The most recent content from our members.
Braze gives us a ton of rich data, but the real magic happens when you use those numbers to identify issues or inspire your next big move. Whether you’re refining lifecycle journeys or sharing campaign wins with leadership, having a clear reporting framework helps you move with total confidence. To help guide that shift…
The Strategy Most multi-step lifecycle journeys that need to serve varied content face the same structural problem. To avoid repeating creative across touchpoints, the conventional approach reaches for segmentation: one audience condition per content variant, wired into Audience Paths or Decision Splits. The Canvas…
Hi all! Every quarter comes with a list of features we’ve added to help you do Braze, better. They can be a lot to take in, so in this What’s New session I focused on a few that are most likely to change how you actually build. In this 60 minute webinar, we take a look at a small number of updates and how they show up in…
As a regional audio business, we're constantly compared to global players like Spotify and YouTube. Our end of year in-app message set out to do two things: create a genuine point of difference and thank our listeners for the time they spent with us throughout the year. The Canvas draws on our own listening data across…
Goal: We are in the auctions business where every auction has a start/end date & time. Users indicate interest by registering or Save/Liking/Browse an auction. The goal was to be able to send near-realtime comms to recipients without needing extensive engineering support to build a trigger system, built and managed right…
Workspace and Account Licensing Model Please provide a detailed commercial and technical comparison between: A single Braze account with multiple workspaces. Multiple independent Braze accounts. Specifically, please provide: Number of workspaces included in the proposed subscription. Cost for additional workspaces, if…
Hello Bonfire Folks 🔥, We're implementing Braze for a telecom use case and are looking for best practices for modeling account hierarchies. Our structure looks like: We're interested in learning: For telecom implementations, what do you typically use as the Braze external_id? Customer Primary Account Account…
We are looking for a Braze Expert to join our Stockholm team. This role includes will be a key, in client assignments, where you will be the architectural mind behind their complex, cross-channel orchestration strategies. You will act as the crucial bridge between the clients marketing vision and their technical realities.…
Braze continues to grow and expand its presence in the customer engagement space. What do you think is the biggest factor contributing to its success? Share your thoughts in the comments! #Braze #BrazeBonfire #MarTech #CustomerEngagement #MarketingAutomation #BrazeAI #CRM
What's up, Braze friends! Like many restaurant brands, we use a welcome reward (in our case as a coffee company, we offer a free drink) to encourage new customers to join our loyalty program. Unfortunately, we also learned that a strong acquisition offer can quickly become a target for fraud. Our previous onboarding…
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