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Hi everyone, I’d love to hear how you are handling Connected Content/API enrichment at larger scale, particularly when product data is not stored directly in Braze. In our setup, product catalogs currently live outside Braze. We receive user/event data from Snowflake, including specific product IDs, and then need to enrich…
Hi everyone 👋 Has anyone here started experimenting seriously with the new Braze MCP? I’ve been playing with it through Claude Code, and I’m particularly interested in what becomes possible now that the MCP can not only read Braze data, but also modify things like Content Blocks. I’m currently working on two use cases: 1.…
I've built a drag and drop preference center in braze to use in my emails, now the new requirement is I want to add the same preference center in my website so that data is sent directly to braze without any intermediate data pipelines. But braze doesn't give a public URL for preference center. How can i achieve the above?…
Hi all, We run both transactional emails (order confirmations, shipping updates, etc.) and marketing/lifecycle emails out of the same workspace. Transactional sends are API-triggered from our backend, while marketing campaigns are managed by our lifecycle team in the dashboard. Two questions: Organization: For those doing…
we are rolling out banners and need to populate message_extras so that we can get additional data back via our Snowflake share as we do for email and in-app messages. Looking at the fields documented for banners, it does not look like message_extras are available for banners - is this correct?…
Hello, Hello everyone, This week, we noticed that a Canvas triggered 4 days ago did not send any messages. Because it never actually dispatched a message, it is completely missing from our analytics reports. I have explored the available reporting metrics but couldn't find a way to include an Active Canvas that has zero…
Hello Bonfireres Have anyone of you used a Next Best Action orchestration through Braze in a multi-product set up leveraging machine learning and AI models ? Happy to hear how you have gone about it and the results if you can share. The way I envision this is we contact 'a' customer for what's best for them in our next…
Can I "bulk assign" users to a subscription group using the Braze CSV import tool? For instance, if I wanted to assign 250k of our users to a specific subscription group, is that something I can do myself without a) using the API, or b) manually going to each user’s profile and switching their subscription status? I'm…
How do you manage your CRM experiment backlog? I'm a CRM manager at an e-commerce marketplace. Every week I have more campaign ideas than time to run them, but the hardest part isn't execution - it's getting from a rough idea to a properly scoped hypothesis with a segment, trigger, metric, and expected effect) Right now it…
Hello all, curious whether anyone's had real success with the Braze Agent Console yet. We're exploring it as a next best action layer inside our Canvases, essentially letting it read a customer's profile and decide things like "this person responds better to SMS than email" or "this one's ready for an urgency nudge." More…
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