Welcome to Braze Bonfire
Whether you’ve been a part of Bonfire since launch in 2019 or you’re just joining us, we’re so glad you’re here. Braze Bonfire is now a one-stop shop of customer engagement resources - strategies, best practices, feedback, and professional opportunities. Below are a few resources to check out to help you better navigate the Braze Bonfire community. Getting Started 1. Introduce Yourself - We want to get to know you. Head over to the Connection Lounge and introduce yourself. Complete the below and help us get to know you better. Learn more about how you can intro yourself from our Welcome to the Connection Lounge post. 2. Start a discussion or ask a question in The Forum. The Forum is the place to ask and answer all of those questions and discussions about customer engagement strategy, executing campaigns in Braze, and technical solutions for using Braze. 3. Share a campaign you’ve worked on or been inspired by in Campaigns That Made You Look. We know you build incredible customer engagement campaigns on the regular. Share something you’ve built in Braze with the community in Campaigns That Made You Look. Whether it’s a screenshot of a push notification you got, an email campaign you built, a creative SMS your team worked on, you name it - we want to see it. Friendly reminder that you shouldnevershare sensitive or confidential information. When in doubt, err on the side of caution. 4. Looking to hire talent or to expand your team - let us know about it in The Job Board. Great talent is critical to executing great customer engagement strategies. If you have an opening on your team or simply want to search open opportunities, post about it in the Job Board. You’ll be prompted to provide a location, description, and salary range for the job you’re posting about. None of those are required but are suggested as a way to help both those seeking new opportunities as well as those filling positions to quickly understand where and what the opportunity is. Helpful documents to review as you get started: Community Guidelines Terms of Use Guide to Ranks FAQs Privacy Policy Why “bonfire,” you ask? To us, a bonfire is an invitation to gather together and share our stories. It serves as an informal yet intentional setting where we can learn, share, and grow together. The more people who contribute to a bonfire, the greater and the brighter it burns… so be sure to contribute and get involved!🔥Tech for an Equitable Future Applications Open
Braze is excited to announce our new product grant program Tech for an Equitable Future—an expansion of the Tech for Black Founders program to other underrepresented groups. Tech for an Equitable Future aims to remove barriers for underrepresented founders by providing their companies 12 months of free access to the Braze platform and supporting services. This initiative—launched in 2020 to address findings that only 1% of founders backed by venture capital in the US are Black—now provides a total of 24 Black-led startups free access to the Braze platform. The expanded program will continue this effort with the inclusion of other underrepresented founders, including women founders, who garner just 2% of the capital invested in VC-backed startups in the US. With equity as one of the guiding social impact pillars at Braze, we are committed to the continued pursuit of equity and inclusion in the technology industries. Businesses accepted to the program can expect to accelerate their growth, increase their chances at receiving VC funding, and build successful businesses.Congratulations to the 2023 Torchie Awards winners
Congratulations to the Forge 2023 Torchie Awards Winners and Runner Ups! The annual Braze Torchie Awards is a celebration of the leading brands and marketers who are building the future of customer engagement. This year we’re pleased to recognize an exceptional class of award winners who are finding innovative ways to forge connections and strengthen relationships—one message at a time. We awarded eight total awards this year, six customer awards - Rising Marketing Star of the Year, Bonfire Community Leader, Marketing Leader of the Year, Creative Excellence Award, Collaborative Team of the Year, Campaign of the Year and two partner awards - Technology Partner of the Year and Solutions Partner of the Year. Customer Award Winners Rising Marketing Star of the Year Winner: Samara Halperin, Lifecycle Marketing Associate for Talkspace (CongratulationsSamaraHalperin!) Bonfire Community Leader Winner: Kristijan Arsov, Lifecycle Marketing Manager for Lifesum (CongratulationsKristijan!) Marketing Leader of the Year Winner: Christine Miller, Senior Director, Global CRM Operations for Warner Bros. Discovery Creative Excellence Award Winner: Peacock Collaborative Team of the Year Winner: Grubhub Campaign of the Year Winner: Canva Partner Award Winners Technology Partner of the Year Winner: Census Solutions Partner of the Year Winner: Ogilvy To learn more about the winners and runner ups, check out the Torchie Awards Winners announcementHERE.Follow the neon lights to Forge 2024
