech for an Equitable Future—an expansion of the Tech for Black Founders program to other underrepresented groups. Tech for an Equitable Future aims to remove barriers for underrepresented founders by providing their companies 12 months of free access to the Braze platform and supporting services. This initiative—launched in 2020 to address findings that only 1% of founders backed by venture capital in the US are Black—now provides a total of 24 Black-led startups free access to the Braze platform. The expanded program will continue this effort with the inclusion of other underrepresented founders, including women founders, who garner just 2% of the capital invested in VC-backed startups in the US. With equity as one of the guiding social impact pillars at Braze, we are committed to the continued pursuit of equity and inclusion in the technology industries. Businesses accepted to the program can expect to accelerate their growth, increase their chances at receiving VC funding, and build successful businesses.Congratulations to the 2023 Torchie Awards winners
Congratulations to the Forge 2023 Torchie Awards Winners and Runner Ups! The annual Braze Torchie Awards is a celebration of the leading brands and marketers who are building the future of customer engagement. This year we’re pleased to recognize an exceptional class of award winners who are finding innovative ways to forge connections and strengthen relationships—one message at a time. We awarded eight total awards this year, six customer awards - Rising Marketing Star of the Year, Bonfire Community Leader, Marketing Leader of the Year, Creative Excellence Award, Collaborative Team of the Year, Campaign of the Year and two partner awards - Technology Partner of the Year and Solutions Partner of the Year. Customer Award Winners Rising Marketing Star of the Year Winner: Samara Halperin, Lifecycle Marketing Associate for Talkspace (CongratulationsSamaraHalperin!) Bonfire Community Leader Winner: Kristijan Arsov, Lifecycle Marketing Manager for Lifesum (CongratulationsKristijan!) Marketing Leader of the Year Winner: Christine Miller, Senior Director, Global CRM Operations for Warner Bros. Discovery Creative Excellence Award Winner: Peacock Collaborative Team of the Year Winner: Grubhub Campaign of the Year Winner: Canva Partner Award Winners Technology Partner of the Year Winner: Census Solutions Partner of the Year Winner: Ogilvy To learn more about the winners and runner ups, check out the Torchie Awards Winners announcementHERE.Re-certify with Braze
Is it time to re-certify with Braze? As our program celebrates its third anniversary, many of our certification badge holders will need to get re-certified to maintain their credentials. In order to re-certify, individuals must retake the full certification exam. Now that Braze Certifications are valid for three years, we want to ensure that all certified professionals have the most up to date information about our platform as our exams and Learning Paths continue to evolve. As part of our certified professionals community, you will receive an email from Braze Learning 90 days before your badge expires, which will include detailed information about the steps you will need to take to re-certify as well as a 50% off discount promo code to retake your exam. As always, if you have any questions, please reach out to the certification team at certification@braze.com.Turn customer data into actionable insights with Braze
Today’s brands are managing an extraordinary amount of data. Many teams within an organization rely on different kinds of data, that data must flow into many kinds of tools within your stack, and privacy scrutiny around customer data is getting more and more rigorous every year. But if data’s supposed to help, why’s it always so hard? Braze is making it easier than ever to leverage your data, reduce costs, and eliminate complexity. With features like Cloud Data Ingestion, our new and improved Data Residency capabilities allow you to make data actionable regardless of where it resides or how it's structured. Whether we’re talking about zero, first, second, third, or product data – your marketing teams can easily access your data and make it actionable within Braze.Welcome to Braze Bonfire
Whether you’ve been a part of Bonfire since launch in 2019 or you’re just joining us, we’re so glad you’re here. Braze Bonfire is now a one-stop shop of customer engagement resources - strategies, best practices, feedback, and professional opportunities. Below are a few resources to check out to help you better navigate the Braze Bonfire community. Getting Started 1. Introduce Yourself - We want to get to know you. Head over to the Connection Lounge and introduce yourself. Complete the below and help us get to know you better. Learn more about how you can intro yourself from our Welcome to the Connection Lounge post. 2. Start a discussion or ask a question in The Forum. The Forum is the place to ask and answer all of those questions and discussions about customer engagement strategy, executing campaigns in Braze, and technical solutions for using Braze. 3. Share a campaign you’ve worked on or been inspired by in Campaigns That Made You Look. We know you build incredible customer engagement campaigns on the regular. Share something you’ve built in Braze with the community in Campaigns That Made You Look. Whether it’s a screenshot of a push notification you got, an email campaign you built, a creative SMS your team worked on, you name it - we want to see it. Friendly reminder that you shouldnevershare sensitive or confidential information. When in doubt, err on the side of caution. 4. Looking to hire talent or to expand your team - let us know about it in The Job Board. Great talent is critical to executing great customer engagement strategies. If you have an opening on your team or simply want to search open opportunities, post about it in the Job Board. You’ll be prompted to provide a location, description, and salary range for the job you’re posting about. None of those are required but are suggested as a way to help both those seeking new opportunities as well as those filling positions to quickly understand where and what the opportunity is. Helpful documents to review as you get started: Community Guidelines Terms of Use Guide to Ranks FAQs Privacy Policy Why “bonfire,” you ask? To us, a bonfire is an invitation to gather together and share our stories. It serves as an informal yet intentional setting where we can learn, share, and grow together. The more people who contribute to a bonfire, the greater and the brighter it burns… so be sure to contribute and get involved!🔥Announcing the 2023 Braze Tech for Black Founders Cohort
TheTech for Black Founders programwas launched in 2020 in an effort to level the playing field for Black-led businesses. Through this initiative, Braze provides free software access to qualifying Black-led startups in order to help founders accelerate their business growth, increasing their chances at securing venture funding to build successful, sustainable businesses. In January, we openedour third call for applications. The response was incredible, with over 350 inquiries received (an 88% increase from 2022). Selections were ultimately made based on overall product fit, understanding of how Braze can influence their business goals, and bandwidth for timely implementation of an advanced tech tool. Selected companies span across a variety of industries and business models, including a digital banking app designed to support Black business owners, a food delivery app spotlighting local Black-owned restaurants, a chore tracking app that teaches kids about credit, and more. Learn more about the 12 startups selected for our 2023 cohort HERE.
