Hi 👋🏻
I’m trying to build a segment of resurrected users — people who are active today but were inactive for the past 30+ days before that, so in other words:
Users who have returned today after not using the app for at least 30 days.
I tried using the Last Used filter with:
But Braze doesn’t seem to allow both to be true at once — since Last Used only holds the most recent value.
We don’t have custom events like session_start or app_open to work with, so I’m wondering:
Is there a way to build a dynamic segment (not using Canvas as I want to show how this segment grows) that can capture users who were inactive for 30+ days and have now come back?
Thanks in advance — appreciate any tips or creative workarounds!
You could try:
That would then remove anybody who has had sessions more recently than today.
Hi! Thanks, yeah, that would work, now the follow-up question I guess, how would I work out when there "exactly 1 session in the past 30 Days" took place? If they had a couple of days off and came back, that's not a resurrected user, is it? If they had 27 days off and came back, then that is a resurrected user. If I'm understanding the "in the past 30 Days" correctly, then it can be that they had it any time during that length of time, right?
So, if you have the first part as "Last Used < 1 day ago" and they've only had that 1 session in 30 days, that one session would have to be within the past 1 day.
To confirm, you can download a CSV of the users and check when their last session was!
Can't think of a good enough workaround using segments alone... But I'm thinking if you could setup a campaign entering users who've had 0 sessions in last 30 days with an empty webhook (just for tracking purposes). And then build your segment like:
- Last Used < 1 day ago (for activity today)
AND
- Last received message from Campaign XXXXX less than 31 days ago (for inactivity before that)
This segment would effectively give you the daily volume of resurrected customers I believe.