Big news, Bonfirers: get ready to go all in on customer engagement. This September, Forge is back for 2024 in a dazzling new place: Las Vegas! With success stories from big, innovative brands, tricks of the trade from industry experts, and networking opportunities galore, you’re sure to hit the inspiration jackpot. Forge is also the place to get certified, trained, and expand how you can use Braze in your day-to-day work. Come for the business, but stay for the fun—it’s not called the city that never sleeps for nothin’. We’ll keep the party going with activations, celebrations, and a few well-deserved awards. Mark your calendar for September 23-25, 2024, and check back in for a Bonfire-exclusive chance to roll the dice and attend Forge on us!Braze Learning Supports Laid-Off Community with Free Certifications
Braze Learning has launched a support program to provide free certification exams to those that have been impacted by lay-offs and reductions in the tech sector. Braze Certification has pledged to provide 1000 free certification exams. Learn more here. Feel free to share with folks that you know have been impacted by layoffs. The Braze Bonfire community is here for you. Please reach out if you have any questions.Re-certify with Braze
Is it time to re-certify with Braze? As our program celebrates its third anniversary, many of our certification badge holders will need to get re-certified to maintain their credentials. In order to re-certify, individuals must retake the full certification exam. Now that Braze Certifications are valid for three years, we want to ensure that all certified professionals have the most up to date information about our platform as our exams and Learning Paths continue to evolve. As part of our certified professionals community, you will receive an email from Braze Learning 90 days before your badge expires, which will include detailed information about the steps you will need to take to re-certify as well as a 50% off discount promo code to retake your exam. As always, if you have any questions, please reach out to the certification team at certification@braze.com.Torchie Awards 2023: Submissions Now Open
We are excited to announce that nominations for Torchie Awards are now open. We have six customer awards that will be awarded at this year’s Forge 2023: Campaign of the Year: This award recognizes a brand that demonstrates results which drive real, meaningful business impact in terms of customer activation, engagement, monetization, or retention. Marketing Leader of the Year: This award recognizes an individual who is demonstrating exceptional leadership within their organization when it comes to supporting customer engagement. Collaborative Team of the Year: This award recognizes a team who breaks down silos within their organization and exhibits excellence in collaboration in support of their company’s success. Bonfire Community Leader: This award recognizes a customer who demonstrates a passion for the Bonfire community, whether by asking and answering questions or showcasing how they're using Braze as part of the customer engagement efforts. Rising Marketing Star: This award recognizes an early career marketer who is showing promise as their career accelerates. Creative Excellence Award: This award recognizes a brand that’s pushing the limits in terms of creativity and innovation when it comes to their customer engagement efforts. The winner of this award is selected by the Braze 427° Innovation Lab leadership team. Do you have a teammate who seems like the perfect candidate for one of these awards? Do you believe your brand launched the campaign of the year? Submit a nomination here.Braze named A Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
We are thrilled to share that Braze has been named A Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 report. In the report, Forrester evaluated 15 cross-channel campaign management solutions across 26 criteria. Braze received the highest possible scores in eight criteria, including innovation roadmap, supporting products and services, and performance See the report here.Get to know Sage AI by Braze
Recent advances in Artificial Intelligence (AI) have created new opportunities for brands to be more inventive, work more efficiently, and drive stronger ROI. And taking advantage of these capabilities in thoughtful ways gives companies an edge in competitive, crowded industries. So how can you and your team unlock the power of AI? Start with Sage AI by Braze. Sage AI by Braze lowers the barriers to exceptional customer engagement by making creativity, personalization, and experimentation easily accessible to all marketers. Sage AI by Braze is built into your existing workflows in Braze, so you can enhance your customer engagement campaigns with AI in a matter of moments. For example, did you know you can use generative AI features in Braze to instantly create message copy and custom images for your campaigns? Imagine how much time you can save by letting AI take on the heavy lifting of routine tasks. Plus, you can run more experiments by generating multiple campaign variants and using AI-powered testing and optimization features to quickly find the best performing version of a campaign. Sage AI by Braze powers generative AI copywriting and image generation features; predictive features in the Predictive Suite; and campaign optimization features like the Intelligence Suite, Personalized Variant, and Winning Paths in Canvas. Sage AI by Braze will soon power AI Recommendations, AI Content QA, and A/B Test Prediction. Braze has pioneered and continues to shape the future of AI-powered marketing. Learn more about Sage AI by Braze here.
